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Respected Respondent, We are the student of University of Management & Technology, conducting a research on to understand the impact of Surf Excel

and campaign through customer purchase preferences. Your valued response in this regard will be highly appreciated. Q.1 Which brand(s) name of detergent are you familiar with? O Sur Excel O Bright Total O Bonus O Bonus Tri-star O Arial O Others----------------------O Rin Washing Powder Q.2 List down your 3 preferred brands of detergents: (Rate them with no’s 1—3, 1 for most preferable and 3 for least) 1. ---------------------------------2.---------------------------------3.---------------------------------Q.3 My usage increases in ____________season O Summer O Winter O All seasons O Autumn O Spring Q.4 How frequent you purchase detergent powder? O Daily O Monthly O Annual Purchase O Weekly O After 2 months

Q.5 Which brand(s) name of detergent are you purchase most? O Sur Excel O Bright Total O Bonus O Bonus Tri-star O Arial O Others--------------------O Rin Washing Powder Q.6 If my above mentioned brand is not available in then I would: O Switch the store O Delay the purchase O Purchase other available brand -------------------------------

IMPORTANCE

OF

VARIOUS FACTORS

IN

SURF EXCEL

AND ITS

MARKET CAMPAIGN

Read the factors given below. Please indicate their importance on a scale of 5 to 1 for Surf Excel and its Market Campaign. For example, For Surf Excel if you give “5” for “Packaging” it means that in your opinion “Packaging” of Surf Excel is very important for customers. Similarly, For marketing campaign of Surf Excel if you give “5” for “TV media” it means that in your opinion “TV media” of Surf Excel is very important to attract more customers. Scale 5 Very Important 4 Some what Important RATE 1 2 3 4 5 6 7 8 3 Normal 2 Unimportant 1 Not at all Important RATE

1 2 3 4 5 6 7 8 9 10

FACTORS (SURF EXCEL) Packaging Anti-agent formula Dirt Cleaner Don’t harm to hands Washes the clothes in minimum time Gives shining to clothes Maintain the color and elegance of clothes Fragrance after washing clothes Available sizes Lather (Jhaag)

FACTORS (CAMPAIGN) TV media Internet Print & Billboards Door to door selling Prize contest Attractive Packaging Slogan Word of mouth

Demographic Information: Gender Male Female Occupation Student Job holders Businessman Household Age Less than 20 years 30 years - 40 years 20 years- 30 years 40 years or more

Household Income (in Rs.) Below 20,000 21,000-40,000 41,000-60,000 60,000 and above