UNIVERSITI TEKNOLOGI MARA MALAYSIA SHAH ALAM SELANGOR

Violence Against Women
Background Issue
Violence against women is a universal problem and one of the most widespread violations of human rights. One in three women will suffer some form of violence in her lifetime, becoming part of an epidemic that devastates lives, fractures communities and stalls development. Despite some progress on this issue over the past decade, its horrendous scale remains mostly unacknowledged. New dimensions include the global trafficking of women and girls. Rape, sometimes called sexual assault, is an assault by a person involving sexual intercourse with or sexual penetration of another person without that person's consent. Rape is generally considered a serious sex crime as well as a civil assault. The rate of reporting, prosecution and convictions for rape varies considerably in different jurisdictions. The rape of women by men is by far the most frequent form of the assault. Malaysia's official human rights commission had asked in Parliment to make marital rape a crime. However, the chief cleric or mufti of the state of Perak said that such a move is against Islam. The status of women in Islamic law is one of the most fiercely-contested issues in Malaysia. There are many sincere reactions from various sectors, government, legislation, NGO, communities, in either condemning such cruel and brutal act and / or seeking effective solutions.

Audience
The audience of this campaign is, to all average and races. It’s all about humanities and trusting each other as a human.

Public Service Campaign
Strategies to stop violence before it starts are essential, but lack resources and visibility. We will supports prevention initiatives from the local to the international level, including in conflict and post-conflict situations, where violence against women is prevalent and horrific. The public service campaign for these issues is to electronic ads like television ads, radio ads, internet ads. For print ads, it would be a poster, newspaper ads, and transport ads.

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