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A Short Course By Steve Gillman
Brought To You By http://www.IncreaseBrainpower.com And http://www.999Ideas.com
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Copyright 2008, 2009, 2010 by Steve Gillman
Not sure that you can come up with dozens of ideas by tomorrow? Do you think it is difficult to invent things in your mind? Do you believe creativity can't be taught? Do you also think that book introductions are long and boring? Well, you're about to change your mind.
Creating New Products Based On True Needs Lesson Six .Creative Concept Combining Lesson Two .Brainstorming Lesson Seven .Table Of Contents Lesson One .New Applications Lesson Three .Creativity And Innovation Lesson Five .Concentration And Brainpower .Using An Idea-Generating Word List Lesson Four .
just let it. we are going to jump right in with one of the best techniques for creating new ideas: creative concept combination. Just start combining ideas and things. not rules. combining "taxi" and "pets" might lead to a successful arrangement with a kennel. Combining stock-trading and McDonalds has you imagining the selling of stocks and bonds at drive through windows. you need to be careful not to stifle your creativity. For more specific areas of interest. Allow ideas to come without judging them.Lesson One Creative Concept Combining In this first lesson. to pick up and . Parties. Critical analysis is for later. you're having fun . Concept Combination For Fun And Profit "Tattoo" plus "advertising" might lead to the first large tattoo placement advertising campaign. tax preparers. rental swimming pools? Would people pay to have these things delivered? As with any idea-generating technique. Also remember that these techniques are tools. and voila. just combine the concept of "home delivery" with almost anything. Want a monthly stipend for having a Coke logo on your forehead? For a ton of new business ideas.and maybe creating something new. Let's get to the examples. A boat and a bicycle becomes a water-ski-bike that glides across the water using pedal-power. If your mind goes off on a creative tangent . If your taxi business is struggling. look for things to combine with what you already have. Randomly combining things is a great mental exercise when you're driving or daydreaming.
Muslims. For maximum creativity in your innovation. Maybe use prison labor to maintain the trails in National Parks? Swimming/Alarm. and when it does.. That will happen.deliver their client's cats and dogs. you can just skip it. like they do in Hollywood.. if you persist in looking for a new idea in the combining of two concepts. Alarms for swimming pools? It sounds if a child falls in. Need examples? Church/Shopping Mall. Put two concepts together. Your subconscious mind is powerful. However. and even be inviting to those who want to "test" the various faiths. That is how this process works. inventions and business ideas. assume there is a connection that will lead to a new idea. Christians. and is otherwise easily turned off for regular use. It might encourage tolerance. Limitless New Creative Concepts This technique is great for new product ideas. "Famous people. and nothing came to mind. Hmm. you'll find one. some of the most creative new ideas come from combining concepts from radically different areas." might give you the idea to run some sort of tour of the town.. Poetry/Economics. I stared at the screen for five minutes. Four churches within one building. Jews and Buddhists all sharing common space after their respective services and ceremonies. Hmm. look far and wide for concepts to combine. . and your subconscious will find it. but it isn't limited to those areas. In fact. "Meditation" and "amusement parks" seem too unrelated to yield interesting combinations. Okay. Jail/Mountains. but I'll bet people at a carnival would pay to be put into a meditative trance using the latest brain wave entrainment technologies..
__________________________ 10. __________________________ 8. _________________________ 16. __________________________ 7. __________________________ 5. _________________________ 14. _________________________ 13. _________________________ 12. _________________________ . __________________________ 4. _________________________ 11. _________________________ 15. __________________________ 2. __________________________ 6. __________________________ 3. 1. _________________________ 17. __________________________ 9.Ideas Exercise Write a list of twenty things and start combining them into new creative concepts.
which could generate hundreds of new ideas. _________________________ 19. . _________________________ Combine the above concepts or things in any way. _________________________ 20. That still gives you 188 possible combinations. but just two at a time for now.18.
