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Web 2.0

Web 2.0

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Published by Mindtree Ltd
Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them - Tim O'Reilly
Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them - Tim O'Reilly

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Published by: Mindtree Ltd on Aug 06, 2008
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05/09/2014

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Web 2.

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“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them” Tim O'Reilly Aztecsoft looks at Web 2.0 as a concept, frame of mind, architecture of participation than a set of technologies that exist in any application. Following is how we tried to define Web 2.0:

We can see the following happening from this framework:   User eXperience (UX) is getting main stage to attract, engage and retain the customer World is increasingly moving towards "agility" making lightweight a key aspect in design, protocols, UI technology, development process and scripting languages o This is being supported by openness and standardization World is becoming flatter. Consumers can be producers o User contributed content, user generated metadata, user controlled web experience Web is going from one-to-many communication to many-to-many collaboration

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While the world is still discussing if Web 2.0 is still a passing fad or a thing to stay here – look at the following drivers for Web 2.0:    One billion people around the globe now have access to the Internet Mobile devices outnumber desktop computers by a factor of two Significant percent of Internet access is now via always-on broadband connections

www.aztecsoft.com

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And now look at these success stories:     In 2005, eBay conducted 8 billion API-based web services transactions In the first quarter of 2006, MySpace.com signed up 280,000 new users each day and had the second most Internet traffic By the second quarter of 2006, 50 million blogs were created—new ones were added at a rate of two per second The latest in the race are Flickr, You Tube, Google Maps etc.

“These trends manifest themselves under a variety of guises, names, and technologies: social computing, user-generated content, software as a service, podcasting, blogs, and the read–write web. Taken together, they are Web 2.0, the next-generation, user-driven, intelligent web.” O’Reilly Looking at all of this, it is clear that Web 2.0 has lot to offer us. Aztecsoft believes that Web 2.0 does not just benefit Web giants, but also the benefit the new business processes, communities and business models enabled by the Web movement. Aztecsoft worked with several companies in successfully using the Web 2.0 concepts and served crucial success factors that were overlooked by some organizations. Aztecsoft has executed key projects using the Web 2.0 concepts and technologies. Aztecsoft developed an events web portal with integrated search engine, built a collaborative portal that offers various kinds of services to researchers in the Life Sciences domain, built a news aggregation and analytics portal for bloggers, built a community portal for the technology community in India. Aztecsoft used the following Web 2.0 concepts and technologies for these projects:        Extensive participation from the end-user in content contribution Folksonomy AJAX based user interface User controls the web experience Multiple-device access Many-to-many collaboration features Open technologies and standards

These projects saw a best combination of Web 2.0 concepts and important value-adds such as security, transaction management, scalability, mobile access.

Conclusion Web 2.0, we feel, is showing us all the new way of doing business. The effect of this concept might be varying on organizations based on their mission, technologies, service offerings, IT environment etc. As with any new technology or concept, it is important to understand the big picture to protect oneself from the companies that take birth to make quick money. It is equally important to ensure that the organization understands the applicability of such technologies / concepts, before we say “yes” or “no” to them. In addition to the web, the concept is going to other forms such Enterprise 2.0, Tech Writing 2.0. Aztecsoft will be glad to help you navigate through the Web 2.0 era by understanding your business and applying our knowledge in this business.

www.aztecsoft.com

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Case Study - Analytical Services to Bloggers The application we are building is not a packaged product. It is offered as a service available on the Internet for providing analytic services to bloggers. This application truly uses web as a platform to provide service. Following are the salient features of the blog application:  Harnessing Collective Intelligence o The application has ranking mechanism for blogs based on the user reviews o The top 100 blogs, most influential blogs, etc. are determined by collective intelligence Architecture of Participation o The application is designed for intensive participation from the end users and not as a mode to push information o The user expressed opinions are factored while deciding on the popularity of a blog o Any registered user/blogger can submit a blog for analysis Innovation in Assembly o The application uses the already available components in a very effective way o Examples are use of wget, Google search APIs, Amazon APIs, etc. Owns Core Data o The application owns the core data and has a unique data collection mechanism (linkbacks, getting RSS feeds, etc.) which is strictly controlled Folksonomy o The application makes the best use of folksonomy to collect the scores from various users

www.aztecsoft.com

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