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ORGANIZATIONAL STUDY AT “INDIAN BROILER”
Sl No 1 I.1 I.2 I.3 DESCRIPTION CHAPTER I COMPANY PROFILE INDUSTRY PROFILE PRODUCT PROFILE PAGE NO. 7 8 10 14
2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7
CHAPTER II ORGANIZATIONAL STRUCTURE TYPE OF STRUCTURE CHAPTER III PRODUCTION DEPARTMENT IT AND NETWORKING DEPARTMENT QUALITY CONTROL DEPARTMENT HUMAN RESOURCE DEPARTMENT MARKETING DEPARTMENT FINANCE AND ACCOUNTING DEPARTMENT PURCHASE AND STORES DEPARTMENT
30 32 33 34 35 37 39 41 47 52 54
4 4 5 5.1 5.2 5.3
CHAPTER IV SWOT ANALYSIS CHAPTER VI FINDINGS & LIMITATIONS RECOMMENDATION CONCLUSION
58 53 54 55 57
CHAPTER.I COMPANY PROFILE INTRODUCTION 4 .
ltd.Indian Broiler group pvt. Magazines. finally provide the suggestions and conclusions. The secondary sources for the study are annual Reports. Chhattisgarh. previous journals 5 . The primary sources for the study are official records. The limitation of the study the report has been prepared with limited information. This organization study in INDIAN BROILER GROUP helped to obtain the practical knowledge about production industry. Then the study provides some genuine findings with the help of SWOT analysis. The objectives of the study is to satisfy the requirements for the partial fulfillment of the post graduate degree of Master of Business Administration as per the syllabus of Bangalore University.. To relate the classroom theories practically and analyze them to have a view of problems faced by the organization and to help them by suggestions. Brochures. interaction with the employees. The prime objective of the study is to assess. industrial profile. how the theoretical aspects are made use in the various departments of IB GROUP pvt. Due to lack of time available to the researcher. To study the organizational profile. The researcher has prepared the report depending only on the primary data as he has lack of knowledge. vision. Is one of the reputed poultry industry in India situated in Rajnandgaon district. The theoretical aspects that we study can be observed how exactly they are put into practice in the real competitive world.ltd and to study their organizational functions.ltd. mission & strategies. To study the SWOT analysis & obtain the findings of the organization. The study has been done with the assistance of live observation. various documents of the company. The SWOT analysis has done by considering live observations in the various departments of this organization. The study is based on the information supplied by the officials of IB Group pvt. The purpose of the study is to know the practical implication & policies of the company Offer suggestions based on the findings and finally derive a conclusion from the observations.
In addition.1 billion (INR 125 billion). Based on industry sources. the layer market is estimated at around USD 2. The livestock sector Contributes approximately 4% to gdp and 27% to agricultural GDP. The poultry and layer industries together provide direct and indirect employment to over three million people and have been one of the key contributors within the livestock sector. Falling poultry prices through integration. is estimated at around USD 3. In addition to providing nutritional security to the poor.8 kilograms. the industry require the right focus to sustain this momentum. However.5 billion (INR 100 billion). Between 1970 and 2006. it offers employment to millions of People in rural areas. 6 . the annual per capita availability of chicken meat rose from 146 grams to 1. Despite being hampered by outbreaks of avian influenza the poultry industry is Estimated to have grown at 11% per annum (1991-2006) and there is huge potential For further growth. a young and urbanising Population and increasing domestic demand are conditions that are expected to see The Indian poultry market grow at 12-15% per annum.INDUSTRY PROFILE India’s livestock population is among the highest in the world. rising incomes.
feed. investment is required in a strong Veterinary system and export driven processing plants. high logistical charges and threats of virus outbreaks.animal health. India’s rapidly growing poultry industry also offers investment oppertunities for foreign Players in activities such as breeding . foreign investment in these activities is permitted but constrained by market uncertainity and poor infrastructure 7 . India’s participation in the world poultry trade to date has been negligible despite being An internationally competitive producer of poultry meat with export potential. To exploit this export to European and Japanese markets.Industry faces key issues like shortage of corn. equipment and processing.
