Bachelor of Business Administration

Programme Code: BBA

Duration ± 3 Years

Programme Structure And Curriculum

Course Code Course Title Lectures (L) Hours Per Week 2 2 2 2 2 2 2 1 1 Tutorial (T) Hours Per Week 1 1 2 2 2 2 Practical (P) Hours Per Week 1.5 Total Credit 3 3 4 3 4 4 3 1 25 Page No.

BBAGM 10101 BBAGM 10102 BBAEN 10101 BBACS 10101 BBAFN 10101 BBAMT 10101 BBAHU 10101 BBABS 10101

Management Foundations Business Environment Micro Economics for Business Computers in Management Financial Accounting ± 1 Business Mathematics Polity & Society #English Behavioral Science - I TOTAL

Note: # The students will study English from I semester but final evaluation will be done at the end of IInd semester. However continuous evaluation will start from the Ist Semester

BBAEN 10201 BBAFN 10201 BBAHR 10201 BBAIT 10201 BBAMT 10201 BBAEV 10201 BBAEG 10201 BBABS 10201 Macro Economics for Business Financial Accounting ± II Organization Behaviour Data Base Management System Business Statistics Environmental Management English Behavioral Science - II TOTAL 2 2 2 2 2 2 1 1 1 2 1 2 1 2 4 4 3 3 4 3 3 1 25


BBAOM 20301 BBAFN 20301 BBAMS 20301 BBAMK 20301 BBAFN 20302 BBALW 20301 BBABS 20301 BBABS 20302 BBAPR 20370 Operations Research Financial Management - 1 Management Information Sys. Marketing Management - 1 Cost & Management Accounting Business Laws Business Communication ± I Behavioral Science - III Summer Assignment & Project ( Evaluation) TOTAL 2 2 2 2 2 2 1 1 1 2 2 1 1 2 4 4 3 4 3 3 1 1 3 26

BBAFN 20401 BBAMK 20401 BBARM 20401 BBAGM 20401 BBAIT 20401 BBABS 20401 BBABS 20402 Financial Management ± II Marketing Management ± II Research Methodology & Report Preparation Analytical Skill Building System Analysis & Design Business Communication ± II Behavioral Science - IV TOTAL 2 2 2 2 2 1 1 2 2 1 2 2 4 4 3 4 3 1 1 20


Course Code: Course Objective:
The aim of the course is to orient the students in theories and practices of Management so as to apply the acquired knowledge in actual business practices. This is a gateway to the real world of management and decision -making.

BBAGM 10101

Course Contents:
Module I: Introduction

Concept, Nature, Scope and Functions of Management, Levels of Ma nagement, Evolution and Foundations of

Management Theories - CLASSICAL AND N EO - CLASSICAL THEORIES, SYSTEMS APPROACH TO ORGANIZATION , M ODERN ORGANIZATION THEORY. Planning objectives and characteristics, Hierarchies of planning, the concept and techniques of forecasting. Module III: Organization Meaning, Importance and Principles, DEPARTMENTALIZATION, SPAN OF CONTROL, Types of Organization, AUTHORITY, DELEGATION OF AUTHORITY.

Module II: Management Planning Process

MODULE IV: Staffing Meaning, Job analysis, Manpower planning, Recruitment , T RANSFERS AND PROMOTIONS , APPRAISALS , MANAGEMENT D EVELOPMENT, Job Rotation, Training, R EWARDS AND R ECOGNITION.
Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60


Course Code:

BBAGM 10102

Course Objective: The aim of the course is to orient the students towards the basic concepts of Indian and Global Business Environment.
Course Contents:

Module I: Overview of Business Environment Definition, types of environment, internal environment, external environment, micro-environment, macro environment International trade need and impact of international trade, Globalization of world economy and business, trends in international trade, influence of the internet on Global Business Environment. Module II: Theoretical Foundations Classical theory of international trade: Absolute cost advantage theory, comparative cost theory, and Modern theory of international trade. Michael Porter model of competitive advantage Module III: Business Environment in India Trade problems of developing countries , E CONOMIC P LANNING - NEEDS AND OBJECTIVES OF VARIOUS PLANS, Tenth five year plan, Green Revolution , WHITE R EVOLUTION , INDUSTRIAL POLICY OF 1956 AND 1991(LPG), MRTP ACT 1969,Competition Act 2002. Foreign
investment policy- FERA, FEMA.

