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WebEx Style Guide

WebEx Style Guide

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Brand Style Guide

12.29.2005

Communicating the WebEx Brand 3
The New WebEx Green 4
The WebEx Logo & Ball I
Logo I.
Ball I.6
Lock-ups I.8
Brand Elements II
ColorPalette II.
Typography II.4
WaveGraphic II.6
Photography II.9
Application and Product Logos III
ApplicationLogos III.
WebExMediaToneLogo III.4
PoweredbyWebExLogo III.6
Templates & Sample Applications IV
WebEx Trademark Guide V
Table of Contents

TheWebExcorebrandmessageandattributesarecarriedthrough
allmediumsofcommunicationsthroughtheintelligentuseofcolor,
typography,photography,andotherWebExbrandelements.Proper
usageisimportanttoensurethequalityoftheexperienceofevery
WebExcustomerandpotentialcustomer.
Thebrandelementsinclude:TheWebExlogo,theWebExball,the
WebExwave,colorfeldsandbars,typefaces,andlineart.
Communicating the WebEx Brand
WebExis liberating
globalapproachable
essential
4
The New WebEx Green
TheoriginalgreenintheWebExlogohas
posedmanyproblemsduringproduction,
causinginconsistenciesincolor,and
ultimatelyaweakerbrandimage.
Inordertomaintainagreaterbrand
consistency,theoriginalPMScolorwill
bereplacedbyanewcolorPMS76C.
TheNewWebExGreenwillbeeasier,
toreproduceandmaintainacrossall
mediumsofcommunication.
New WebEx Green
Color
ClosematchispossiblebetweenPMSspot
color,4-colorprintingandonlineapplications.
WebExballandLogocolorsmatch,strength-
eningtherelationshipbetweenthetwo.
Legibility
Hasgoodcontrastandiseasilylegible
againstlightordarkbackgrounds.

Lendsitselfwelltocolorfelds.
Cost
Morecosteffective,duetonumberofinks
required.
Concept
TheNewWebExGreenisafresh,clean
moderncolorthatrefectsforward-thinking,
technologicaladvancement,andhuman
interaction.
PMS 76C
CMYK50C.0M.100Y.0K
RGB 17R.195G.8B
HEX7FC1C


WebExLogoandBall
I.
The WebEx Logo
TheWebExlogoisatwocolortypetreatment.TheWebExlogo
canbeusedwithorwithoutthetagline.
Ideallythelogowillbeusedonawhitebackgroundformaximum
impactandclarity.Thelogowillhaveaminimumof1x-heightwhite
spacearoundit.
InordertomaintainlegibilitytheWebExlogotheminimumsizeis
1/4”,.64centimeters,1.5picas,or18points.
X
X
X
7EB%X'REEN
íHS 376C
CHYK 50C.0H.100Y.0K
RC8 127R. 195C. 288
ßLX 7IC31C
7EB%X"LUE
íHS 3005C
CHYK 100C.17H.0Y.5K
RC8 0R.102C.2048
ßLX 0066CC
I.
Color
Thecolorversionofthelogoideallyisusedonawhiteorlightneutral
backgroundsforgreatestimpact.
Using the WebEx Logo
Exception: Incertainapplicationssuchassilkscreeningorembroidery,
thecolorversionmaybeusedonablackbackground.Ifspecingthis
version,pleasetakecaretoensurethatthelogoislegible.
Dark Backgrounds
ForuseondarkerbackgroundspleaseusethetwocolorWhiteand
Grayversionofthelogo.
I.4
Grayscale
Forbetterlegibilityandclaritypleaseusethegrayscaleversionofthe
logo.Dependingonthenatureofthebackgroundpleaseuse
a)Web100%Black:Ex40%Black
b)WebWhite:Ex40%Black
One Color
Forapplicationswhereonlyonecolorispermitted.Whiteareas/
backgroundcolorindicatesnoink.
I.5
Placing the WebEx Logo
FormostapplicationstheoptimumplacementfortheWebExlogois
thetopleftcorner,orrightcornerofthelayoutwith1x-heightwhite
spacearoundit,orareasonablemargin.
Ifrequiredtheabovelogoplacementsarealsoacceptable.However
forsignageandlargeapplicationsthelogomustbeplacedatleast
feetfromtheground.
Placement Options
Recommended Position
I.6
The WebEx Ball
TheWebExBallhasbeenderivedfromthecenteroftheWebExLogo.
TheballsymbolizesthepowerfulglobalMediaToneNetwork.Theball
hasbeentrademarkedandwillappearwiththe™symbolasshown
onleftatleastonceonthepage.
Formostapplicationsthe-Dversionoftheballisrecommended.
Theminimumsizeatwhichitmaybeusedis/16”andcanbe
enlargedaslargeasrequired.
Whilereproducingforprintapplicationstheballnormallyprintsin
4-color.Forstationerya-colorPMSballisavailable.

2-D Ball
Afat-colorversionisalsoavailablefor
embroideryandscreenprinting.Thisversion
oftheballisusedminimallyandonlywhen
absolutelynecessary.
I.7
Using the 3-D Ball
Theballisthestrongestwhenusedonawhitebackground.Butitis
acceptabletouseitonotherneutralandlightcoloredbackgrounds.
Whenusingthe-Dballasagraphicelement,nootherelementscan
beplacedinfrontorovertheball,includingtype.
Asageneralruletheballistobeperceivedasaballalways.Itsshape
orformmaynotbemodifedinanywaybyitscombinationwithof
otherelementsorcontextually.
Whileusingthe-Dballasagraphicelement,ifrequiredtheshadow
atthebaseoftheballmayberemovedtosuittheapplication.
Whileusingtheballmultipletimesinaninstance,theballmustappear
wholeatleastonce.
I.8
ASCENDER
DESCENDER
X
Logo & WebEx Ball Lockup
WhenusingtheBallandLogotogetherthesizeoftheballequals
heightoflogoplusonex-height.Thelogoandballarealwaysaligned
tothetop.
Pleasenote:Whileusingthislockupforprintprojects,alwaysusethe
CMYKversionoftheWebExlogotomaintaincolorconsistencywith
theWebExball.
Lock-ups
BrandElements
II.
Color Palette
CorporateWebExBlue
PMS005C
CMYK100C.17M.0Y.5K
RGB 0R.10G.04B
HEX 0066CC
CorporateWebExGreen
PMS76C
CMYK50C.0M.100Y.0K
RGB 17R.195G.8B
HEX 7FC1C
Neutral
PMS44C
CMYK0C.0M.5Y.61K
RGB 16R.16G.1B
HEX666666
Neutral
PMSWarmGrayC
CMYK0C.4M.8Y.17K
RGB 08R.06G.197B
HEXD6D6D6
MeetingCenter
PMS11
TrainingCenter
PMS84
SalesCenter
PMS77
EventCenter
PMS07
SupportCenter
PMS15
SMARTtech
PMS14
PMS 144C CMYK0C.45M.100Y.0KRGB55R.10G.0BHEXFF6600
Primary Palette
Secondary Palette
Accent
Primary Palette
ThePrimaryPaletteindicatestheWebExCorporateColors.
Whendesigningforthemainbrand,thesecolorscanbecombined
withtheneutrals,andaccentcolor.
Secondary Palette
TheSecondaryPalettecolorsareeachdesignatedtoaspecifc
WebExApplicationorService.Whendesigningforthesespecifc
services,eachdesignatedcolormaybecombinedwiththeneutrals,
andaccentcolor.Please see the Product and Service section for
more info on using these colors - pg 25.
Accent
Theaccentcolorisusedtohighlightinformation.Itisusedsparingly,
insmallareassuchasSubheads,CalltoActionButtons,andrules.
Please see pg 25. for more details on the secondary colors.
II.
Web Palette
DarkBlue
HEX0066CC
RGB 0R.10G.04B
Main Navigation Bar, Page Header, Sidebar,
Quote, Arrow Widget, Links in the Footer
MediumBlue
HEX99CC
RGB 51R.15G.04B
Content Headers
LightBlue
HEX66CCFF
RGB 10R.04G.05B
Main Navigation (selected state),
Footer Link (over state)
DarkGreen
HEX669900
RGB 106R.15G.0B
Text Links
LightGreen
HEX99CC00
RGB 15R.04G.0B
Text Links
Orange
HEXFF6600
RGB 55R.10G.0B
Main Call to Action Buttons
Non-SafeMediumGray
HEXADADAD
RGB 17R.17G.17B
Header Text Area, Body Text Divider Line,
Header Bar
MediumGray
HEX999999
RGB 15R.15G.15B
Sidebar Dividing Line
Non-SafeLightGray
HEXD6D6D6
RGB R.G.B
Divider Lines
Non-SafeOffWhite
HEXF8F7F
RGB 48R.47G.4B
Body Links (over state), Search Site Button
Pleasefollowthedirectionsabove,whilecreatingcorporatewebpages,to
maintainconsistencyacrosstheentiresite.
II.4
HelveticaNeue45Light
A BCDE F GHI J K L MNOP QRS T
a b c d e f g h i j k l mn o p q r s t u v wx y z
1 4 5 6 7 8 9 1 0 $ %& ( ) “ ” ‘ ’
Helvetica Neue 65 Medium
ABCDE F GHI J KL MNOPQRS
a b c d e f g h i j k l mn o p q u r s t u v wx y z
1 2 3 4 5 6 7 8 9 1 0 $ %& ( ) “ ” ‘ ’
Helvetica Neue 75 Bold
ABCDE F GHI J KL MNOPQRS
a bc de f gh i j k l mn opqu r s t u v wx y z
1 2 3 4 5 6 7 8 9 1 0 $ %&( ) “ ” ‘ ’
Helvetica Neue 95 Black
ABCDE F GHI J KL MNOPQRS
a bc de f gh i j k l mn opqu r s t u v wx y z
1 2 3 4 5 6 7 8 9 1 0 $ %&( ) “ ” ‘ ’
ITC Offcina Sans Book
A B C D E F G H I J K L MN O P Q R S
a b c d e f g h i j k l mn o p q u r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ %& ( ) “ ” ‘ ’
ITC Offcina Sans Bold
A B C D E F G H I J K L MN O P Q R S
a b c d e f g h i j k l mn o p q u r s t u v wx y z
1 2 3 4 5 6 7 8 9 1 0 $ %& ( ) “ ” ‘ ’
ITC Offcina Sans Book Italic
A B C D E F G H I J K L M N O P Q R S
a b c d e f g h i j k l mn o p q u r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ %& ( ) “ ” ‘ ’
Body Copy
Print:Averagesize8-9pt
Headline Copy
Print:Averagesize18-4pt
Subhead Copy
Print:Averagesize8-10pt
Callouts/Bullets/ Subheads
Print:Averagesize10-1pt
Web:Averagesize18-4pt
Call to Actions
Print:Averagesize10-1pt
Web:Averagesize18-4pt
Quotes
Print:Averagesize10-1pt
Web:Averagesize1-18pt
Headline Copy
Web:Averagesizenotspecifed.
Typefaces
II.5
ArialRegular
ABCDEF GHI J KL MNOPQRST
a b c d e f g h i j k l mn o p q r s t u v wx y z
1 2 3 4 5 6 7 8 9 1 0 $ %&( ) “ ” ‘ ’
Arial Bold
ABCDEF GHI J KL MNOPQRS
a b c d e f g h i j k l mn o p q u r s t u v wx y z
1 2 3 4 5 6 7 8 9 1 0 $ %&( ) “ ” ‘ ’
Arial Black
ABCDEFGHI JKLMNOPQRS
abcdef ghi j kl mnopqur st u
12345678910$%&( ) “ ” ‘ ’
Arial Black Italic
ABCDEFGHI JKLMNOPQRS
abcdef ghi j kl mnopqur st u
12345678910$%&( ) “ ” ‘ ’
Bauer Bodoni
Body Copy
Web:Averagesize11-14pt
PowerPoint:Averagesize18-8pt
Subhead Copy
Web:Averagesize11-14pt
PowerPoint:Averagesize18-8pt
Subhead Copy
Web:Averagesize11-14pt
PowerPoint:Averagesize18-8pt
Headline and Bullets
Web:Averagesize11-14pt
PowerPoint:Averagesize18-8pt
Typefaces
Special Campaigns & Logos
BauerBodonicanbeusedtocreate
logosandidentitiesforspecifcservices
orcampaigns.
II.6
WebEx Wave
TheWebExwavemostcommonlyisusedasasecondarygraphic
element.Thereisnorestrictionsontheminimumormaximumsize
ofthewave.Bydefaultformostcorporatecommunicationsthecolor
ofthewaveisWebExGreenincolor.Howeverwhenapplyingitto
specifcproductsorcampaignsthewavecolormaybemodifed.
(Please see Color Palette for more information on color.)