the sector holds huge potential for further growth. It also provides nutritional security to the poor in addition to offering Employment to millions of people in rural areas. contributing Approximately 4% to the country’s GDP AND 27% to agricultural GDP. Poultry sector growth has outpaced GDP growth The poultry industry is estimated to have grown to have grown at 11% per annum (1991-2006) and has outpaced the country’s GDP growth of 9%.Poultry industry has been the key contributor in livestock sector India has one of the largest livestock populations in the world. 8 . Despite being hampered in the past by outbreaks of Highly Pathogenic Avian Influenza (HPAI). However. the industry require the right kind of focus to sustain growth momentum. The poultry industry has Been one of the key contributors with in the livestock sector.
government of India production estimated at around 2. India produces 2 billion poultry birds on 200.1 billion 9INR125 billion).000 farms. According to the ministry of agriculture.3 million tonnes of poultry meat and 47 billion eggs. India is the world’s fourth largest producer of eggs and fifth largest poultry producer. 9 .India is the fourth largest producer of Eggs and fifth largest in poultry The poultry industry is estimated at USD 3.
3 ORGANIZATION PROFILE 10 .1.
quality and the value it creates. little-known town in central India.SULTAN ALI CHAIRMAN.Profile Rajnandgaon. of world-class size and quality in their quaint small town. a small. with its typical small town lifestyle and agriculture as its economic backbone had precious little to offer an entrepreneur apart from the time-tested values of honesty and commitment.IB GROUP 11 . These very qualities became the raw material for two entrepreneurs of humble origins who had little else but dreams of creating something of lasting value. two decades later that dream is no longer just a dream. truly world class in scale. fully integrated enterprise. The IB GROUP is today a highly diversified. size. systems. Today. Mr. A result of those traditional values of honesty & commitment ingrained in its DNA backed by the vision and the tireless hard work put in by the two entrepreneur brothers Bahadur Ali and Sultan Ali to make their dream a reality.
BAHADUR ALI MANAGING DIRECTOR. AZIZ LABORATORY AZIZ AGRICULTURE FARMS ABIS POULTRY PVT.LTD.) 12 .LTD.LTD.IB GROUP The Group Companies INDIAN POULTRY INDIAN BROILER FARM INDIAN ORGANIC FERTILIZER INDUSTRY INDIAN SOLVENT INDUSTRY AZIZ POULTRY PVT.Mr.LTD. ABIS DAIRY FARM (A UNIT OF ABIS HATCHERY PVT. ABIS EXPORTS(I) PVT.
It was started as a small poultry farm. and is well connected to Delhi and Mumbai by air. Since the group is having a diversified profile of products they are having two production plants 400 sheds in around 16 poultry farms with an highly technologically oriented dairy farm Apart from this company is operating through regional offices located in Madhya Pradesh Maharashtra and Orissa 13 . Sultan Ali and Mr.Howrah rail lines. LOCATION Company’s corporate office is in a modest township. Bahadur Ali with a very small capital And with in span of two decades they had achieved an admirable position. IB group had evolved as an emerging corporate house from an ordinary poultry farm. Rajnandgaon (Chhattisgarh) on the Mumbai . barely 65 kms from Rajnandgaon. By two brothers Mr. The nearest airport is Raipur.HISTORYCompany was started on 5th of July in the year 1985.
5 Millions) 14 .000 (0.00. Bahadur Ali Mr. Fahim Ali CAPACITY • POULTRY FIRMS Combine capacity of poultry business is around 3.000 (2.725 million birds per annum • Capacity (in accordance to various types of poultry) Broiler Farms Capacity 28.82 Millions) Layer Farms Capacity 5. Board of Directors Mr. Zeeshan Ali Mr. Sultan Ali Mr.OWNERSHIP PATTERNIB GROUP is an privately owned company.20.
000(0.00.3 Millions) CAPACITY OF BREEDER PLANT Current Breeder Capacity : 80.165 Millions) Cockrel Farms Capacity 3.000 (0. Chicks / Grower Farm Capacity 1.000 Breeders CAPACITY OF PELLET FEED PLANT 400 METERIC TON/PER DAY CAPACITY OF ORGANIC FERTILIZER PLANT 1OO METERIC TON/PER DAY CAPACITY OF ABIS DAIRY A fleet of around 2000 cows produces around 24.000 liters of milk per day. 15 .65.
realizing the fact the synthetic fertilizers pose a serious threat to human health as well as agricultural farms. water bodies and animals it decided to manufacture international quality organic fertilizers specifically tailored to Indian needs. CAPACITY OF SOLVENT PLANT 500 meteoric ton / day QUALITY POLICIES Company is having a certification under ISO 9001:2000 CERTIFICATION NO. 01 100 058734 Corporate Social Responsibility The owners of company are very much concerned about the responsibilities of company towards the society. Organic fertilizer plant is an example of their effort towards environmental issues. Apart from all these they are encouraging farmers for starting a new poultry farm by providing them with livestock as well as tools and techniques for starting a new poultry farm and later on helping them for selling their livestock and in return they are paying certain percentage of their income to organization as royalty 16 .