Module IV: Factors Effecting Business Environment

Culture and International business, political, technological, social, ecological and legal environment, Eurocurrency market, international investments: FDI and FII. Module V: Trade Policy And Economic Integration Free trade and protection, Tariff, Optimum tariff, Quota, Dumping, Export promotional measures, Meaning and Levels of Economic Integration , European Union, NAFTA, EFTA ,SAARC,ASEAN, Cartels ,MNC¶s and international trade.

Examination Scheme:

Components Weightage (%)

P-1 10

C-1 10

CT-1 20

EE-1 60

Text & References: Text: Francis cherunillum, International Economisc, Himalaya publication. References: Bhatia H.L, International Economics, Vikas publication. Mishra S. K. and V.K. Puri. Indian economy, Himalaya Publishing House. Sundharam. K.P.M, Money, Banking and International Trade, S.Chand &Co, New Delhi.

Rudra Dutta & Sundaram: Indian economy, S.Chand &Co, New Delhi. Czinkota,R. Michael, International Business ,Thomson Publication. Mithani,D.International Economics, Himalaya publication Luthans ,Comparative International Management, Tata McGraw-Hill.

Course Code: Course Objective:
The purpose of this course is to apply micro economic concepts and techniques in evaluating business decision taken by firms. The emphasis is on explaining how the tools of standard price theory can be employed to formulate a decision problem, evaluate alternative courses of action and finally choose among alternatives.

BBAEN 10101

Course Contents:
Module I: Demand & Supply Analysis Demand, Law of demand, individual demand, Market demand, Determinants of demand, change in quantity demanded versus change in demand, Concept of income elasticity of demand, Price elasticity of demand and cross price elasticity of demand, Revenue concepts. Supply, law of supply, determinants of supply, elasticity of supply, market equilibrium. Module II: Theory of Consumer Behavior Marginal utility theory, Indifference curve theory and its application to tax choice, Consumer¶s surplus. Module III: Theory of Production & Cost Production with one variable input, Production and optimal input proportions, two variable inputs, Law of variable proportions and law of return to scale ,Cost Concepts, Theory of costs in short run and long run. Module IV: Market Organization and Pricing Pricing under perfect competition, Pricing under monopoly, Price discrimination, Features of monopolistic competition pricing under monopolistic competition.

Module V: Pricing under Oligopoly Features of oligopoly, Kinds of oligopoly, Oligopoly models- Non collusive oligopoly models, collusive oligopoly models, Price rigidity under oligopoly. Module VI: Theory of Factor pricing Marginal productivity theory, Welfare economics- concept and measurement of social welfare, Pareto concept of social welfare.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60

Text and References:
Text: y Ahuja, H.L. Advanced Economic Theory (Micro Economics), S.Chand &Co, New Delhi References: y Browning Edgar K. &Jacquel Line M. Browning :Micro Economics and application, Kalyani publishers, New Delhi. y Gould John P. and Edward P.Lazear Micro Economic Theory, All India Traveller Book-seller, New Delhi. y Koutsoviannis Modern Micro Economics, Macmillan Press Limited, New Delhi. y Dewett. K.K. Micro Economics ,S.Chand &Co, New Delhi y Price,M.C, Welfare Economics,Macmillian, London. y Lipsey& Chrystal, Economics, IndianEdition, Oxford University Press. y Dominick Salvatore, Micro Economics Theory and Application, Oxford University Press.

Course Code: Course Objective:
The objective of this subject is to provide conceptual knowledge of the information technology to the future Managers. This subject highlights the topics like Database management, Networking, Internet, E-Commerce etc., which can help managers to take routine decisions very efficiently.

