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Introduction to Indian Telecom Industry
The Indian Telecom sector is third largest network in the world. Average growth rate of over 40% in respect of subscribers. Monthly additions of above 7 million phones. Growth impetus from wireless segment with 84% wireless and 16% wired. Rural tele density stands at 7%, while the urban at 57%. 9 million Internet and 2.5 million broadband subscribers. More than a thousand cities have been provided with broadband connectivity out a total of five thousand cities
.Cont.87 . Total Consumer base = 510 mn Estimated revenue (FY 09-10) = $43 bn Estimated contribution in GDP = 15% by 2014 Growing at a CAGR of 21 % Total Tele-density is 44.
Services Offered Telephone Services NSD/ISD Services Computerized Trunk Services Pay Phones National & International Leased Lines Circuits Telex Telegraph Services (Manual & Automatic) X-25 based Packet Switched Data Network (INET) Gateway Packet Switched Data Services (GPSS) Gateway Electronic Data Interchange Service (GEDIS) Gateway E-Mail and Store & Forward FAX Service (GEMS400) Concert Packet Service (CPS) Satellite-based Remote Area Business Message Network Electronic Mail .
Types of services and its market share Basic Services Basic services encompass fixed wireline and wireless in local loop (WLL-fixed) services. Wireless services hold a major market share of 92 per cent in basic services as compared to the wireline .
.Figures & fact Total wireless subscribers in India in June 09 & July 09 are 102367881 & 105177635 respectively. 13.e.6376.15 for Q3 08 i. Total revenue for Q4 08 is Rs. Total wire line subscribers in India in June 09 & July 09 are 2827882 & 2861822 respectively.5606.50 Cr as compared to Rs.74% higher.
POLITICAL Antitrust Regulations Environmental Protection Laws Ta x L a w s Special Incentives Foreign Trade Regulations Attitudes toward foreign Companies Laws on hiring and promotion Stability of government .PEST ANALYSIS OF INDIAN TELECOM INDUSTRY .
Economical Factors Unemployment levels Price control Devaluation / Revaluation Cost Inflation Rates GDP trend Interest rates Money supply .
Technological Factors Total Government spending for Research & Development Total Industry spending for Research & Development Focus of Technological efforts Patent Protection New Products Technology transfer from lab to marketplace .
INTRODUCTION TO BHARATHI AIRTEL .
7 P¶S of Airtel PRODUCT Airtel pre-paid Airtel post-paid Blackberry wireless handheld Value added services (VAS) Different value added services provided by airtel are Instant balance enquiry 24Hr recharge facility Caller line identification Call divert. call wait & call hold .
Multimedia messaging service Airtel live portal Hello tunes & ring tones Voice mail service Easy post-paid bill collection Gifting of ring tones & hello tunes GPRS .
Price Customer based pricing strategies Flexible pricing mechanism Controlled by TRAI .
outlet etc.chemists.g.place It has wide & extensive presence even in the remotest areas. Paan shops.grocery stores. . Airtel customer care touch points Distributors like E.
Rehman. music services etc.Promotion Large scale print and video advertising Big celebrities like SRK and Sachin are roped in to endorse the product. In 2002 Airtel got its signature tune from A. .R. Provides innovations such as bollywood movie premiers.
People Total employeesDedicate and passionate workforce One of the best customer support Have won 2nd best employer award in 2004 .
which can be dialed from anywhere in India.Process Process for services is very easy and customer can avail it very easily. 121 is the customer support no. .
SWOT Analysis Strengths Largest operator PAN India presence Having global presence First mover advantage Innovations Strategic alliance .
Losing ground among teens & youth against their competitor like Idea & Virgin .Weakness Not having plan like Free local calls & minutes as their competitors.
8% teledensity in India.Opportunity Only 41. Possible expansion in nearest countries Threats Potential entry of global competitor Competition from domestic players .