´The essence of strategy lies in creating tomorrow·s competitive advantages faster than competitors mimic the ones you

possess today.µ (Mohan & Prahalad)

N.Glory A30601909064

‡ STEPS x x x build advantage organize for advantage sustain and renew advantage ‡ TYPES x Cost x Differentiation ‡ Hybrid strategy LOW COST DIFFERENTIA TION Differentiation McDonalds. Rolls Royce Cost leadership Ryan Air. BMW Focus with differentiation Ferrari. WalWalMart Focus with low cost .

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