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An international wireless carrier with operations in Scandinavia. named Telegrafverket as a provider of telegraph services. Key people :± Jon Fredrik Baksaas (President and CEO). Started off in 1855 as a state-operated monopoly.About Telenor Group Telenor Group . with headquarters located at Fornebu. with more than 172 million subscribers.Incumbent telecommunications company in Norway. ± Harald Norvik(Chairman) . close to Oslo. Eastern Europe and Asia. working predominantly under the Telenor brand. Currently ranked as the sixth largest mobile phone operator in the world.
Telenor world locations 2009 .
Telenor has acquired a 67% equity stake in Unitech Wireless. . in 8 of the 22 circles in India.Telenor in India Uninor had started its mobile services on 3rd December 2009. which has the requisite government approvals and licences to provide mobile services pan-India. Uninor has rolled out its network nation-wide under brand name Uninor.
in Forbes Global 2000 listing of the top 2000 public companies in the world by Forbes magazine. and today it is India's secondlargest listed real estate firm. The company began to focus solely on real estate in 1986. he company is based in New Delhi and ranks 1484.About Unitech Group The Unitech Group is India's second largest real estate investment company. and has recently claimed to be the largest real estate builder in the country Founded by Ramesh Chandra and originally formed as United Technical Consultant Private Ltd in 1972 as a soil investigation company. 32nd in India .[They later moved into civil engineering contracts in 1974.
holding a wireless services license for all 22 Indian telecom circles since 2008. In September. On October 19 the Indian Cabinet Committee of Economic Affairs (CCEA) announced that it has approved Telenor's acquisition of up to 74% in Unitech Wireless. Telenor acquired a 33%. Unitech Group and Telenor agreed on a majority take-over by Telenor of Unitech's wireless business. the mobile operation changed its name to Uninor.25% Telenor ownership in Uninor. including Unitech Wireless' national-wide mobile license.About Uninor The company Unitech Wireless was until 2009 a subsidiary of Unitech Group. and the shareholder's agreement sets a 67. 49% and 60% stake in Unitech Wireless. In early 2009. . May and November. respectively. By March.
great people Customer first in every interaction Belief in a strong customer care as the core of business .Uninor·s Strengths World class IT and network Amongst the best voice clarity Quality mobile experience Supported by most modern systems and processes Backed by the largest network ever deployed Plans are simple and offer incomparable value Attracting the best in the league talent Product designed for you Product designed to get more from every opportunity Products based on users Needs and ambitions Great care.
Uninor·s key market entry strategies Innovative advertisements and promotions Innovative pricing plans and products Focusing on a major chunk of the market Uninor s Strategy Focusing initially on 2G services Deputed IT systems and outsourced networks Hub-based geographical divisions .
one of its kind ± 24X7 changing discount plan ± Upto 60% discount depending on the time and place Innovative plans ± Talk longer at 29p/min ± Call more at 29p/min .Innovative pricing plans and products Dynamic Pricing Plan ± Pioneer concept.
Innovative advertisements and promotions Hoardings with the changing discount rates along with the time for which they are applicable TV and web advertisements featuring their own employees people the most treasuring their Localized advertisements and different versions of the tagline Ab mera number hai Campaigns without famous personalities and celebrities to contain marketing costs .
Focusing on a major chunk of the market Focus on a major chunk and not the entire Indian market Step by step rollout instead of a national deployment Different plans for each operating circle Appealing to consumers believing in constant growth .
Hub-based geographical divisions No centralized operating centre Dividing the country into 11 zones each controlled by a dedicated hub Controlling operating costs and maintaining a leaner and fitter organization .
do not own even a single tower Specific operations are assigned to experts outside the organization to curtail costs Adopting the best practices deployed by the existing telcos Gradual network buildup with support from operating partners .Deputed IT systems and outsourced networks Tower sharing agreements for complete rollout.
having a good chance to break even before the competitors .Focusing initially on 2G services Did not opt for 3G spectrum as they see a lot of opportunity in the existing 2G market Focusing on voice as a major revenue generator Less debt compared to other 3G bidding operators.
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