Scheme of Examination





Academic Session 2009-2011

Delhi School of Professional Studies & Research 9, Institutional Area, Sector 25, Rohini (phase III) Delhi 110085(INDIA)

Course Structure for DSPSR-PGDM FT



Criteria for Internal Assessment
The internal assessment of the students (out of 40 marks) shall be as per the criteria given below:

1. Attendence, class participation and Involvement in the Conferences, Seminars, Guest Lectures, etc. 15 marks

2. Projects / Assignments

15 marks

3. Individual Presentations

10 marks

All students must specialize in one major and one minor area. Five Papers should be offered from the major area, and three papers from the minor area of specialization. Three elective papers shall be offered in the third semester, for major and two elective papers in the third semester from the minor area of specialisation. In Fourth Semester two elective papers shall be offered from the area selected for major specialization & one elective paper from the area selected for minor specialization.

Total Credits = 111 To obtain the diploma a student shall require at least 106 credits.

Course Structure for DSPSR-PGDM FT




Code No PF 101 PF 102 PF 103 PF 104 PF 105 PF 106 PF 107 PF 108 PF 109

PAPER Management Principles & Practices Business Environment Managerial Economics Research Methodology & Statistical Methods Managerial Accounting Business Communication IT for Managers IT for Managers Lab Managerial Skill Development Total

L 4 4 4 4 4 4 3


CREDITS 4 4 4 4 4 4 3

2 2 29 2

1 2 30

Course Structure for DSPSR-PGDM FT


DELHI SCHOOL OF PROFESSIONAL STUDIES & RESEARCH POST GRADUATE DIPLOMA IN MANAGEMENT (Full .Time) SECOND SEMESTER Code No PF 201 PF 202 PF 203 PF 204 PF 205 PF 206 PF 207 PF 208 PAPER Organizational Behaviour Human Resource Management Marketing Management Operations Management Financial Management Quantitative Techniques for Business Decisions Information System Management Minor Project (Research Paper Writing) Total L 4 4 4 4 4 4 4 T/P CREDITS 4 4 4 4 4 4 4 2 28 2 2 30 Course Structure for DSPSR-PGDM FT 10 .

Course Structure for DSPSR-PGDM FT 11 .V Total List of Electives 1.IV Elective .I Elective .II Elective . 3.III Elective . 4. MARKETING a) PF 311 – Consumer Behaviour (3 credits) b) PF 312 – Integrated Marketing Communication (3 credits) c) PF 313 .DELHI SCHOOL OF PROFESSIONAL STUDIES & RESEARCH POST GRADUATE DIPLOMA IN MANAGEMENT (Full-Time) THIRD SEMESTER Code No PF 301 PF 302 PF 303 PAPER Summer Training Project Reports Corporate Planning & Strategic Management Management of International Business Elective . 5.Strategic Human Resource Management (3 credits) b) PF 332 – Labor Legislations (3 credits) c) PF 333 – Compensation & Reward Management (3 credits) RETAIL MANAGEMENT a) PF 341 – Retail Buying & Merchandising (3 credits) b) PF 342 – Retail Display & Floor Management (3 credits) c) PF 343 – Supply Chain Management & Logistics (3 credits) d) PF 344 – Global Retailing (3 credits) INFORMATION TECHNOLOGY & SYSTEM a) PF 351 – Enterprise Resource Planning (3 credits) b) PF 352 – Network Applications & Management (3 credits) c) PF 353 – Database Management Systems (2 credits) d) PF 354 – Lab based on Database Management Systems (1 credit) L T/P 3 CREDITS 3 4 4 3 3 3 3 3 4 4 3 3 3 3 3 23 3 26 2.Retail Management (3 credits) FINANCE a) PF 321 – Corporate Tax Planning (3 credits) b) PF 322 – Risk Management and Derivatives (3 credits) c) PF 323 – Security Analysis & Portfolio Management (3 credits) HUMAN RESOURCE MANAGMENT a) PF 331 .

and Documentation (3 credits) c) PF 363 .Export. GLOBAL BUSINESS MANAGEMENT a) PF 361 .International Business Environment (3 credits) b) PF 362 . Procedures. Import Policies.WTO and Intellectual Property Rights (3 credits) Course Structure for DSPSR-PGDM FT 12 .6.

b. a.III Total List of Electives 1. b. a. b. 2. c. 4. 6.Rural Marketing (3 credits) FINANCE PF 421 – Mergers. 5. c. b. b. c.Global Competitiveness and Strategic Alliances (3 Credits) PF 462 . L 4 4 T/P CREDITS 4 4 8 3 3 3 17 3 3 3 25 MARKETING PF 411 – Industrial & Services Marketing (3 credits) PF 412 – Sales & Distribution Management (3 credits) PF 413 .II Elective .Distribution and Logistics for International Business (3 Credits) PF 463 . c.Foreign Language (3 Credits) Course Structure for DSPSR-PGDM FT 13 .DELHI SCHOOL OF PROFESSIONAL STUDIES & RESEARCH POST GRADUATE DIPLOMA IN MANAGEMENT (Full-Time) FOURTH SEMESTER Code No. c. a. b. a. a. c. 3. Acquisition & Corporate Restructuring (3 credits) PF 422 – Investment Management (3 credits) PF 423 – Management of Financial Services (3 credits) HUMAN RESOURCE MANAGMENT PF 431 – Management of Negotiation (3 credits) PF 432 – Management of Transformation (3 credits) PF 433 – Human Resource Development (3 credits) RETAIL MANAGMENT PF 441 – Customer Relationship Management (3 credits) PF 442 – Brand Building & Product Management (3 credits) PF 443 – Mall Management (3 credits) INFORMATION TECHNOLOGY & SYSTEM PF 451 – Front End Design Tools (3 credits) PF 452 – Front End Design Tools Lab (This paper is based on PF451 and is part of it) (1 credit) PF 453 –Software Project Management (2 credits) GLOBAL BUSINESS MANAGEMENT PF 461 . PF 401 PF 402 PF 403 PAPER Business Ethics & Corporate Governance Entrepreneurship Dissertation & Viva Voce Elective .I Elective . a.

Note : A Case study will be an integral part of the semester examination question paper. 2. Concept of Organization Structure. Styles of Leadership and Theories of Leadership. Empowerment. Development of Management Thoughts. Span of Management. Management by Objective (MBO).56 To acquaint the students with the fundamental principles in Management which are necessary to perform the desired functions in an organization. Koontz & Weihrich. CONTROLLING (12 Hrs) Concept and Importance of Control. Scientific and Contingency. Approaches: Bureaucratic.PGDM FIRST SEMESTER PF101: MANAGEMENT PRINCIPLES AND PRACTICES COURSE OBJECTIVE L -4 C-4 No. Functions of Leaders.. Management by Exception (MBE). 3. RECOMMENDED BOOKS: 1. 4. 5. Purpose and Scope of Management. 6. Nature. Management Course Structure for DSPSR-PGDM FT 14 . Delegation of Authority. Types of Planning. Resistance to Control.B. product or service oriented. PLANNING (10Hrs) Concept. Systems. ORGANISING (12 Hrs) Concept and Importance. LEADING (10Hrs) Concept of Leading. Control Mechanisms. Requisites for effective Control System. satisfactorily. Centralization versus Decentralization. Types of Control. Steps in Planning Process Barriers to effective Planning. 5. of Lectures. 2. Essentials of Management Robbins & Coulter: Management Stoner. its functions and processes. Concept of Motivation. Significant Contributors. Nature and Importance of Planning.M. Administrative. Freeman & Gilbert. 3. Concept of Leadership. 4. Importance of Staffing in Organizations – an overview. Course Composition 1. Management Prasad L. carrying at least 20% weightage. FUNDAMENTALS (12 Hrs) Definition. Relevance of Communication. Qualities of a Good Leader-The Great man Theory. Management Gupta C. Departmentation. Management – A Global Perspective Koontz & Weihrich.

Reference Books: 1. Vitiating Elements. 4. New Delhi 4. and Maheshwari. Privatization and Globalization of Indian Economy. Law for Managers. Himalaya Publishing House. Incorporation of a Company. Law of Partnership and Sale of Goods Act. (2008). Negotiable Instruments Act. of Lectures. Business Environment (2004). COURSE COMPOSITION 1. Tuteja. Suresh. Business Law (2004). 3. Regulatory Business Laws: Industrial and Licensing policy (Latest). S. Aswathappa. Prominent Labour Laws and a Brief Description of Regulatory Provisions. Nature of Business. Sultan Chand and Sons. Consumer protection Act. Maheshwari. New Delhi.K.PGDM FIRST SEMESTER PF102: BUSINESS ENVIRONMENT COURSE OBJECTIVE L -4 C-4 No. Memorandum and Articles of Association. Mumbai Course Structure for DSPSR-PGDM FT 15 . S. Monetary and fiscal policies. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and investors’ protection. Reserve Bank of India. (12 Hours) 4.R. Competition Law. Excel Books. 3. Business Law for Management. A Manual of Business Law. 2. (1998). 1881. of India – Latest Issue. Tulsian. New Economic Environment: Liberalization. (18 Hours) 3. Himalaya Publishing House (10th Edition) 2. New Delhi. K. Environment Protection Acts. Bedi. Company Law – Types of Companies. S. Business Concept: Definition. (1st Edition 1999). 21st Century Business and Business Critics (6 Hours) 2. K. Performance and Discharge of Contract. New Delhi. Types of Business. Govt. Himalaya Publishing House. (10 Hours) Text Books: 1. P. Monthly Bulletin. Bulchandani. Foreign Exchange Management Act. Characteristics of Business. Scope of Business. (2005).K. (10 Hours) 5. Elements of Indian Law and Judicial System : Law of Contract – Formation. Tata McGraw – Hill. Trends and Issues.56 To familiarize the students with various aspects of global business environment and help them in developing better understanding of factors affecting international business.N. Economic Survey. New Delhi (Latest Edition).C.

Profit Functions. Cardinal Utility approach. Varshney. (Elementary Study only) Market Demand – its types and determinants. Fundamental Principles.. Business Economics Atmanand. Knight and Schumpeter). Opportunity Costs of Business Decisions. Marginal Cost. 7. transfer). Demand forecasting. Time Perspective. Indifference Curves. Optimal Input Combinations – Law of Variable Proportions. 3. Ordinal Utility approach. 2. Business Economics Mehta P. Managerial Economics Adhikari M. Managerial Economics Dwivedi D. Utility as a basis of Consumer Demand. 6. Monopsony and Monopolistic Competition. Consumer Equilibrium.L. 5. RECOMMENDED BOOKS: 1. Returns to Scale. Managerial Economics Pertersen & Lewis. 3. Role of Economists. Concept of Cost.N. Course Composition 1.PGDM FIRST SEMESTER PF103: MANAGERIAL ECONOMICS COURSE OBJECTIVE L -4 C-4 No. 2. Hawley. Risk versus Returns. DEMAND ANALYSIS (12Hrs) Meaning of Demand. Pricing under such conditions. Managerial Economics Course Structure for DSPSR-PGDM FT 16 . Cost Classification. 4.M... Going rate. Profit Maximization. Elasticity of Demand. Accounting Profit and Economic Profit. Perfect and Imperfect Competitions. Risk and Uncertainty. MARKET STRUCTURE AND PRICING (12 Hrs) Market Structure. Profit Theories (Walker.56 To make the students familiar with those elements of Economics which are necessary to discharge their decision-making functions in order to maintain a judicious balance between cost and revenue. Managerial Economics Mithani D. Clark. Price Leadership & Cartel. INTRODUCTION (12Hrs) Nature and Scope of Managerial Economics. Monopoly.. Maheshwari. Pricing Methods (Cost-plus. PRODUCTION AND COST (10 Hrs) Concept of Production and Production Function. Law of Demand. of Lectures. Oligopoly and Duopoly – models of Oligopoly. PROFIT (08Hrs) Concept of Profit. Marginalism and Equimarginalism. Cost-output relationship in Short and Long-runs. 5. 4.

. Construction of Questionnaires and Schedules. Research Classifications. of Lectures. 3. Problem Formulation. Research Design. Data – meaning. importance and sources. Research Methodology in Management Levin. Sigma Limits – Coefficient of Variation. Statistics for Management Gupta S. Features of a Good sample. Mean.PGDM FIRST SEMESTER PF104: RESEARCH METHODOLOGY AND STATISTICAL METHODS COURSE OBJECTIVE L -4 C-4 No. Features of a Good Sample Sampling Techniques. 4. Steps involved in a Research Process. Median and Mode. CONCEPTS OF STATISTICS & MEASURES OF CENTRAL TENDENCY & VARIATION (10 Hrs) Concepts of Statistics and its Business applications in Managerial Decision-making.. RECOMMENDED BOOKS: 1. Krishnaswamy O. Course Composition 1. PROBABILITY AND THEORETICAL DISTRIBUTIONS (08 Hrs) Probability and its usage in Business decisions. Standard Deviation.. Hypothesis Testing. 3. Bayesian theorem. Poisson and Normal Distributions. Primary versus Secondary Data.. Research Methodology Michael V. Business Research Methods Kothari C. Planning a Research. 5. Tabulation. 2. Dispersion – significance and techniques of its measurement. REPORT WRITING AND PRESENTATION (12 Hrs) Data Editing and Coding. SAMPLING. 5. Report Preparation.. RESEARCH . 7. Selection of a Research problem. Business Statistics Course Structure for DSPSR-PGDM FT 17 . 4. DATA COLLECTION (16 Hrs) Basics of Sampling. DATA ANALYSIS.. Skewness and Kurtosis (Basic theoretical elements only). Simple Problems on Binomial.56 To make the students aware of the fundamentals of research and its necessity in solving a business problem in all functional areas of Management. Addition and Multiplication theorems. Significance of Report Writing and Presentation. Rubin.S. Types of Report.P.PLANNING AND DESIGN (10 Hrs) Meaning and Importance of Research.R. Statistical Methods Bharadwaj R.R. Sample Size.P. 2. Data Collection Methods. Methodology of Research in Social Sciences Cooper Schindler. INTERPRETAION. Limitations of Sampling. Analysis of Variance (ANOVA). 6.

& Narang K.S. Classification of Cost.. Introduction to Accountancy Jain S. Minimum Level. Labour Cost Accounting.P.. Preparation of Final Accounts.M. Balanced Scorecard. Perpetual Inventory Control. Financial Statement Analysis Shukla S. (14 Hours) 4. Advanced Accounting Tulsian P. financial statements and the tools and techniques of financial analysis so that they are able to interpret accounting information for the purposes of managerial decision-making. of Lectures . Performance Budgeting. Accounting for Managers Course Structure for DSPSR-PGDM FT 18 . 7. 5...PGDM FIRST SEMESTER PF 105: MANAGERIAL ACCOUNTING COURSE OBJECTIVE L -4 C-4 No. Inventory Valuation. Accounting for Management Mayer John N. Targeting Costing. C. Decision Making Techniques: Cost Volume Profit Analysis. 6. (14 Hours) RECOMMENDED BOOKS: 1. Maximum Level.N. Job and Contract Costing. Journalisation. Introduction to Activity Base Costing. Standard Costing and Variance Analysis. Management Accounting for Decision Making and Control. EOQ. Reconciliation of Financial and Cost Accounting (14 Hours) 3. Trading Account.& Bhagvathi.56 To acquaint the students with the basic principles and procedures of accounting. Balance Sheet (with adjustments). Cost Accounting: Objectives. (14 Hours) 2. 3. Principles & Standards. Over and under Absorption. . Accounting Cycle. Subsidiary Books. Uniform Costing.C.. Ledger Posting. COURSE COMPOSITION 1. Life Cycle Costing. Fixed Assets and Depreciation Accounting.S. Grewal T. & Grewal T. 4. Classification of Budget. Hospitals). ABC Analysis. Overhead Cost Allocations. Operating Costing (Transportation. Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control. Rectification of Error. 2. Advanced Accounting Shukla M.. Advanced Accounts Pillai R. Classification of Capital and Revenue. Profit and Loss Account.S. Preparation of Cost Sheet. Setting of Reorder Level. Responsibility Accounting. Manufacturing Account. Nature of Accounting Information: Scope of Accounting. Material Cost Accounting. Accounting concepts. EVA and Performance Measurement. Reports to be Annexed. Remuneration and Incentive Schemes..L. Preparation of Trial Balance. Powerhouse.

