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Social Media Adoption by TOP Media Agencies

Social networking Brand social analysis Audience engagement

(source : SeoQuacke)
Top Media Agencies

Content relevance
corporate website

Blog engagement
SM integration in

Klout influence

Blog Backlinks

Overall Score
Internal SM

Facebook
10 (2010)

Strength
Youtube
LinkedIn

Passion
Twitter

Reach
Mindshare 4 3 4 3 2 4 3 2 4 2 1 1 0 33
Mediaedge:cia 4 2 3 2 1 4 2 2 5 2 2 1 1 31
MediaCom 3 3 4 1 2 2 2 1 5 1 1 2 1 28
Vizeum 3 1 2 3 2 2 4 2 4 1 1 3 0 28
Starcom 1 2 3 3 5 2 3 3 3 1 0 0 0 26
ZenithOptimedia 1 1 2 3 5 4 4 3 3 1 0 0 0 27
OMD 1 1 3 1 2 2 3 1 4 3 0 0 0 21
Carat 1 1 3 2 1 0 2 1 3 1 0 0 0 15
Walker Media 1 1 2 1 1 1 2 1 4 1 0 0 0 15
PHD 0 1 2 1 3 3 1 1 1 2 0 0 0 15
Good in SM (various - PR/Media/SM)
Universal McCann 4 3 1 3 5 3 4 3 5 3 1 4 2 41
Altimer Group 5 5 5 4 3 5 3 2 3 5 5 5 4 54
Edelman 5 5 5 5 5 3 5 5 3 5 3 5 3 57
Some of the Top B2B Brands in SM (unrelated to
media)
Avaya 5 5 5 5 5 4 5 5 3 4 3 4 3 56
Juniper Netwroks 5 3 4 5 5 4 4 4 4 3 2 2 1 46
Cisco 5 5 5 5 5 5 5 5 3 5 4 5 4 61

SN Comm Pasi
Points Ranking Backlinks RT's ents on Strength Reach Klout
1 1-100 1-10 0-10 0 1-10 0 1-5 1-10
100- 10-
2 500 10-50 10-20 1-3 20 1-2 5-10 10-20
500- 20-
3 1000 50-100 20-50 3-5 40 3-5 10-15 20-30
1000- 40-
4 5000 100-500 50-100 5-10 50 5+ 15-25 30-40

5 5000+ 500-1000 100+ 10+ 50+ 10+ 25+ 40+

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