Alternate Wave Graphic
Amoreelaborateversionofthewavegraphic
isavailableforuse.Thisversioncanbeused
asanalternatetotheoneabove.
Currentlyitisprimarilyusedinthecorporate
PowerPointTemplateandHTMLe-mails.
Alternate Wave Graphic
Thisversionhasbeenderivedfromversion
two.Ithasbeenreducedtotwosimplewaves
overlapping.
1
2
3
II.7
Thewavemaybeusedasasolidcolorortransparencyoverlay.
Bring remote designers and engineers together to review
the latest plans. Conduct regular meetings between
geographically scattered staff members. Hold lively creative
sessions with your marketing and advertising teams. Make
WebEx Meeting Center available to every department and
watch productivity soar.
Meet over the web in real-time.
It’s simple. Launch or join a meeting using any web browser.
Communicate information and share documents, presenta-
tions, and applications just as if you were together in person.
Pitch ideas. Demonstrate products. Discuss the hot issues.
Involve everyone you need—regardless of location.
Coordinate meetings easily.
Meeting Center features PowerPanels™ to help you keep
everything running smoothly with separate attendee and host
views. Deliver clear, interactive full-screen presentations and
documents to participants. Manage meetings functions with
control panels behind the scenes without distracting anyone.
Count on WebEx for secure, scalable service.
WebEx Meeting Center is delivered on demand over the
WebEx MediaTone™ Network, a private global network. No new
software or hardware is required, making it easy to
implement and easy to scale your needs change. The
MediaTone Network offers better than 99.99% reliability, as
well as robust security. Your information is never persistently
stored on our servers and 128-bit SSL and AES encryption
ensures all your meetings are private and secure. And WebEx
is SAS 70 and WebTrust™ certified.
Accelerate project cycles and drive
business growth with online meetings.
Move projects through faster and boost growth for all facets
of your organization. Incorporate WebEx Meeting Center


into your business process and empower your workforce
with online collaboration.
WebEx has increased our productivity and became the de
facto online meeting standard. We average 4000 meetings
a month, many of which would have required travel.
—Rich Nielsen, Sr. IT Engineer, Agilent Technologies
Interact with anyone, anywhere, any time
to finish projects faster.
Share applications, presentations,
documents—even your PC desktop in
real time.
Take care of business more efficiently than
with back-and-forth e-mails.
Work with teams across the map—all you
need is an internet connection.
Maximize your resources by bringing
people together without the time and
expense of travel.
Using the Wave Form
Theproportionsofthewavemaynotbe
modifed.
Ifusinginahorizontalformatthewavemay
notbefippedorrefected.
Asarulethewaveformmustalwaysbeperceivedasawave.
Inanygivenlayoutonlyoneofthethreewaveformsmaybeused.
Ifpossiblepleaselimittoonewaveformpercampaignto
maintainconsistency.
II.8
-ULTIMEDIA
#OMMUNICATIONS
!NALYSIS
Thewavemayberotated90degrees
clockwisetobevertical.Pleasenotethe
longercurveisalwaysatthebottom.
Thewavemaybeusedasabackground
graphic,withelementsoverlapping.
Thistreatmentisrecommendedwhen
featuringpeople,sopeopleappearin
frontofthewavewhileotherelementsin
thephotoarebehindit.
Using the Wave Form
II.9
Photography
Whileselectingphotographyitisimportanttochooseimagesthat
communicatetheattributesofthebrand.WebExprimarilyuses
portraitsandbusinesslifestylestorepresentthebrand.
TheimagesthatworkbestforWebExhaveaclean,naturaland
modernstyle.Imagesmayeitherbecolorphotographsorblackand
white.Tobeconsistentonlyoneortheothermaybeusedinaselect
campaignorproject.
Someotherthingstoconsiderwhilepickingimagesare:
Lighting
Ideallythelightingwillbeanaturalneutrallight.Ifaflterisuseda
coolingflterispreferred.Imagesthatareslightlyoverexposedoffer
moremodernfeel,withlargerareasinandoutoffocus.
Imageswithexcessivewarmtonesshouldbeavoidedastheytendto
lookdated.
Current Technology
Thecomputersandotherdevicesfeaturedinthephotographsmust
lookcurrent.
IfcompingscreenshotsofWebExapplicationsintocomputerscreens
pleaseensurethattheyareaccurateanduptodate.
II.10
Portraits
Thepeopleselectedtoconveythebrandmessage,mustportray
professionalism,confdence,andsuccess—realpeopleandtheir
businesslifestyles.
Theportraitsmustappearnaturalandnotstagedorexaggerated.
Itisalsoimportanttoensurethatadiversenatureofpeopleare
featured.WebExisaglobalcompanywithusersworldwide.
ApplicationLogos
III.
Application Logos
X
X
íHS 376C íHS 3005C
íHS 424C
TheWebExApplicationlogosareaonecolortypetreatment.The
typefacesusedareHelveticaNeue45Lightand65Medium.
Theconcernedapplicationisalwaystimesthex-heightofthe
WebExLogo.Thisrelationshiphasbeenestablishedaseachisa
uniqueapplicationofferedbyWebEx,forspecifcpurposes.
Theapplicationlogoscanbereproducedaslargeastheyneedtobe.
Theminimumsizeatwhichtheselogosmaybereproducedis.65”.
TheapplicationlogosfollowthesamerulesastheWebExlogo
withregardstobackgroundcolor,placementandminimumwhite
space.FormoreinformationpleaserefertotheWebExlogosection
ofthisdocument.
Whenusingtheapplicationlogosingrayscale,theWebExlogois
Web:100%Black;Ex:40%Black
TheServiceName:60%Black
III.
PMS11
CMYK6C.0M.1Y.0K
RGB 95R.19G.197B
HEX 66CCCC
TheWebExcenterseachhaveauniquedistinguishingcolor.While
creatingmaterialforeachservicepleaserefertothefollowingguide
below.Thesecanbecombinedwiththeaccentorangeandthe
neutralgrays.
PMS84
CMYK55C.19M.0Y.0K
RGB 130R.172G.230B
HEX 6699CC
PMS77
CMYK45C.0M.100Y.4K
RGB 106R.15G.19B
HEX 669900
PMS07
CMYK0C.100M.4Y.19K
RGB 169R.9G.80B
HEX 990066
PMS15
CMYK0C.51M.100Y.0K
RGB 0R.14B.46B
HEX FF9900
PMS14
CMYK0C.8M.100Y.6K
RGB R.176G.46B
HEX FFCC
Designing for WebEx Applications
III.4
WebEx MediaTone Logo
íHS 376C íHS 3005C íHS 424C
x
TheWebExMediatone