Ltd. Ludlow. & Flatley. Report Writing. of Lectures . Speech Writing. Lesikar. Public Relations. & Panton. Course Contents: 1. Biztantra. This course will help students in understanding the principles & techniques of business communication. Applications of Communication (14 Hrs) (a) Writing a Summer Project Report (b) Writing CVs & Application Letters (c) Group Discussions & Interviews (d) The Employment Interview 4.V. Contemporary Business Communication. (1998). Barriers and Gateways to Communication. Preparing Minutes of Meetings. The Essence of Effective Communications. New Delhi. Advertisements. Theory of Communication: (10 Hrs) Nature. Course Structure for DSPSR-PGDM FT 19 . 5. Effective Listening 3. Tata McGraw Hill Publishing Company Ltd. 3. Media Mix. Business Negotiation: Negotiation Process & its Management (07 Hrs) Recommended Books: 1. Commercial Letters. The Communication Process.PGDM FIRST SEMESTER PF106 Business Communication COURSE OBJECTIVE L -4 C-4 No. R. Executive Summary of Documents (b) Non-verbal Communication (c) Oral Communication: Art of Public Speaking. R. Scot. (2005). Newsletters. Prentice Hall of India Pvt. O. M. Importance and Role of Communication. 2. Important Parameters in Communication (10 Hrs) (a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies. 2. (2004). Basic Business Communication Skills for Empowering the Internet Generation. Publicity.E.56 Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. F. and Press Releases. Forms of Communication (15 Hrs) (a) Written Communication: Principles of Effective Written Communication. New Delhi.

BPB Publications. Binary Arithmetic.PGDM FIRST SEMESTER PF 107: IT for Managers COURSE OBJECTIVE L -3 C-3 No.K. PHI. B. Norton. World Wide Web. Sinha. Rajaraman. TMH 4. 2. ER Modeling. Production and Operation Management Systems. Compilers and Interpreters. Operating Systems. Ram. 1. 3. Functional and Enterprise Systems: (8 Hrs) Management Information Systems. 6. Computer Memory. Data Models. O’Brien (2005). Multitasking. Constraints. (2001).42 Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. Rainer and Potter (2003). Introduction to information technology. SQL queries. Computer Hardware and Number System: (10 Hrs) CPU. Telecommunication and Networks: (12Hrs) Types of Telecommunication Networks. Network Architectures-The OSI Model. Transaction Processing Information Systems. Computer Hierarchy.. Output Technologies.Functions of Operating Systems. Logic Gates. Number System and Arithmetic: Binary. TMH 5. Priti Sinha (2002). Computer Fundamentals. John Wiley and sons. (2004). Introduction to Information Technology. Services provided by Internet. Types of Operating Systems (Batch Processing. Telecommunications Media. Programming Languages and their Classification. Foundation of computing. The Internet. Octal and Hexadecimal Number System. Introduction to Information Systems. Intranet and Extranets: Operation of the Internet. Input Technologies. Assemblers. Network Topologies. Recommended Books : 1. Multiprogramming and Real time Systems) DBMS: Traditional File Environment. Accounting and Finance Systems. (2003). Human Resources Management Systems. Database Management Systems Concepts. P. P. Introduction to computers. 4. of Lectures. James. Creating Web Pages using HTML. 3. Boolean Algebra. Computer Software: (12 Hrs) Application and System Software. Turban. Marketing and Sales Systems. 2. New Age Publications Course Structure for DSPSR-PGDM FT 20 . A. Intranets and Extranets. V.

Course Structure for DSPSR-PGDM FT 21 . and SQL Queries.PGDM FIRST SEMESTER PF 108 IT for Managers Lab L -0 P-2 Credit1 Lab will be based on Operating System Commands. Basic HTML Tags.

PGDM FIRST SEMESTER PF 109 Managerial Skill Development L -75 P-2 Credit 2 It will consist of News Analysis. Book Review and the performance of the students will be assessed by the concerned Class Coordinator. It will form a part of Personal Contact Forum (PCF) and will be treated as a part of daily activity. Course Structure for DSPSR-PGDM FT 22 . Mock Interviews. Group Discussion.

4. FOUNDATION OF ORGANISATIONAL BEHAVIOUR (8 Hrs) Concept. Resistance to Change. INTERPERSONAL BEHAVIOUR (12Hrs ) Perception-Definitions and Importance. Key Elements. Interdisciplinary nature of OB. Expectancy and Equity Theories. 7. EMPLOYEE MOTIVATION (10 Hrs) Content Theories of Motivation (Maslow's. Stereotyping. Organisational Behaviour Robbins S. 2. Attribution Theory. RECOMMENDED BOOKS 1. 3.56 To provide the students with an insight into the complexities of human behavior in general and in the organizational context in particular so as to enable them to deal this delicate issue with maturity and pragmatism. COURSE COMPOSITION 1. Organisational Change. of Lectures. Herzberg's. Improving Perceptions.PGDM SECOND SEMESTER PF 201: ORGANISATIONAL BEHAVIOUR COURSE OBJECTIVE L -4 C-4 No. carrying at least 20% weightage. Applied Motivation Practices. Johari Window. Nature. Organisational Behaviour Moorhead & Griffin. Transactional Analysis and its usage in OB. 5. Lewin's Force Field Analysis Model. Perceptual Process. TEAM-DYNAMICS AND ORGANISATIONAL PROCESS (15 Hrs) Team-Meaning and types. Process Theories. Organisational Behaviour Course Structure for DSPSR-PGDM FT 23 . Effective Team Building. Scope and Importance of studying OB. Note: A Case study will be an integral part of the semester examination question paper. Organisational Behaviour Luthans F. Team Norms and Roles. 3. Learning through observation experiences MARS. Organisational Behaviour Aswathapa K. Organisational Behaviour Kiniki & Kreitner. Principles of Learning in Organization. 4. McClelland's). Organisational Behaviour Jones Gareth. Team Cohesiveness. 2. 5. INDIVIDUAL BEHAVIOUR AND LEARNING (11 Hrs) Individual Behavior & Performance. Anchors of OB. 6. McShane & Glinow Von. Alderfer's. Role of Learning in Determining individual behavior and performance. Forces of Change.

Scope. Job Description. Issues and Challenges for Human Resource (HR) in the knowledge based economy. Job Analysis. Job evaluation. Course Composition 1. Human Resource and Personnel Management Rao V. Note : A Case study will be an integral part of the semester examination question paper. 4. Induction. Cardy. 6. carrying at least 20% weightage. in organizations so as to make them understand their role in managing global organizations. of Lectures. Career design. Compensation Management : An Overview 5. Strategic Framework of HR. 2.S.PGDM SECOND SEMESTER PF 202: HUMAN RESOURCE MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. 5. Human Resource Management Cascio.R (12 Hrs) Concepts related to Recruitment. PROCUREMENT & DEVELOPMENT OF H. Role of Mentors in managing HR. Managing Human Resources Bhattacharya. Managing organizational Exit. Modern perspectives in training the HR.P. Emergence of New People Management (NPM). Selection. Balkin. Job Specification. 3.56 To acquaint the students with the framework of the most crucial resource – Human beings. CAREER AND PERFORMANCE MANAGEMENT (15Hrs) Issues in managing Career.G. Management of performance. Requisites for successful HRP. HUMAN RESOURCE PLANNING (10 Hrs) Meaning. Placement. 2. Recruitment at Campus. 3. INTRODUCTION (10 Hrs) Definitions. Important Training Techniques. CONTEMPORARY ISSUES IN HRM (8 Hrs) Legal and financial dimensions in HRM. Managing Human Resources Course Structure for DSPSR-PGDM FT 24 . Benefits and Techniques. Managing Workforce diversity in a globally competitive environment. Nature. Recruitment in the Corporate sectors – methodologies involved.. RECOMMENDED BOOKS: 1. Job Design. Horizontal & Vertical moment. Performance Appraisal – Meaning. Aswathapa. Role of Counsellors. Importance.. barriers to HRP. Management Development. Human Resource Management Gomez. Benefits and Process of Human Resource Planning (HRP). 4. Human Resource Management Rao P.

Contemporary Issues in Marketing (6 Hrs) E-marketing. Marketing Information System. (5 Hrs) 5. of Lectures. Rampal & Gupta. Managing the Price Pricing objectives. Product Line. Effective Advertising Communication. Kotler Philip. Procedural Aspects. Vertical Marketing Systems. Managing the Product (8 Hrs) Meaning and concepts of Product. Publicity & Public Relations. Channel Design Decisions. 8. Consumer Adoption Process. Marketing Management 3. Marketing in India – Cases & Readings 6. Sales Promotion. 7. 2. Viral Marketing. Marketing Management 2.56 To familiarize the participants with the various fundamental issues involved in and related to the value-exchange processes. Personal Selling. Buyer Behaviour (5 Hrs) Meaning and Importance. Objectives and Elements. New Product Development Process. Product Life Cycle. Factors influencing Pricing. Cases & Simulations in Marketing Management Course Structure for DSPSR-PGDM FT 25 . Kotler & Armstrong. Targeting and Positioning. Basics of Marketing Research. Global Marketing (6 Hrs) Distinction between Global and Domestic Marketing. Multi Level Marketing. 4. Note: A Case study may be an integral part of the semester examination question paper. Managing Promotions (6 Hrs) Promotional Mix.PGDM SECOND SEMESTER PF 203: MARKETING MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. Green Marketing. carrying at least 20% weightage. Channels of Distribution (8 Hrs) Physical Distribution – Nature. Buying Decision Process. RECOMMENDED BOOKS 1. 6. Unique Selling Proposition (USP) and other competitive advantage. Fundamentals of Marketing 4.. concept of Business Ecosystem. Pricing Methods / Strategies. Industrial Buyer Behaviour. Marketing Fundamentals (12 Hrs) Nature. Distinguishing aspects of Products & services. Principles of Marketing 5. Referral marketing. Direct Marketing. Marketing Mix. Marketing Audit. Channel Flows. Determinants and Consumer Behaviour. Nature and Functions of Channels. Market Segmentation. Stanton William J. Marketing Strategies. Ramaswami & Namakumari. Product Mix. Marketing Ethics. Neelmegham. Institutional and Policy Framework. 3. that have since emerged as the most significant functional area the organizations & societies are willing to address. Tasks and Philosophies of Marketing. Course Composition 1. Marketing Environment – micro & macro elements.

Different Location Models Factor Rating Model and Point Rating Model. NETWORK DIAGRAMMING & INVENTORY MANAGEMENT (14 Hrs) Network diagram. The Essence of Operations Management Course Structure for DSPSR-PGDM FT 26 . QUALITY CONTROL (08Hrs) Nature. Determination of Standard Time. Control Charts. Production and Operations Management Bedi Kanishka & Bhat Shridhar Production and Operations Management Chase.56 To familiarize the students with the basic elements of Operations Management which may be of immense value to them in improving their managerial decisions aiming at higher efficiency and productivity of the organisation.PGDM SECOND SEMESTER PF 204: OPERATIONS MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. Acceptance Sampling. 8. Quality control techniques. Buffa. 2. CPM & PERT. Motion & Times Study Steps involved in Work Study. 4. Plant Layout and Objectives. Objectives and Scope of Maintenance Management Breakdown Maintenance and Preventive Maintenance . Operations Management & Control Chary. Economic Order Quantity (EOQ). Product Layout Vs. Duties and Responsibilities of the Operations Manager. and importance of Materials Handling. rules for construction of Network Diagram. 3. PLANT LOCATION / LAYOUT & MATERIALS HANDLING (12 Hrs) Factors determining location of a Plant. Course Composition 1. 4. 5. 5. INTRODUCTION (8 Hrs) Nature and Significance of Operations Management. Inventory Costs. Aquilano. of Lectures. 2. RECOMMENDED BOOKS 1. Statistical Quality Control. Productions and Operations Management Panneerselvam. 7. Modern Production/Operations Management Ashwathapa K & . 3. Organisation for quality control. Types of Production Processes. necessity of network diagram. Planning and Designing of Inventory System – P and Q Systems. VED Techniques. Operations Management for Competitive Advantage Banerjee. scope. 6. Nature. WORK STUDY & PLANT MAINTENANCE (14 Hrs) Objectives and Importance of Work Study Definition & objective of Method study.their Advantages and Disadvantages. Objectives of Inventory Management and Inventory Control. Production & Operations Management Hill. Inventory Control Techniques – ABC. Operations Management in the overall Business Strategy. Jacobs. Materials Requirement Planning (MRP). Process Layout – their advantages and disadvantages.

Venture Capital.P. Recommended Books: 1. Working Capital Management. Financial Management Khan and Jain. Profit Maximization v/s Wealth Maximization. Futures Contract. 4. Weighted Average Cost of Capital. Practical Problems in Working Capital Management. Cost of Debt.M. Sources of Financing. Credit Rating. Concept and Classification.Miller Model. Financial Management Rustagi R. Factors influencing the level of Working Capital. Mutual Fund. principles and tools of financial management for equipping them with a strong pertinent base in managing day to day affairs in the financial sector of our economy. Valuation of bond and shares. Time Value of money. Objective. Leverage and CVP Analysis Process and Principles of Capital Budgeting. Share split and Buyback of shares 5.. 5. Working Capital Financing. Business Finance Chandra P. NVP.M. Financial Innovations (12 Hrs) Introduction.PGDM SECOND SEMESTER PF 205: FINANCIAL MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. 2. Spot Market. 7. Investment Decision (12 Hrs) Risk-Return Analysis. Factors influencing the pattern of Capital Structure. Relevancy and Irrelevancy of Dividend Decisions. Financial Management Mclaney. Types of Capital. Equity and Retained Earnings. IRR and Cost-Benefit Ratio.56 To familiarise the participants with fundamental concepts. Gordon Model and Modigliani . 2. Dividend (10Hrs) Dividend Policy. Financial Management Course Structure for DSPSR-PGDM FT 27 . Capital Structure & Cost of Capital (12 Hrs) Concept & Criteria’s for determining the pattern of Capital Structure. Appraisal criteria: Payback Period. Forward Contract. Introduction (10 Hrs) Concept. 6. 3. Financial Derivatives... Hedging. carrying about 20% weightage. Nature and Functions of Financial Management. Pandey I. 3. of Lectures. Capital Structure theories. An overview of Factoring.Walter Model. Aggregate Cost of Capital. COURSE COMPOSITION 1. Options. Notes: A case study would be an integrate part of the question-paper. Fundamentals of Financial Management Kishore R. 4. Financial Management Van Horne. Swap — their applications in Business world. Financial Management in Government Companies. Different approaches regarding Dividend .