They find humans so well. It reminded me of the news story a year ago. Then look at any other factors that could be applied in new ways. By the way. I just saw a new local business advertised on TV. and the dog is on the trail. so why not a service to find lost pets? One sniff of the cats favorite rug. For example. let's start with the pneumatic tubes that deliver your money and papers at bank drive-through windows. Now the details. "I wonder what else they could be used to find?" This is a super technique for generating new ideas.Lesson Two New Applications The whole lesson? Find new applications for existing ideas. Dogs can be trained to sniff out almost anything. and look for new applications. a company that uses a dog to find mold in your house. Could the same thing work for human transport? Ride "the tube" to the next city? Maybe as an . which like concept-combination. Start with the essence of the idea. My first thought was. one idea that came to mind was to use dogs to find other pets. Just find new applications for existing ideas and inventions. Finding New Applications This is another technique. can be used in all areas to create an endless supply of new ideas. The essence is a cartridge that delivers things through a tube using air pressure. about a dog that could detect if you had cancer.
if you want to get in the habit of using this technique. Each showed a solitary child watching other children participate in an activity. Amazing research. the child joined the group. You can probably imagine applications for these "coaching films. Withdrawn children who didn't see the film were as withdrawn as ever. Psychologist Robert O'Connor made a short video with 11 scenes. it is easy to get stuck on the invention and business applications. at different angles. to be shown in prisons. the children immediately began to be sociable with the other children. Their new behavior persisted weeks later. would allow three different lines of cars. When he showed the film to severely withdrawn children at various preschools. Fast food needs that at the drive through. That doesn't mean they don't work well in other areas though. . would their times would improve? I wonder. These are just the easiest areas to come up with new ideas in. Beyond Business In demonstrating all of these techniques. radiating out like spokes. and everyone was happy. If young athletes were shown films in which it was normal to run four-minute miles. The tubes themselves would spill drinks. Several drivethrough windows. though they saw the film just once. Ideas Exercise Here is some practice for you. but the idea of multiple lines can be used. I saw a story about socially withdrawn preschool children. In each." I'm imagining films in which criminals turn their lives around.amusement park ride? Another aspect of the tubes is that they allow several customers to be waited on at once.
________________________________________________ 2. and we exercise our brains. ________________________________________________ 2. ________________________________________________ If you are familiar with Darwin's theory of natural selection. . using a modifying word list. 1. In the next lesson I'll show you a very systematic method. think of two new uses for pedal-power. What else can you apply the concept of exercise to? ___________________________________________________ ___________________________________________________ ___________________________________________________ Hopefully you're seeing how easy it can be to come up with new ideas. 1.Think of two new uses for magnets. but outside of biology. ___________________________________________________ ___________________________________________________ ___________________________________________________ We exercise our bodies. find a new application for the concept. ________________________________________________ Beyond bicycles.
Take away the legs and it would be easier to clean under.. but how did he think of the idea? The simplest way would be to look at things and ask "what if it was bigger?" That is the essence of the modifying word list. I just looked around the room and chose a table as a test subject. it could be opened up easily into a larger surface. The most recent one was in a bar.. Make tables that are covered in family photos (or anything else you want). Cheaper.... It was eight feet tall.. You look at things and ask. Are there cheap and available materials that could be used to make doors? Interesting." and insert a word from the list. Easy to clean too! Divided.. being used by the host of a trivia contest.... Another possibility is a line of super light tables that can be carried from room to room easily... Could it hang from the ceiling? . Several times now I have seen giant chairs. To show the technique in action.. I once used an old door as a table. like a hand fan opened horizontally.. The top would then be encased in acrylic. I look at the word list and ask "What if it was. The obvious idea here is to put wheels on it.Lesson Three Using An Idea-Generating Word List Using a word list is one of the easiest ways to create new ideas. Someone made and sold that chair." Bigger. Movable. Four small tables that can be used on their own or connected into one large table? Subtracted from. If it had leaves that spread from a central pivot.. "What if it was..
Happier. but then it could lead to the development of a line of furniture based purely on function: simple and cheap. The Modifying Word List The list below is a basic one.. or words that can change your perspective can be potentially useful. Creative solutions can begin with unrelated thoughts. "What if it was boring?" may seem useless. larger smaller farther away closer sooner later easier more difficult softer harder poorer richer wetter drier higher lower longer .. Make cartoon-covered tables for day-care centers. descriptive phrases. Use it as is. Use colors that evoke positive emotions. Any adjectives.Hotter. but remember that there are hundreds of idea-generating words you could add to it.... Most words won't give you useful ideas. What if it was. Take notes as you do this.. A warming tray built into the center of the table might be convenient for keeping meals hot. but don't dismiss them without a few seconds of thought. and develop or discard the ideas later.
shorter white black certain uncertain newer older calmer more exciting boring interesting more casual more serious divided combined subtle extravagant more common less common faster slower better worse hotter colder added to subtracted from left alone hopeless stickier happier relaxed imaginary cheaper more expensive nothing yours .
