P. 1
Drinking and Driving

Drinking and Driving

|Views: 49|Likes:
Published by aie4045

More info:

Published by: aie4045 on Jan 06, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

01/08/2014

pdf

text

original

Methods for evaluating and monitoring the programme are described in Module 4
of this manual. Te brief description in this section is meant to provide the reader
with a more general understanding of the types of activities in a drinking and driving

Stop driving while intoxicated, New York, United States

Under New York’s Stop-DWI (Driving While Intoxicated) programme, state law

mandates that revenue from DWI fnes be returned to the county where the DWI

offence occurred. An evaluation of the programme demonstrated that this type

of self-suffcient programme is viable and may reduce crashes involving drinking

and driving. Additionally, National Highway Traffc Safety Administration (NHTSA)

revealed that community-level funding for drinking and driving law enforcement

and treatment is characteristic of drink-driving programmes implemented in four

of the fve US states where signifcant reductions in crashes caused by drunk

drivers have occurred.

More information:

www.nhtsa.dot.gov/people/injury/alcohol/IPTReport/FinalAlcoholIPT-03.pdf

Module 3: How to design and implement a drinking and driving programme

66

programme that should be monitored. In general, monitoring the programme
involves keeping a close check on all measurement indicators, to ensure the pro-
gramme is on track towards the goals set out.

Monitoring can be:

continuous, with the lead agency of the working group overseeing the overall
programme in case problems arise;
periodic, with activities measured at the end of each stage of implementation.

Table 3.4 gives an example of what might be monitored during a typical drinking
and driving programme, and the possible actions to take if the indicators suggest that
activities are missing their objectives. It is important to:
defne resources for the task – human and fnancial resources should be allocated
at the outset of the process to ensure that the monitoring and evaluation takes
place at an appropriate time, and that the results are disseminated;
defne the mechanism for monitoring – set out who will be responsible for moni-
toring progress, at what intervals progress should be reported and to whom, and
how implementation can be improved as early as possible, where necessary;
put in place a feedback mechanism to allow the regular revision of a programme,
allowing improvements to the programme’s accuracy and relevance where
necessary;
evaluate the programme periodically to determine its efectiveness (evaluation
methods are discussed in more detail in Module 4).

Table 3.4 Defning indicators and actions for monitoring

Activity

Indicator(s) for monitoring

Actions to take if monitoring
suggests activity is below target

Increasing public
awareness of
the dangers of
drinking and
driving

• number and frequency of publicity
spots in the media
• amount of feedback from target
audience

• improve persuasiveness of
media stories and messages

Increasing
capacity of police
to enforce

• increase in the number of drivers
stopped and tested
• extent of area covered by
enforcement
• number of penalties issued

• increase size of traffc police
force
• change enforcement areas
• improve system of issuing
penalties and collecting fnes

Designing
awareness
campaign on
road safety and
drinking and
driving

• level of awareness of traffc safety
• level of awareness of dangers of
drunk driving
• level of knowledge of drinking and
driving laws and their enforcement
• observed (or self-reported) changes
in behaviour

• redefne target audience
• redefne message(s)
• evaluate the means of delivering
the messages and change it if
necessary

Drinking and Driving: a road safety manual

3 | How to design and implement a drinking and driving programme

67

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->