Trend Analysis. LINEAR PROGRAMMING AND TRANSPORTATION (8 Hrs) Linear Programming (LP). Algorithms for different job and machine combinations. Duality in LP problems. Methods of Time Series Analysis. and Assignment (Hungarian Method). and Chi-square test. Significance and Usage of Correlation and Regression Analyses.K. Transportation Problems (NWCM. Regression Equations 2. Analysis of Variance (ANOVA). Graphical and Simplex Methods. Operations Research 7. Simple problems 4. Business Statistics 4. Kapoor V. Large Sample Tests. Bharadwaj. Type I and II Errors. Replacement theory.. Null hypothesis and Level of Significance.PGDM SECOND SEMESTER PF 206: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS COURSE OBJECTIVE L -4 C-4 No. Coefficient of Correlation – methods of calculation (Pearson and Spearman methods). LCM and VAM Techniques). Price and Quantity Index numbers. Statistics for Management 5. Maximin and Minimax principles. Student’s t-test. Rubin. HYPOTHESIS TESTING (10 Hrs) Hypothesis formulation. Fisher’s Ideal Index Number.. 3. 5.P. Taha.56 To acquaint the students with the fundamentals of available managerial quantitative tools and techniques so that they may apply statistical analysis and operations research techniques needed in decision-making in the corporate sector. Course Composition 1. CORRELATION AND REGRESSION ANALYSIS (08 Hrs) Meaning. Fixed Base and Chain Base Index numbers. DECISION AND GAME THEORY (8 Hrs) Concept and applications of Decision and Game Theory. Operations Research Course Structure for DSPSR-PGDM FT 28 . M/M/I Model. QUEUING. Simple Problems.C. 6. Statistics for Management 2. Kanti Swaroop. Two person Zero-sum games. ASSIGNMENT & REPLACEMENT THEORIES (10 Hrs) Concept of Queuing. Operations Research 6. Meaning significance and uses of Index Numbers . Saddle point RECOMMENDED BOOKS 1. TIME-SERIES AND INDEX NUMBERS (12 Hrs) Fundamentals of Time-Series. Statistical Methods 3. Beri G. Simple problems. of Lectures. Gupta S. Levin..

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56

To make the budding management professionals aware of the usage of Information Technology in everyday managerial activities in order to enhance and empower their decision-making skills and presentations. Course Composition 1. Information Systems


Data and Information, Characteristics of Information, Importance of Information for Managers. Information needs and Managerial levels, Evolution of Computerized Information Systems, Process of Information Generation, Adding values to Information. Role of Information Systems in modern business management . Information Management as Business function. 2. Computer Applications in Information Management (14 Hrs)

Computer Based Information Systems(CBIS), Basic Hardware and Software Requirements for Implementing CBIS , Office Tools : Word processors , Spreadsheets and Presentation tools , Using Statistical packages for statistical operations and analysis , Components of CBIS and their types , MIS, Information Systems and Managerial Decision Making ,Decision Support Systems ,Executive Information Systems, Expert Systems. 3. Information System Design (08 Hrs)

IS Design methodologies and approaches, Structured and Object Oriented approach, Information System Development Lifecycle (ISDLC), Waterfall Model, The ‘V’ Model. 4. Business Information Storage and Reterival (10 Hrs)

Introduction to database and Database Mgt. System (DBMS), Client-Server Architecture ,Use of DBMS in a Managerial Setup, Database Administrator, Data warehouses and Data Marts , Data Mining in Information Management, OLAP(On-Line Analytical Processing). 5. Modern Business Information Management Trends (09 Hrs)

E-Business , E-Commerce , M-Commerce , Electronic Payment System ( EPS) , Online Banking, Online Auctions and Trading , E-CRM and E-SCM framework , IT in Government Organization, E-governance. RECOMMENDED BOOKS: 1. 2. 3. 4. 5. 6. 7. Murdick,Ross, Clagett, Information System for Modern Management. Kanter J, Managing with Information. Lucey, Management Information Systems. Kroenke, Business Information Systems. Turban, Information Technology for Management. Anderson P, Management Information Systems. Jawadekar, Management Information Systems.

Course Structure for DSPSR-PGDM FT 29

PF 208: Minor Project (Research Paper Writing)
COURSE OBJECTIVE L -0 C-2 No. of Lecture 0

Guidelines for preparing minor project (PF-208) of PGDM – II semester All the students of PGDM – II semester are required to follow the guidelines given below for preparing the project report.

Size: International standard paper size A4 (297x210mm) should be used. Page number: Page should be numbered consecutively and clearly. From declaration to list of abbreviation Roman numbers (e.g. i. ii…) should be used. From main text to end of report Arabic numerals (1, 2…) should be used. Margin: Top 1.0”, Bottom 1.0” Left 1.5” Right 1.0” Line spacing: Single Font: Times new roman, size 10/12 for text, larger fonts may be used for headings & subheadings. Format of the Project: As enclosed Title cover page and Declaration format: As enclosed In- Text Citations: Any information derives from an external source of information - quotes, paraphrases, data, statistics, images, etc.- must be cited within the text of the paper. Bibliography/ References style: As enclosed CD-ROM: All report should include soft copy on CD-ROM accompanied with thesis/report in pocket pasted on inside of back cover. Text: Before producing the final copies of a project report the candidate should ensure that all the spelling, grammar, punctuation and bibliography is complete and exact.

All the students will submit their Minor Project Report (Research Paper Writing) within a period of one month in the institute.

Course Structure for DSPSR-PGDM FT 30

The Format of a Research Project
Title page

• • • • • Declaration Acknowledgements Contents List of tables & figures List of Abbreviations

Page no.
i ii iii iv v

• Introduction • • • • • • Background Review of research studies Problem statement Research Objectives Hypotheses of study Research Methodology – Sampling Design – Research Design – Data Collection – Data Analysis Techniques to be used • • • Limitations of the study 1 2

Data analysis and results Findings, conclusion, recommendations, and areas of future research

III) End
• • • Appendices Questionnaire Bibliography/References

Course Structure for DSPSR-PGDM FT 31

Rohini Phase-III Delhi Month Year Course Structure for DSPSR-PGDM FT 32 .Sample of Title Page Title of the Report Report submitted in partial fulfillment of the requirement for the degree of PGDM Under the Supervision of XYZ By ABC To Delhi School of Professional Studies and Research (Approved by AICTE) 9. Sector-25. Institutional Area.

Sample format of Declaration This is to certify that Report entitled “…………………………”which is submitted by me in partial fulfillment of the requirement for the award of PGDM to Delhi School of Professional Studies and Research. (ABC) (XYZ) Supervisor Course Structure for DSPSR-PGDM FT 33 . Delhi comprises only my original work and has not been submitted in part or full for any other degree or diploma of any university. If any material has been taken from an external source of information then it has been properly cited in text and duly acknowledged under references.

However. A Faculty Supervisor too shall be allotted by the Course Coordinator / Mentor for consultation by the students in the hours of need. the reports must be complete by August-end. After completion of the Summer Training Project. Each student shall have to undergo training in the months of May – June for the aforesaid duration under a Guide from the Organization granting this facility to the trainee. Course Structure for DSPSR-PGDM FT 34 . a report shall have to be immediately submitted to the organisation concerned in normal circumstances. The topic of the Summer Project would be allotted by the Organization as per its requirements. The Report needs to be computer-typed covering various heads in about 100 – 150 pages and must be HARD-BOUND which will be submitted to the Institute in DUPLICATE (2 copies). the report to be submitted at the Institute for evaluation purposes needs to be structured as per the Guidelines provided by the Faculty Supervisor / Training and Placement Cell. Normally.PGDM THIRD SEMESTER PF 301: SUMMER-TRAINING PROJECT A 6-8 weeks Summer Training in a Corporate Organization is mandatory for all students towards partial fulfillment of the requirements for the Two-Year (F/T) PGDM pragrammes as prescribed by the AICTE.

Value Chain Analysis. 5. 6. Long-range. Implementation Control. Strategic Management Porter Michel E. 2. Managing Strategic change. Planning pitfalls. Fundamental Model of Strategic Management. tools and techniques of Strategic Management so as to make them a competent problem-solver in the time of market twists and turns. CORPORATE PLANNING 10Hrs) Concept. COURSE COMPOSITION 1. Scholes. Process. Feasibility and Acceptability). Portfolio Analyses). 3. A Framework for Competitor Analysis (Competitors’ Response Profile). Focus).PGDM THIRD SEMESTER PF 302: CORPORATE PLANNING AND STRATEGIC MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. Bowman’s Strategic Clock. Schools of Strategic Process. Mission. Different Approaches. Strategic Management – contextual differences. 4. 5. Exploring Corporate Strategy Kazmi Azhar. Vision. Strategic Management Thompson & Strickland. Strategic Options. 3. Johnson. Business Policy and Strategic Management Subba Rao P.56 To familiarize the students with the concepts. STRATEGIC MANAGEMENT FOUNDATION (10 Hrs) Strategic Levels. carrying at least 20% weightage RECOMMENDED BOOKS 1. Market Segmentation. Competitive Strategy Course Structure for DSPSR-PGDM FT 35 . Resource and Strategic capability (Resource Audit. Corporate renewal.. 7. Strategic Control (Premise control. STRATEGIC IMPLEMENTATION AND CONTROL (8Hrs) Organisational structure and design as a part of strategy. Culture and Stakeholders’ expectations. Strategic Surveillance and Special Alert control). Corporate Parenting. 2..M. Structural Analysis. STRATEGIC ANALYSIS (14 Hrs) Environmental Analysis (PESTLE. Business Policy and Strategic Management Pearce & Robinson. Objectives and Goals. of Lectures.. Strategic Fit and Stretch. Differentiation. Note : A Case study may be an integral part of the semester examination question paper. Directional Policy Matrix). STRATEGIC CHOICE (14 Hrs) Generic Strategies (Cost-based Leadership. Strategic Group Analysis. Porter’s Diamond. Strategic alternatives. Business Policy and Strategic Management Prasad L. Evaluation and Selection (Suitability. Life Cycle Model. Mediumrange and Short-range planning. 4.

Achieving and sustaining . Human Resource issues in Developing and Maintaining and Effective Work force . 2. Ecological and Technological facing Business and their Management. Formulating Strategy for International Management (18Hrs) Strategy as a concept. Implementing Global Strategy. Economic. India’s Attractiveness for International Business 2. 4. Global Challenges: Entry Barriers. International Competitive Advantage.56 The objective of this course is to enable the students to manage business when Organisations are exposed to international business environment. International Strategic Alliances. Pearson Education Course Structure for DSPSR-PGDM FT 36 . Leadership issues . Global Mergersw and Acquisition. Their advantages and disadvantages. Hofstede Study.PGDM THIRD SEMESTER PF 303: MANAGEMENT OF INTERNATIONAL BUSINESS COURSE OBJECTIVE L -4 C-4 No.Concept and Definition of International Management : Reasons for going international . Thakur M Burton & Gnee E (2002) International Management . Organisizing and Controlling for International Competitiveness (18 Hrs) Human Resource Management concept and dimensions. Tata McGraw Hill Hodgefts R and Luthens F (2003) International Management Mc Graw Hill Inc Deresky (2003) International Management : Managing across boarders and culture.Nature and scope of International Management (12 Hrs) Introduction to International Business . RECOMMENDED BOOKS 1. 3. Legal. Internatiional Entry modes. Emerging Models of Strategic Management in International Context . Environment facing Business (06 Hrs) Cultural Environment facing Business. COURSE COMPOSITION 1. Edward T Hall Study. cultural adaptation through Sensitivity Training Political. Basic Models for organization design in Context of Global Dimension: Future of International Management in the East : Global Operation Management. 3. Managing Diversity within and Across Culture. of Lectures. strategy in the internationalization of Business.

Major components of Consumer Decision.PGDM THIRD SEMESTER PF311: CONSUMER BEHAVIOUR COURSE OBJECTIVE L -3C-3 No. Groups and their types.. & Pal Sunita. Reasons behind rise of consumerism. RECOMMENDED BOOKS 1.make Process 3. Approaches to study of Consumer behaviour. Best & Carey. Consumer Behavior Dr. Importance & Techniques.L. Organizational Buying Behaviour. 5. Consumerism in India. Consumer Behavior & Marketing Research Khan Matin. Buying Motives. 2. 2. Consumer Behavior an Indian Perspective Nair R. 6. Buying Roles and Decision -Making . 5. Attitude 4.Suja. COURSE COMPOSITION 1. & Kanuk Leslie Lazar. Social Class. & Bitta Albert J. Opinion Leadership. Schiffman Leon Gr. The Indian Consumer. Consumer Behavior Course Structure for DSPSR-PGDM FT 37 .making. Consumer Decision Making (10 Hrs) Levels of Consumer Decision. Broad factors Influencing Consumer Decision Making (10Hrs) (6 Hrs) Psychographic and Lifestyle Analysis. Reference Group .42 To make the participants aware of different dimensions of the consumer psyche in respect to buying behaviour with a view to understand & identify the relevant market more efficiently and to design a corroborated marketing programme for drawing added gains. Learning-Behavioural and Cognitive Theories. Consumer Behavior Hawkins. Perception. Consumerism (6 Hrs) Introduction. 3. Consumer Behavior vs. Family. Interdisciplinary nature. 4. Consumer Behavior London David L. Gupta S. Models of Consumer Decision –making. Deller. of Lectures. Individual Determinants of Consumer Behaviour Personality. Motivation Research : Meaning . Understanding Consumer Behaviour (10 Hrs) Fundamental Concept. The 1986 Consumer Protection Act.

Advertising Creativity (10 Hrs) Concept. 3. 2.. in order to enable the participants to effectively address the relevant challenges and opportunities of the corporate world. 2.. Communication David Aaker A. with special emphasis on advertising – its business & creative profiles. Promotion-mix. & Sethia K. Advertising Agencies – Types. Objectives. cultural impact on ad creativity. Development of Messages. Course Composition 1. Scope. 6. Testing and Effectiveness. Types. carrying at least 20% weightage.. Various ad formats. Strategy and Evaluation. Elements. Ad Routing & Scheduling. Ad Layout – Stages and Principles. Functions. 4 .R. Sales Promotion Techniques. Nature. Note : A Case study may be an integral part of the semester examination question paper. 3. Publicity & Sales Promotion (05 Hrs) Definitions.42 To explain the various pertinent issues of one of the most important business ingredients – the conglomeration of marketing communications. Structure. 7. Balan K. Foundations of Advertising John J. 5. Objective Setting (DAGMAR). Burnett : Promotion Management Course Structure for DSPSR-PGDM FT 38 . Economic & Social implications. Appeals & Selling Propositions. Ad Budget. RECOMMENDED BOOKS 1.. Advertising Management Otto Kleppher : Advertising Procedure Dr. Rayudu C. Marketing Management Rayudu. Public Relations. Working and Compensation.C. Radio.A. Public Relations and Communication Chunawalla S.PGDM THIRD SEMESTER PF 312: INTEGRATED MARKETING COMMUNICATIONS COURSE OBJECTIVE L -3 C-3 No. Kotler Philip. Advertising – A profile (08Hrs) Nature. Ad Copy and Visualization – Types. Models of Persuasive Communication.. Functions and Tools of PR. Indian Media Scene. Advertising Ethics & ASCI. Corporate Advertising. Television. Integration of Marketing Communications. Introduction (04 Hrs) Nature & Importance of Marketing Communications. 4. Advertising Media (08 Hrs) Press. Media Planning.Ad Campaign Management (07 Hrs) Planning. Batra Rajeev & Hyers John Cr. Outdoor and other types with Merits and Demerits. of Lectures. 6. 5.