17 .THE MISSION We will offer nutritional and allied products of the highest quality harnessing state-ofart-technology. We shall constantly push the frontiers of knowledge with our research to continuously enhance value to our customers. Company’ THE VISION To contribute in however humble a way to the gigantic task of producing nutrition for the nation in an environmentally friendly way. thereby creating lasting value for all stakeholders. skills and knowledge. adhering to the highest standards of ethics and quality.
FINANCIAL OVERVIEW (POULTRY DIVISON OF RAJNANDGAON DISTRICT) AS PER BALANCE SHEET OF YEAR 2008-2009 CAPITAL EMPLOYED – 160316592.45 (INR) ASSETS – 458274475.95 (INR) CURRENT ASSETS – 199399029.59 (INR) 18 .85 (INR) LIABILITIES – 19452769.08 (INR) LOAN – 316280367.52 (INR) MISCLLANEOUS ASSET.1782330.69 (INR) UNSECURED LOAN – 3612227.
The hatchery has a large breeder farm which is the IB Group’s backward integration step of producing commercial flock for its broiler farms. The hatchery has extremely stringent hygiene and quality standards and is equipped with modern machines. The breeder are reared in deep litter with slatted floor in environment control sheds with nipple drinking equipped with automated feeding & silos 19 .IB GROUP’S annual turn over including all companies is reaching maore than 500 crores PRODUCT PROFILE HATCHERY AND BREEDER A state-of-the-art hatchery is the hub of the massive broiler chicken business of the group.
cutting edge infrastructure in place today. technology. The process of innovation. 20 . skills and systems management to achieve this. The group can proudly boast of having absolutely world-class. It today has a massive combined capacity of 3. But more important than the numbers is the tremendous focus on quality and the massive investments in infrastructure.725 million birds per annum and constantly increasing.BROILER This is the pride and the flagship activity of the group. improvement and further increase in capacity is an ongoing one.
ORGANIC FERTILIZER Environmental issues have always been very close to the hearts of the Promoters of the group. Realizing the fact the synthetic fertilizers pose a serious threat to human health as well as agricultural farms. The company has undertaken a massive marketing programme to promote its organic fertilizer brand ‘ ECOFIT '. latest generation Organic Fertilizer manufacturing Facility. 21 . It has therefore set up a highly sophisticated. water bodies and animals it decided to manufacture international quality organic pelleted fertilizers specifically tailored to Indian needs.
Understanding and appreciating the need for scientifically formulated balanced nutrition of its livestock the group went in for backward integration by setting up one of the most sophisticated and advanced, completely computer controlled palette feed manufacturing plant. Today with a capacity of 400 MT/day the plant is equipped with Extruder, Expeller, Pellet Mill, Bulk Storage Silos, Dryers, Finished Product Silos & Bulk Tankers to not only meet the group's internal demands but also command a leadership position in the market with an extensive distribution network. The group's fanatical emphasis on quality and self dependence has led to a further thrust on backward integration for which it promotes the farmers in the region to grow maize, the group itself is setting up a huge, modern Soya solvent extraction plant to cater to the needs of its feed plant. The company has undertaken a massive marketing programme to promote its brand ‘ ABIS PELLET FEED '.
