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Course Guide CM2041 Corporate Communication (2010-11)

Course Guide CM2041 Corporate Communication (2010-11)

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Faculty of History and Arts International Bachelor Communication and Media

Course Guide

Corporate Communication
CM2041 Academic Year 2010/2011, Term 2

Dr. David R. Novak

p. 8. p. preferences. musings Course Assignments and Grading General Writing Rules for Assignments Course Outline and Week-by-week descriptions Appendix A – Summary and Discussion Questions p. procedures. p. p. 6. 5. 2. 3. 3 4 5 6 8 9 10 13 . 4. p. 7.2 Table of Contents 1. p. p. Practical Information Overview Program Course Orientation Course organization.

. 1 x 25 hrs. Period: Term 2 Credits: 5 ECTS Forms of instruction: Seminar Assessment: Individual Assignments. Morsing. Workgroup 2 – Fridays 9-1145 (G2-32).html: Compulsory Literature: o Christensen. Corporate Communications: Convention. For the latest timetable and location: see the overview of courses on SIN-Online http://fhk. G. Group Assignment Study load: Class 24 hrs Readings/Study of literature 65 hrs Assignments (2 x 3 hrs.nl/studiegids/index.nl 010-4088607 Office Hours: Course Time and Location: Workgroup 1 – Wednesdays 9-1145 (G2-29). L. David R. Novak L2-039 novak@fhk. M. T. Thousand Oaks. Complexity. CA. o Additional readings are available via Blackboard and the EUR Library. 1x 20) 51 hrs Total 140 hrs .eur..sin-online. & Cheney. and Critique.3 Practical Information Course Title: Corporate Communication Course Code: CM 2041 Instructor: Dr. Sage. (2010).

Corporate Communications as Polyphony Topics in Corporate Communication Case Studies Readings/Assignments Prologue Chapter 1 Chapter 2 & 3 Chapter 4 & 5 Chapter 6 None Chapter 7. Corporate Communications as a Field Scope of Corporate Communications. 3 Dec. 17 Jan. 14 Jan. 8 & Epilogue Literature Review Due Presentations . Rationality of Corporate Communications Corporate Communications as Control Review Flexibility.4 Overview Program Week 1 Date Nov. Course Guide. 21 3 4 5 6 7 8 Topic(s) Introduction. 10 Dec. Course Introduction. 7 Jan. Branding & Identity Corporate Reputation & Stakeholders. 19 2 Nov. 26 Dec.

Informed positions develop through careful reading of the course material. develop writing. This class is not about reproducing a “right answer” but rather how to construct an informed position on a range of topics.5 Course Orientation The purpose of this course is to provide you with a closer examination of the field of corporate communications. Readings. identity impact corporate communications. identity. discussions and assignments will hopefully challenge you to think critically about diverse perspectives on the field. You should feel encouraged to enhance our discussions with questions. their interdependence and differences. and of its study. We will explore various approaches to understanding corporate communications and discuss how the role that these perspectives play in organizational life today. gain a broad overview of the fields of corporate communications. branding. and engaging in a critical thinking and writing process. . describe and analyze relevant communication processes that have been studied (and are being studied) in organizations. evaluate different organizational theories/theorists and compare their underlying assumptions about corporate communications. diversity. 4. 6. 5. entering into dialogue with classmates. will be weaved throughout our discussions. successes and failures in the field of corporate communiations. consider how current issues such as technology. writing skills and presentation skills as well as your knowledge about the field of corporate communications. as well as contemporary. 3. We will focus on a critical perspective of corporate communications as well as understanding strategies used to be effective corporate communicators.The history of this field. this course will help you develop your critical thinking abilities. social. Course Objectives 1. etc. The course will attempt to place emphasis on classic. think critically about the political. We will investigate these issues by progressing through a number of topics important to corporate communications (aspects of the field. critical thinking and presentation skills. and cultural aspects of corporate communications. its theories and practices. As you prepare for your careers. examples and case studies. 2. stakeholders.).