. Grid Layout. Promotional aisle. 4. Free form layout. Frontal presentation. Retail Pricing Strategy (08 Hrs) External factors affecting a retail price strategy. Types of retailers. Windows. Services retailing. Recommended Books 1. carrying at least 20% weightage. Developing a retail price strategy. Gilbert David.An Introduction to Retailing (06 Hrs) What is retailing? Retailer’s role in the distribution channel. Note : A Case study will be an integral part of the semester examination question paper. Store Layout and Floor Management (06 Hrs) Principles of store layout. Location of Merchandise within departments. Weitz. Retailing opportunities in India. Methods of communicating with customers. Race track layout. Merchandise Presentation Techniques (08 Hrs) Location of Departments. 2.42 This nascent area vows to dominate the arena of consumer exchange with a glorious pace . Price adjustments. Benefits of organised retailing. Price lining. Feature areas. Colour presentation. Evans Joel R. Price strategy. End caps. Retail Management. 6. Retail Management. 3. Course Structure for DSPSR-PGDM FT 39 . Fixtures.PGDM THIRD SEMESTER PF 313: RETAIL MANAGEMENT COURSE OBJECTIVE L -3C-3 No. Levy. Retailing in India (06 Hrs) The present Indian retail scenario. 2. Visual merchandising. COURSE COMPOSITION 1. Functions performed by retailers. Types of ownership. Free standing fixtures and Mannequins. 3. Idea oriented presentation. Broad pricing policy. 5. Planning the retail communication process. Nonstore retail formats. Retail objectives and pricing. Implementation of price strategy. Types of displays. Retail Communications (08 Hrs) Using communication programmes to develop brands and build customer loyalty. Types of design. Style oriented presentation. Retail Management A Strategic Approach. of Lectures.The paper aims to equip the participants with the needful academic package so as to make them truly conversant with the dynamics of retail marketing. Berman Barry. Factors affecting retailing in India.

Dividend Policy. & Gupta. Income Tax. 2. Penalties and Prosecutions. of Lectures. Tax Planning: (12Hrs) (8Hrs) Concepts relating to Tax Avoidance and Tax Evasion. Tripathi. Residential status. Foreign Collaboration and Joint Ventures. Ravi. Type of Activity. Systematic Approach to Income Tax. New Delhi. Issue of Bonus Shares. Close or Continue. Bombay. A. Course Structure for DSPSR-PGDM FT 40 . Computation of Taxable Income Taxation of Companies: (12Hrs) Special Provisions in Computation of Profits from Business. Tax Planning relating to: Amalgamations and Mergers of Companies. M. Taxman. Singhania. K. TDS. Tata McGraw Hill. Kanga. Heads of Income. N. Amalgamations of Companies and fiscal Incentives. Bhagwati Prasad. 4..42 Objective: The basic objective of this course is to provide an in-depth insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. 5. The focus is exclusively on income tax. and Palkhivala. Minimum Alternate Tax on Companies. J. Tax Planning with reference to: Location of Undertaking. Advance Tax. Appeals and Revisions. N. A. Inter Corporate Dividends and Transfers. Allahabad. Tax Management: (10 Hrs) Filing of Returns and Assessments.PGDM THIRD SEMESTER PF321: CORPORATE TAX PLANNING COURSE OBJECTIVE L -3 C-3 No. G. Managerial Remuneration. Capital Budgeting Decisions. Textbooks: 1. Direct Taxes Law & Practice. Advance Rulings. Own or Lease. B. Tax considerations in respect of specific managerial decisions like Make or Buy. Sale in Domestic Markets or Exports. Ahuja. Wishwa Prakashan.. V. Handbook of Corporate Tax Planning.K. Srinivas E. 3. Avoidance of Double Taxation Agreements. Bharat Law House. Ownership Pattern. Direct Taxes: Law and Practices. Course Contents: Introductory: Definitions. Special Provisions relating to Tax on Distributed Profits of Domestic Companies. Deductions from Gross Total Income. Delhi.

Money and Capital Markets Marshall & Bansal. Hybrid and Synthetic Securities. Introduction to Financial Engineering: (09 Hrs) Scope of Financial Engineering.PGDM THIRD SEMESTER PF 322: RISK MANAGEMENT AND DERIVATIVES COURSE OBJECTIVE L -3C-3 No. Note: A Case study may be an integral part of the semester examination question paper. Options pay-offs and Options Strategies. Productizing the solutions. Financial Engineering Vohra N. Measuring effect of price risk. 4. Delta Hedging with options. 2. 2. Financial Derivatives Rose & Marquis. Overview of Futures Market Reading the futures price. Hedging with options: Zero-cost options. Robert. & Bagai. size and cost of Hedge. Measurement of risk. Futures: (08 Hrs) Concept and Types of Futures. COURSE COMPOSITION 1. this subject will acquaint the students with the complex world of Risk Management. Futures and Options Strong A. Benefits of Swap. Hedging. Measuring cost of Hedge. Derivatives and Introduction Course Structure for DSPSR-PGDM FT 41 .V. Options: (10 Hrs) Meaning and Type of Options. Tools of Financial Engineering. 5. Somnathan T. of Lectures. 3. RECOMMENDED BOOKS 1. Treasury Bills and Credit Derivatives. 6. Black-Scholes model for options pricing. Introduction: (08 Hrs) Concept of risk.P. carrying at least 20% weightage. Put-call Parity.42 Management of risk is necessary in today's highly leveraged and increasingly competitive global economy. Using advanced quantitative methods and path-breaking concepts of strategic planning and responsible risk management. Financial Engineering versus Financial Analysis. Asset/Liability Management. 5. Swaps and Other Hybrid Instruments: (07 Hrs) Meaning and types of swap. 4.D. Mortgage Derivatives. Factors contributing to the growth of Financial Engineering: Environmental and Intra Firm Factors. Synthetic options. Economic Analysis of Swap and Application of swaps. Derivatives Arditti Fred. Futures price and Expectations. Management of Risk: Insurance. Purpose of Futures Markets. Swap Facilitators. Categorization of Options. Derivatives Redhead. types of risk.. Functions of Future markets 3.

Tokyo Stock Exchange & Hong Kong Stock Exchange). Security Analysis & Portfolio Management Avadhani. Bombay Stock Exchange. Interest Rate Risk. Management Risk. V. Important Parties Involved in A New Issue. 5. Investment Vs. Market Indicators. Chartism etc. P. Introduction to Securities: (07 Hrs) Concept of Investment. carrying at least 20% weightage. Investment Process. 4. Growth Record. Analysis: (10 Hrs) Common Stock Analysis . Fischer & Jordan.. Practical Problems on Risk & Return Analysis and Valuation of Securities. Individual Security Analysis.Capital Asset Pricing Model (CAPM). Liquidity Risk. Speculation.PGDM THIRD SEMESTER PF 323: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT COURSE OBJECTIVE L -3C-3 No. Components of Investment Risk. Size and Ranking. Market Risk. Industry Analysis .. Capital Market Theory . European Union and Japan. 2. Inflation Risk. Economic Forecasting. RECOMMENDED BOOKS 1. Markowitz Risk-Return Optimization.A. of Lectures. Structure and Characteristics of Industry etc.42 To acquaint the students with the theories and practices of Security Analysis and prevailing scenario in the security markets in the important countries like U. Sharpe Index Model. 2. Equity Investment. Investment Categories: Debt Investment. 6. Portfolio Management: (07 Hrs) Concept. Quality of Management etc. 3. Markets for Securities: (10 Hrs) Primary Market – Pricing of New Issues.Two and Three Securities Case. National Stock Exchange. Investment Objectives. 4. 3. Risk and Return: (08 Hrs) Concept of Risk and Return. Debt and Securities. Effects of Combining Securities . Gambling. COURSE COMPOSITION 1. Economy Analysis . Investment Vs.Fixed Income Securities.Fundamental and Technical Analysis. Modern Portfolio Theory Course Structure for DSPSR-PGDM FT 42 . Participants. V. Concept of Diversification.. Random-walk Model. Type of Investors.Dow Theory. Company Analysis . Long and Short-term Private issues. Technical Analysis . and India in particular.Industry Life-Cycle Analysis. Govt. K.Financial Analysis.Analysis of Macro-Economic Factors. Business Risk and Financial Risk.S. Secondary Market – Functions of Stock Exchanges. 5.R. A. Note: A Case study may be an integral part of the semester examination question paper. Guide to Portfolio Management Harington D. Investment Management Pandian. Important Sock Exchanges of The World (NYSE. Security Analysis & Portfolio Management Brealy Richard. Security Analysis and Portfolio Management Bhalla. in general. Preference Shares and Equity Shares. Portfolio Theory and Practice Farrell. Security Valuation ...

Competencies of HR professional in a SHRM scenario. Strategic Human Resource Management Course Structure for DSPSR-PGDM FT 43 . Reward Strategy. International Human Resource Management 5. & Cardy Robert L. Note: A Case study may be an integral part of the semester examination question paper. Trends affecting strategic HRM. Employee Relations Strategy. Functional Strategies (10 Hrs) Strategies for Managing Performance. Strategies for Developing the Employment Relationship. The Process of Strategic HRM. Organizational strategies (07 Hrs) Strategies for Organizational Development. carrying at least 20% weightage. HR Strategies to increase firm performance. Schuler. Strategic Human Resource Development. Change Management Strategies. The Strategic Contribution of HRM to Organizational Success. Strategic HRM in Action. Managing Human Resources. Denice E. Values and SHRM. 4. Gomez Luis R. strategic point of view COURSE COMPOSITION 1. The Concept of HRM.. Gary Dessler. Strategic Human Resource Management Practices (09Hrs) Formulating and Implementing HR Strategy..PGDM THIRD SEMESTER PF331: STRATEGIC HUMAN RESOURCE MANAGEMENT COURSE OBJECTIVE L -3C-3 No.42 To develop the perspective of strategic human resource management and to understand human resource management from a systemic. 2.. of Lectures. Introduction (08 Hrs) The Concept of Strategy. Strategies for Culture Management. Mejja. 4. The Strategic role of the HR Function 3. Dowling Peter J. Welch. Greer Charles R. Human Resource Management 2. HR and the internationalization of business. 5. Balkin David B. Strategic role of HRM. Mello. Corporate Ethics. Training and Maintaining International Employees. Strategic Human Resource Management 3. Strategic Issues (08 Hrs) SHRM: Aligning HR with Corporate Strategy. Repatriation Process. Randall S. RECOMMENDED BOOKS 1. Selections. Jeffrey A.

Definitions. Maternity Benefits. FACTORIES ACT. 1961 Payment. Funds of Trade Unions. Taxmann. 1952 & Employees' State Insurance Act. 1948 (10 Hrs) Definitions. D. Nomination. Mishra. Determination and Recovery. Various Benefits. Definitions. Definitions. Applications. Penalties and Offences. 1926 (08 Hrs) Definitions. Special Provisions. Welfare. 4. Prohibition of Employment. Objectives. Eligibility for Bonus Payment. 5. Change of Name and Amalgamation. Schemes under the Act.PGDM THIRD SEMESTER PF332: LABOUR LEGISLATIONS COURSE OBJECTIVE L -3C-3 No. Labour Laws Bare Acts (on each of the above units) S. Course Composition 1. 5. Labour and Industrial Law N. 2. Recommended Books (08 Hrs) 1. Previlages of a Registered Trade Unions. Industrial Relation Course Structure for DSPSR-PGDM FT 44 . Calculation of Bonus. Applications. 1972 & The Maternity Benefit Act. Health of Workers. Definitions. Audit. Leave. Provisions relating to Hazardous Processes. Medical Benefit Council. EPF and Miscellaneous Provisions Act. 2. Registration of Trade Unions. 4. Kapoor. 3.: Mercantile Law Chabbra & Suri. Employment of Women. 1948 (09 Hrs) Introduction. 3. Payment of Gratuity Act. Protection of Beneficiaries. Exemption. Payment of Bonus Act. Employees' Insurance Courts. of Lectures. Safety. TRADE UNION ACT. Administration. Working hours of Adult. Nursing Breaks. Note : A Case study may be an integral part of the semester examination question paper.42 To further enhance the knowledge base of students pursuing HR in the field of Labour Laws. so as to enable them to make the best decisions honoring the rule of the land. Miscellaneous Provisions. Young Persons and Annual Leave. Inspection of Factories. carrying at least 20% weightage. N. 1965 (07 Hrs) Scope and Application.

Subramaniam: Wages in India Course Structure for DSPSR-PGDM FT 45 . Gupta: Managerial and Executive Remuneration in India 6. Henderson: Compensation Management in a Knowledge-based World 3. FBT. Competency based Compensation. Statutory Bonus. Sarma: Understanding Wage System 7. Objectives. Job Evaluation and Internal Equity. Compensation and Performance expectations. Economic and Behavioral Issues in Compensation. Alka Gupta: Wage and Salary Administration in India 8. Fringe Benefits and Social Security). Compensation in Knowledge-based economy. Framework of Compensation Policy (Macro and Micro). Retirement and Saving Plan Payments. Basic principles governing successful compensation strategy-Indian Cases. Forms and Choice of Performance linked Reward System. 1923. Future Trends in Compensation and Reward Management. Incentive. Allowances and Benefits. Benefit Options. Bhatia: New Compensation Management in Changing Environment. 3.42 To make the budding HR professional understand the nuances of the crucial issue of Compensation and Reward Management under the company policy and legal framework so as to retain employee commitment. Course Composition 1. Incentives for Blue and White Collars. Role and Structure of Contemporary Managerial Compensation. Skill Analysis. Note : A Case study may be an integral part of the semester examination question paper. 1948 and Payment of Wages Act. Allowances. Stock options. its linkage with wage. Legally required benefits. DA. Compensation Strategies (08 Hrs) Aligning Compensation with Corporate Strategy. 2. Pay Commissions & Wage Boards. External Equity and Pay Surveys. of Lectures. Skill Plans. 1936. Integrated Incentive Scheme . Modern Trends of Pay Packets. Provisions as per Workmen's Compensation Act. Compensation Structure (10 Hrs) Pay Packet Composition (Basic Wage.Person based structures. Belchar: Wage & Salary Administration 5. carrying at least 20% weightage. Comparative International Compensation. Divergent Perspectives of Management and Labour. 4. 5. 2.PGDM THIRD SEMESTER PF333: COMPENSATION AND REWARD MANAGEMENT COURSE OBJECTIVE L -3C-3 No. RECOMMENDED BOOKS 1. Minimum Wages Act. Milkovich &Newman: Compensation Management 4. Compensation (09 Hrs) Concept.A Review. Reward based Compensation Management (08 Hrs) Introduction. Compensation as retention strategy. Designing such a system. Emerging Issues (07Hrs) Tax Planning and Tax Avoidance. Dimensions. Tax Planning for Employee Compensation.