THE SOLVENT EXTRACTION & REFINING PLANT
Understanding and appreciating the need for balanced nutrition of its livestock the group went in for backward integration by setting up one of the most hi-tech and advanced feed plants with a 650 MT per day, capacity. The plant is equipped with Dryers, bulk Storage, Silos, Pellet Mill, Extruder, Expeller, Pellet Finished Product Silos & Bulk Tankers. This plant not only meets the group's captive demand but also markets its products through its extensive distribution network. To ensure consistent supply of quality raw-material the group has taken another backward integration step by step promoting farmers to grow maize in the region and has also set-up a large Soya Solvent extraction plant. Each raw material as well as the finished product undergoes stringent tests at the plants well-equipped laboratory
THE DAIRY FARM
In line with its vision of offering the highest quality of nutritional products the company diversified into Dairy Farming. The company has over 2000 high yielding crossbreed cows and murra buffaloes and has developed its own pedigree herd through its own breeding plant. The group are markets of its own ' ABIS' packaged and branded milk through its highly penetrative distribution network. An advanced laboratory at the farm ensures quality of milk feed, water and fodder . A team of highly qualified and experienced Veterinary Surgeons at the farm also monitor the health of the cattle as well as ensure the breeding programme follows the planned course.
CHAPTER-II ORGANIZATIONAL STRUCTURE 25 .
Structure allows the responsibilities for different functions and processes to be clearly allocated to different departments and employees The inappropriate organization structure will hinder the success of the business.2. The higher the level of skill each employee has the more the business will make use of the matrix structure to maximize these skills across the organization. It will retain order and command whilst promoting flexibility and creativity. the structure may be of a divisional. and allocated duties and responsibilities. As a business expands the chain of command will lengthen and the spans of control will widen.1 ORGANIZATIONAL STRUCTURE Organizational structure is the way in which a firm has arranged its lines of authority and communication. Internal factors such as size. An effective organizational structure will facilitate working relationships between various sections of the organization. 26 . geographic or functional kind or a combination of these. Organizational structures should aim to maximize the efficiency and success of the Organization. product and skills of the workforce influence the organizational structure. The structure of an organization will determine the manner in which it operates and it’s performance.
ORGANIZATIONAL STRUCTURE OF IB GROUP General Manager Manager Productio n Manager Finance Manager HR Manager IT & Networking Assista nt Manager Assista nt Manager Assista nt Manager Assista nt Manager Manager Purchase and stores Manager Quality control Manager Marketing and Sales Store keepers Manager Assista nt Manager Assista nt Manager 27 .
one person has a number of workers directly under them. within their span of control. A tall hierarchical organisation has many levels and a flat hierarchical organisation will only have a few. Employees very loyal to their department within the Disadvantages of Hierarchical Organisations • • • The organisation can be bureaucratic and respond slowly to changing customer needs and the market within which the organisation operates.2. Advantages of Hierarchical Organisations • • • • Authority and responsibility and clearly defined Clearly defined promotion path. each level is one above the other. Communication communication. A traditional hierarchical structure clearly defines each employee’s role within the organisation and defines the nature of their relationship with other employees. They are often centralised with the most important decisions being taken by senior management. across various sections can be poor especially horizontal 28 . which gets wider as we move down the structure. There are specialists managers and the hierarchical environment encourages the effective use of specialist manager’s organisation. Hierarchical organisations are often tall with narrow spans of control. Departments can make decisions which benefit them rather than the business as a whole especially if there is Inter-departmental rivalry.2 TYPE OF STRUCTURE The organization structure of Indian Broiler Group is Hierarchical in nature Hierarchical Organisation In a hierarchical organisation employees are ranked at various levels within the organisation. At each stage in the chain.
CHAPTER-III FUNCTIONING OF DIFFERENT DEPARTMENTS 29 .
1 PRODUCTION DEPARTMENT • Production is the process by which raw materials and other inputs like men. STRUCTURE OF PRODUCTION DEPARTMENT General Manager Manager (Production) Assistant Manager Technical superitendent Plant Operator Plant Attender 30 . and money material are converted into specific / desired output. machine. Production department is the nerve center of the entire organization.3.
It is duty of production department to maintain all the requirements for producing and maintaining the livestock for this they are taking help of Quality control department Which includes workforce of 30 vets for proper vaccination and regular check up of livestock Apart from that production departmaent deals with fulfilment of all needs of livestock Like food and proper shelter facilities 31 .cockrel and eggs Working of production department involves production planning which is Based on a monthly basis as per demand Production department monitors the birds population under various segments of poultry they can control the number of birds and eggs through the process of artificial breeding and other scientific measures as per the demand prevails in market.3.1.layerer.2 PRODUCTION PROCESS PRODUCTION DEPARTMENT deals with rearing and production of various products of Poultry like Broiler.