It would be easier to turn them on in the dark if they were voiceactivated. ________________________________________________ .... Then apply the modifying word to everything you can think of. A Car 1.More Fun There is another way to use a modifying-word list. Maybe that company that makes the "For Dummies" books should add "Democracy For Dummies" to their line. This may be even more fun.. Democracy. apply the "what if it was" question using the words from the list above.. for those of us that can't seem to keep house plants alive. Sell a line of plants that are almost impossible to kill. Three deep breaths always works for me. ________________________________________________ 2.." you just look around at things and ask. ________________________________________________ 3. Ideas Exercise For each of the following things and concepts. I bet it would work better if I had a small oxygen dispenser.. Perhaps secure online voting would make it easier than going to the polls.. Start with the word instead of the thing or idea. if you start with the word "easier. For example. Plants. "What if it was easier?" Lights. Write down at least a couple new ideas for each. Brainpower.
________________________________________________ 2. ________________________________________________ Your Job 1. ________________________________________________ 3.War 1. ________________________________________________ 3. ________________________________________________ Part Two Pick a word from the list. Jot down at least one idea for each. Use another ideagenerating word if you prefer. like "slower. ________________________________________________ 2." and apply it to the following concept and things. What if a plane was ___________(slower)? ___________________________________________________ ___________________________________________________ What if education was ___________(slower)? ___________________________________________________ ___________________________________________________ What if the speed of light was ___________(slower)? .
___________________________________________________ ___________________________________________________ What if molasses was ___________(slower)? ___________________________________________________ ___________________________________________________ .
so develop your creativity." Do this regularly. It can also help to develop your natural creativity. Keep an "idea journal. That is what this lesson is about. your subconscious may work on them. and your subconscious mind will start feeding you more creative ideas. Train your brain. but by writing them down. and look for opportunities to be creative. and .Lesson Four Creativity And Innovation More creativity helps the process of innovation . Work on these right now. Consciously note when you're creative. but how do you encourage creativity? Start by paying attention to it. If you ignore the creative aspects of your life. 2. No big surprise there. Hopefully you had some fun and found them useful. Encouragement works. This principle is true for many things you might want to see more of in your life. and you'll start having more ideas while you are writing. you're telling your subconscious mind they're unimportant. Writing down your ideas is another good way to encourage and increase creativity. Encourage it. Small ideas may normally be forgotten. Encouraging Creativity Encouraging creativity will make you more creative. and you'll be more creative today. We've covered three techniques for generating new ideas so far. The subconscious mind tends to give you more of what you pay attention to. How do you become more creative? Here is a two-step plan: 1.
Considering dollars-per-day instead of per-hour could give you a plan to let employees go home when they finish a quota. Change your perspective. Encourage greater creativity in yourself by putting creative ideas into practice. If you paint or write. For new ideas for your business. Training Your Mind For Creativity Entrepreneurs see potential profit in a situation. use them until they are a habit. for example. Challenge assumptions. because their minds are trained for that. If you learn the techniques of creative thinking. The point is to get you mind working outside of its regular patterns. The ways in which you repeatedly think become habit. Start with these three habits: 1. just because it's new. Watch any good comedian and you'll notice that she has trained her mind to look for the "different angle" on everyday things. Need story ideas? Sit on a roof to write. Even driving a different route to work to see if it is quicker can help. Increased . take a notebook to the park and sit by the duck pond. so one owner-operator could run a large restaurant alone. then creative thinking will be as natural for you as lying is for a politician. Any change of environment can get your brain out of its ruts. A dog's thoughts about your busyness could clue you in to the unnecessary things you do. Challenge all you assumptions for practice. What if restaurants didn't have employees? Visitors pay a machine as they enter. Want more creativity in your love life? Hike up a mountain with your partner. Do you really have to go to work? Do swimming pools need water? Can education be a bad thing? 2. and that's how you train your mind. and everything is as automated as possible. Lawyers see potential problems. feed themselves at a buffet. Change your surroundings to encourage creativity. because that's how their minds are trained.transform them into something very creative. try anything new.