Retail objectives and pricing. 3. A.: Retail Management 3. Merchandise planning. Retail Merchandising (10 Hrs) Definition and importance of merchandising. carrying at least 20% weightage. Retail Buying (06 Hrs) Buying organization formats and processes. Category Management (09 Hrs) Definition and impact. David Gilbert : Retail Management Course Structure for DSPSR-PGDM FT 46 . 2. Levy. Factors of vendor identification. 5.RETAIL BUYING AND MERCHANDISING COURSE OBJECTIVE L -3C-3 No. Computer assisted ordering. Concept of distribution centre. COURSE COMPOSITION 1. Vendor negotiations. 4. Note : A Case study will be an integral part of the semester examination question paper. Benefits of category management. Assortment. Establishing and maintaining strategic relationships with vendors. Sources of merchandise. Joel R. Logistics in Retailing. Developing a retail price strategy.42 To acquaint the students with the basic procedures of Retail Buying and Merchandising and also the Management of Vendors. Implementation of price strategy. Framework of implementation. Price adjustments. Lamba : The Art of Retailing 4. Elements of category management. The assortment planning process. of Lectures. J. Barry Berman. Elements of retail buying. Open to buy. Staple merchandise buying systems. Broad pricing policy. Price strategy.PGDM THIRD SEMESTER PF341 . Retail Pricing Strategy (08 Hrs) External factors affecting a retail price strategy. Allocating merchandise to stores. Connecting with vendors.: Retail Management A Strategic Approach 2. Implementing merchandise plans.manufacturer comparison. Distributor. Variety. Item selection. Types of merchandise. Product availability. Evans. RECOMMENDED BOOKS 1. Developing category plans. Weitz. Vendor Management (09 Hrs) Types of vendors.

COURSE COMPOSITION 1. Planograms. Colour. Levy. Feature areas. Location of Merchandise within departments. Visual merchandising. Evans : Retail Management A Strategic Approach 2. Design and consumer behaviour. Flexibility in store design. Free form layout. carrying at least 20% weightage. David Gilbert : Retail Management (08Hrs) Course Structure for DSPSR-PGDM FT 47 . 2. 4. Grid Layout.42 To expose the students to the importance of proper display and floor management in the modern day retail trade and to acquaint them with various merchandise presentation techniques. RECOMMENDED BOOKS 1. of Lectures. Objectives of Good Store Design (09 Hrs) Consistency of design with image and strategy. Store Layout and Floor Management (09 Hrs) Principles of store layout. Types of design. Leveraging Space. Style oriented presentation. Joel R. Frontal presentation. Windows. End caps. 3. Space Planning (08 Hrs) Location of Departments. Importance of Atmospherics. Use of lighting. Types of displays. Principles of good store design. Note : A Case study will be an integral part of the semester examination question paper. Store Atmospherics Visual communications. Music. 5. In store kiosks. Merchandise Presentation Techniques (09 Hrs) Idea oriented presentation. Colour presentation. Costs versus value. Free standing fixtures and Mannequins. Barry Berman. Race track layout. Weitz : Retail Management 3. Price lining. Fixtures.PGDM THIRD SEMESTER PF342: RETAIL DISPLAY AND FLOOR MANAGEMENT COURSE OBJECTIVE L -3C-3 No. Promotional aisle. Scent.

5. Various EOQ models. RECOMMENDED BOOKS 1. Buffer stock (trade off between stock out / working capital cost).S. Functions of purchase department and purchase policies. Raghuram: Logistics and supply chain management 2. Use of mathematical models for vendor rating and evaluation.PGDM THIRD SEMESTER PF343: SUPPLY CHAIN MANAGEMENT & LOGISTICS COURSE OBJECTIVE L -3C-3 No. Koragaonkar: JIT Manufacturing 5. R. Re-order level fixation. Benchmarking. 3. Accounting for materials. Logistics costs.G.concept.42 To acquaint the students with the basic principles of Supply Chain Management and Logistics so that they can understand the importance of an efficient supply chain in the modern day scenario and can become better managers of logistics and inventory. Inbound and outbound logistics. Value addition in SCM. Management of stores. CRM Vs SCM. Different models. Single vendor concept. Purchasing & Vendor management (10Hrs) Centralized and decentralized purchasing. carrying at least 20% weightage. Key issues in SCM. of Lectures. Introduction (06 Hrs ) Basic Concept & Philosophy of Supply Chain Management. Logistics sub-system. Various costs associated with inventory. Numerical problem solving. Inventory Management (08 Hrs) Concept. Emiko Bonafield: Harnessing value in the supply chain 3. G. ABC Analysis. SDE. Gopal Krishnan: Material Management review 4. Essential features. features and implementation. Recent Issues in SCM (10 Hrs) Role of Computer / IT in Supply Chain Management. Benefits. VED Analysis. Just-In-Time & Kanvan System of Inventory management. B. 2. 4. Sahay: Supply Chain Management Course Structure for DSPSR-PGDM FT 48 . Re-order point. Concept of demand chain management Note : A Case study will be an integral part of the semester examination question paper. Logistics Management (08 Hrs) Logistics as part of SCM. Outbound logistics-distribution and warehousing management. Outsourcing-basic concept. COURSE COMPOSITION 1. Bullwhip effect in logistics. Leave time reduction. Dr.

4. Costs associated with global sourcing decisions. Pricing and location issues. Weitz: Retail Management David Gilbert : Retail Management A. Foreign currency fluctuations. Tariffs. ISSUES IN INTERNATIONAL RETAIL MANAGMENT (08 Hrs) Driving forces behind development of international retail operations. Communications. 3. positioning retail operations in new markets. of Lectures: 42 Objectives: The objective of this course is to acquaint the students with the international retailing when the world is going global and also acquaint them with other issues involved in the international retailing. strategies and directions of international retail operations. Managerial issues associated with Global sourcing decisions. Evolution of Franchising. Transfer of retail innovation across national boundaries. Effect of franchising on the development of retailing and trade in developing markets. MODES OF INTERNATIONAL RETAILING (12 Hrs) Differential ownership alternatives for retail institutions. Free trade zones and Retailing. International sourcing. 3.PGDM THIRD SEMESTER PT 344: Global Retailing COURSE OBJECTIVE L: 4. C: 4. Barry Berman. COURSE COMPOSITION 1. INTERNATIONAL SOURCING DECISIONS (12 Hrs) Manufacturing/National brands. REFERENCE BOOKS: 1.Evans: Retail Management : A strategic Approach Levy. Joel R. Premium branding. INTERNATIONAL RETAILING AND TRADE (10 Hrs) International business. Lamba: The Art of Retailing Course Structure for DSPSR-PGDM FT 49 . 2. Franchisorsfranchisee relationships. international vendor management. 2. Merchandising. Retail Franchising: Concept and Types of Franchising. International retailing and its growing importance. No. 4.J. Private label brands. The International Franchising Scene. framework of international trade.

K. Sunil (Ist Edition. Pre and Post Implementation Issues. ERP drivers. Loftis Lisa & Geiger. Krishna. 1999). 1. ERP: Key Issues: (10 Hrs) ERP and E-Commerce. PHI Publications. 2. Sadagopan. (8 Hrs) 2. Course Contents: 1. Transaction Processing System. USA. A. Communication in ERP Systems. S. OLAP (On Line Analytical Processing). Gary (1st Edition. (On Line Transaction Processing). ERP Project Management & Monitoring. Parag & Sharma. (Ist Edition. ERP Implementation Life Cycle. ERP Work flow. 4. 4. N. C. Finance. ERP Concepts and Practices. Leon (Ist Edition. Imhoff. Plant Maintenance. Shankar. Alexis. (Ist edition. Relationship between ERP & BPR. Enterprise Resources Planning and Beyond.42 Objectives: This course aims at providing overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise. Materials Management. 3. Production. ERP and SCM. Key ERP Consultants in India. Features of ERP. Enterprise Resource Planning: A Manager’s Guide. Tata McGraw Hill. (Ist Edition. Operations Support System. Network Structure of ERP System. and Venket. ERP in India. Course Structure for DSPSR-PGDM FT 50 . OLTP. ERP Selection Issues. Future Directions in ERP. Trends in ERP. Enterprise Resource Planning.PGDM THIRD SEMESTER PF351: COURSE OBJECTIVE ENTERPRISE RESOURCE PLANNING L -3C-3 No. Diwan. St. Jonathan (Ist Edition. Human Resource. MIS Integration. Ravi & Jaiswal. 1999). Langenalter. 2.K. An Overview. Sales and Distribution. 3.ERP: Resource Management Perspective: (12 Hrs) Business Modules in ERP Packages. 2001). Lucie Press. Excel Books. Recommended Books: 1. DSS. 2000). Galgotia Publications. G. John Wiley & Sons. 3. Business Process Reengineering. ERP in Public Sector Enterprises. Process modeling for ERP Systems. ERP Culture. Quality Management. Enterprise Integration Application Tools for ERP. ERP: A Managerial perspective. 1997). Building the Customer Centric Enterprise. ERP and CRM. ERP Vendors. ERP: System Perspective: (12 Hrs) Management Information System. 2000). V. of Lectures. Tata McGraw Hill.. ERP Demystified. Resource Management. Implementation methodology. 1999). Garg. S.

Data Communication Concepts and Applications: (10 Hrs) Introduction to Data Communications. 3. Improving MAN & WAN Performance. Components of Data Communications. Data Link Layer: Media Access Control. Back Bone Networks: Backbone Network Components. Jerry. Circuit-switched and Packet-switched Services. 4. Error Control in Networks. Dennis (2002). Network Applications. Tanenbaum. Network Management. Stallings. Dedicated Circuit Services. Ethernet (IEEE 802. Networking: (10 Hrs) Network Layer: Network Protocols.3). of Lectures. 2. Course Structure for DSPSR-PGDM FT 51 . Token Ring (IEEE 802. Business Data Communications. John Wiley & Sons. Course Contents: 1. Design of Business Networks. Addison Wesley. Improving LAN Performance. Metropolitan Area Network (MAN) & Wide Area Network (WAN): Dialed Circuit Services. W. and Network Security (12 Hrs) Text Books: 1. S. (2004). Business Data Communications & Networking. David A Stamper (2003). Computer Networks. and Data Transmission. FDDI. 2. Selecting a LAN.5). Pearson Education. Network Addressing and Routing. Fundamentals of Data Communications and Networking: (10 Hrs) Physical Layer: Architectures. Network Management:. Trends in Computer Communications and Networking. Devices and Circuits. Prentice Hall of India. Local Area Network (LAN): LAN Components. Data and Computer Communications.PGDM THIRD SEMESTER PF352: NETWORK APPLICATIONS AND MANAGEMENT L -3C-3 No. FitzGerald and Alan. (2002).42 COURSE OBJECTIVE Objectives: The course aims to combine the fundamental concepts of data communications and networking with emphasis on business applications. Fast Ethernet. A. 3. 4.

Referential Integrity. A. Functional Dependencies. C. S. H. Set Operations. Cursor. Elmsari & S. 3. Koch. Course Contents: 1. String Commands. NF2. Loops. G. Triggers. Domain Constraints. McGraw-Hill. Silberschatz. Sudarshan. Navathe (2004). (08 Hrs) Relational Algebra. Data Definition Language. Logic. Bipin C. 4.Phase Locking protocol. Network. Relational. D. LOB’s). Basic Structure. Two. Design of an E-R Database Schema. Joined Relations. 5. Schemas and Instances.DerivedRelations. Go to Statements. of Lectures. Normal forms NF1. Date (2003). TMH. & Loney. Locks. NF3 and BCNF. Object-oriented and Object relational. Aggregate Functions.42 COURSE OBJECTIVE Objectives: This course will help students to understand how databases can be used to store an organization’s information. Types of DBMS – Hierarchical. Data Manipulation (LIKE Operator. Concurrency: ACID Properties. Oracle 9i The complete reference. SQL: Background. 4. Oracle: (10 Hrs) Basic Architecture. Join Dependencies and Fifth Normal Form. Date Function. Purpose. Reduction of E-R Schema to Tables. E-R Diagram. Database system concepts. 2. Views. Deadlock Condition. Mapping Constraints. F. R. Translate and Decode Function). Numeric Function. Procedures. Addison Wesley. 3. Pearson Education. An introduction to database systems. Transaction. Course Structure for DSPSR-PGDM FT 52 . Nested Sub Queries. K. Multivalued Dependencies and Fourth Normal Form. Galgotia Publication. ER-Model (10 Hrs) – Basic concepts. Null Values. (04 Hrs) Data Models. Data Definition. Transaction State. Introduction to PL/SQL (Conditional. Korth. Advantages and Disadvantages of DBMS. (2002). Modification of Database. Structure of Relational Databases. 2.PGDM THIRD SEMESTER PF353 DATABASE MANAGEMENT SYSTEMS L -3C-3 No. DBMS Architecture and Data Independence. Exceptional Handling. Functions. Fundamentals of database systems. J. (2002). Text Books: 1. Introduction to Database Management System. Design Issues. Desai (2000). Keys.

PGDM THIRD SEMESTER PF353 LAB BASED ON DATABASE MANAGEMENT SYSTEMS L -0 P-2 No. of Lecture 01 COURSE OBJECTIVE Course Content: this course will be based on PF 353 Database Management Systems Course and is part of it. Course Structure for DSPSR-PGDM FT 53 .

Issues in Transfer of Technology to Developing Countries. Course Contents: 1. Economic. Tata McGraw Hill. UNCTAD and WTO. 3. Code and Common Laws and their Implications to Business. (12 Hours) 2. Monetary System. 8th Edition. John D. International Business and Environment: An Interface. International Business Contract – Legal Provisions. Legal and Technological Environment of a Foreign Country. Rights andDuties of Agents and Distributors. and Radebaugh. W. Asian Model. EuroCurrency. NAFTA. Lee H. MIGA. World Bank. International Management: Managing Across Boarders and Culture. ASEAN. Course Structure for DSPSR-PGDM FT 54 . Tata McGraw Hill. International Business: Competing in the Global Marketplace. Paul. SAFTA and other Regional Economic Groupings.Exchange Rate Mechanism and Arrangements. 2. Deresky (2003). World Trade in Goods and Services –Major Trends and Developments. J (2004). Demographic. carrying at least 20% weightage. (10 Hours) 4. FDI and their Impact on the Economy. Daniels. EU. International Business: Environment and Operations. 2005). Political and Legal Impact of Multinational Corporations. Hill (5th Edition. International Business. Forms and their Functioning: Multilateralism Vs Regionalism. ATC. (2004). International Business. L. Prentice-Hall. (10 Hours) 3. Global Trading Environment: Liberalization of World Trade. International Economic Institutions and Regional Economic Groups: IMF. Reference Books: 1. 2. Strategies for Dealing with Multinationals. International Sales Agreements. Technology Transfer – Importance and Types. Framework for Understanding International Business Environment: Analysis of Physical. Multinationals and their Economic Impact. International Financial Environment: Foreign Investment – Types and Flows. Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows. Socio-cultural. Pearson Education. Pearson Education. Political.PGDM THIRD SEMESTER PF 361: Global Business Management International Business Environment Course Code: PF-361 L-3 Credits – 3 Objectives: The purpose of the course is to familiarise students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. Legal Framework of International Business: Nature and Complexities. Charles. GSP and International Commodity Agreements. Text Books: 1. Aswathappa (2005). Global Capital Markets. (10 Hours) Note : A Case study will be an integral part of the semester examination question paper.