not a reiteration of them. 2) Students must come prepared to discuss the material (having read the assigned readings. For this course. Our class time is an opportunity to deepen your understanding of the material and complicate your thinking. preferences and musings Format This course is structured as a seminar. 1x 20) Total 140 hrs Preferred Procedures » For the IBCoM programme. Reading prior to class is essential. Powerpoint slides and other course materials may be available on Blackboard after class.5 day!). attendance is compulsory for all tutorial meetings. Study load The credits for this course are 5 ECTS which equals 140 hours. and brought the readings to class) and 3) Students should come with questions about the course material. your participation must be grounded in consistent preparation and attendance. Our class time will be centered on dialogue about readings. Therefore. your attendance at all lectures is also 51 hrs . A “seminar” means the following: 1)I will not lecture during the course. I do not view lectures as the time to discuss the material at its most basic level. seminars. You should plan to spend 3-4 hours outside of class time per week reading and thinking about the book chapters and articles.nl/) is used for communication (email and additional information before and during the course) and for handing in assignments via the Safe Assignment option. thought about them. if appropriate. procedures. Since each block lasts 9 weeks (8 weeks containing lectures/tutorials and 1 week for assessment). In addition. Use of Blackboard Blackboard (http://blackboard. students are expected to spend on average 14 hours per week on this course (over 1. research workshops and practicals. students are expected to attend all lectures as they provide the backbone of the course. I am interested in hearing your views on the many topics we will be discussing.eur.6 Course organization. but your formulation of a coherent position will require a knowledge of the material and a commitment to discussing that material in class. 1 x 25 hrs. Class 24 hrs Readings/Study of literature 65 hrs Assignments (2 x 3 hrs.

» Always ask for help. for that matter. please feel free to approach me and we will discuss them. I will offer my best effort to teach. Please see me if I can be of any help. your papers. uploading corrupted. » All assignments should be turned in via the Assignments link on the course Blackboard site. I will be glad to speak with you about the class or the assignments. to stimulate discussion. I firmly believe that this course. . incorrect. you should notify me as soon as possible. If errors occur with Blackboard. or if you have any problems understanding the material. I take that responsibility very seriously. will be what you make it. you should turn a hard copy into my mailbox (located on L3). and any course. or incomplete files to Blackboard will result in a minimum 10% late penalty. If an error occurs when you are uploading an assignment. I would encourage you to talk to me about the class. I am here to help you learn. My job is to create an environment that is engaging and challenging. and I expect the same effort in return. damaged. If you have ANY problems. We will cover a great deal of information each week in this course and it will be easy to fall behind. Relatedly. I will do everything possible to make the class a valuable learning experience.7 expected. No emailed assignments will be accepted. You should use caution when you are uploading a file. Assignments are due at or before the beginning of the lecture period. to challenge you.

A final grade of 5.0+ is very satisfactory.5 means that the student fails the course. your cumulative final points are divided by 10 to calculate the final grade. Assignments (Group) Case Study and Presentation (1 @ 30 points) Assignment sheet for the Case Study will be distributed during the term. for example 74 points results in a grade of 7. At the end of the class. . 7. Literature Review (1 @ 50 points) Assignment sheet for the Literature Review will be distributed during the term.0+ is satisfactory. 6.4. A final grade below 5. 8.5 or higher means passing the course. Assignments (Individual) Summary and Discussion Questions (2 @ 10 points each) See Appendix A for a detailed assignment sheet describing the Summary and Discussion Questions assignments.0+ is excellent. 9.8 Course Assignments and Grading Grading The course is graded on a scale from 0 to 100 points.0+ is good. So.

