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Cadbury Csr

Cadbury Csr

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Categories:Types, Business/Law
Published by: Mushkurul Haque Siddique on Dec 24, 2010
Copyright:Attribution Non-commercial


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About the company

‡ Cadbury is a global confectionery and beverage manufacturer having its presence in more than 200 countries worldwide. ‡ The leading manufacturer with 70% volume share of the chocolate market.

‡ STRENGTHS Large teaming population of kids and teenagers. Well established market. Vast variety of products. Priced according to Indian mind set. ‡ WEAKNESS Large portion of population suffers from diabetes, cholesterol disorders etc. Dental problems associated with consumption of chocolates

‡ OPPURTUNITIES Innovative uncultured chocolate market in India such as sugar free chocolate sector. ‡ THREATS Cut throat competition from nestle amul.

What cadbury believes:‡ Corporate Social Responsibility (CSR) is at the heart of there success. At Cadbury India always believed that good values and good business go hand in hand. Cadbury contribute 1% before tax for CSR activity.

Commitment to the environment
‡ Migratory birds stop over at Bangalore factory! Water is a precious resource. As part of Cadbury India's efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community, but is also a stopover location for some of the migratory birds!

‡ Cadbury has pioneered the development of cocoa cultivation in India. For over two decades, they have worked with the Kerala Agriculture University to undertake cocoa research and released hybrids that improve the cocoa yield.There efforts have increased cocoa productivity and touched the lives of thousands of farmers.

‡ Bangalore factory: the sun shines at night . Acknowledged as 'Preserver of Environment Sunshine now lights the pathways on streets outside our Bangalore factory at night. Rising energy costs, and 300 sunny days a year, inspired the factory to install 28 solar powered streetlights. It will reduce annual carbon dioxide (a major greenhouse gas) emissions by ten tonnes, playing a part in the effort to reduce global warming.

Commitment to the Society
‡ Non-formal school set up by Cadbury for children of migrant workers in Baddi Thanks to the efforts of the Baddi factory team over 50 children of migrant workers living in and around our Baddi factory will now have daily access to non-formal education. Cadbury has set up a non-formal school as part of our commitment to create prosperous, inclusive and healthy communities. This is the first phase of Project SAHYOG an 18 month project which commenced in January this year in partnership with an NGO RUCHI. The project reaches out to over 400 poor & marginalized families in Sandholi village near our Baddi factory and apart from education, the other key interventions will be on village health, sanitation, education & water harvesting.

‡ Gurikha Project Community Initiative Programme under the

banner: Nutrition, Education, Security and Love near our Malanpur factory (MP). As a result, we focused on healthcare and education in the nearby village of Gurikha. A nursery school was started and key improvements were made in the primary school. The consultation and a bit of lateral thinking led to some real social improvements: fresh drinking water from a new village pump,a doctor's clinic, vet services for milk producing animals and fruit trees for each household to plant during the monsoons. They also helped increase attendance in school.In 2005, the education programme supported the Indian Government's Year of Women Empowerment. Special focus was given to the rights and contribution of girls and to the counteraction of female infanticide througha variety of initiatives.

‡ In 2005, the education programme supported the Indian Government's Year of Women Empowerment. Special focus was given to the rights and contribution of girls and to the counteraction of female infanticide through a variety of initiatives.

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