Role of EXIM Bank and Commercial Banks. Support Organizations and Services – IIFT. Quality control and Pre-shipment Inspection. Export: What. (10 Hours) Text Books: 1. Export Sales Contracts . Processing of Export Order (5 Hours) (b)Documentation : Proforma Invoice. Indian Trade Journal Course Structure for DSPSR-PGDM FT 55 . ECGC Policy. BSP Certificate / Spl Consular Invoice and other related documents. Reference Books: 1. 2. IEC Number / RCMC from Export Promotion Council. AR4 Form. Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. Inspection Certificate. Packing List. Terms of Shipment. Policy for EOU / FTZ / EPZ units : Objectives. FIEO. Procedures and Documentation. IMPEX Times. Financial Guarantees. Criteria and Benefits. Excise and Custom Clearance. Export Inspection Agencies. Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes. Policy Framework for India’s Foreign Trade in Pre. and to train them to handle the export-import business. Methods and Terms of Payments for Exports. Procedures and Documentation. Bill of Exchange. Export-Import Policy. Credit and Foreign Exchange Risks: Procedure for Filing Claims. Airway Bill. Export Incentives: Major Incentives and Procedures for Claiming them.Terms / Conditions. Import Financing Schemes. Bill of lading. Commodity Boards and Product Development Authorities. Cargo. Export Manual 3. Export Promotion Councils. Indian Council of Arbitration. Commercial Representatives Abroad. various issues. Ram Paras (2004). Benefits. Procedures and Documentation Course Code: PF-362 L-3 Credits . Export Credit and Guarantee Corporation (ECGC). State Governments and their Role in Trade Promotion. Custom Clearance of Imports – Regulations and Procedures. Marine Insurance Policy. Managing Risks Involved in importing . Benefits and Costs. Export Credit and Foreign Exchange Covers. Consultative and Deliberative Bodies. (a) Setting up Export Company.3 Objectives: The purpose of this course is to familiarize students with policy. (10 Hours) 2. Procurement for Exports – Planning and Methods of Procurement for Exports. (10 Hours) 4.PGDM THIRD SEMESTER PF 362: Export-Import Policy. Procedures and Documentation. Where and How? Anupam Publications. procedures and documentation relating to foreign trade operations.and Post-liberalisation Era. 2. ITPO. Commercial Invoices and its Attestation. Course Contents: 1. Mate's Receipt. Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits. GR Form. Foreign Trade Policy (2002-2004). Shipping Bills. Certificate of Origin. Canalization Policy and Role of Public Sector Organizations. (07 Hours) 3. Infrastructural Support for India’s Foreign Trade: Policy Formulating. Bank Realization Certificate. Duty Exemption Schemes : Objectives.

Common Features of the Intellectual Property Rights. (10 Hours) 3. present and future. Other Distinctive Signs. Reference Books: 1. Trademarks. Industrial Property Law: Inventions. 2. Emblems. Pearson Education. IPR and Economic Development. Industrial Designs and Models. Institute for International Economies. The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"). The Patent Cooperation Treaty. The International Convention for the Protection of New Varieties of Plants. 2. General Introduction in the Intellectual Property Law: The Notion of Intellectual Property. Implementation and Implication. Wheeler Publishing. (10 Hours) 2. David Rainbridge (2003). The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms. Role of WTO in International Trade. The Paris Convention for the Protection of Industrial Property. Plant Varieties. Intellectual Property. Producers of Phonograms and Broadcasting Organizations. Correlation of Intellectual Property Law with Unfair Competition. know-how. The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement. Neighbouring Rights. Geographical Indications. Copyright Law ("Rights of Authors"). (2000). Historical Background. GATT and Evolution of World Trade Organization (WTO). Tata McGraw-Hill Publishing Co.Third World Network and Zen Books. The Rome International Convention for the Protection of Performers. Layout-designs of Semiconductor Integrated Circuits (semiconductor chips). Government Procurement. (10 Hours) 4. International Protection of Intellectual Property: The World Intellectual Property Organization. Course Structure for DSPSR-PGDM FT 56 . New Issues in WTO:Environment. Das Bhagirath Lal (2003). The Main Fields of Intellectual Property. Ltd. Washington. Trade Facilitation. T. The Budapest Treaty on the International Recognition of the Deposit of Microorganisms. Social Clause. Tradenames. Prabudha (2001). The Trademark Law Treaty. Utility Models. The WTO and the Multilateral Trading System:Past. Competition Policy.3 Objectives: The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy. Electronic Commerce. Investment. 3. Intellectual Property Right in the global economy. Labour Standards. The Berne Convention for the Protection of Literary and Artistic Works. (2000). Main Features of WTO. Legal Nature of the Intellectual Property Rights.PGDM THIRD SEMESTER PF 363: WTO and Intellectual Property Rights Course Code: PF-363 L-3 Credits . (12 Hours) Text Books: 1. Position of the Intellectual Property Law in the Legal System. Ramappa. The Hague Agreement Concerning the Deposit of Industrial Designs. Course Contents: 1. Intellectual property rights under WTO: Task before India. Scientific Discoveries. Maskus Keith E. Ganguli. Industrial Creations Characterized by Relative Novelty (innovations). IPR-unleashing the Knowledge Economy.

Relations with clients. Tandon. wisdom and corporate work-life – A review. Ethics and Morality. Ethics and materialism. Exploring Corporate Strategy 6. carrying at least 20% weightage. Chakravarty. Ethics in Business and Management 3. Its relevance in the Business sphere. Ethics and Values. Banerjee. Shareholders. Note: A Case study may be an integral part of the semester examination question paper. Corporate Governance Course Structure for DSPSR-PGDM FT 57 . INDIAN ETHICS (11 Hrs) Philosophical foundations of Indian ethics. Siu. Arya. FOUNDATION (15Hrs) Concept and emergence of Ethics.PGDM FOURTH SEMESTER PF 401: BUSINESS ETHICS AND CORPORATE GOVERNANCE COURSE OBJECTIVE L -4 C-4 No. Need for value-driven management. Scholes. Rights of creditors and lenders. profession and the manager – a holistic approach. Empirical versus eternal ethics. Johnson. RECOMMENDED BOOKS 1. Sherlekar. Management 2. Johnson. CORPORATE GOVERNANCE (16 Hrs) Corporate Governance as a strategic alternative.56 To integrate the human values and corporate work-ethics with emerging principles of management so as to provide the student with a greater rationality in decision-making process. Dave. Singh. Concept of Corporate Governance. Ethical principles from the contemporary corporate world. 4. Indian Culture. Ethical Interfaces in public and private sectors. Values and Ethics in Management 4. Ethical decision-making. Vedant and Management 5. WORK ETHICS (14 Hrs) Concept of Work ethics. Corporate Social Responsibility. Information disclosure – ethical considerations. Corporate culture and ethics. Change of ownership. Governance chain. stakeholders and governing bodies. of Lectures. Corporate Governance 7. Emerging dimensions in E-governance. Course Composition 1. Ethical values as depicted in Ancient Indian texts. 2. Corporate Governance Weston. 3.

. Financial Plan. to inculcate in them the entrepreneurial skills in order to become job-creators. 3. 5. Entrepreneurship Hisrich Robert D. of Lectures.). Evolution and Growth.. 5.V. Informal risk capital and Venture Capital. Essentials of a successful Entrepreneur. CREATING. Entrepreneurship after Globalization in India. Debt Financing.S.PGDM FOURTH SEMESTER PF 402: ENTREPRENEURSHIP COURSE OBJECTIVE L -4 C-4 No. Ducker. ENTREPRENEURSHIP AMONGST WOMEN (10Hrs) Women Entrepreneurs as agents of social change. FOUNDATION (12 Hrs) Concept of Entrepreneurship and the Industrial / Services backdrop in Indian Economy. SEZs etc. COURSE COMPOSITION 1. 2. McClelland. Hagen.V.. Governmental Incentives and latest policies (including tax concessions. Sources of Capital. Entrepreneurial Development Course Structure for DSPSR-PGDM FT 58 . Organizational Plan. Project Idea and Business Plan. Marketing Plan. Weber. Rural Women Entrepreneurs. Special packages for women entrepreneurs in India. SISI. Cochran. Role of Entrepreneurship in economic development. Modern Resource based theory. THEORIES OF ENTREPRENEURSHIP 06 Hrs) Theories by Schumpeter. Self-help groups. Role of ancillaries. ENTREPRENEURIAL DEVELOPMENT AND INDIA (15 Hrs) Institutional financing in India. carrying at least 20% weightage. Note : A Case study may be an integral part of the semester examination question paper. Badi R. Kirby. Business Valuation. Badi N. Entrepreneurship and Environment. Environmental considerations.. & Peters Michael P.. Early developments in India and the current scenario. Role of Khadi and Village Industries. Entrepreneurship Kaplan Jack M. Patterns of Entrepreneurship Desai Vasant. NABARD. 2. Creating an exit plan 4.. SIDBI etc. 4. Dynamics of Entrepreneurial Development and Management Khanka S. RECOMMENDED BOOKS 1. 3. Gender And Entrepreneurship.56 To make the students aware of the role of entrepreneurial spirit in the economic development of a country. STARTING AND MANAGING THE VENTURE (15 Hrs) Business Idea: its generation and feasibility. Networking. Support to small entrepreneurs – role of NSIC.

Text Citations: Any information derives from an external source of information . From declaration to list of abbreviation Roman numbers (e. data. punctuation and bibliography is complete and exact. international management practices etc. Text: Before producing the final copies of a project report the candidate should ensure that all the spelling.5” Right 1. Format of the Project: As enclosed Title cover page and Declaration format: As enclosed In. paraphrases. This may include an in depth analysis of all-round performance of the company like financial and non financial performance. etc.g.quotes. Margin: Top 1. Course Structure for DSPSR-PGDM FT 59 . images.5 Font: Times new roman. i. From main text to end of report Arabic numerals (1. Guidelines: Size: International standard paper size A4 (297x210mm) should be used. Bottom 1. ii…) should be used.must be cited within the text of the paper.PGDM FOURTH SEMESTER PF 403: DISSERTATION & Viva – Voce Students are supposed to undertake research work on specific business organisations and perform a due diligent exercise of the company in the light of global competitiveness. statistics. grammar. global marketing strategy.0” Left 1.0” Line spacing: 1. Guidelines for preparing for Dissertation (PF-403) of PGDM– IV semester All PGDM students (Semester IV) are required to follow the guidelines given below for preparing the Dissertation (PF-403). 2…) should be used.. A mid-term evaluation would precede the final submission which would carry a certain percentage of marks as decided by the Institute. Bibliography/ References style: As enclosed CD-ROM: All report should include soft copy on CD-ROM accompanied with thesis/report in pocket pasted on inside of back cover. size 10/12 for text. Page number: Page should be numbered consecutively and clearly. larger fonts may be used for headings & subheadings.0”. change management.

conclusion. i ii iii iv v III) MAIN TEXT • • • • • • Background Review of research studies Problem statement Research Objectives Hypotheses of study Research Methodology – Sampling Design – Research Design – Data Collection – Data Analysis Techniques to be used • • Limitations of the study Plan of the study 1 2 Chapter 1: Introduction Chapter 2: Review of research studies Chapter 3: Data analysis and results Chapter 4: Findings. and areas of future research IV) End • • • Appendices Questionnaire Bibliography/References Course Structure for DSPSR-PGDM FT 60 .The Format of a Dissertation Title page II) PRELIMINARY PAGES • • • • • Declaration Acknowledgements Contents List of tables & figures List of Abbreviations Page no. recommendations.

Institutional Area. Rohini Phase-III Delhi Month Year Course Structure for DSPSR-PGDM FT 61 . Sector-25.Sample of Title Page Title of the Report Report submitted in partial fulfilment of the requirement for the degree of PGDM Under the Supervision of XYZ By ABC To Delhi School of Professional Studies and Research (Approved by AICTE) 9.

Sample format of Declaration This is to certify that Dissertation entitled “…………………………”which is submitted by me in partial fulfillment of the requirement for the award of PGDM to Delhi School of Professional Studies and Research. Delhi comprises only my original work and has not been submitted in part or full for any other degree or diploma of any university. (ABC) (XYZ) Supervisor Course Structure for DSPSR-PGDM FT 62 . If any material has been taken from an external source of information then it has been properly cited in text and duly acknowledged under references.

Factors Influencing Channel Decision for Industrial Products. 2. carrying at least 20% weightage. The Integrated Gaps Model of Service quality. Applications of Relationship Marketing . 5. 3. 4. CROSS. Service Marketing Environment.PGDM FOURTH SEMESTER PF411 –INDUSTRIAL & SERVICES MARKETING COURSE OBJECTIVE L -3 C-3 No. Relationship Marketing Course Structure for DSPSR-PGDM FT 63 . COURSE COMPOSITION 1. of Lectures. Consumer Marketing Buying Motives of Industrial consumer.Industrial Marketing (09 Hrs) Nature and scope of Industrial Marketing. Industrial Marketing VS.Service Quality and Customer Focus (10 Hrs) Determinants of Service Quality with Core Features . RECOMMENDED BOOKS 1.Services Marketing (08 Hrs) Definition of Special characteristics of services. Industrial Pricing. Service Recovery .42 To adequately acquaint the students with the nuances of Service marketing as well as equipping them with the skills required for marketing goods and services to business or other organizations. Services Marketing Zeithmal. Nature of Industrial Demand. Determinants of Industrial Policy Mix. Industrial Marketing Woodruffle. Financial & Economic Effect of Services. 4. 7 P’s of Marketing. Types & Attributes of Industrial Markets. 7.Industrial Marketing Mix (08 Hrs) Classification of Industrial Products. Industrial Marketing Govindrajan.Relationship Marketing The Concept of Relationship Marketing . Note : A Case study may be an integral part of the semester examination question paper. Gupta : Services Marketing Shahjahan. Reeder. Degree/level of Relationship Marketing . 3. Factors Influencing Customer Satisfaction. Services Marketing Rampal. 2. Industrial Marketing Havaldar. Industrial Marketing Hill. 6. Classification of services. Channel Alternatives. Reasons for growth of service sector. IT Enabled Marketing /ITES. (07 Hrs) 5. Modern Trends in Service Marketing. Industrial Marketing Communications. Customer Acquisition & Retention Strategies.

Distributor Selection and Management. Sales Territories. Elements of Distribution Logistics. & Deshpande R. AIDAS Theory. 4. Still. Sales Budget. Behavioural Equation Theory. 2. In bound & Outbound Logistics. Logistics and Supply Chain Management Sontaki C. Selling Process. Models of Distribution. 4. 3. Sales and Distribution Management G. 3. Wholesaling. Qualities of a Salesman. Warehousing Management. carrying at least 20% weightage.G. Sales Quotas. Sales Management Khan Matin. Objectives of Personal Selling. Role of IT in Logistics. Compensating the Sales Force. Sales Organisation – Characteristics and Functions. Importance of Logistics Management. Ethics in Sales Management Definition. of Lectures. 5. Motivation. Salesmanship & Advertising Course Structure for DSPSR-PGDM FT 64 . Theories of Selling Buyer Seller Dyads.N. Cundiff & Govoni. Sales Audit & Analysis. Logistics. Managing Sales Force & Controlling Sales Efforts (10 Hrs) (07 Hrs) Recruitment. Factors affecting Logistics Choice. Ethical Issues in Sales Management. RECOMMENDED BOOKS (05 Hrs) 1. Benefits of Ethical Selling. Selection & Training of Sales Personnel. Introduction (10 Hrs) Nature and Scope of Sales Management.PGDM FOURTH SEMESTER PF 412: SALES & DISTRIBUTION MANAGEMENT COURSE OBJECTIVE L -3C-3 No. 2. Note : A Case study will be an integral part of the semester examination question paper.42 To make students aware with the finer aspects of building and managing a team of effective sales force for addressing efficiently the distribution related objectives of business.. Raghuram. Distribution Management & Logistics (10 Hrs) Retailing. COURSE COMPOSITION 1. Negotiations in Selling. Sales and Distribution Management Gupta .