BHARAT BHUSHAN SHRIVASTAV STRUCTURE OF IT AND NETWORKING DEPARTMENT General Manager Assistant Manager Project Manager Trainer Trainee 32 .Production department is also liable for maintaining a proper environment which must be suitable for Livestock. it includes maintaining favourable temperature in each shed along with proper food and water supply. 3.2 IT AND NETWORKING DEPARTMENT Head of IT AND SAP DEPARTMENT is Mr.
for this company is having work force of IT professionals and hardware engineers 33 . pending work. information regarding new projects and various working details of each department Other function of this department is sorting out server related problem and hardware problem. They maintain a data base of every thing related to day to day working of organization it includes information like employee detail. It includes IT AND NETWORKING DEPARTMENT uses SAP for working They maintains an intranet within the organisation which connects different department With each other.2.3. working. It creates seprate database for all functioning department which contains all information which is requiered for working of respective departments.2 WORKING IT AND NETWORKING DEPARTMENT is the formed department with in the organisation it deals with maintaining a database for all the relevant information of the organisation .
3 QUALITY CONTROL DEPARTMENT Structure of quality control department General Manager Manager Quality control Assistant Manager Quality control Officer Chemist/ Micro Biologist Lab Technician Lab Assistant 34 .3.
which will house the most cutting edge equipment available world wide for testing. it has been the complete. Apart form existing laboratories at every facility. It involves regular vaccination and checkup For checking any deviations in health of livestock and for maintaining the best Possible quality of poultry products. It is destined to be one of the most sophisticated facilities of its kind in the entire country. unwavering focus on quality. The Group philosophy of related diversification. Quality has been the driving force for the company and shall be the driver for its future growth too. Ravindra jaiswal Quality control department is constantly working for improving and maintaining Quality of the livestock and eggs. in-process testing and finished product testing are a part of the standard procedure.3. Every single input raw material is tested against standard parameters.3. research and development. Quality control department of the company comprises of 20 vetenary doctors working under Leadership of Dr.1 WORKING If there is one single factor that has been responsible for the Group's meteoric rise and its blazing performance. TECHNIQUES USED FOR QUALITY CONTROL LAMINAR FLOW ELISA READER NIR ANALYZER 35 . the company is investing heavily in one of the most advanced central group laboratory. integration and quality in everything it does has brought it on the threshold of becoming a global force to reckon with in its chosen business segments.
Temporary employees are working for 6 months. There are 2890 employees working in IB GROUP . Except PF there is no other fringe benefit for temporary employees.HR Department is working under leadership of Mr.R STRUCTURE OF HR DEPARTMENT General Manager Manager (HR) Assistant Manager Junior Superintendent Senior Assistant Junior Assistant 36 . There are different types of fringe benefit for permanent employees.Sandeep.3.4 HUMAN RESOURCE DEPARTMENT IB GROUP is having two types of employees direct and indirect . They are recruited from employment exchanges. All the service matters of the organization are under the control of this department .
30 am. 37 . Quality control department work for 24 hrs So there are three shifts per day. Those who pass the written test are called for interview. The important functions performed by the department are Recruitment Induction and Orientation Training Performance Appraisal Promotion Welfare Measures Recruitment The company has both permanent and temporary employees.30 pm.30 pm to 10. candidates are selected for written tests. From the approved applications.30 am to 2. Production department. Temporary recruitment is done through employment exchanges.Staff Working period is from 10 am to 5 pm. The duration of temporary employee is 180 days.30 pm.30 pm to 6. 2. These shifts are from 6. Working days are from Monday to Saturday. For permanent recruitment they first give notification in minimum three newspapers. and 10. Permanent recruitment is done by the head office.
Training Training is given to the permanent employees. The fresh employees have to visit all the departments of the industry and have to study each and every functions of the department in detail.Induction and Orientation Induction is given to all fresh employees. HR department is in charge of providing training to the permanent employee 38 . Each department people also give induction and orientation to the fresh employees. both off the job and on the job training is given.
below 50 marks. Good. Average.90 to 100 marks. Performance is rated on the basis of the following 1 2 3 4 5 6 7 8 9 Knowledge of work. Attitude of work. 10 Ability to execute orders. 39 . Very good. Below average. Those who secure less than 60 marks are not considered for promotion. Communication skills.60 to 70 marks. Ability to inspire and motivate. Based on criteria.50 to 60 marks. Initiative. Team work. Supervisory ability. This is mainly for deciding on matters related to promotion.70 to 90 marks. Decision making ability. the performance of the employee is graded as: ABCDE- Outstanding.Performance Appraisal The company has the practice of appraising the performance of employees every year. Relations with public.
