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Role of Editor in New Media

Role of Editor in New Media

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Published by Arpit Agarwal

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Published by: Arpit Agarwal on Dec 31, 2010


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The greatest shift with the advent of internet and a connected world, is the emergence of

computer becoming a device to simulate new forums for social activities. This has given rise

to much of the phenomenal expansion on the Internet of so-called ―Communities of Interest‖.

As a result of phenomenal increase in the capabilities of both, computers and telecom

networks, there is a threat to the mass dominant model of the media: one-to-many model. The

Internet has increasingly been defined by what the users themselves put on it, do with it and

express to each other through it. The Internet is arguably the first mass media form in history

to become the product of its audience. This is a new paradigm.

There is a great transition from evolution of a reader from passive consumer to an active

collaborator. This appears to be a revolutionary concept with consumers sharing their

experiences through their own creative imaginations in a collaborative manner. This is almost

a re-discovery of primary form of entertainment of children where each would assume the

role of a first person acting-out of dramatic stories. Although the social inhibitions force us to

keep our latent dramatic potential under wraps, the desire to explore our creative side is

fundamental to human nature.

The key to unlocking this dramatic participation tendency is referred to as the ―anonymity

factor‖. This release people of their inhibitions which normally keep them constrained, and

allows them to rediscover their innate ability to share in the creation of dramatic situations.

What is even more enriching is that the nature of entertainment experience itself as it evolved

from a locked-off, fully authored and predetermined experience, to one that is generated in

real-time, through the collaboration of the participating individuals. Such an experience is

dynamic, real-time and supremely engaging.


Issues with traditional media: Opportunity for new media

According to Benkler, the structure of mass media as a mode of communications imposes a

certain set of basic characteristics on the kind of public conversation it makes possible

(Benkler, 2004):

1. It is always communication from a small number of people, organized into an even

smaller number of distinct outlets, to an audience several orders of magnitude larger,

unlimited in principle in its membership except by the production capacity of the

media itself

2. The vast difference between the number of speakers and the number of listeners, and

the finished-goods style of mass-media products, imposes significant constraints on

the extent to which these media can be open to feedback

3. The immense and very loosely defined audience of mass media affects the filtering

and synthesis functions of the mass media as a platform for the public sphere.

With the new media, it is possible for alleviate all the three of these limitations. Let us first

define new media.

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