reference page. 1. Copying the ideas and results of other authors (either word for word. headings. 1-inch (2. or as a paraphrase) without explicit reference to the source is considered to be plagiarism. All assignments must refer carefully to the (scientific) sources used. I prefer. or from the curriculum.nl/english/eur/publications/plagiarism/. page numbers. to discuss each other's work. which may decide to expel the student from this course.5cm) margins on all sides. grammar and punctuation. » Although you will not be assessed for your English proficiency. all assignments should be carefully checked for spelling. Self-plagiarizing is not allowed either meaning that students are not allowed to submit their own work that was already submitted in earlier IBCoM courses.9 General Writing Rules for Assignments » The individual assignments are individual products. » Always make sure that you clearly state your name and your student reference number on the title page of all assignments. It is not allowed to use work from other students.5 spacing. » Generally speaking. though. It is not allowed to use work from other teams. It is permitted.eur. . etc. More information on this policy can be found at http://www. fraud and plagiarism. The submission of electronic versions of the assignments in Blackboard’s SAFE ASSIGNMENT is necessary to facilitate (automatic) checks on plagiarism. Plagiarism is reported to the Examination Board. and you should use Times New Roman 12 point font. It is your responsibility to familiarise yourself thoroughly with the faculty’s policy on unfair practices. The lecture is a product of teamwork. title page.

& Cheney. Morsing. Complexity. and Critique (Chapters 4 & 5). T. assignments and policies. . Complexity.. T. (2010). Assignments None Week 3 – Corporate Reputation & Stakeholders. M. L. Aims » Students will understand the course. (2010). G. L.. L. and related strategies. T. » Students will understand corporate branding. G. M. Assignments None Week 2 – Scope of Corporate Communications/Branding and Identity Mandatory Readings Christensen.. Corporate Communications: Convention. & Cheney. M. (2010).. Aims » Students will understand various organizational stakeholders and their importance to corporate communications. Morsing. Morsing.. identity. Corporate Communications: Convention. Rationality of Corporate Communications Mandatory Readings Christensen. Corporate Communications: Convention. Complexity. and Critique (Prologue & Chapter 1).. and Critique (Chapters 2 & 3). » Students will understand what comprises the field of Corporate Communications. G. Aims » Students will understand the breadth of corporate communications. & Cheney.10 Course outline and week-by-week description Week 1 – Corporate Communications as a Field Mandatory Readings Christensen. its rules.

. (2010). » Students will consider careers in corporate communications. Complexity. Assignments None Week 6 – Flexibility. & Cheney. Assignments None Week 4 – Corporate Communications as Control Mandatory Readings Christensen. and Critique (Chapter 6). L.. M. departments and resources. Aims » Students will understand the role that discipline and disciplining takes in corporate communications. Complexity. T. T. G. organizational and social levels. Corporate Communications: Convention. 8 & Epilogue). L. . Morsing.. Morsing.. (2010). and Critique (Chapters 7. & Cheney. » Students will understand discipline at individual. M. G. Assignments Week 5 – Midterm Review Mandatory Readings None Aims » Students will reflect upon the corporate communications field as it has been discussed in the class. Corporate Communications as Flexible and Polyphonic Mandatory Readings Christensen.11 » Students will understand why organizations employ corporate communications strategies. Corporate Communications: Convention. Aims » Students will understand corporate flexibility as it relates to corporate communications strategies.

12 » Students will understand polyphony from a theoretical and practical perspective and understand the role that multiple messages/messengers play in corporate communications. » Students will contextualize the contemporary readings of the course in the historical perspective provided by the week’s readings. Ambiguity as strategy in organizational communication. 227-242. G. Eisenberg. M. » Students will discuss the knowledge gained from the course material. (1984). 143158. Communication Monographs. 69. Assignments Presentations . 51. The rhetoric of identification and the study of organizational communication. (1983). Aims » Students will read seminal articles in identification and ambiguity. E. Quarterly Journal of Speech. Assignments Literature Reviews Due Week 8 – Student Presentations Mandatory Readings None Aims » Students will develop their presentation skills. Assignments None Week 7 – Selected Topics in Corporate Communications Mandatory Readings Cheney.

A sign-up sheet will be provided.5cm margins. Your questions should aim to deepen the class’ understanding of the weekly material.5 spaced. 12 pt Times New Roman font. 1. . 1-page.13 Appendix A – Summary and Discussion Questions Twice during the term. You should also write at least two strong discussion questions. 2. you will need to provide a 1-page summary including at least 2 discussion questions. Your summary of the readings should be short and to the point.

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