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Mgt./Marketing/Marketing Mgt./Industrial Relations and Personnel Mgt., etc.)
SYLLABUS AND SAMPLE QUESTIONS Note: There will be two question papers, Paper-II and Paper-III (Part-A & B). Paper-II will cover 50 Objective Type questions(Multiple choice, Matching type, True/False,Assertion-Reasoning type} carrying 100 marks. Paper-III will have two Parts-A and B; Paper-:-III (A) will have 10 short essay type questions (300 words) carrying 16 marks each. In it there will be one question with internal choice from each unit (i.e. 10 question from 10 units; Total marks will be 160). Paper-III (B) will be compulsory and there will be one question from each of the Electives. The candidate will attempt only one question (one elective only in 800 words) carrying 40 marks. Total marks of Paper-III will be 200.
PAPER-II & PAPER-III (A) [CORE GROUP]
Managerial Economics-Demand Analysis Production Function Cost-output relations Market structures Pricing theories Advertising Macro-economics National Income concepts Infrastructure-Management and Policy Business Environment Capital Budgeting
Organisational development Unit-III Concepts and perspectives in HRM. Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts. Training and Development Exit policy and implications Performance appraisal and evaluation Potential assessment Job evaluation Wage determination Industrial Relations and Trade Unions Dispute resolution and Grievance management Labour Welfare and Social security measures Unit-IV Financial management-Nature and Scope Valuation concepts and valuation of securities Capital budgeting decisions-Risk analysis Capital structure and Cost of capital Dividend policy-Determinants Long-term and short-term financing instruments Mergers and Acquisitions . HRM in changing environment Human resource planningObjectives. Neo-classical and modern theories of organisational structure-Organisational designUnderstanding and Managing individual behaviour personality-Perception-Values-AttitudesLearning-Motivation.Unit-II The concept and significance of organisational behaviour-Skills and roles in an organization Classical. Process and Techniques Job analysis-Job description Selecting human resources Induction. Understanding and managing group behaviour.
Globalisation of financial system and services. Sampling distributions. MIS and Decision making. Trends in Information Technology. Channel management. Ansoff. Sensitivity analysis. Poisson. Understanding consumer and industrial markets. Competitive advantage of nations. BCG Model. Production _planning and control-production process analysis. PERT /CPM. Competitor analysis. Components of strategy formulation. New product development. Managing cultural diversity. Facility location. Normal and Exponential. Unit-VI Role and scope of production management. Correlation and Regression analysis. Layout planning and analysis. Internet and Internet-based applications.RTP and WTO. z. Industry analysis. Competitive strategy and corporate strategy. maturity. Advertising. and decline. Evaluation and control of marketing effort. Work measurement. Transportation model. Sampling theory. Transnationalization of world economy. Information systems. Demand Measurement and Forecasting. Uses of internet as a marketing medium-other related issues like branding. Porter's generic strrategies. Market Segmentation-. Production scheduling. Time and motion study. Promotion decisions-Promotion mix. Role and scope of Operations Research. . Large and small samples. Product mix. Demand forecasting for operations. Strategies in industry evolution. Use of Computers in Managerial . Statistical Quality Control. Linear Programming. Markov analysis. fragmentation.applications.s growth vector. Vertical marketing systems. Queueing theory. Branding and Packaging. Marketing Information Systems and Marketing research. Pricing methods and strategies. Unit-VII Probability theory. F. Product Life Cycle. System analysis and design. Duality. Probability distributions-Binomial. t. Global Entry strategies. Marketing of services. Inventory control. Advertising and retailing on the net. New issues in Marketing. Strategic dimensions and group mapping. Technology issues and Data processing in organizations. Targeting and Positioning: Product decisions.Unit-V Marketing environment and Environment scanning. . Tests of Hypothesis. Managing international business. market development. Personal selling. Unit-VIII Concept of corporate strategy. Customer relation management. Deterininants of product mix. Decision theory. Chi-square tests.