NetworkLogoisasimple-colortype
treatment.ThetypefaceusedisHelvetica65Mediumandthe
WebExlogo.
Thislogomaybereproducedaslargeasrequired.Whenscaling
down,the“WebEx”portionofthelogocannotbesmallerthan1/4”.
III.5
Lock-up with Secondary Graphic
TheMediaTonelogocanalsobecombinedwithanabstract
representationoftheMediaToneNetwork.Thisversionofthelogo
isusedsparingly.Ifreproducingbelow1.75”pleasetheversion
withnographic.
III.6
Powered by WebEx Logo
x
3/4x
PHS 316f PHS 3005f
PHS 424f
TheNewPoweredbyWebExlogoisadynamicgraphic
incorporatingtheWebExballandlogotype.It’sisprimarilyused
intheWebExproduct,websiteandpartnerproducts.
Whenscalingdown,thelogocannotbesmallerthan50pxor.65”.
Thislogomaybereproducedaslargeasrequired.
Using in Text
Whentypingandusingincopy,pleaseensurethatthewords
appearasPowered by WebEx™ withWebExtrademarked.
As it is mostly used online, the logo almost always appears in
full color. For special applications that require 1, 2-color or grayscale
versions of the logo please contact the Marcom Department at
marcom@webex.com, or call 408.435.7000.
Reason for Change
The Powered by WebEx logo has
been updated as the original posed
the following issues:
Problems with legibility.
Violates the primary elements of the
brand by overlapping them.
Dated in look.
Moving forward this logo will be replaced by
the New logo. Please update all occurrences
of this logo to stay current and on brand.
TM
III.7
Using the Powered by WebEx Logo
ThePoweredbyWebEx

logoidentifestheWebExtechnologythat
powersaproduct.ItmustappearonallWebExandPartnerProducts.
Thelogomayappearasanindependentelementwithininthelayout,
oritmaybelockedupwiththeproductname.Formoreinformation
regardingpartnershipsandco-brandingpleaserefertopg 5.
ThislogomaynotreplacethecorporateWebExlogoorball.Please
usethecorporatelogoforallothersalesandmarketingmaterial.
For more information, WebEx partners please contact us at
priorapproval@webex.com, others please contact us
marcom@webex.com.
ThePoweredbyWebExlogoisusedwithinthemeetingproduct,
alongwiththecompanylogo.
Whenusedwithinmulti-layeredproducts
thePoweredbyWebExlogomayappear
alonewithinsecondarylevels,aslongasthe
primaryproductnameremainsidentifable.
As almost every product is unique, for help
determining proper usage please contact the
Marcom Department at marcom@webex.com,
or call 408.435.7000.
Thelogomaynotreplacethecorporate
orproductlogo.
III.8
Sizing and Placing the Powered by WebEx Logo
Placement
Formostproducts,website,andprintedmaterialtherecommended
placementofthePoweredbyWebExlogoisthelowerrightcolumn
againstacleanwhiteorlightbackground.
Size
Formostonlineandprintapplicationstherecommendedsize
is60px.85”high.Shown at 100% size.
III.9
Co-branding with the Powered by WebEx logo
ThePoweredbyWebExlogomustappearonPartnerproducts
andwebsites.Whenco-brandingproductsthePoweredbyWebEx
logoandProductNamemaybelocked-uptogetherasshownabove,
ina50/50proportion.
Ideallythislogolock-upwillappearonawhiteorlightbackground,
withsuffcientclearspaceallaround.Whenscalingdown,the
PoweredbyWebExlogocannotappearsmallerthan50pxor.65”.
In partnership situations where there is no branded product name,
the Powered by WebEx logo will be placed as an independent element
as shown on page 7.
Forallotherpartnershipandco-brandingsituationsthatarenot
specifcallyproductrelated,pleaseusethecorporateWebExlogo
andBall.eg.SponsoredEvents,Seminars,etc.
Partner Product hame and Logo w!II appear
centered !n the space.
If product Iogotype !s unava!IabIe, type the
Product hame !n heIvet!ca heue 55 koman.
Ihe Product hame must appear centered
!n the space.
foIors
íHS 424C
RC8 126R.126C.1288
CHYK 0C.0H.5Y.61K
ßLX 666666
0RODUCT
.AME
x
x
0RODUCT
.AME
x
x
To get a copy of the template or for
help with creating a type only version of the
product name please contact the Marcom
Department at marcom@webex.com,
or call 408.435.7000.
III.10
Product
Name
Product
Name
Product
Name
Product
Name
Product
Name
Product
Name
Suggested Placement when using a Lock-up
Recommended Placement
Formostonlineapplicationstheoptimumplacement
fortheco-brandedlogolock-upisthetoprightcorner,
orcenteredinthebottomofthelayout.Pleaseallowat
least1x-heightclearspacearound.
Formostonlineandprintapplicationstherecommended
sizeis60px.85”high.
Placement Options
Theabovelogoplacementsarealsoacceptable.However
forsignageandlargeapplicationsthelogomustbeplaced
atleastfeetfromtheground.
Product
Name
Product
Name
Product
Name
Product
Name
Product
Name
Product
Name
III.11
Partner/
Product Name
Partner/
Product Name
Partner/
Product Name
InsituationswherethePartnerNameandPoweredby
WebExlogoareusedasseparateidentities,thesuggested
placementistheupperorlowerrightcornerofthelayout,
atleast1x-heightclearspacearound.
Formostonlineandprintapplicationstherecommended
sizeis60px.85”high.
Recommended Placement for most Applications.
Placement Options
Suggested Placement without a Lock-up
III.1
!CME3OFTWARE
5NITED3TATES
0RODUCT
.AME
Examples
ThePoweredbyWebExlogomustappear
onallPartnerProducts.
Thelogocanusedonprintedcollateral,
andotherapplicationsbyPartnerCompanies
forservicesthataredirectlyenabledby
WebExtechnology.
Theexamplesshowtheusageasan
independentelement—theco-branded
lock-upmayalsobeused.
Thelogomayalsoappearonmarketing
materialsrelatedtoonPartnerProducts.
III.1
Forco-sponsoredeventsandseminarsetc
pleaseusethecorporateWebExlogo.
Summary
ThePoweredbyWebExlogoisusedwithproducts.Productsthat
arepoweredbyWebExtechnology.
ThePoweredbyWebExlogoshouldnotbeusedwithacompany
namealone.Wherejustacompanynameappearsthestandard
WebExlogoshouldbeused.
Templatesand
SampleApplications
Thefollowinginformationservesasaguidetocreatingnewdesigns
andlayouts.Anhierarchyofinformationhasbeenestablished,
throughtheuseofcharacterstyles,sizesandsecondarygraphics.
Thismustbecarriedthroughinallfuturecommunicationsto
maintainconsistency.
ForPDFreferences,andproductionflespleasecontactthe
MarComDepartmentatmarcom@webex.com.
IV.
WebEx Communications, Inc.
3979 Freedom Circle
Santa Clara, CA 95054
tel: 408.435.7000
fax: 408.496.4353
www.webex.com
March 25, 2005
John Smith
Acme Communications
1101 Tasman Drive
San Jose, CA 95134
Dear John,
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iustrud magniat dolobor peraessendre conum ver sim iure tin ullam zzrit, vel ut iurem
init nullaore conullut ating eniamet, conse min ulla con vullaore feuipit autpat do
odolore etuerae sequisisim vent at nummodo loreraestrud eraesed etumsandit augiam
vullutat wissit alit ullut nonullamet atio delendiam, se magnis acipsum acin veliqui-
sim illam, quamet luptat dio eugait, velestis el ullan velenit augiamconum veliquis
nisim velit ullaore volor si.
Iduisi ea con volessenis alit volorpercin hendipsuscin verciliquam, velisim velit
velestie dolesed tisim ea feugiam consectet la commy nis nismolor sustrud tem
zzriureet accum vel ullut lam dolore ea con utet lor ipisis ero consectet prat. Molore
veraessecte te enim ipit et, ver suscipit at utet velit aut luptat aut lut laorercidunt del
ullum dolor sum.
Regards,
Jane Roberts
Regional Sales Manager
1.25”
1.25” 4.75”
WebEx Communications, Inc.
3979 Freedom Circle
Santa Clara, CA 95054
John Smith
Acme Communications
1101 Tasman Drive
San Jose, CA 95134
LetterandMemoproducedoncorporateletterheadmustfollowthe
abovemargins.ThetypefacetouseisTimesNewRoman10ptsize,at
1ptleadingorsinglelinespacing.
Ifprintingpromotionalmaterialonletterhead,ArialorHelveticaNeue
45Light,shouldbeusedat9ptsize,1ptleading.
Stationery
IV.
PowerPoint Template
WhencreatingnewPowerPointpresentationstheWebExPresentation
templatemustbeused.Thistemplatemaynotbemodifedinanyway,
excepttoaddthirdpartylogosasnotedbelow.
TheWebExlogoappearsinthelowerrightcorneroneveryslide.
ThirdPartylogosmaybeplacedintheTitleandClosingslide,left
alignedabovethetitle,nobiggerthantheWebExlogo.
ThetypefacesusedareArialRegular,BoldandBlack.Theminimum
typesizeforbodycopyis16pt,toensurelegibility.
ThepresentationtemplateisavailabletodownloadonMarComCentral,
http:// marcomcentral.webex.com.
IV.4
Data Sheets
Bring remote designers and engineers together to review
the latest plans. Conduct regular meetings between
geographically scattered staff members. Hold lively creative
sessions with your marketing and advertising teams. Make
WebEx Meeting Center available to every department and
watch productivity soar.
Meet over the web in real-time.
It’s simple. Launch or join a meeting using any web browser.
Communicate information and share documents, presenta-
tions, and applications just as if you were together in person.
Pitch ideas. Demonstrate products. Discuss the hot issues.
Involve everyone you need—regardless of location.
Coordinate meetings easily.
Meeting Center features PowerPanels

