‡Temporary, short term movement of people to an outside destination ‡Pleasure activity (money is earned & spent) ‡Wide spectrum of attitudes

& expectations

WHAT IS TOURISM?

Of curiosity .Just to tell others that he has travelled .For the fun of travelling .CONCEPT OF TOURIST ‡ Dates back to 1292 AD ‡ Person who makes a journey for the sake .

Business purpose . health .WHO IS A TOURIST? ‡ Persons travelling .To convention .In the course of a sea cruise .For pleasure. domestic reasons.

WHO IS NOT A TOURIST? ‡ Arriving with or without a work to take up an occupation ‡ Establishing a residence in a country ‡ Students in boarding ‡ Passing through a country without stopping .

MOTIVES FOR TRAVEL ‡ Gaining pleasure ‡ Cultural exchange ‡ Ethnic consideration ‡ Health consideration ‡ Sports ‡ Spiritual & religious .

EFFECTS OF TOURISM .

CULTURAL FRONT ENVIRONMENTAL FRONT POSITIVE & NEGATIVE SOCIAL FRONT ECONOMIC FRONT .

SOCIAL FRONT ‡ POSITIVE ‡Nations social life ‡ Creation of national identity ‡ Promotion of regional understanding ‡ Social opportunities ‡ NEGATIVE ‡Social disaster .Crime ‡ Corruption ‡ Frustration ‡ Dissatisfaction .Violence .

CULTURAL FRONT ‡POSITIVE ‡ ‡Cultural heritage ‡ Cultural exchange ‡ Protection of art. heritage ‡ Architectural wonders ‡ Cultural transformation ‡ Influence of the Western culture NEGATIVE .

ENVIRONMENT FRONT POSITIVE ‡ Ecological balance ‡ Pollution free environments ‡ Population explosion NEGATIVE .

EOCONOMIC FRONT POSITIVE NEGATIVE ‡ Income ‡ Employment ‡ Tax revenue ‡ Foreign exchange ‡ Development of art. crafts ‡ Smuggling ‡ Huge investments of funds .

TOURISM MARKETING .

MARKETING Activities which involve the exchange the goods and services to the consumer from the manufacturer .

TOURISM MARKETING 1 ‡ Market research ‡ Promotion ‡ Distribution ‡ Planning 2 3 4 .

PURPOSE OF TOURISM MARKETING ‡ Satisfy users ‡ Generate profits ‡ Fair image ‡ Excel competition ‡ Operational economy .

‡ User·s behaviour ‡ Organisational effectiveness ‡ Information ‡ Planning ‡ Pricing ‡ Promotion ‡ Excelling competition SIGNIFICANCE OF TOURISM MARKETING .

India has the right tourism potential and attractions to captivate all types of tourists .

Privatisation .Medical facility -Infrastructure SWOT ANALYSIS OF INDIA .Safety .Geography .Culture .Competition .Knowledge of English .Terrorism ..Education .Sports .Economical imbalance .