. Evaluation. A diagnostic model. Characteristics. Career Planning and Development-Concept of career. Intrapreneurship (organisational entrepreneurship). National Trade Union Movement. . Employee Welfare and Social Security Measures. . Placement and Follow-up. Causes. Career planning and development methods. Personal framework for ethical choices. Detailed business plan. Compensation and Benefits-Job evaluation techniques: Wage and salary administration. Process of business opportunity identification. Recruiting methods. Determining Needs: Methods of Training & Development programmes. Ethical pressure on individual in organisations. causes· and forms. . Selection procedure. Recruitment and Selection-Sources of recruits. Social responsibilities of business. Fringe Benefits. Industrial conflicts. PAPER-III (B) [ ELECTIVE / OPTIONAL ] Elective-I Human Resource Management (HRM)-. Grievance Management-Importance: Process and Practices. Human resource records and audit. Ecological consciousness. preparation. Value based organisations. Selection tests. Techniques of appraisal system. Innovation and Entrepreneurship. External and Internal environment. Small business-Concepts Government policy for promotion of small and tiny enterprises. Gender issues. Industrial Relations-Importance.·Unit-IX Concepts-Types. Domestic enquiry . Functions. Trade Unions-Importance of Unionism. Rehabilitation of sick enterprises. Managing small enterprises. Environmental ethics. Planning for growth. Significance. Corporate governance and ethics. Unit-X Ethics and Management system. Development of Personnel-Objectives. Disciplinary action. Sickness in Small Enterprises. Objectives. Competencies and its development. Organizing HRM function. Union leadership. Forces and Influences. Employee Discipline-importance. Dispute settlement machinery. New trends in appraisal system. Performance Appraisal System-Importance and Objectives. Ethical issues and analysis in management. Motivation.
Understanding the customer and competition. Employee Participation-. Pre-requisites for industrtal democracy. Role of each member in the channel. Pricing objectives. Nature and Scope. Pre-requisites. Process. Static and Dynamic understanding of BCG Matrix and . Share increasing strategies. Emerging issues in different kinds of retailing in India Marketing research-sources of information. execution and evaluation Different tools. Brands-Meaning and Role. Marketing mix. Organisational.Collective Bargaining-Concept. Forms of Employee Participation. Role and Relevance of. Product Life· Cycle. Basic tools used in data analysis. _ Product-Basic and Augmented stages in New Product Developments Test marketing concepts Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management Advertising-Planning. Different environments and their influences on marketing. Objectives. Brand building strategies. New trends in collective bargaining. Segmentation and Positioning. Data collection. Analysis of business potential and evaluation of performance of the channel members Wholesaling and Retailing-Different types and the strengths of each one. Pricing methods . used in sales promotion and their specific advantages and limitations Public Re1ations-Concept and Relevance Distribution channel hierarchy. Buyer behaviour models. Industrial Democracy and Employee Participation-Need for industrial democracy. Structuring a research report Marketing to organisations-Segementation models. buying process Consumer Behaviour theories and models and their specific relevance to marketing managers Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of 'Relationship marketing' Use of internet as a medium of marketing. Marketing myopia. Structuring and managing marketing organisations. Managerial issues in reaching consumers/ organisation through internet. Elective-II Marketing-Concept. . Pricing concepts. Future of Human Resource Management.
. WTO and Multilateral trade agreements pertaining to trade in goods: trade in services and TRIPS. Foreign exchange markets. ASEAN. Trade agreements with other countries. . Organization of shipping services. Multilateral Environmental Agreements (MEAs). Export incentives International marketing logistics: International logistical structures. Export Documentation framework. Exchange risk measurement.and Long-term sources of finance Capital structure-Theories and Factors. Risk analysis in capital budgeting . Emerging opportunities for global business. International Trade Blocks-NAFTA.Export Marketing-Indian and global context. •. Inventory management. Determination of exchange rates. Marine cargo insurance. International Investment. Elective-III Nature and scope of Financial Management Valuation Concepts-Risk and Return. Export promotion policies. Valuation of securities. International financial environment..WTO and Dispute Settlement Mechanism. EU. Chartering practices. SAARC. Cost of capital Dividend Policies-Theories and Determinants Working Capital Management-Determinants and Financing: Cash management. Technology monitoring. Receivables management Elements of Derivatives Corporate risk management Mergers and Acquitions International Financial Management Elective-IV India's Foreign Trade and Policy. International capital markets: International Credit Rating Agencies and Implications of their ratings. Pricing theories-Capital asset pricing model and Arbitrage pricing theory Understanding financial statements and analysis thereof Capital budgeting decisions. Policy and performance of Export zones and Export-oriented units.
The sum and substance of Maslow's theory of motivation is (A) Satisfied need is a motivator (B) Unsatisfied need is not a motivator (c) Satisfied need is no more a motivator (D) None of the above 3.SAMPEL QUESTIONS PAPER. By hedging through derivatives the profit will be (A) increased (B) stabilised (C) decreased (D) None of the above PAPER-III (A) 1. What are the barriers to communication? Or How do you measure the effectiveness of advertising? PAPER-III (B) 11.II 1. What is the pricing strategy in a monopolistic competition? Or What are different theories of leadership? . What is the basis of monopolistic competition? (A) Product differentiation (B) Agreement among producers (C) Cost of production (D) None of the above 2.
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