Employee state Insurance (ESI) is given to 40 . Middle level employees are promoted on the basis of their seniority and top level employees are promoted on the basis of performance. Moreover certain amount from the fund is given to the marriage of the concerned member. From this fund cash award is given to children of employees who scored high mark in public examinations. marriage of the member’s children etc. There is a separate committee.50 every month as a welfare fund. Seniority based promotion and performance based promotion. Loan up to 2 lakes and 1% subsidy is given to all the employees. Housing subsidy is also given to the employees. Employee should present 240 days in a year to get full ex-gratia.e. The members of the welfare society have to contribute an amount of Rs. Most of the employees are the members of the welfare society. Certain percentage of the profit from the company is given as ex-gratia to all the employees except to those employees who availed bonus. The enrolment in the society is kept optional. Welfare Measures IB GROUP has a welfare society.Promotion Promotions are of two types i. chairman and secretary for the welfare society.
If an employee is physically present for 246 days he can enter in to Departmental Promotional Committee (DPC). There is full functioning of canteen in two working shifts of the Dairy i. 2.30 pm to 10.50. one representative from union and remaining three are from other departments.e. from 6. For this minimum of 5 years service is essential. Personnel manager.30 am to 2. Annually employee can take leave up to 33 days out of which 12 days are regarded as casual leave. For a meal they charge Rs.30 am. For a tea they have to pay 0.5. Canteen Canteen facility is there inside the Dairy.50 paisa.30 pm and 10.30 pm to 6. curd is given free from the organization. For the canteen Milk.100 is given to those employees who do not prefer ESI. cooking gas. canteen committee consist of 5 members. 41 . Medical allowance of Rs.30 pm. Canteen function is on contract basis.employees whose salary is less than 7500.
5 MARKETING AND SALES DEPARTMENT The overall marketing of products are undertaken by the Marketing Department. hotel & home delivery etc. which transport its ready birds to the market 42 .3. The group operates over 100 chicken retail outlets. It caters to all kinds of demands viz: wholesale. Its retail network is widely spread over central India and is growing at fast clip. The Indian Broiler Group takes pride in the fact that it is the largest fully integrated poultry group extending its value chain right upto the point of customer interface by forward integrating the marketing and retailing of its poultry. under most hygienic & ethical conditions. retail. The group also operates a transport division with a fleet of over 100 caged trucks.. The marketing department issues the order list to production department and production department will dispatch products through various vehicles so that timely supply is ensured at the desired points of supply.
ABDUL RAZZAQ STRUCTURE OF MARKETING DEPARTMENT General Manager Manager (Marketing) Assistant Manager Marketing Officer Assistant Marketing Officer Marketing Assistants Marketing Organizers 43 .HEAD OF DEPARTMENT-Mr.
IB Group conducts study to know the requirements of the customer. IB Group is having 70% of market share. Sales promotion activities are also affecting the price. 44 . 2 Product When IB Group launches a new product they try to conduct survey in market. Dealers collect customer’s opinion through direct personal visits.. Market share is affecting the price. this will affect the IB Group products so competitor’s price is also an important factor affecting the price of IB Group product. 3 Promotion IB GROUP is using different promotion tools such as house to house survey. IB GROUP provides incentives to dealers for collecting this feedback. When the competitors decrease their product prices.Growth of an Organization Every day organisation is providing live’stock to their 100 outlets Marketing Mix of the Organization 1 Price There are various factors affecting the price of the product. collect the customer opinion etc.
IB GROUP provides consistent quality and services to its customer. and it is an ISO certified firm Functions 1 Determination and maintenance of distribution channel IB GROUP is distributing it’s poultry products through retail chains. Thus they provide more distribution. Apart from this abis export divison of group is exporting their pallete feed by name of abis pallete feed to overseas 45 .4 Place Survey is conducted for identifying target market where the product has to be launched. Quality Policy Continual improvement of the effectiveness of the system.
3 Customer cell services There is also a customer cell for Rajnandgaon. Police and Paramilitary and so on. Customer can register complaints to the direct outlets 46 . Every day 3600 kilometer distance is covered for product distribution. 100 direct outlets. 17 Institutions 85 Hotels.2 Customer profile There are 1800 agents for selling poultry products and milk apart from that . It is full dedicated to provide services to the customers.