to help you keep
everything running smoothly with separate attendee and host
views. Deliver clear, interactive full-screen presentations and
documents to participants. Manage meetings functions with
control panels behind the scenes without distracting anyone.
Count on WebEx for secure, scalable service.
WebEx Meeting Center is delivered on demand over the
WebEx MediaTone

Network, a private global network. No new
software or hardware is required, making it easy to
implement and easy to scale your needs change. The
MediaTone Network offers better than 99.99% reliability, as
well as robust security. Your information is never persistently
stored on our servers and 128-bit SSL and AES encryption
ensures all your meetings are private and secure. And WebEx
is SAS 70 and WebTrust

certified.
Accelerate project cycles and drive
business growth with online meetings.
Move projects through faster and boost growth for all facets
of your organization. Incorporate WebEx Meeting Center


into your business process and empower your workforce
with online collaboration.
WebEx has increased our productivity and became the de
facto online meeting standard. We average 4000 meetings
a month, many of which would have required travel.
— Rich Nielsen, Sr. IT Engineer, Agilent Technologies
Interact with anyone, anywhere, any time
to finish projects faster.
Share applications, presentations,
documents—even your PC desktop in
real time.
Take care of business more efficiently than
with back-and-forth e-mails.
Work with teams across the map—all you
need is an internet connection.
Maximize your resources by bringing
people together without the time and
expense of travel.
Page Width 8.5”x11”
Section 1
ApplicationLogo
Headline
TYPE:Helvetica Neue 65 Medium
Section 2
KeyFeature/Message
TYPE:ITC Offcina Sans Book.
ColorField&WaveGraphic
RelatedImagery
Section 3
Introduction
TYPE: Helvetica Neue 45Light
BodyCopy
TYPE: Helvetica Neue 45Light
CustomerQuote
TYPE: ITC Offcina Sans Italic
Section 4
SignOffLogo
IV.5
Data Sheets
Minimum Windows Requirements
Windows 98 and higher, 400MHZ Processor with
128MB RAM, 56K Internet connection.
Web Browser Support: Internet Explorer 5.x and 6,
Mozilla 1.6, Netscape 4.7, 7.
Other Platforms Supported
Mac OSX 10.2 or higher, Linux, Solaris 8 and 9.
For the latest platform requirements, visit our web page.
Find more information about WebEx Meeting
Center and other web meeting applications
at www.webex.com/applications.
Take advantage of powerful features
to enjoy easy collaboration.
PowerPanels™
Deliver full-screen views for your attendees while you use controls
to manage meeting activity privately behind the scenes.
In-Session Alerts
Get audio and visual alerts so you’re aware of new attendees or chat
messages, even when these panels are minimized.
Seamless Sharing Integration
Switch from document to application to desktop sharing without any
transitions or distractions.
Rich Multimedia Experience
Engage your audience by incorporating multi-media in your presentations:
PowerPoint™, Flash™ animations, and streaming audio and video.
Application Sharing
Share and control applications remotely in real
time without uploading files to a server.
Document Sharing
View, annotate, and enlarge documents or
graphics in high resolution for all to see.
Desktop Sharing and Remote Control
Make your meetings more effective —
collaborate on content or share applications
from your desktop.
Record, Edit, and Playback Meetings
Record meetings and applications for future reference, training, or demonstrations.
Desktop Integration Suite
Initiate meetings immediately from MS Office™, MS Outlook™, One-Click Meetings,
and Yahoo!® Instant Messenger™.
Enterprise Integration
Use your single sign-on to access Meeting Center, and count on easy integration
with other enterprise applications.
WebEx MediaTone™ Performance and Reliability
Conduct multi-point interactive meetings worldwide—without latency or interruptions.
Switched Network and 128-bit SSL Encryption
Hold even your most confidential meetings with complete confidence.
Video and Video Conferencing
Give your attendees a real-time visual reference. Simulate face-to-face meetings.
Integrated Telephony and VoIP
Keep conversation flowing with integrated audio. Choose between toll or toll-free
teleconferencing with call-in or call-back options, or VoIP.
Cross Platform Support
Meet with anyone without worrying about what operating system they use.
WebEx offers unmatched support for Windows, Mac, Linux, and Solaris.
Multiple Language Capabilities
Conduct meetings in your language of choice: English, Spanish, French, German,
Swedish, Japanese, Korean, Simplified Chinese, or Traditional Chinese.
Floating PowerPanels allow the host to view attendee list,
chat, and video activity during a meeting—but are invisible
to attendees.
When PowerPanels are minimized indicators on the
toolbar alert the host to any activity in these windows.
Attendees get a clear full-screen view with a discreet
toolbar for navigation.
DS-MC-010705
CORPORATE HEADQUARTERS: WebEx Communications, Inc., 3979 Freedom Circle, Santa Clara, CA 95054 USA Tel: +1.408.435.7000 Fax: 1.408.496.4353
©2005 WebEx Communications, Inc. All rights reserved. All other trademarks are the property of their respective owners.
WebEx and the WebEx logo are registered trademarks of WebEx Communications, Inc.
Page Width 8.5”x11”
Section 1
Headline
TYPE:Helvetica Neue 65 Medium
WebExLogo
Section 2
KeyFeature/Message
TYPE:ITCOffcina Sans Bold & Helvetica Neue
45Light.
ProductDetails/Screenshots
Section 4
TechnicalDetails
CalltoAction
ContactInfo
LegalCopyrights
Fronts Backs
Sample Datasheet Template Grids:
IV.6
Page Width: 600px
Section 1- Focus Area
HeaderBar:Apprx...60px.includes
programandlogo.
BlueBar,GreenWave,Imagery
HeadlineandSupportingcopy
TYPE:Helvetica Neue Black and ITC OffcinaSans
Initialcall-to-action
TYPE: ITC OffcinaSans
SectionDivider:GreenRulepxusedto
closeoffSection1(#CAE98C)
Section 2 - Content
Newsletter:-columns
Standard:1column
Noscroll:1-sections
SubHead
HTMLTYPE:Arial Bold
BodyCopy
HTMLTYPE:Arial Regular, Bold
Navigation:LeftorRight
HTMLTYPE:Arial Regular, Bold
TextLinks:0066CCor669900
Footer:
Mustincludeanylegalcopy.
Sample E-mail Template Grids:
Standard Letter Grid Navigation Newsletter Grid
No Scrolling Grid
HTML E-mails
IV.7
Landing Pages
Page Width: 760px to 800px
Section 1 – Focus Area
HeaderBarwithLogo:60px
(lateral navigation can be implemented here)
Imageryandoneorallofthefollowing:
HeadlineandSupportingCopy
TYPE:Helvetica Neue Black and ITC OffcinaSans
InitialCall-to-Action
TYPE: ITC OffcinaSans
SectionDivider:Greenrulepxusedto
closeoffsection1(#CAE98C)
Section 2 – Content
Subhead
HTMLTYPE:ITC OffcinaSans
BodyCopycolumns(max).
HTMLTYPE:Arial Regular, Bold
Navigation:50pxwidth,LeftorRight
HTMLTYPE:Arial Regular, Bold
Proposed colors: F8F7F3 with a D8D8D8 border (1 px)
TextLinks:0066CCor669900
Footer:
Mustincludeanylegalcopy.
Sample Landing Pages
IV.8
Signage
X
2ECEPTION
(UMAN2ESOURCES
X
X
X
Departments
TYPE:HelveticaNeue 45 Light
Raised or Vinyl Letters
WebExLogoCentered
Raised 3D Lettering
SubstrateBrushed
StainlessSteelor
Aluminium
WebExLogoLeftAligned
Raised or Vinyl Letters
SubstrateBrushedStainlessSteel
orAluminium
IV.9
%XTENDYOUR
REACHWITH
7EB%X
Meet w|th anyone, anywhere to
oommun|oate and oo||aborate |n rea|
t|me r|ght through your browser.
Share presentat|ons, doouments,
app||oat|ons, v|deo, even your desktop.
Get seoure, re||ab|e, soa|ab|e serv|oe
de||vered on demand v|a our pr|vate
Med|aTone¯ Network.
Ensure your suooess w|th 24x7
support, un||m|ted tra|n|ng, and an
array of |mp|ementat|on serv|oes.
4RUST THE MARKET LEADER TO DRIVE
YOUR BUSINESS GROWTH
Live Area - 3ft-8ft
from ground.
Section 1 - 6ft-8ft
HeaderLogo
Placed on top for maximum
visibility
Section 2 - 5.5ft-3ft
Headline
TYPE:HelveticaNeue 45 Light
KeyMessage
TYPE:ITC Offcina Sans Book.
Background Graphic
Black&WhiteImagery
Tradeshow Signage
No content must be placed below the 3 foot mark.
Background imagery may extend to the ground.
Forsourceflesandotherspecifcationsregardingsignage
andgraphicsforthetradeshowboothpleasecontactthe
MarcomDepartmentatmarcom@webex.com.
WebExTrademarkGuide
V
ThelistbelowshowsthepropermarkingforthefrstuseofWebEx
individualandcompoundtrademarksinapublication.Pleasenote
inparticularthecompoundwordingslistsandthespecifc“TM”
placementsforthesecompoundusages.THESESPECIFIC“TM”
PLACEMENTSARETOBEFOLLOWEDEXACTLY.
Oncemarked,subsequentreferencestowordmarksdonotrequire
repeatedmarking,but“TM”placementsMUSTALWAYSBEUSED
WITHLOGOSANDLOGOTYPES(STYLIZEDWORDMARKS).For
specifcWebExlogosorproductsignatures,pleasecontactyour
WebExrepresentativeforacopyofourcamera-readymasterartor
anelectronicfleforreproductionofthelogoorsignature,alongwith
accompanyingguidelinesregardinguse.
Pleasenotethatthebasicformulaforattributionis:[“WebEx”
and“theWebExlogo”frst,ifused,followedbyotherWebEx
marksusedinalphabeticalorder]areeitherregisteredtrademarks
ortrademarksofWebExCommunications,Inc.intheUnitedStates
and/orothercountries.”
Pleasefollowcompoundusage“TM”placementsexactlyasshown
above.ForWebExSalesCenter,WebExSupportCenterandWebEx
TrainingCenter,pleasenotethatno“TM”shouldbeusedwhen
compoundwordingisused.
Ifyouhaveanyquestionsorneedadditionalinformationfora
specifcregionorcountry,pleasesubmityourinquiryviae-mailto
priorapproval@webex.comoraddressaletterto:
WEBEXCOMMUNICATIONSINC.
Attn:MarComDepartment
979FreedomCircle
SantaClara,CA95054
Tel.408.45.7000
Individual Marks
WebEx™
WebEx(stylizedwordingincolor)™
WebEx(stylizedwordinginblackandwhite)™
WebEx(stylizedwordingincolor)™
WebExlogo™onthebifurcatedballlogodesign
Bifurcatedballlogodesign™
(-Dor-Dwithoutwording)
BringingtheMeetingtoYou™
EventCenter™
MediaTone™
MeetingCenter™
MyWebEx™
PCNow™
PresentationStudio™
PowerPanels™
WebTouch™
We’veGottoStartMeetingLikeThis™
Compound Usages
WebExAccessAnywhere™
WebExConnect™
WebExContactCenter™
WebExEventCenter™
WebExGlobalWatch™
WebExMeetingCenter™
WebExMeetMeNow
WebExSalesCenter
WebExSMARTtech
WebExSupportCenter
WebExTrainingCenter
WebExWebOffce
Usage
If you have any further questions regarding
the WebEx Brand please contact the
MarCom Department at marcom@webex.com,
or call 408.435.7000.
Download logos and templates at
http://marcomcentral.webex.com
CORPORATEHEADQUARTERS:WebExCommunications,Inc.,979FreedomCircle,SantaClara,CA95054
USATel:+1.408.45.7000Fax:+1.408.496.45
©005WebExCommunications,Inc.Allrightsreserved.Allothertrademarksarethepropertyof
theirrespectiveowners.WebExandtheWebExlogoareregisteredtrademarksofWebExCommunications,Inc. BSG-1905

