100 MARKETING WEAPONS

BY JAY CONRAD LEVINSON
These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. Marketing plan Marketing calendar Niche/positioning Name of company Identity Logo Theme Stationery Business card Signs inside Signs outside Hours of operation Days of operation Window display Flexibility Word-of-mouth Community involvement Barter Club/Association memberships Partial payment plans Cause-related marketing Telephone demeanor Toll free phone number Free consultations Free seminars and clinics Free demonstrations Free samples Giver vs taker stance Fusion marketing Marketing on telephone hold Success stories Employee attire Service Follow-up Yourself and your employees Gifts and ad specialities Catalog Yellow Pages ads Column in a publication Article in a publication Speaker at any club Newsletter All your audiences Benefits list Computer Selection Contact time with customer How you say hello/goodbye Public relations Media contacts 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. Neatness Referral program Sharing with peers Guarantee Telemarketing Gift certificates Brochures Electronic brochures Location Advertising Sales training Networking Quality Reprints and blow-ups Flipcharts Opportunities to upgrade Contests/sweepstakes Web marketing Classified advertising Newspaper ads Magazine ads Radio spots TV spots Infomercials Movie ads Direct mail letters Direct mail postcards Postcard decks Posters Fax-on-demand Special events Show display Audio-visual aids Spare time Prospect mailing lists Research studies Competitive advantages Marketing insight Speed Testimonials Reputation Enthusiasm & passion Credibility Spying on yourself and others Being easy to do business with Brand name awareness Designated guerrilla Customer mailing list Competitiveness Satisfied customers

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