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Business Strategy

Business Strategy

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Published by: anandgupta512 on Dec 28, 2010
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06/22/2013

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It is a process by which a product is dismantled and analyzed in
It is a process by which a product is dismantled and analyzed in
order to understand how the product was designed and

order to understand how the product was designed and
manufactured, with an intention to copy it (Eg. Cheaper versions of

manufactured, with an intention to copy it (Eg. Cheaper versions of
Intel chips and mother-boards manufactured in Taiwan, Indonesia).

Intel chips and mother-boards manufactured in Taiwan, Indonesia).
While traditional manufacturing is a bottom-up approach; reverse
While traditional manufacturing is a bottom-up approach; reverse
engineering is a top-bottom approach

engineering is a top-bottom approach.
.
It generally acts as a threat to innovation. However, protection can
It generally acts as a threat to innovation. However, protection can
be had in the following ways –

be had in the following ways –
–Patenting.

Patenting.
–Early entry advantages, learning curve advantage.

Early entry advantages, learning curve advantage.
–High cost and time acts as a deterrent.

High cost and time acts as a deterrent.
–Causal Ambiguity.

Causal Ambiguity.

180

180

STAGES IN REVERSE ENGINEERING

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