The objective of this survey is to study consumer behavior with special reference to preference

of brand in Bathing Soap in Pune city.
We request you to attempt all the questions so as to help us arrive at authentic results. The data
collected herein will be purely used for academic purpose.
Your cooperation will be highly appreciated.
Sinhgad Management Institutes, Pune

QUESTIONNAIRE
Please answer the following informational questions concerning yourself and your
profession.
1. What is your name? ___________________________________________________________
2. What is your gender? Male
Female
3. What is your age?

Under 20
Between 20-29
Between 30-39
Between 40-49
Between 50-60
Over 60

4. How many family members do you have? 2-3
4-5
6-7
8-9
5. What type of house you live in?

Flat
Row-house
Bungalow
Any other ________________

6. Is your house owned by you?
rented?
leased?
7. What is your qualification? 10th
12th
Graduation
Post Graduation
Any other ______
8. What is your profession? Government employee
1

What level of importance do you place on the following features of the soap? 2 . 10. What is your annual income? Below 1 lakh 1-2 lacs 2-3 lacs 3-4 lacs 4-5 lacs Above 5 lacs Please express your frank opinion on all the following questions concerning your preference of brand in Bathing Soap by checking the most appropriate alternative(s) and others as well. How long you have been using this specific/particular brand? Since last 1 month Since last 1 year Since last 2 years Since last 3 years Over 3 years 13.Employee in Private sector Self-employee/ Small Businessmen Big Businessman Any other ______________________ 9. Why have you chosen/selected this specific brand? Cost (Good Price) Foamy Thick Lather Fragrance Color/ Transparent Glycerin Medicinal Any other ____________ 15. Is the soap an imported brand? Yes No Dettol Soap Glycerine Chinthol Any other ______________ 12. How did you get to know about this brand? Friends/neighbors TV News Paper Any other____________ 14. What brand of bathing soap you are using? Lux Dove Hamam Liril 11.

2=Important and 3=Least Important for each features. 3=Good.) Grade Features Usage rate Availability Fragrance Foamy Thick Lather Moisturizer Deodorizer Medicinal benefits Any other Excellent Very Good Good (1) (2) (3) Average (4) Poor (5) 17. __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ 3 . What is your opinion about the soap on the following factors? (Please mark 1=Excellent. if Yes/No. What is the usage rate of an individual? ________________________________________ 18. Is the brand economical to use? Give reasons. 2=Very Good.(Please mark 1=Most Important.) Importance Most Important (1) Important (2) Least Important (3) Features Cost (Good Price) Availability Usage rate Fragrance Foamy Thick Lather Color/Transparent Moisturizer Deodorizer Medicinal use Any other 16. 4=Average and 5=Poor for each feature.

Are you satisfied using the brand? Give reasons. __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ 20. Do you have any suggestion to be given to the company/brand? __________________________________________________________________________ _ 4 . Will you recommend others to go for the same brand? Give reasons. if Yes/No __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ 21. if Yes/No.__________________________________________________________________________ _ __________________________________________________________________________ _ 19.

__________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ __________________________________________________________________________ _ 5 .

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