Role of Media and its usage in Rural Context. 3. 4. Planning of distribution channels in Rural markets. Rural Marketing Singh Sukhpal. New Perspectives in Rural & Agricultural Marketing Course Structure for DSPSR-PGDM FT 65 .. COURSE COMPOSITION 1. hence. Note : A Case study will be an integral part of the semester examination question paper. Rural market Environment. Rural Communication & Distribution Channels (09 Hrs) Promotions and personal Selling in Rural Markets. Commodity Markets in India. Character and Potential of Rural Markets. Rural Pricing (07 Hrs) Determination of Agricultural Prices and Marketing Margins Role of Agricultural Price Commission. this course-package becomes more significant for the budding marketing professionals of a globalized age to sincerely imbibe the pertinent academic impacts in order to improve India’s economic standing plus ameliorating the pace of business returns. V. 4.V. Rural Marketing: An Introduction (09 Hrs) Definition. Scope and Role of Cooperative Marketing. Badi R. Rural Marketing Velayudhon Sanal Kumar.42 More than three-fourth of the Indian market exist in rural areas. 5.. carrying at least 20% weightage. RECOMMENDED BOOKS 1. Rural Marketing in India Ram Kishen Y. Challenges and opportunities of rural marketing. 2.S. Nature. Marketing Agencies and Institutions (08 Hrs) Institutional Support for Rural Marketing.PGDM FOURTH SEMESTER PF413: RURAL MARKETING COURSE OBJECTIVE L -3C-3 No. Role of State and Central Governments in pricing.. Rural Marketing Management Kamat & Krishnamurthi. 3. Classification of Agricultural Products. 5. Multinational Corporations are keeping a hawk-eye on this huge Indian market.. Badi N. Value Offering (09 Hrs) Marketing of Consumer Durable and Non Durable Goods and services in the Rural Market. Problems of Agricultural Marketing in India. Perception and Positioning. Agriculture Input Market. Role of Warehousing. Importance of Branding. Marketing of Products suited to Rural Environment. Rural Consumer Behaviour Pattern and the 4Ps in rural context. Bases of Rural Market Segmentation. Rural Marketing Habeeb K. Nature. 2. Rural Marketing Strategies. of Lectures.

Determination of Exchange Ratio. Irene Rodgers. Successful Mergers. Growth Rate. Depamphilis Donald (2001). Financing of Merger. Regulation by SEBI.42 Objectives: Liberalized economy has generated many opportunities of combining businesses to create wealth. Course Contents: 1. Ramanujan.R. Academics Press. Greenmail. J. Harvard Business Review on Mergers and Acquisitions (2001). Valuation of a Business. Fred Westan (2001). Market Price etc. Acquisition Process 2. Earning Potential Basis. carrying at least 20% weightage. Mergers Acquisitions and Other Restructuring Activities. (2000). 3. S. (2002) Tata McGraw Hill. Financial Evaluation. and Cultural Issues. Defence Against Hostile Takeover (12 Hrs) Poisson Pill. acquisition and corporate restructuring is implemented. Motives for Merger. Note : A Case study will be an integral part of the semester examination question paper. Post Merger H. (10 Hrs) Methods of Valuation – Cashflow Basis. Types of Mergers. Impact of Variation in Growth of the Firms. Boot Strapping. 4. Acquisition/Labour. Bear Hug. and Strategic Alliances: How to Bridge Corporate Cultures. Corporate Governance and its current scenario. Acquisitions. Legal Aspects of Mergers (10 Hrs) Amalgamation and. 2. Tata McGraw Hill. Tata McGraw Hill. MBO.PGDM FOURTH SEMESTER PF421: MERGERS. of Lectures. Computation of Impact on EPS (10 Hrs) Market Price. Criteria for Negotiating for Friendly Takeover. Approval from Court. Mergers and Acquisitions. LBO. Reference Books: 1. Mergers: The New Dimensions for Corporate Restructuring. Text Books: 1. Provisions of Companies Act. 2. Takeover Code: Scheme of Amalgamation. Course Structure for DSPSR-PGDM FT 66 . Pacman. ACQUISITIONS & CORPORATE RESTURCTURING COURSE OBJECTIVE L -3 C-3 No. The fundamental aim of the course is to prepare students to take advantage of the current scenario and understand how mergers. 3.

Course Structure for DSPSR-PGDM FT 67 . Investment. V. Englewood Cliffs. Market Indexes. Equity Valuation and Analysis. Investment. New Delhi. Huang. Bhalla. 8.42 Objective: The objective of the course is to impart knowledge to the students regarding problems faced and techniques used in investment decision making process. Dividend Policies and Decisions. The Stock Markets in India. Investment venues: (14 Hrs) Bond Valuation and Analysis. New Jersey. Francis. Scott. 6. 5. 2. Principal Investment Instruments of the Money Market 3. London. 3rd Edition.PGDM FOURTH SEMESTER PF422: INVESTMENT MANAGEMENT COURSE OBJECTIVE L -3C-3 No. William F. Government Securities. Maury R. Haugen. Jack Clark. S. Modern Investment Theory. Amling. Equity Shares. Radcliffe. Financial Derivatives Options Futures. 4. Prentice Hall. Investment Management. Capital Market Reforms 2. Real Estate Investment. (12Hrs) (7 Hrs) (7 Hrs) Suggested Readings: 1. Warrants 4. Non-Security Forms of Investment. Foresman. Investment: Cocnepts. The Brokerage Business. Investment Companies. Avadhani. Prentice Hall of India. C.and Randall. Allyn and Bacon. Sharpe. K. Stanley S. Preference Share Valuation and Analysis. Chand & Company Ltd. Englewood Cliffs. Prentice Hall. Swaps. McGraw Hill. 3. Foreign Investment in India Emerging Trends and Policy Developments 5. Listing of Securities. Robert C. Himalaya. Investments: Analysis an Management. Investment Analysis and Management. Convertible Securities. New Jersey. New Issue Market. Course Contents: 1. etc. A. 7. Robert H. Analysis and Strategy. of Lectures. Security Credit Ratings. Investment Management. Investment and Tax Planning. V. Frederic. Investment Environment (12Hrs) Objectives and Risk. London.

K. Factoring. Management of Financial Services Course Structure for DSPSR-PGDM FT 68 .PGDM FOURTH SEMESTER PF 423: MANAGEMENT OF FINANCIAL SERVICES COURSE OBJECTIVE L -3C-3 No. Prospects and Implications in Indian Environment. RECOMMENDED BOOKS 1. Commercial Paper. and Growth of Mutual Funds in India. Venture Capital Financing (07Hrs) (08 Hrs) Introduction. especially in the present globalized era. Hire Purchase Financing. 4. Financial Services Mohana Rao. of Lectures. VCF in India. Leasing (08Hrs) Introduction. Practical Problems on Leasing. Benefits of Leasing. Performance of VCF in India. Effectiveness of Mutual Funds. 4. International Financial Markets & India Bhole. 3. 5. 5. Leasing as a Source of Finance. Legal Perspectives in Leasing. Stock Market Operations. Global Scene. Concepts and Types of Leasing. Financial Institutions. Management of Financial Services Khan. COURSE COMPOSITION 1. 2. carrying at least 20% weightage. Mutual Funds Introduction. 6. Financial Institutions & Markets Batra. Contemporary Issues (09 Hrs) Concept and Overview of Forfeiting. Debt Securitization and Credit Cards.42 To make the young finance publics aware of the objectives. Financial Instruments. Insurance Services. strategies and policies pertaining to Financial Institutions and Services in India. Problems. Note: A Case study may be an integral part of the semester examination question paper. Financial Markets: Emerging Trends. Financial Services Bhalla V. Mashiraju. Financial Services & Markets Batra/Bhatia. SEBI. Credit Rating. Types. Introduction (10 Hrs) Overview of Financial System with reference to India.. 2. Private Banking. Its functioning. 3.

Dono Hue & Kolt. carrying at least 20% weightage. and Complete Successful Negotiations to maximize results.. Lewicki. Negotiation 3. Communication. Cohens. T & Werhane P. Negotiation context (09 Hrs) Relationships in Negotiation: Key Elements in Managing Negotiations within Relationships. Managing Difficult Negotiations. of Lectures. Personalities and Negotiations. Implement. Coalitions. 4.PGDM FOURTH SEMESTER PF 431: MANAGEMENT OF NEGOTIATION COURSE OBJECTIVE L -3C-3 No. Negotiating in a Week Course Structure for DSPSR-PGDM FT 69 .. The nature of Multi-party negotiation. Negotiation fundamentals (08 Hrs) The nature of Negotiation. Parties in Negotiation. & Isenhart M. Influence: Routes to Influence.42 To make the budding HR professionals thoroughly prepared to recognize negotiation situations so as to Plan. Finding and using negotiation Power. RECOMMENDED BOKS 1. 2. 3.W. Managing Interpersonal Conflict 6. Social Value Orientation. 5. Negotiation sub-processes (10 Hrs) Perception. Behavioral Approach to differences among negotiators. Individual differences and Negotiation across cultures (09 Hrs) Gender and Negotiation. Conflict Management Style. Negotiation 4. Zartman I. Spangle M. Course Composition 1. Saunder & Barry. Resolving Differences (06 Hrs) Abilities in Negotiations. Integrative Negotiation. 2. Male and Female Negotiators: Theoretical Perspectives. The Negotiation Process: Theories and Applications 7.. Negotiation Strategy and Planning. Interpersonal Trust. Negotiating Skill for Managers. Ethical Issues in Business 5. Cognition and Emotion.W.L. Strategy and Tactics of Distributive Bargaining. Note: A Case study may be an integral part of the semester examination question paper. Fleming Peter. Ethics in Negotiation. Role of Receivers in Influence. Donaldson.

Learning experiences from real life case studies. Course Structure for DSPSR-PGDM FT 70 . Freedom From the Known. Tata McGraw-Hill. Innovative Technology – autonomous vs. Behavioural. Organisational Development (07 Hrs) Concept. Business Process Reengineering as a tool of Managing Transformation: (07 Hrs) BPR – An imperative for survival.. Introduction: (06 Hrs) Concept. Nature and Applications. 1995.42 The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. Aligning HR to Business. Causes and Symptoms of Sickness. J. Concept of transformation vs. C. Leadership from Within: (06 Hrs) Concept. of Lectures. Prediction of sickness. Five steps methodology to implement BPR. 3. McGraw-Hill. 5. Gouillart. Steps for developing leadership from within. Kelly. Bender. 2. 5. economic. Coulson . New York. The reengineering imperative in USA. 3. nature and process of planned change. Turnaround Management: (10 Hrs) Definition of Sickness. Future of Organisational Dynamics. and technical issues in Turnaround Management Learning from the success stories of organisations where turnaround management strategies have been adopted and sick or potentially sick companies have been turned around. induced inventions. 1997. change. Transforming the Organisation. Krishnamurti. Individual and Structural). 1992. need and importance of developing leadership from within. Sawhney. Management of Transformation through New Technology and Innovations: (06 Hrs) Technological revolution – adoption and adaptation of technology (problems of technology transfer). India. New Delhi. Revival of sick unit Role of BIFR. SICA. Mohan and Jeff Zabin. Action Research and its applications. the reengineering scenario in Europe. Macmillan India Ltd.PGDM FOURTH SEMESTER PF 432: Management of Transformation COURSE OBJECTIVE L -3C-3 No. 2. Emerging Horizons of Management in changing Environment. Suggested Readings: 1. Resistance to change. London : Kogan Page. 1997.Thomas. Transforming the Company. Management of New Technology in relation to organisational productivity and quality of work life. the reengineering imperative in India. Course Composition 1. James N. 4. Leadership from Within. Delhi. Instances of reengineering in Indian organisations (Case studies). 6... 4. Note : A Case study will be an integral part of the semester examination question paper. Charismatic vs. Krishnamurti Foundation. and Francis J. carrying at least 20% weightage. Financial Institutions. Transformational Leadership. Non-charismatic Leadership. Organisational Development Interventions (Team. The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation. Peter Urs. Distinction between leadership from without and leadership from within.

1993. Sri Sathya Sai Book & Publications Trust. Johansson. Rose. 9. Jayaraman..6. 1996. 13. London. D. Peppard. HMSO. Nicholas Brearley Publishing. New Delhi. Joe and Philip Rowland. Prentice-Hall of India Private Ltd.. 11. Andhra Pradesh. et. New Delhi. Ltd. Managing Innovations. John Wiley and Sons. Noori. Whitekar. Cambridge King.S. M. 1990. Course Structure for DSPSR-PGDM FT 71 . and Radford. Technology Management & Development Planning. CCTA. Satya Shri. 1994. Organisational Development . Sai Baba.. H. 8. 12. Readings and Cases in Management of New Technology. H. The Essence of Business Process 10... H. French/Bell. Cambridge University Press. 1997. 1990. Champy. 1996.Strategies & Models Hammer. Organisational Development Beckhard.. Rangaramanujan. India. New Delhi. New York. 7. Tata McGraw-Hill Publishing Co. Reengineering the Corporation. Kanishka Publications. 15. England. Prentice Hall. Business Process Reengineering. Business Process Reengineering: Breakpoint Strategies for Market Dominance. Mahavakya on Leadership. Ganesh Natarajan and A. Henry J. London. Cambridge. M. 14. and J. V. BPR in the Public Sector : An Overview of Business Process Re-engineering. and R.

Berger . Performance Management Criteria. Principles of Team Building. 5. RECOMMENDED BOOKS 1.A Strategic Approach 3. Managing Teams (08 Hrs) Pre-requisites for a Good Team. Rationale and Assumptions. Assessment Centres. Approaches to Team Building. Performance Management (10 Hrs) Organizational Model of Performance Management. 3. Nicky Hayes : Managing Teams-A Strategy for Success 6. Career Planning and Development. Instructional Methods.Characteristics. Behaviourial Anchored Rating Scale (BARS). Anthony et al : Human Resource Management. mechanics and the process of HRD so as to aid in organisational development and human development on the whole. Berger : Talent Management Handbook 7. Biswajeet Pattanayak : Corporate HRD 8. carrying at least 20% weightage. Inhibiting Factors in Team Performance 4. Psychological Dimensions of Team Work. Mathis. People Capability Maturity Model (PCMM) Note: A Case study may be an integral part of the semester examination question paper. Emotional Intelligence. Bill Curtis/William E Hefley/Sally A Miller: People Capability Maturity Model-Guidelines for Improving the Work Force Course Structure for DSPSR-PGDM FT 72 . Introduction (06Hrs) Concept of HRD. Evaluation of Training and Development Programme. Behaviourial Approaches to Performance Management-Critical Incident Method. Designing an Assessment Centre. Integrating HRD with Technology. Developing Human Resources (09 Hrs) Introduction to Orientation and Training. Purposes of Performance Management. Managing Training Programme. Jackson : Human Resource Management 5. Hollenbeck et al : Human Resource Management-Gaining a Competitive Advantage 2. Contemporary HRD Practices (09 Hrs) Talent Management. of Lectures. Evaluating Team Performance. Ivancevich : Human Resource Management 4. Course Composition 1. Nitin Sawardekar : Assessment Centres 10. HRD Audit and Methods. Managing Change through HRD. Concept of HRD Climate 2. Employer Branding. Achieving Work Life Balance.42 to acquaint the budding HR professionals with the underlying sciences. Behaviourial Observational Scale (BOS). Corporate HRD.PGDM FOURTH SEMESTER PF 433: Human Resource Development COURSE OBJECTIVE L -3C-3 No. J Leslie Mckeown : Retaining Top Employees 9. Assessment Centre Assignment.