___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ . Ideas Exercise Think of any crazy idea right now. Try not to stifle your creativity. See everything from several perspectives. and know that you can always discard them later. Just relax.efficiency is likely. A little work up front. For these thought-patterns to be automatic." or "How could I teach books to fly?" Then think about it for a few minutes and write down any ideas that come to mind. making for easy moving. and you could adjust daily pay and quotas so both you and employees made more money. let ideas come. you need to use them regularly. like. Does flying furniture seem silly? It could lead to the concept of a hoverlifter. It takes several weeks to develop a habit. 3. Look it over throughout the day and apply the techniques to anything. Just slide the device under furniture and it lifts it with a cushion of air. "What if I could go swimming with my computer. Let ideas run wild. It should be something that would embarrass you to say aloud. and soon you'll have almost effortless creativity. so write a few of your favorite techniques on a card and carry it with you.
though. It might be a useful product. .Work with one of your ideas until it becomes something plausible. could lead to the idea of a small waterproof computer that instructs a swimmer how to adjust breathing and motions for greater efficiency. Giving it some thought. For example. swimming with a computer may seem silly. It also just gets you thinking in new ways. The idea here is to prove to yourself that "silly" ideas can lead to better and even useful ideas. This kind of practice will help overcome any tendency you might have to discount your creative ability.
right? For good ideas that solve real problems. I also like to do it . It may be fun to imagine an inflatable helium chair that lets you float above your home. look at what annoys you. it's time for a solution. but useful ideas. there is a true need for a new idea there. If you run into the same frustration several times. Hey. though. for example.Lesson Five Creating New Products Based On True Needs Identifying true needs is a great route to new product ideas. Have you ever been frustrated with the assembly instructions for something you bought? Or annoyed with the design of something? Good news! Every frustration can be the source of new ideas. it's fun to dream up a hundred new ideas. Ask other people what issues they have too. A service that creates clear assembly and instruction manuals might make good money. Sometimes. It's even good exercise for the brain. but can you sell it? Starting With True Needs And Desires Starting with common and easy-to-understand problems is the surest way to have not just new. frustrates you. If half of your older friends complain about stairs in their houses. I like to demonstrate these techniques with real examples. gets in your way. that's all you get. it's time for a single floor housing development. If you and six of your friends all have a similar complaint about something. or is difficult.
Problem: Lack of space. Fifteen minutes. but I forget to use the techniques. Problem: Delicate clothes. I even forget to use the memory techniques I know! Hmm... "Assumption challenging" will definitely give you different ideas than the "add-subtract-change" technique. No problem for months.. In this case. $30? Problem: Uncertain car costs.. . I'll spend a minute or two on each. I want to throw everything in the washer. I dislike digging through to see what can't be washed in hot water. and use them to come up with new ideas. Arrgh! Maybe a mechanic could have a set fee-per-mile for any and all maintenance and repair. Would people pay for a twice weekly call from a "life coach?" You explain beforehand what your goals are. and they call to see if you are on track. Or perhaps a monthly charge. to remind you. Couches. I'm going to think of several annoyances or "issues" I've had in the last few days... Once you sign the contract. it took me three minutes to come up with the following annoyances.. and still be attractive. once you identify the problems to be solved.. you can combine any of the various problem solving techniques to generate ideas for new products or services. You can also use them one by one.. I know how to reduce stress.. The main stress. If there was a store.. Somebody could market a line of furniture that doubles as storage space." that sold only clothes that could handle any type of washing and drying. to get as many different ideas as you can. and encourage you. Hmm. and then in the dryer..even tables might be designed to provide interior storage space. There are a few things that may be going wrong with my car. you know what your cost will be per mile. Problem: Forgetting to use what I know. let's call it "The Simple Life Store. Okay. and what can't be put in the dryer. to see what ideas they stimulate. and then $700 in brake work out of the blue. We used to have a fairly small apartment years ago. I'd shop there. is from the uncertainty. though. A table than folds up into the wall when we're done eating might be nice too.as I write. so I can be sure that it works as easily as I say. chairs . Of course.
Problem or annoyance: _______________________________ Possible solutions/ideas: ______________________________ __________________________________________________ __________________________________________________ __________________________________________________ Problem or annoyance: _______________________________ Possible solutions/ideas: ______________________________ __________________________________________________ __________________________________________________ __________________________________________________ Problem or annoyance: _______________________________ Possible solutions/ideas: ______________________________ __________________________________________________ __________________________________________________ __________________________________________________ .Ideas Exercise Write down five things that annoy you or cause problems for you. think of solutions that can be used by others who face the same issues. Then think of a couple possible solutions for these. Even better.
Problem or annoyance: _______________________________ Possible solutions/ideas: ______________________________ __________________________________________________ __________________________________________________ __________________________________________________ Problem or annoyance: _______________________________ Possible solutions/ideas: ______________________________ __________________________________________________ __________________________________________________ __________________________________________________ .