Table of Contents
Communicating the WebEx Brand The New WebEx Green The WebEx Logo & Ball
Logo Ball Lock-ups

3 4 I
I. I.6 I.8

Brand Elements
Color Palette Typography Wave Graphic Photography

II II. II.4 II.6 II.9 III III. III.4 III.6 IV V

Application and Product Logos
Application Logos WebEx MediaTone Logo Powered by WebEx Logo

Templates & Sample Applications WebEx Trademark Guide 

Communicating the WebEx Brand
The WebEx core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other WebEx brand elements. Proper usage is important to ensure the quality of the experience of every WebEx customer and potential customer. The brand elements include: The WebEx logo, the WebEx ball, the WebEx wave, color fields and bars, typefaces, and line art.

WebEx is liberating global approachable

essential 

The New WebEx Green
PMS 76C CMYK 50C.0M.100Y.0K RGB 17R.195G.8B HEX 7FC1C The original green in the WebEx logo has posed many problems during production, causing inconsistencies in color, and ultimately a weaker brand image. In order to maintain a greater brand consistency, the original PMS color will be replaced by a new color PMS 76C. The New WebEx Green will be easier, to reproduce and maintain across all mediums of communication.

New WebEx Green
Color

Close match is possible between PMS spot color, 4-color printing and online applications. WebEx ball and Logo colors match, strengthening the relationship between the two.
Legibility

Has good contrast and is easily legible against light or dark backgrounds. Lends itself well to color fields.
Cost More cost effective, due to number of inks required. Concept

The New WebEx Green is a fresh, clean modern color that reflects forward-thinking, technological advancement, and human interaction.

4

WebEx Logo and Ball .

. The WebEx logo can be used with or without the tagline. In order to maintain legibility the WebEx logo the minimum size is 1/4”. I. or 18 points. Ideally the logo will be used on a white background for maximum impact and clarity. The logo will have a minimum of 1x-height white space around it. . 1.5 picas.The WebEx Logo The WebEx logo is a two color type treatment.64 centimeters.

the color version may be used on a black background. . Dark Backgrounds For use on darker backgrounds please use the two color White and Gray version of the logo. If specing this version.Using the WebEx Logo Color The color version of the logo ideally is used on a white or light neutral backgrounds for greatest impact. I. Exception: In certain applications such as silk screening or embroidery. please take care to ensure that the logo is legible.

Grayscale For better legibility and clarity please use the grayscale version of the logo.4 . Depending on the nature of the background please use a) Web 100% Black: Ex 40% Black b) Web White: Ex 40% Black One Color For applications where only one color is permitted. White areas/ background color indicates no ink. I.

or right corner of the layout with 1x-height white space around it. or a reasonable margin.Placing the WebEx Logo Recommended Position For most applications the optimum placement for the WebEx logo is the top left corner. Placement Options If required the above logo placements are also acceptable. I.5 . However for signage and large applications the logo must be placed at least  feet from the ground.

The WebEx Ball The WebEx Ball has been derived from the center of the WebEx Logo. For most applications the -D version of the ball is recommended. The minimum size at which it maybe used is /16” and can be enlarged as large as required. This version of the ball is used minimally and only when absolutely necessary. 2-D Ball A flat -color version is also available for embroidery and screen printing.6 . For stationery a -color PMS ball is available. I. The ball has been trademarked and will appear with the ™ symbol as shown on left at least once on the page. While reproducing for print applications the ball normally prints in 4-color. The ball symbolizes the powerful global MediaTone Network.

if required the shadow at the base of the ball maybe removed to suit the application. including type. I. no other elements can be placed in front or over the ball.Using the 3-D Ball When using the -D ball as a graphic element. But it is acceptable to use it on other neutral and light colored backgrounds. the ball must appear whole at least once. Its shape or form may not be modified in anyway by its combination with of other elements or contextually. While using the -D ball as a graphic element.7 . While using the ball multiple times in an instance. The ball is the strongest when used on a white background. As a general rule the ball is to be perceived as a ball always.

I. The logo and ball are always aligned to the top. always use the CMYK version of the WebEx logo to maintain color consistency with the WebEx ball.8 .Lock-ups Logo & WebEx Ball Lockup When using the Ball and Logo together the size of the ball equals height of logo plus one x-height. Please note: While using this lockup for print projects.

Brand Elements .