Evaluation of CRM. Organization Planning and Evaluation (10 Hrs) CRM implementing. Customer supplier relationship.M. medical and other industries. Shainesh. Implementation and Tools Commercial tools for implementing CRM. Organization programme planning. Team selection and Management. Case Study (08 Hrs) (06 Hrs) Case Studies of the industries namely: services (hotel and travel). COURSE COMPOSITION 1. CRM Application (09 Hrs) CRM in marketing. Customer value management (CVM). 4. Building customer relationship. Anjali Kaushik Customer Relationship management. Atul Parvartiyar. 3. G. CRM benefits and challenges. of Lectures. Role of IT in CRM 5. manufacturing. Course Structure for DSPSR-PGDM FT 73 . 2. Strategic data analysis. and cellular mobiles. Introduction (09Hrs) CRM: Definition. tool and applications – Jadish N Sheth. Customer Relationship management-Stanley Brown Customer relationship Management-Bryan Bergeron E-CRM: Business and system frontiers. Risk Assessment of CRM. emerging concepts.PGDM. CRM success and failure.CUSTOMER RELATIONSHIP MANAGEMENT COURSE OBJECTIVE L -3 C-3 No. Customer interaction management (CIM). finance (banking and insurance). Intelligent supply. Check list of CRM. Tools for customer management. Sharing customer data in value chain. RECOMMENDED BOOKS 1. Customer insight activities.P Jaiswal.42 To acquaint the students with the basic principles and procedures of Customer Relationship Management and to make them familiar with the tools that modern organisations use for maintaining Customer Relationship. Customer management. consumer goods.FOURTH SEMESTER PF 441 . 3. 2. 4. CRM framework.

Capturing customer mindset. Brand strategy decisions. Methods of brand extensions. COURSE COMPOSITION 1. Managing Brands Over Time Brand positioning. Managing Product Lines and Brands (10 Hrs) (05 Hrs) The product and the product mix. Co branding. Implementing Branding Programmes (10 Hrs) The brand product matrix. Sources of brand equity. Note : A Case study will be an integral part of the semester examination question paper. Measuring Brand Performance Measuring sources of brand equity. and Managing Brand Equity Philip Kotler : Marketing Management (Millennium Edition) YLR Moorthy : Brand Management Panda : Building brands in the Indian market Chunawalla : Compendium of Brand Management Course Structure for DSPSR-PGDM FT 74 . Licensing and Celebrity endorsements. 2. 4. Product mix. 5. 3. Designing marketing programmes to build brand equity. Product line decisions. Product mix analysis. 2. 5. 6. of Lectures. Brand name decisions. Brand decisions. Introduction What is a brand? Importance of branding. Advantages and disadvantages of extensions. Adjustments in brand portfolio. Product levels. Reinforcing brands.PGDM-RM FOURTH SEMESTER PF 442: BRAND BUILDING AND PRODUCT MANAGEMENT COURSE OBJECTIVE L -3C-3 No. Brand Equity (8 Hrs) (05 Hrs) Concept of brand equity. Brand values. Measuring. 4. RECOMMENDED BOOKS (04 Hrs) 1. 3. Integrating marketing communications to build brand equity. Brand building decisions. Product hierarchy. Kevin Lane Keller : Strategic Brand Management-Building. Branding challenges and opportunities. Elements of brand equity. Product classifications. carrying at least 20% weightage.42 To make the students aware of the basic principles and procedures of Brand Building and Product Management and to further make them familiar with branding programmes and ways to manage the brands over time. Introducing and naming new products & brand extensions.

Types of retail formats.tenant relationship. carrying at least 20% weightage. Operational activities. COURSE COMPOSITION 1. Speciality stores. Human resources. Mall positioning strategies. Growth of malls in India. Mall Operations (11 Hrs) Store allocation. Factors influencing malls’ establishment. Leasing negotiations. Tenant mix. Security and safety procedures and regulations. Lamba : The Art of Retailing 4. Levy. Recovery management. Footfalls measurement.PGDM-RM FOURTH SEMESTER PF443 . of Lectures. Introduction (09 Hrs) Concept of shopping mall. 4. Legal compliances and issues. BOOKS RECOMMENDED 1. Common area management. Tenant Management (10 Hrs) Selection of anchor tenant. Note : A Case study will be an integral part of the semester examination question paper. Weitz : Retail Management 3. 2. Security and accounting. Food courts. Measuring mall performance. J. Evans : Retail Management A Strategic Approach 2. Aspects in finance. Supermarkets. David Gilbert : Retail Management Course Structure for DSPSR-PGDM FT 75 . Branded stores. Barry Berman. Multiplexes. Hypermarkets. A. Strategic planning for malls. 3. Aspects in Mall Management (12 Hrs) Concepts in mall design. Maintenance and repairs. Owner.42 To acquaint the students with the basics of proper management of shopping mall and to expose them to the various operations involved in the management of a shopping mall. Mall resource allocation.MALL MANAGEMENT COURSE OBJECTIVE L -3C-3 No. Joel R.

Print Statement. Subroutine and Functions. ActiveX controls. “Mastering Visual Basic 6. ADO. Petroutsos. “Oracle 9i: A Beginners Guide”. Creating Help files. Common dialog Boxes. Database Interface: (12 Hrs) Review of ANSI SQL. Control Arrays. E. Pass through ODBC. Recordsets. Developer-2000: (10 Hrs) Connecting to Oracle Data Base. of Lectures. Properties and events. 5. Code Module. SDI. Techmedia. Arithmetic Operators.PGDM. Workspaces. ODBC. using Windows API Functions. Recommended Books: 1. Private and Public procedures. DAO. G. BPB. Databases. M. If-then-else expression. 4. Siler & J. “Using Visual Basic 6”. MS-Jet database Engine. J. Structure of VB program: (10 Hrs) Forms & built in controls. Abbey. “Teach Yourself Visual Basic 6 in 21 days”. B. 4. MDI. Arrays. Reselman et al. RDO. PHI. “Using Visual Basic 6”. Boolean Operators.0”. 2. Perry. Corey. Adding Help files to VB project. Course Contents: 1. Loops. Spotts. TMH Course Structure for DSPSR-PGDM FT 76 .FOURTH SEMESTER PF451 FRONT END DESIGN TOOLS COURSE OBJECTIVE L -3C-3 No. Layout Editor. 3. M. Classes.42 Objectives: This course is intended to expose the students to latest tools of front end design and its connectivity to databases. Error Handling. Elements of Oracle Data Base. Master-Details Forms. MAPI controls.. PHI. Data bound controls. Variable Declaration: (10 Hrs) Built-in & User Defined data types. B. 2. 3.

Course Structure for DSPSR-PGDM FT 77 .FOURTH SEMESTER PF 452: Front End Design Tools Lab.PGDM. Course contents: The course will be based on PF 451 Front End Design Tools and is part of it.

Risk Identification. Linear Sequential Model. and David B. New Age International. Jack. Software Cost Estimation. Software Configuration Management. 4. First Edition. Aggarwal. Software Project Management: A Unified Framework. Mantel Jr. Configuration Audit. ISO Software Quality Standards. Tata McGraw Hill. Fourth Edition. 2. Project Monitoring & Control Techniques. The Unified Software Development Process.PGDM. Pressman (2001). Software Process Models. Robert K. Software Quality Assurance & Configuration Management: (12 Hrs) Software Quality. Effective Project Management. John Wiley & Sons. Wysocki. Requirements Validation. Course Contents: 1. K. Software Project Management. Software Team Organization & Control Structure. Yogesh (2005). 7. Second Edition Course Structure for DSPSR-PGDM FT 78 . & Singh. Singapore. R. COCOMO Model. Second Edition.FOURTH SEMESTER PF 453: Software COURSE OBJECTIVE Project Management L -3C-3 No. (2002). Software Design Principles. 2. Software Product and Process: (8Hrs) Software Characteristics & Applications. New Delhi. 5. Evolutionary Software Process Models. Software Staff & Personnel Planning. (10 Hrs) Recommended Books: 1. John Wiley & Sons. 4. Rayleigh Curve. 3. Crane (2002). Reactive and Pro-active Risk Strategies. Software Quality Assurances. Software Project Planning and Scheduling: (12 Hrs) Software Requirement. 6. Risk Monitoring and Management. RAD Model. Singapore. Ivar Jacobson. Formal Technical Reviews. SCM Process. New Delhi. Software Project Estimation: Size Oriented. Robert Beck Jr. Software Process. Software Development Process. Singapore. Software Engineering: A Practioner’s Approach. Project Scheduling. Risk Management: Software Risks. of Lectures. Roger. Meredith and Samuel J. techniques and issues related to implementation. Software Requirements Specification. Software Engineering. Software Testing. Singapore. Pearson Education Asia. Function Oriented.42 Objectives: To acquaint the students with the software project management concepts. S. Walker Royce (2001). K. Software Metrics. 3. Project Management: A Managerial Approach. Fifth Edition. Risk Projection. Prototyping Model. McGraw Hill. Grady Booch and James Rumbaugh (2000). Risk Mitigation. Bob Hughes and Mike Cotterell (2001). Pearson Education Asia.

Global Competitiveness Report. (10 Hours) 4. Strategic Alliances – Value creation in alliances strategy. Role of Information Systems in Building Competitiveness. Harvard Business Press. Framework for Assessing Competitiveness – Various Approaches. IMD. and Prahlad C. 3.FOURTH SEMESTER Global Business Management PF 461: Global Competitiveness and Strategic Alliances L-3 Credits-3 Objectives: The purpose of the course is to familiarize students with the basics of global competitiveness and learn strategies to gain competitiveness in world markets. Management of Strategic Alliances. Global Competitiveness of Indian Industry – Status. Strategic Alliances in Indian Context. Strategic Management of Technology and Innovation. Industrial Clusters and Business Development.K (1994). Role of Quality and Productivity in Achieving World Class Competitiveness. Burgleman Robert (2004). World Competitiveness Year Book. Course Contents: 1. Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective. International and National Competitiveness Studies. Cause of Uncompetitiveness. Technology and Innovation Policy. (10 Hours) 2. International Competitiveness: Evaluation and Enhancement. Latest report. Hamel G. Latest issue. Competing for the future.PGDM. Science. (15 Hours) 3. (07 Hours) Text Books: 1. 2. Strategic Management of Technology and Innovation. The course also aims at exposing the students to the forms and success ingredients of strategic alliances. 2. Attaining Competitiveness through Integrative Process Management. Tata McGraw Hill. Strategic Options for Building Competitiveness. which are fast emerging as basic tools for business success. Hindustan Publishing Corporation (India). Internationalization of Indian Business: Selected Case Studies of Globally Competitive Indian Companies. Momaya Kiran (2001). Course Structure for DSPSR-PGDM FT 79 . References Books: 1. World Economic Forum. Human Capital and Competitiveness. Developing Competitiveness –Government Policy and Competitiveness.

International Distribution Management: Types of Intermediaries. Sourcing Internationally. R. P (2nd Edition. 2004).. Performance Measurement and Evaluation in Global Logistics: Operations and logistics control: Key Activities Performance information. Logistics Framework – Concept. New Delhi. Business Logistic Management. Logistics service firms and third party logistics. J & Croucher. and Simchi-Levi. 2. Objective and Scope. Measuring performance in Sectorial integration.Concepts. Issues in Supply Chain Management. (12 Hours) 4. (10 Hours) 3. Edith. International Journal of Physical Distribution and Logistics Management 2. Pearson Education. David. Organisational structure for global logistics excellence. Subcontracting within an International Dimension. Christopher Martin.PGDM. Orienting International Facilities: Considerations and Framework. (2nd Edition. (5th edition. 2000). J & Cooper (2002). Global Retailing. Designing and Managing the Supply Chain: Concepts. A. Demand Volatility and information distortion. International Channel Innovation. Transportation. 2004). Kamisnsky. Inventory Management. Philip. Oxley. Control and Communication. Ballou.FOURTH SEMESTER PF 462: Distribution and Logistics for International Business L-3 Credits-3 Objectives: The objective of the course is to provide a comprehensive analysis of the principles and practices of international Distribution and logistics. Course Contents: 1. The Architecture of Physical distribution network in a Global Operation Approach. Bowersox. Irwin/McGraw Hill. Prentice Hall. Kogan Page. David. Mapping the different approaches. Simchi-Levi. Packing and Unitization. Managing networks and relationships. Course Structure for DSPSR-PGDM FT 80 . 3. Channel Selection and Management. The Organizational Implications of Sectorial Logistics cooperation. Role of Information Technology in Logistics. H. Warehousing. Measuring performance in functional integration. (10 Hours) 2. Capacity expansion issues. Rushton. Prentice Hall. International Journal of Logistics: Research and Applications. Logistics Network Design for Global Operations: Global Logistics Network Configuration. The International factor in Global Organisations. Characteristics of logistics information and telecommunications systems. Supply Chain Management . New Delhi. D. (3rd Edition . 2004). Strategies and Case Studies. Students are also expected to use relevant journals: 1. Channel Objectives and Constraints.. Information Management for global Logistics: The global LIS/LITS: capabilities and limitations. (10 Hours) Text Books: 1. Supply Chain Logistic Management. Journal of Business Logistics 3. Logistics & Supply Chain Management Creating Valueadding Networks. Handbook of Logistics and Distribution Management. Trade-offs Associated with each approach. 2. J. Reference Books: 1.

the Departments. Explain Concepts and Clarify Misunderstandings. Write Short Texts with a Familiar Content. Listening: Understand Information about the Person and the Work. Speaking: Answer Simple Questions About One's Working Field. Reading: Understand Standard Letters and Texts about Working Processes and Product Descriptions. the Company.PGDM. Make Quotations. Explain a Graphic and Reflect the Content. Report on Meetings and Presentations. Reading: Understand Simple Letters. Listening: Understand Simple Questions and Instructions. (12 Hours) Course Structure for DSPSR-PGDM FT 81 . the Products and Processes in a Conversation or on the Phone. Nationality etc. Possibly Give Some Explanation and Answer Simple Questions. Speaking: Provide Short Information about the Job and the Person. Speaking: Provide Information about the Job. Discussions and at Presentations. Course Contents: Foreign Language Knowledge Related To: 1. Listening: Understand Complex Information Related to the Working Field in Meetings. Listening: Understand Standard Information Related to the Working Field. Speaking: Describe and Explain Work Processes and Projects. Reading: Understand Reports and Contracts with a Companyrelated Content. Writing: Write Formal Standard Letters and Texts about One's Field of Expertise. Writing: Write Faxes and e-mails (10 Hours) 3. Signs and Posters. Address. (10 Hours) 2. Writing: Answer Standard Inquiries. Reading: Understand Single Words and Sentences but also Signposts. (10 Hours) 4.FOURTH SEMESTER PF 463: Foreign Language German for Business Course Code: PF-463 L-3 Credits-3 Objectives: The Objective of the course is to provide the student with a Foreign Language Skill to manage preliminary international business transactions. Writing: Fill in Forms and Provide Information About Name. Appointments. Invitations and Information in Short Texts.

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