P. 1
MKT571 / MKT 571 / Week 1 Summary

MKT571 / MKT 571 / Week 1 Summary

|Views: 308|Likes:
Published by Number1Tutor
MKT571 / MKT 571 / Week 1 Summary
MKT571 / MKT 571 / Week 1 Summary

More info:

Published by: Number1Tutor on Dec 20, 2010
Copyright:Traditional Copyright: All rights reserved
List Price: $4.99 Buy Now


Read on Scribd mobile: iPhone, iPad and Android.
See more
See less







Week One

The learning week was fascinating as we thought about a variety of ideas. I loved discussing the tendencies and marketing plans which have been with us in the last 10 years. Age demographics of the markets in the United States have a powerful influence on marketing tendencies and how organizations can compete. When organizations carry out their research for future tendencies and marketing tips, they can offer much better items which meet the requirements of their clients. Organizations that look to the longer term are much more competitive and have an edge on the market.

I loved discussing branding and also studying with regards to Starbucks CEO Howard Schultz. I recall McDonalds having to cope with a number of modifications in consumer preferences and menus. It seems that Starbucks has called back the person who was ambitious enough to lead Starbucks to start with to assist them with their strategic marketing programs. Talking about the University of Phoenix branding was fascinating. It rang true with plenty of the key marketing and advertising rules which my own company utilized to revitalize a growth marketing strategy.

From the reading I was amazed with the instance of "wow" marketing. It was described that at the organization Samsung Electronics, marketing professionals are always inquiring does the item or idea "wow" them. I observe that Verizon utilizes the extraordinary marketing of its services and products. In my own organization company offices don't realize that there's a bigger picture to presenting items above the cost value in contrast to the "wow" factor. My document linked to this requirement. We must sell advantages instead of cost. This will generate long term dedication. There will always be a less expensive mouse trap; however a mouse trap which washes your dishes for the same cost is a lot better value!

You're Reading a Free Preview