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Lonely at the Tail-End of the Long Tail - Can Social Media Spice Up my eLearning Initiative

Lonely at the Tail-End of the Long Tail - Can Social Media Spice Up my eLearning Initiative

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Published by Atul Pant
If you are an independent educator, author or a small publisher how can you use social media as an 'AMPLIFIER' to promote your initiative and how can you use social media as a 'GLUE' to foster learning conversations that help your learners deepen their understanding.
If you are an independent educator, author or a small publisher how can you use social media as an 'AMPLIFIER' to promote your initiative and how can you use social media as a 'GLUE' to foster learning conversations that help your learners deepen their understanding.

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Published by: Atul Pant on Jan 06, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Lonely at the Tail-End of the Long Tail Can Social Media Spice Up my eLearning Initiative?

Presentation made at

‘Learning with Social Media Educating the Facebook Generation’ Conference
New Delhi, 10 December 2010

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The Long Tail

Amazon, Netflix b

If you are an aggregator or a platform, life on the Long good! Tail is usually good!

Oops!

But if you are an author, independent educator or a small publisher…

DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND
Oops!

DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND

I built but they never came

ZERO

My experience of dealing with loneliness at the tail-end of the long tail
Started a company to provide eLearning products for imparting skills required for flourishing in the 21st century

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First Product: an iPhone App on Critical Thinking Skills

eBook: Then an eBook: Fire Up the Learner Within
Self- The Art of Self-Directed Learning

Created a website :www.TimelessLifeskills.co.uk

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Tried fostering ‘Learning Conversations’ on the website

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Started a Blog

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Migrated the ‘Learning Conversations’ to Facebook

Experimented with Twitter and other forms that would appeal to the Facebook generation

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Created Visual Tweets and put them on platforms like Scribd and SlideShare

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s

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On Scribd alone 8 months statistics were…

Moral of the Story!
selfIf you are an independent educator, self-publishing author or a small publisher… - Use Social Media as an ‘AMPLIFIER’ to promote your ‘AMPLIFIER AMPLIFIER’ e-learning initiative - Use Social Media as a ‘GLUE’ to foster learning ‘GLUE GLUE’ conversations and help your learners deepen their understanding

What Next?
mPlan to try social media in m-learning - like Bubbly, which is Twitter with a VOICE!

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