The group throws out ideas and thoughts. and when . An Example Of Good Brainstorming The scenario: your business needs to cut delivery costs." someone suggests. open and uncritical.Lesson Six Brainstorming So far the lessons have been on ways to create ideas on your own. The leader isn't there to impose his will. His role is to stop criticisms. Brainstorming is using the power of many minds. you can't stifle the creative process. so suggestions have to be left un-judged at first.com The Key To Good Brainstorming Have you been in a brainstorming session where each person just defended their own ideas? Worse is when people don't suggest ideas at all. I am reprinting a short article I wrote on brainstorming with others. "Bad" or "silly" ideas can lead to helpful ones. www. then. is to make everyone feel free to suggest any ideas. For this lesson. and even strong opinions. but to stop the imposition of anyone's will.IncreaseBrainPower. How do you make that happen? You have to have a good leader to have good brainstorming. The leaders job. A brainstorming session needs to be spontaneous. arguments. at least in the first part of the session. "Let's not deliver. That's no way to brainstorm. for fear they'll be attacked. though. It is from my web site. To brainstorm effectively. and ideas should flow freely and trigger other ideas.
They would be able to return the product immediately if they were dissatisfied. "Or just find a company with lower rates. Ideas like reducing package weight and charging customers more are suggested. Then he thinks for a second and says." he might start with. ask the man who was critical of the idea of not delivering to work with that idea. That might save us on shipping. and prevents the problem of ego-identification that causes people to get "stuck in a rut" with their own ideas.another starts to criticize. You assign a couple people to look into it. you've even used a "bad" idea to come to a possible solution. That's good brainstorming. have participants defend or develop ideas that are not their own. "I suppose we could deliver to central distribution points instead of to the individual customer." somebody says. and move on to the other ideas. . The customer could drive a short distance to pick up their order. You keep it civil. Now it's time to evaluate and develop the ideas for whatever usefulness they may have. To keep the creativity flowing in this stage. take notes. In the last example. This brings new insight to the idea." Someone else suggests that the customers may like the arrangement. Good leadership keeps the whole process working. you remind him of the rules." another adds. with no need to pack and ship it. and lead to other ideas. and eventually call a halt to this free-for-all part of the session. "Negotiate lower rates. "We have to deliver. For example.
Write things on tomorrow's to-do list. take an aspirin. irritating you and sapping your power of concentration. Make a phone call that's on your mind. to control your wandering mind. concentration is automatic. With nothing interfering. so here's a method to remove distractions. Do this exercise a few times. Set these mind irritations aside. you have more complete concentration. apologize to whomever you were fighting with. Are you expecting something bad to happen? Is an argument going on just below the surface of your consciousness? Are you worried about something. and you will think more clearly. I have read that Stephen King writes with loud music on. Do . Deal with these mind-irritants. You'll start to see how many things are going on in your own head. or doesn't. and it will get easier as you do it more. until you're distracted. The distractions are often your own constant thoughts. or in pain? Find everything you can. tell yourself that. If there's nothing you can do right now.Lesson Seven Concentration And Brainpower Improving concentration and otherwise preparing for an idea-generating session is always a good idea. and you'll find it becomes easier to recognize what is just below the surface. What distracts each of us. This self-observation is crucial. to get them off your mind. That's what this lesson is about Better Concentration When you work on something. distracting you. is obviously personal and somewhat unique.
and you'll see that the power of concentration really is natural. or turn your desk away from the window. Have a cup of coffee or tea. There are some quick things you can do to boost this. Sit up straight. Then notice what happens when you sit down and look at a . It takes a few weeks to develop a habit. Walk for ten minutes. Take Ginkgo Biloba capsules. Watch a child building a sand castle sometime. When you take care of the external and the internal distractions. feed your empty stomach. K.something about whatever it is that takes your mind away from the task at hand. I won't get into the explanations here. Instead. here's a short list of things that work. you'll be able to focus your attention and brain power like a spotlight. Listen to Mozart's sonata for Two Pianos in D Major. Talk about something you love (try this one . Breath with your mouth closed.it really wakes up the brain). 448. Brain Power Another thing that affects your ability to come up with new ideas is your brainpower in general. Take three deep breaths. Train Your Brain All these techniques become more useful as they become habits. so try to use a technique regularly for almost a month. Turn off the TV.
. "Are wheels necessary?" "Does it have to go outside?" What if the "bike" was indoors." you'll automatically ask things like. and start creating those new ideas. If you've trained your mind in "assumption challenging.bicycle. Time to put the lessons to work. and pedaling it ran a video screen? You could "steer" through endless different scenes.
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