5Y.0M.195G. these colors can be combined with the neutrals. and accent color. for more details on the secondary colors.Color Palette Primary Palette Corporate WebEx Green PMS 76C CMYK 50C.0M. II.17K RGB 08R. each designated color maybe combined with the neutrals.10G. Please see the Product and Service section for more info on using these colors . When designing for the main brand. Accent PMS 144C CMYK 0C.4M. Call to Action Buttons.61K RGB 16R.0B HEX FF6600 Primary Palette The Primary Palette indicates the WebEx Corporate Colors. .pg 25.45M.16G.1B HEX 666666 Neutral PMS Warm GrayC CMYK 0C. It is used sparingly.0K RGB 17R.5K RGB 0R.04B HEX 0066CC Neutral PMS 44C CMYK 0C.0K RGB 55R.06G. in small areas such as Subheads.197B HEX D6D6D6 Secondary Palette Meeting Center PMS 11 Training Center PMS 84 Sales Center PMS 77 Event Center PMS 07 Support Center PMS 15 SMARTtech PMS 14 Please see pg 25.0Y. When designing for these specific services.10G.8Y.100Y. Accent The accent color is used to highlight information.100Y. and accent color. Secondary Palette The Secondary Palette colors are each designated to a specific WebEx Application or Service.8B HEX 7FC1C Corporate WebEx Blue PMS 005C CMYK 100C.17M. and rules.

15B Sidebar Dividing Line Light Blue HEX 66CCFF RGB 10R.10G. while creating corporate web pages.04G. Page Header.15G. Body Text Divider Line.0B Text Links Orange HEX FF6600 RGB 55R. Quote. Sidebar.G. Links in the Footer Non-Safe Medium Gray HEX ADADAD RGB 17R.04B Main Navigation Bar.04B Content Headers Medium Gray HEX 999999 RGB 15R. . Arrow Widget.17G.B Divider Lines Dark Green HEX 669900 RGB 106R. Search Site Button Light Green HEX 99CC00 RGB 15R.0B Text Links Non-Safe Off White HEX F8F7F RGB 48R.15G. to maintain consistency across the entire site.10G. II.47G.Web Palette Dark Blue HEX 0066CC RGB 0R.0B Main Call to Action Buttons Please follow the directions above.4B Body Links (over state). Footer Link (over state) Non-Safe Light Gray HEX D6D6D6 RGB R.04G.15G.05B Main Navigation (selected state). Header Bar Medium Blue HEX 99CC RGB 51R.17B Header Text Area.

4 . ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ ITC Officina Sans Book Callouts/Bullets/ Subheads Print: Average size 10-1 pt Web: Average size 18-4pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ ITC Officina Sans Bold Call to Actions Print: Average size 10-1 pt Web: Average size 18-4pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ ITC Officina Sans Book Italic Quotes Print: Average size10-1 pt Web: Average size 1-18pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ II.Typefaces Helvetica Neue 45 Light Body Copy Print: Average size 8-9 pt a b c d e f g h i j k l m n o p q r s t u v w x y z 145678910$%&()“”‘’ Helvetica Neue 65 Medium Headline Copy Print: Average size 18-4 pt A B C D E F G H I J K L M N O P Q R S T ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ Helvetica Neue 75 Bold Subhead Copy Print: Average size 8-10 pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ Helvetica Neue 95 Black Headline Copy Web: Average size not specified.

Typefaces Arial Regular Body Copy Web: Average size 11-14pt PowerPoint: Average size 18-8pt ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 12345678910$%&()“”‘’ Arial Bold Subhead Copy Web: Average size 11-14pt PowerPoint: Average size 18-8pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstuvwxyz 12345678910$%&()“”‘’ Arial Black Subhead Copy Web: Average size 11-14pt PowerPoint: Average size 18-8pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstu 12345678910$%&()“”‘’ Arial Black Italic Headline and Bullets Web: Average size 11-14pt PowerPoint: Average size 18-8pt ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqurstu 12345678910$%&()“”‘’ Bauer Bodoni Special Campaigns & Logos Bauer Bodoni can be used to create logos and identities for specific services or campaigns. II.5 .

This version can be used as an alternate to the one above. There is no restrictions on the minimum or maximum size of the wave. 3 Alternate Wave Graphic This version has been derived from version two.) 2 Alternate Wave Graphic A more elaborate version of the wave graphic is available for use. However when applying it to specific products or campaigns the wave color may be modified. II. It has been reduced to two simple waves overlapping. By default for most corporate communications the color of the wave is WebEx Green in color. (Please see Color Palette for more information on color.WebEx Wave 1 The WebEx wave most commonly is used as a secondary graphic element.6 . Currently it is primarily used in the corporate PowerPoint Template and HTML e-mails.

Make WebEx Meeting Center available to every department and watch productivity soar. Agilent Technologies II. No new software or hardware is required.Using the Wave Form The proportions of the wave may not be modified. Take care of business more efficiently than with back-and-forth e-mails. If using in a horizontal format the wave may not be flipped or reflected. Maximize your resources by bringing people together without the time and expense of travel. as well as robust security. Interact with anyone. scalable service. If possible please limit to one wave form per campaign to maintain consistency. Share applications. Sr. As a rule the wave form must always be perceived as a wave. making it easy to implement and easy to scale your needs change. The wave may be used as a solid color or transparency overlay. ™ WebEx has increased our productivity and became the de facto online meeting standard. We average 4000 meetings a month. Incorporate WebEx Meeting Center into your business process and empower your workforce with online collaboration. Communicate information and share documents. Meeting Center features PowerPanels to help you keep everything running smoothly with separate attendee and host views. and applications just as if you were together in person. anywhere. any time to finish projects faster.99% reliability. ™ Bring remote designers and engineers together to review the latest plans. presentations. Move projects through faster and boost growth for all facets of your organization. IT Engineer. WebEx Meeting Center is delivered on demand over the WebEx MediaTone™ Network. a private global network. Accelerate project cycles and drive business growth with online meetings. Involve everyone you need—regardless of location. Launch or join a meeting using any web browser. Count on WebEx for secure. Demonstrate products. And WebEx is SAS 70 and WebTrust™ certified. Pitch ideas. documents—even your PC desktop in real time. Discuss the hot issues. many of which would have required travel. interactive full-screen presentations and documents to participants. The MediaTone Network offers better than 99. — Rich Nielsen. Conduct regular meetings between geographically scattered staff members.7 . Work with teams across the map—all you need is an internet connection. Your information is never persistently stored on our servers and 128-bit SSL and AES encryption ensures all your meetings are private and secure. It’s simple. presentations. In any given layout only one of the three wave forms may be used. Meet over the web in real-time. Hold lively creative sessions with your marketing and advertising teams. Manage meetings functions with control panels behind the scenes without distracting anyone. Coordinate meetings easily. Deliver clear.

8 . The wave may be used as a background graphic. Please note the longer curve is always at the bottom. so people appear in front of the wave while other elements in the photo are behind it.Using the Wave Form The wave may be rotated 90 degrees clockwise to be vertical. with elements overlapping. This treatment is recommended when featuring people. II.

Photography While selecting photography it is important to choose images that communicate the attributes of the brand. To be consistent only one or the other may be used in a select campaign or project. WebEx primarily uses portraits and business lifestyles to represent the brand. Current Technology The computers and other devices featured in the photographs must look current. II. The images that work best for WebEx have a clean. If a filter is used a cooling filter is preferred.9 . If comping screenshots of WebEx applications into computer screens please ensure that they are accurate and up to date. Some other things to consider while picking images are: Lighting Ideally the lighting will be a natural neutral light. natural and modern style. Images with excessive warm tones should be avoided as they tend to look dated. Images may either be color photographs or black and white. Images that are slightly over exposed offer more modern feel. with larger areas in and out of focus.

It is also important to ensure that a diverse nature of people are featured. The portraits must appear natural and not staged or exaggerated. must portray professionalism.10 . and success — real people and their business lifestyles.Portraits The people selected to convey the brand message. WebEx is a global company with users worldwide. confidence. II.

Application Logos .

65”. The minimum size at which these logos may be reproduced is . Ex: 40% Black The Service Name: 60% Black III. This relationship has been established as each is a unique application offered by WebEx. The application logos can be reproduced as large as they need to be. for specific purposes. When using the application logos in grayscale. For more information please refer to the WebEx logo section of this document. . the WebEx logo is Web: 100% Black. placement and minimum white space. The concerned application is always  times the x-height of the WebEx Logo. The typefaces used are Helvetica Neue 45 Light and 65 Medium. The application logos follow the same rules as the WebEx logo with regards to background color.Application Logos The WebEx Application logos are a one color type treatment.

197B HEX 66CCCC PMS 84 CMYK 55C.172G.0K RGB 130R.19M.19K RGB 169R.46B HEX FFCC III.6K RGB R.1Y.9G.100Y.100Y.0Y.4Y.0K RGB 0R. These can be combined with the accent orange and the neutral grays.0K RGB 95R. .19B HEX 669900 PMS 07 CMYK 0C.100M. While creating material for each service please refer to the following guide below.14B.80B HEX 990066 PMS 15 CMYK 0C.15G.0M.19G. PMS 11 CMYK 6C.8M.176G.Designing for WebEx Applications The WebEx centers each have a unique distinguishing color.100Y.230B HEX 6699CC PMS 77 CMYK 45C.0M.4K RGB 106R.51M. 46B HEX FF9900 PMS 14 CMYK 0C.

III. This logo may be reproduced as large as required.4 .WebEx MediaTone Logo The WebEx Mediatone™ Network Logo is a simple -color type treatment. The typeface used is Helvetica 65Medium and the WebEx logo. When scaling down. the “WebEx” portion of the logo cannot be smaller than 1/4”.

