Group Behaviour Each member of the group affects the behaviour of other members and in turn, is affected by them

. Behaviour of individual members in a group are analysed by the following factors: a) Group Norms: Norms are rules of behaviour or proper ways of action that are accepted as legitimate by group members. Features:

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Summarizes and simplifies group influence processes Norms developed by behaviours that are considered as important by most group members Functions: -> Norms help the group to accomplish its goals -> Helps the group to maintain itself as a group

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The degree to which individuals in the group adhere to norm is based on the amount of profit More stable and cohesive a group is, the more likely it is to exercise conformity to

its norms b) Group Cohesiveness: It means the degree of attachment of the members to their group.

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Number of members is small Members interact frequently, interpersonal communication is very effective Members stand united against any perceived external threats to the group Group has a history of past success Higher group cohesion, high group interactions, the degree of agreement in group opinion is high Group size has an inverse relationship with group cohesiveness Productivity of a cohesive group tends to be more uniform

c) Group Decision Making: It allows persons to interact simultaneously and arrive at a decision. All the members must agree to the proposed decision.

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Every member in the group decision making process adheres to a set of norms meant for achieving goals Members with higher status/expertise alter the thinking and attitudes of other group members Leader performs two roles: o Task Role – Defines problems, requests for ideas & opinions, clarifies

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confusing situations Social Role – Maintain group relationship by playing a supporting role

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