Every fortnight the finance manager prepares requisition to Head office for estimation of fund requirement.6. All working units of IB GROUP receives funds from head office and remits all the receipts to head office. Each Farm prepares the budget and sends to head office then the head office sanctions finances required for the Farm. The role of Finance department is to distribute funds to other department as per the budget.1 STRUCTURE OF FINANCE AND ACCOUNTS DEPARTMENT Figure:3. 3. The income from sale of poultry goes to Managing Director’s account in HDFC bank.6 DEPARTMENT FINANCE AND ACCOUNTS All the policies and rules are formed by Board of Directors.1 General Manager Manager (Finance) Assistant Manager Junior Superintendent Senior Assistant 47 Junior Assistant .3.6. which is called fortnight fund requisition HEAD OF THE DEPARTMENT – Mr MANOJ AHUJA.
A uniform accounting system is very well designed. The Finance Department is computerized so auditing is an easy task. Budgets are prepared every fortnight and requisitions for funds are sent every fortnight called fortnight fund requisition.they are using SAP for accounting purpose.3. There are three types of audit. Budget is prepared based on the policies set by Board of Directors. WORKING The accounting system of Company is double entry system. Government does the statutory audit and corporate audit is done every year.6. statutory audit and corporate audit . All the payments and allocations of funds to other departments are strictly based on the budget. 48 . internal audit. All the transactions are computerized.Internal audit done on daily basis.
7.7.7 PURCHASE AND STORE DEPARTMENT Purchase department ensures the timely availability of all the materials which is used for production process and also they supply engineering items and stationary items. is also provided by purchase department.Mr KULDEEP DUBEY 3. Purchase department is raw material for making pallet feed . Medicines and vaccines are also stored in purchase and store department. This is a daily process. HEAD OF DEPARTMENT.1 STRUCTURE OF PURCHASE AND STORE DEPARTMENT Figure:3.3.1 General Manager Store keepers Assistant Manager Purchase and store Store Assistants 49 .
The purchased items are segregated in three different forms. soyabean and rice bran.3.2 WORKING Purchase and store department maintains lists of approved suppliers for regularly purchased materials and evaluate their performance with regard to quality and delivery schedule. 50 . 1 2 3 Stock items Non stock items Capital items 1 Stock items Purchase order is initiated when the stock reach reorder level and also after assessing. Raw material requierd is purchased on advance payment basis. Purchase requisition is given by storekeeper and the purchase order is prepared in the prescribed by the head of purchase department. specialties or standards.7. Most of the materials are on letter of credit basis. the actual consumption pattern. Purchase order contains the details of quantity.consumable materials etc. price. delivery time etc Example of stock items are maize.
3 Capital items The purchase procedure is initiated by store keeper and it will be approved by the assistant manager. price. specialties or standards. After getting the sanction the purchase order will be issued. Examples of stock items are Machinery.2 Non stock items Purchase procedure is initiated after the receipt of purchase sanction in the prescribed format duly approved by the section head. Non stock items are purchased from local market. specialties or standards. Purchase order contains the details of quantity. Examples of stock items are Stationary items. Purchase requisition is given by storekeeper and the purchase order is prepared in the prescribed for on by the head of purchase department. delivery time etc. Purchase order contains the details of quantity. price etc. The quotation received is tabulated and sent to head office for the sanction. Plants etc There are different types of books and Records keeping in purchase department they are 51 . Then the quotations are invited from the manufactures or suppliers.
Furniture register Furniture details of each and every department 52 . Asset Register It contain the details of order taken from the head office 2.1. Purchase order register Details of all the purchases of spares and raw materials 3.
CHAPTER-IV SWOT ANALYSIS 53 .
External factors – The opportunities and threats presented by the external environment. is a strategic planning tool used to evaluate the Strengths. Threats: external conditions that are harmful to achieving the objective 54 . Weaknesses. Weaknesses: attributes of the organization that are harmful to achieving the objective. and Threats involved in a project or in a business venture. who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies Internal factors – The strengths and weaknesses internal to the organization. The technique is credited to Albert Humphrey. Opportunities: external conditions that are helpful to achieving the objective. Opportunities.• SWOT Analysis. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Strengths: attributes of the organization that are helpful to achieving he objective.
