Social Media Adoption by TOP Media Agencies

Social networking Top Media Agencies 10 (2010) SM integration in corporate website Brand social analysis Audience engagement Blog Backlinks (source : SeoQuacke) 0 1 1 0 0 0 0 0 0 0 2 4 3 3 1 4 Content relevance Blog engagement

Klout influence

Mindshare Mediaedge:cia MediaCom Vizeum Starcom ZenithOptimedia OMD Carat Walker Media PHD Good in SM (various - PR/Media/SM) Universal McCann Altimer Group Edelman Some of the Top B2B Brands in SM (unrelated to media) Avaya Juniper Netwroks Cisco

4 4 3 3 1 1 1 1 1 0 4 5 5

3 2 3 1 2 1 1 1 1 1 3 5 5

4 3 4 2 3 2 3 3 2 2 1 5 5

3 2 1 3 3 3 1 2 1 1 3 4 5

2 1 2 2 5 5 2 1 1 3 5 3 5

4 4 2 2 2 4 2 0 1 3 3 5 3

3 2 2 4 3 4 3 2 2 1 4 3 5

2 2 1 2 3 3 1 1 1 1 3 2 5

4 5 5 4 3 3 4 3 4 1 5 3 3

2 2 1 1 1 1 3 1 1 2 3 5 5

1 2 1 1 0 0 0 0 0 0 1 5 3

1 1 2 3 0 0 0 0 0 0 4 5 5

33 31 28 28 26 27 21 15 15 15 41 54 57

5 5 5

5 3 5

5 4 5

5 5 5

5 5 5

4 4 5

5 4 5

5 4 5

3 4 3

4 3 5

3 2 4

4 2 5

56 46 61

Points 1 2 3 4 5

SN Ranking Backlinks RT's 1-100 1-10 0-10 100500 5001000 10005000 5000+ 10-50 50-100 100-500 10-20 20-50 50-100

Comm ents 0 1-3 3-5 5-10 10+

Pasi on 1-10 1020 2040 4050 50+

Strength Reach Klout 0 1-5 1-10 1-2 3-5 5+ 10+ 5-10 10-15 15-25 25+ 10-20 20-30 30-40 40+

500-1000 100+

http://www.twitter.com/smcitizens http://www.facebook.com/socialmediacitizens http://www.facebook.com/iGiedrius

Overall Score

Internal SM

Facebook

Strength

Youtube

LinkedIn

Passion

Twitter

Reach

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