5 .75” please the version with no graphic. If reproducing below 1. III. This version of the logo is used sparingly.Lock-up with Secondary Graphic The MediaTone logo can also be combined with an abstract representation of the MediaTone Network.

please ensure that the words appear as Powered by WebEx™ with WebEx trademarked.65”. III. 2-color or grayscale versions of the logo please contact the Marcom Department at marcom@webex.6 . Violates the primary elements of the brand by overlapping them. the logo almost always appears in full color. This logo may be reproduced as large as required. or call 408.435.7000. As it is mostly used online. website and partner products. the logo cannot be smaller than 50px or . Dated in look. Please update all occurrences of this logo to stay current and on brand.com. When scaling down.Powered by WebEx Logo TM The New Powered by WebEx logo is a dynamic graphic incorporating the WebEx ball and logotype. For special applications that require 1. Reason for Change The Powered by WebEx logo has been updated as the original posed the following issues: Problems with legibility. It’s is primarily used in the WebEx product. Using in Text When typing and using in copy. Moving forward this logo will be replaced by the New logo.

for help determining proper usage please contact the Marcom Department at marcom@webex. It must appear on all WebEx and Partner Products.com. or it maybe locked up with the product name. The logo may appear as an independent element within in the layout. As almost every product is unique.7000.com. as long as the primary product name remains identifiable. others please contact us marcom@webex.435. III. or call 408. The Powered by WebEx logo is used within the meeting product. The logo may not replace the corporate or product logo. For more information. along with the company logo.7 . This logo may not replace the corporate WebEx logo or ball. WebEx partners please contact us at priorapproval@webex. Please use the corporate logo for all other sales and marketing material.com.Using the Powered by WebEx Logo The Powered by WebEx™ logo identifies the WebEx technology that powers a product. For more information regarding partnerships and co-branding please refer to pg 5. When used within multi-layered products the Powered by WebEx logo may appear alone within secondary levels.

III. and printed material the recommended placement of the Powered by WebEx logo is the lower right column against a clean white or light background.Sizing and Placing the Powered by WebEx Logo Size For most online and print applications the recommended size is 60px . website.8 . Placement For most products. Shown at 100% size.85” high.

com. Ideally this logo lock-up will appear on a white or light background. For all other partnership and co-branding situations that are not specifically product related.Co-branding with the Powered by WebEx logo The Powered by WebEx logo must appear on Partner products and websites. III.65”.9 .435. When co-branding products the Powered by WebEx logo and Product Name may be locked-up together as shown above. Sponsored Events. When scaling down.7000. in a 50/50 proportion. or call 408. the Powered by WebEx logo cannot appear smaller than 50px or . eg. Seminars. with sufficient clear space all around. In partnership situations where there is no branded product name. please use the corporate WebEx logo and Ball. etc. To get a copy of the template or for help with creating a type only version of the product name please contact the Marcom Department at marcom@webex. the Powered by WebEx logo will be placed as an independent element as shown on page 7.

or centered in the bottom of the layout. Placement Options The above logo placements are also acceptable.85” high. III. For most online and print applications the recommended size is 60px . However for signage and large applications the logo must be placed at least  feet from the ground. Please allow at least 1x-height clear space around.10 .Suggested Placement when using a Lock-up Recommended Placement For most online applications the optimum placement for the co-branded logo lock-up is the top right corner.

In situations where the Partner Name and Powered by WebEx logo are used as separate identities.85” high. at least 1x-height clear space around.11 . the suggested placement is the upper or lower right corner of the layout. For most online and print applications the recommended size is 60px . Placement Options III.Suggested Placement without a Lock-up Recommended Placement for most Applications.

The logo may also appear on marketing materials related to on Partner Products.Examples The Powered by WebEx logo must appear on all Partner Products. III. The logo can used on printed collateral.1 . The examples show the usage as an independent element — the co-branded lock-up may also be used. and other applications by Partner Companies for services that are directly enabled by WebEx technology.

The Powered by WebEx logo should not be used with a company name alone. III. Products that are powered by WebEx technology. Where just a company name appears the standard WebEx logo should be used.For co-sponsored events and seminars etc please use the corporate WebEx logo.1 . Summary The Powered by WebEx logo is used with products.

com. For PDF references. This must be carried through in all future communications to maintain consistency. . An hierarchy of information has been established. and production files please contact the MarCom Department at marcom@webex. through the use of character styles. sizes and secondary graphics.Templates and Sample Applications The following information serves as a guide to creating new designs and layouts.

 . John Smith Acme Communications 1101 Tasman Drive San Jose. CA 95054 tel: 408. euisim iurem nisit nonulpute vercincinim ing et acilissequi bla ad tem il dit velisl iustrud magniat dolobor peraessendre conum ver sim iure tin ullam zzrit. Molore veraessecte te enim ipit et.435.webex. at 1pt leading or single line spacing. 2005 John Smith Acme Communications 1101 Tasman Drive San Jose. Inc. summy nit.75” March 25. ver suscipit at utet velit aut luptat aut lut laorercidunt del ullum dolor sum. quis dit elit. should be used at 9pt size.Stationery 1. Regards. CA 95134 Dear John. se magnis acipsum acin veliqui3979 Freedom Circle Santa Clara.4353 www.7000 fax: 408. vel ut iurem init nullaore conullut ating eniamet. 1pt leading.496. velisim velit velestie dolesed tisim ea feugiam consectet la commy nis nismolor sustrud tem zzriureet accum vel ullut lam dolore ea con utet lor ipisis ero consectet prat. quatisl delit nibh. If printing promotional material on letterhead. bla consed te tate conseni scidunt la commy nibh exerostrud tat pratumsan henim vulpute eum iure dolorper irit.25” 1. Iduisi ea con volessenis alit volorpercin hendipsuscin verciliquam. velis ad duisi tie dolobore consequat veliquisl ut lute deliqua tumsandiam vel ea augait prat.com Letter and Memo produced on corporate letterhead must follow the above margins. Inc. sim dolut nullamet laore el enisi.Ibh erosto core do odigna feugait vel digna feugait adiam diam at augait la commy nisl do enim duip ex et vullamconsed tatuerostrud del ip ea faccum veliqua mcommy nonsectet lorper sectet acidunt erciliquis nulputem zzrit ver si er sustrud euisim veriure rostrud dolorti nciduisim ipit praestie exero od min ver irilla ad etue tionsenim aliquatie tate feumsandre faci. Modiamcommy nis nullam. velestis el ullan velenit augiamconum veliquis nisim velit ullaore volor si. CA 95054 sim illam. Cum dolut ute dolorpero er sisi. The typeface to use is Times New Roman 10pt size. Luptat. quamet luptat dio eugait. vullutat wissit alit ullut nonullamet atio delendiam. Arial or Helvetica Neue 45Light. CA 95134 Jane Roberts Regional Sales Manager WebEx Communications. IV. conse min ulla con vullaore feuipit autpat do odolore etuerae sequisisim vent at nummodo loreraestrud eraesed etumsandit augiam WebEx Communications. 3979 Freedom Circle Santa Clara.25” 4.

Third Party logos may be placed in the Title and Closing slide. left aligned above the title. . This template may not be modified in any way. http:// marcomcentral. IV. The WebEx logo appears in the lower right corner on every slide. except to add third party logos as noted below.com.PowerPoint Template When creating new PowerPoint presentations the WebEx Presentation template must be used. The minimum typesize for body copy is 16pt. no bigger than the WebEx logo. to ensure legibility. The typefaces used are Arial Regular.webex. Bold and Black. The presentation template is available to download on MarCom Central.

Demonstrate products. Sr.4 . The MediaTone Network offers better than 99. No new software or hardware is required. Meeting Center features PowerPanels™ to help you keep everything running smoothly with separate attendee and host views.5”x11” Accelerate project cycles and drive business growth with online meetings. Pitch ideas. Incorporate WebEx Meeting Center into your business process and empower your workforce with online collaboration. We average 4000 meetings a month. Involve everyone you need—regardless of location. Interact with anyone. presentations. Take care of business more efficiently than with back-and-forth e-mails. Discuss the hot issues. Conduct regular meetings between geographically scattered staff members. It’s simple. Manage meetings functions with control panels behind the scenes without distracting anyone.99% reliability.Data Sheets Page Width 8. making it easy to implement and easy to scale your needs change. Deliver clear. ™ Section 3 TYPE: Helvetica Neue 45Light TYPE: Helvetica Neue 45Light Introduction Body Copy Bring remote designers and engineers together to review the latest plans. as well as robust security. WebEx has increased our productivity and became the de facto online meeting standard. Coordinate meetings easily. Maximize your resources by bringing people together without the time and expense of travel. Customer Quote TYPE: ITC Officina Sans Italic Meet over the web in real-time. interactive full-screen presentations and documents to participants. Count on WebEx for secure. Work with teams across the map—all you need is an internet connection. scalable service. anywhere. Share applications. Communicate information and share documents. Agilent Technologies Section 4 Sign Off Logo IV. documents—even your PC desktop in real time. Your information is never persistently stored on our servers and 128-bit SSL and AES encryption ensures all your meetings are private and secure. Launch or join a meeting using any web browser. presentations. a private global network. Make WebEx Meeting Center available to every department and watch productivity soar. and applications just as if you were together in person. any time to finish projects faster. IT Engineer. Section 1 Application Logo Headline TYPE: Helvetica Neue 65 Medium Section 2 TYPE: ITC Officina Sans Book. Key Feature/Message Color Field & Wave Graphic Related Imagery Move projects through faster and boost growth for all facets of your organization. WebEx Meeting Center is delivered on demand over the WebEx MediaTone™ Network. And WebEx is SAS 70 and WebTrust™ certified. — Rich Nielsen. Hold lively creative sessions with your marketing and advertising teams. many of which would have required travel.