Known for superior quality products and also ISO certified company.1 Strengths IB GROUP is a very popular and well established brand in Chhattisgarh. Experience of more than two decades in poultry .4. 4. Huge capital to face competition. It is the largest poultry firm and among one of the largest Agro based products producing company in Chhattisgarh that commands 70 % market share in Rajnandgaon District and 40% in other parts of Chhattisgarh Well experienced and highly committed employees.2 Weaknesses Inadequate promotional activities Do not provide credit facility to buyers. Wide product range. 55 . Well established collection and distribution network. Automated weighing and quality testing system.
Government provides various activities for enhancing production capacity of poultry such as farmer’s awareness programs. Fluctuations in rate of maize. 56 . Highly centralized decision making.soyabean and rice can affect cost factor of pellet feed. Lack of proper co-ordination between Purchase department and Production department which in turn delaying delivery of milk film. Threat of Avian flu (Bird flu) 1.3 Opportunities Increasing demand for poultry products and milk products High support of Government. Stiff competition. Threats Competition from unorganized sector and brand products. 4. loan for buying livestock There is tremendous opportunities for packaged poultry products Only few companies are there into organised poultry buisness in central India. High price compared to competitors.
CHAPTER-VI FINDINGS. SUGGESTION AND CONCLUSION 57 .
Most of the customers are satisfied with the poultry product of IB Group. Cost is a little high when compared to the other competitors Some of the agents are not satisfied with the facilities. Sales promotional activities are not adequate.1) FINDINGS As per the analysis of data obtained through questionnaire and SWOT analysis of Indian Broiler.6. 58 . the following findings are made. They want more commission with the same incentives. Indian Broiler has wide product range. They have high support of co-operative federation. IB Group is a very popular and well established brand in Chhatisgarh. Well established collection and distribution network. They are having huge turn over Lack of proper co-ordination between Purchase department and Production department which in turn delays delivery of product. Few customers are not satisfied with the price of IB products. But they were not satisfied with the quality of by-product All consumers do not having easy accessibility to IB products.
Setting up an additional marketing department will help to promote sales and especially the sales of byproduct. The study is conducted on the “opinion of customers towards IB products”. As per the analysis of data. 6. They have highly centralized decision making. IB products face stiff competition from unorganized sector There is tremendous opportunities for company in packaged poultry products As there are only few companies in organised poultry business. Hence. Effective promotional activities are helpful to build a strong brand image. The study also concentrated on the aspects of sales and distribution of IB products and customer satisfaction towards IB products. Company must give more emphasis on processed and packaged chicken segment that commands 70% market share in Rajnandgaon District and 60% in other parts of Chhattisgarh. Known for superior quality 59 . Advertising through visual media helps to capture more customer attention.2) SUGGESTIONS Indian Broiler is a very popular and well established brand in Chhatisgarh. Indian Broiler has to concentrate more on promotional activities to have strong brand image and further improve their market share. It is the largest poultry firm in Chhattisgarh products and also ISO certified company. Indian Broiler has wide product range but do not have separate marketing department. the following suggestions are made. Inadequate promotional activities will help competitors to penetrate into the market. 1. 1. Rural market segments can be explored by setting up more retail outlets in interior parts of the state. Any brand building in the minds of customer is a long term process.
all these must be backed by an intensive advertisment campaign. 6. Even then IB Group enjoys 70% of market share as it maintains the quality of products. plays a major role in channelising poultry products from rural areas to urban areas.for this purpose they had to give attention towards packaging. But off late IB Group is facing severe competition in the market. packaging of chicken and other poultry products must be done in such a manner so that it will become more approachable towards customer. With superior promotional activities and excellent quality of products IB would definitely have a bright future and will be a market leader in the poultry products 60 . It strives to ensure farmers prosperity through customer satisfaction. to maximize the returns to producers and to provide quality poultry and agro based products to customers.3) CONCLUSION INDIAN BROILER GROUP. Inadequate sales promotional activities are causing reduction in the market share of Indian Broiler. established in 1985.
com.wikipedia. Human resource mgt JOURNALS Webside www.www. Philip kotler.K. Sherlekar.google.a.com :P. Tiwari : Company Annual report : 61 . BIBLIOGRAPHY Below you’l Find Host of Additional Resources That you should Find Useful In The Cource of Your study Research: By Books : Marketing management : S.7.
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