Japanese. Web Browser Support: Internet Explorer 5.webex. All rights reserved. Product Details/ Screenshots Floating PowerPanels allow the host to view attendee list. Swedish. For the latest platform requirements. Simulate face-to-face meetings. Other Platforms Supported Mac OSX 10.. Application Sharing Share and control applications remotely in real time without uploading files to a server. and streaming audio and video. Spanish. Multiple Language Capabilities Conduct meetings in your language of choice: English. and Yahoo!® Instant Messenger™ . Seamless Sharing Integration Switch from document to application to desktop sharing without any transitions or distractions. Linux. Mozilla 1. 400MHZ Processor with 128MB RAM. 7.435. visit our web page. or demonstrations. Inc.408. Inc. Switched Network and 128-bit SSL Encryption Video and Video Conferencing Hold even your most confidential meetings with complete confidence. .5”x11” Take advantage of powerful features to enjoy easy collaboration. Enterprise Integration Use your single sign-on to access Meeting Center. even when these panels are minimized. WebEx and the WebEx logo are registered trademarks of WebEx Communications. chat. or VoIP. Technical Details Call to Action Contact Info Legal Copyrights CORPORATE HEADQUARTERS: WebEx Communications. German.Data Sheets Page Width 8. Mac. Desktop Sharing and Remote Control Make your meetings more effective — collaborate on content or share applications from your desktop.4353 ©2005 WebEx Communications. Attendees get a clear full-screen view with a discreet toolbar for navigation. . Solaris 8 and 9. and count on easy integration with other enterprise applications. Linux. WebEx offers unmatched support for Windows. All other trademarks are the property of their respective owners.5 . Integrated Telephony and VoIP Keep conversation flowing with integrated audio. Korean. annotate. When PowerPanels are minimized indicators on the toolbar alert the host to any activity in these windows. Minimum Windows Requirements Windows 98 and higher. Santa Clara. Edit. Inc.7000 Fax: 1. . Section 4 Find more information about WebEx Meeting Center and other web meeting applications at www.x and 6. Key Feature/Message Rich Multimedia Experience Engage your audience by incorporating multi-media in your presentations: PowerPoint™ Flash™ animations. Choose between toll or toll-free teleconferencing with call-in or call-back options. and Solaris.7. or Traditional Chinese. 3979 Freedom Circle.6. and video activity during a meeting—but are invisible to attendees. training. Give your attendees a real-time visual reference. Initiate meetings immediately from MS Office™ MS Outlook™ One-Click Meetings. PowerPanels™ Deliver full-screen views for your attendees while you use controls to manage meeting activity privately behind the scenes. In-Session Alerts Get audio and visual alerts so you’re aware of new attendees or chat messages.com/applications. 56K Internet connection. French. and enlarge documents or graphics in high resolution for all to see. WebEx MediaTone™ Performance and Reliability Conduct multi-point interactive meetings worldwide—without latency or interruptions. and Playback Meetings Desktop Integration Suite Record meetings and applications for future reference. CA 95054 USA Tel: +1. Document Sharing View. Record.408. DS-MC-010705 Sample Datasheet Template Grids: Fronts Backs IV. Simplified Chinese. Cross Platform Support Meet with anyone without worrying about what operating system they use. Netscape 4.2 or higher. Section 1 TYPE: Helvetica Neue 65 Medium Headline WebEx Logo Section 2 TYPE: ITCOfficina Sans Bold & Helvetica Neue 45Light.496.

HTML E-mails Page Width: 600px Section 1. Blue Bar..Content Newsletter: - columns Standard: 1 column No scroll: 1- sections SubHead HTML TYPE: Arial Bold Body Copy HTML TYPE: Arial Regular. Imagery Headline and Supporting copy TYPE: Helvetica Neue Black and ITC OfficinaSans Initial call-to-action TYPE: ITC OfficinaSans Section Divider: Green Rule px used to close off Section 1 (#CAE98C) Section 2 . includes program and logo. Bold Text Links: 0066CC or 669900 Footer: Must include any legal copy.Focus Area Header Bar: Apprx. 60px. Green Wave.6 . Sample E-mail Template Grids: No Scrolling Grid Standard Letter Grid Navigation Newsletter Grid IV. Bold Navigation: Left or Right HTMLTYPE: Arial Regular..

Left or Right HTML TYPE: Arial Regular.Landing Pages Page Width: 760px to 800px Section 1 – Focus Area Header Bar with Logo: 60px (lateral navigation can be implemented here) Imagery and one or all of the following: Headline and Supporting Copy TYPE: Helvetica Neue Black and ITC OfficinaSans Initial Call-to-Action TYPE: ITC OfficinaSans Section Divider: Green rule px used to close off section 1 (#CAE98C) Section 2 – Content Subhead HTML TYPE: ITC OfficinaSans HTML TYPE: Arial Regular. Navigation: 50 px width. Sample Landing Pages IV.7 . Bold Body Copy  columns (max). Bold Text Links: 0066CC or 669900 Footer: Proposed colors: F8F7F3 with a D8D8D8 border (1 px) Must include any legal copy.

8 .Signage WebEx Logo Centered Raised 3D Lettering Substrate Brushed Stainless Steel or Aluminium WebEx Logo Left Aligned Raised or Vinyl Letters Substrate Brushed Stainless Steel or Aluminium Departments TYPE: HelveticaNeue 45 Light Raised or Vinyl Letters IV.

9 .5ft-3ft Headline TYPE: HelveticaNeue 45 Light Key Message TYPE: ITC Officina Sans Book.5.com. IV. For source files and other specifications regarding signage and graphics for the tradeshow booth please contact the Marcom Department at marcom@webex. Background Graphic Black & White Imagery No content must be placed below the 3 foot mark.Tradeshow Signage Live Area .6ft-8ft Header Logo Placed on top for maximum visibility Section 2 . Background imagery may extend to the ground. Section 1 .3ft-8ft from ground.

WebEx Trademark Guide .

com or address a letter to: WEBEX COMMUNICATIONS INC. Once marked.” Please follow compound usage “TM” placements exactly as shown above. but “TM” placements MUST ALWAYS BE USED WITH LOGOS AND LOGOTYPES (STYLIZED WORD MARKS). 408. Please note in particular the compound wordings lists and the specific “TM” placements for these compound usages. WebEx Support Center and WebEx Training Center. Attn: MarCom Department 979 Freedom Circle Santa Clara. along with accompanying guidelines regarding use.Usage The list below shows the proper marking for the first use of WebEx individual and compound trademarks in a publication. in the United States and/or other countries.45. CA 95054 Tel. Please note that the basic formula for attribution is: [“WebEx” and “the WebEx logo” first. For specific WebEx logos or product signatures. please submit your inquiry via e-mail to priorapproval@webex. If you have any questions or need additional information for a specific region or country. please note that no “TM” should be used when compound wording is used.7000 Individual Marks WebEx™ WebEx (stylized wording in color)™ WebEx (stylized wording in black and white)™ WebEx (stylized wording in color)™ WebEx logo™ on the bifurcated ball logo design Bifurcated ball logo design™ (-D or -D without wording) Bringing the Meeting to You™ Event Center™ MediaTone™ Meeting Center™ MyWebEx™ PCNow™ Presentation Studio™ PowerPanels™ Web Touch™ We’ve Got to Start Meeting Like This™ Compound Usages WebEx Access Anywhere™ WebEx Connect™ WebEx Contact Center™ WebEx Event Center™ WebEx GlobalWatch™ WebEx Meeting Center™ WebEx MeetMeNow WebEx Sales Center WebEx SMARTtech WebEx Support Center WebEx Training Center WebEx Web Office V . if used. For WebEx Sales Center. THESE SPECIFIC “TM” PLACEMENTS ARE TO BE FOLLOWED EXACTLY. please contact your WebEx representative for a copy of our camera-ready master art or an electronic file for reproduction of the logo or signature. subsequent references to word marks do not require repeated marking. Inc. followed by other WebEx marks used in alphabetical order] are either registered trademarks or trademarks of WebEx Communications.

408. 979 Freedom Circle. All other trademarks are the property of their respective owners.496.45.435. WebEx and the WebEx logo are registered trademarks of WebEx Communications.webex. Download logos and templates at http://marcomcentral. Santa Clara. CA 95054 USA Tel: +1.If you have any further questions regarding the WebEx Brand please contact the MarCom Department at marcom@webex.com. Inc.7000 Fax: +1. Inc. All rights reserved.45 ©005 WebEx Communications.408.com CORPORATE HEADQUARTERS: WebEx Communications. BSG-1905 . Inc..7000. or call 408.

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