BBACS 10101

Course Contents:
Module I: Fundamentals of computers: Introduction to world of Computers, Classification of computers, Limitat ion of computers, Application of Computers, Hardware and Software, Computer Peripherals, Memory management,. Module II: Computer Networks: Introduction to networking, Components, Classification & Types of networks, Network Topologies, Advantages, Disadvantages, LAN Concepts. Module III: Internet Technology: Internet Technologies: Introduction to internet, intranet & Extranet, Basis concepts of internet, DNS, Protocols, Services of internet, Technology behind internet. Module IV: E-Commerce: Introduction: E-Com Technologies, E-Com Applications, E-Business Security Issues. Module V: ERP, Introduction, Scope & Benefits: Implementation Methodology, Success Factors, Pitfall and Management concerns. Module VI: DBMS: Introduction: Need of DBMS, Components, Benefits over Traditional file system, Classification & Types of DBMS, Advantages & Disadvantages of DBMS.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60

Text & References:

Text: y Deborah Morley - Understanding Computers: Today & Tomorrow, Eleventh Edition, April 11, 2007, Thomson References: y Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India. y Nagpal, 1999, Computer fundamentals, Wheeler Publishing, New Delhi. y Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management. y Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India.

Course Code: Course Objective:
To understand the basics of accounting and concepts of double entry system. The students will be given a detailed grounding on recording of transactions and preparation of final accounting statements for business organizations

BBAFN 10101

Course Contents:
Module I: Introduction to Accounting Understanding the meaning, nature, functions and usefulness of accounting, branches of accounting, accounting equation, accounting concepts and Generally Accepted Accounting Principles. Difference between Indian GAAP and US GAAP Module II: Recording Of Transactions Concept of double entry system. Understanding the Accounting cycle. Preparation of voucher, journal, ledger and trial balance and numerical on the same.

Module III: Subsidiary Books Preparation of subsidiary books including purchase book, sales book, purchase returns book and sales return books and numerical on the same. Cash book, types of cash book and balancing of cashbook. Numerical on single column cashbook, double column cashbook, triple column cashbook and petty cash book.
Module IV: Financial Statements Preparation of trading account, manufacturing account, profit and loss account and balance sheet along with adjustments and numerical on the same and non-profit making organizations an overview.AS-1,AS-21(no numerical) Module V: Reconciliation Of Bank Accounts Causes for difference in the balance as per pass book and balance as per cashbook. Procedure for preparation of bank reconciliation statement when there is favorable balance and in case of overdraft and numerical on the same. Module VI: Accounting For Depreciation Meaning and objectives of providing depreciation. Causes of depreciation. Numerical on Straight Line Method Diminishing Balance Method, Sum of years digits method and machine hour rate method and Depletion method of depreciation. Change in method of depreciation with prospective and retrospective effect.AS-6(no numerical)

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60

Text & References:
Text: y Maheshwari, S.N., Advanced Accountancy Volume-I, Ninth Edition, Vikas Publishing House Pvt. Ltd. References: y Grewal, T. S., Shukla, M .C., Advanced Accountacy, Sixteenth Edition, Sultan Chand and Sons. y Tulsian, P.C, Financial Accounting 2005, Pearson Education. y Narayanaswamy, R. Financial Accounting-A Managerial Perspective Second Edition, Prentce Hall India. y Ramachandran, N.,Kakani,R.K., Financial Accounting for Management, 2006, Tata McGraw Hill Publishing Company Limited.

Course Code: BBAMT 10101 Course Objective:
The course is designed to orient the students towards the basic concepts of mathematics and its applications in the business world.

Course Contents:
Module I Introduction to Business Mathematics, Scope and Importance; Co-ordinate Geometry ± Distance between two points, equation of straight line ( slope-intercept form, slope- point form, two point form) intersection between two lines ± equation parallel line, perpendicular line. Module II Surds and Indices; Logarithm- Definition and properties, common logarithms; Linear, Quadratic and Simultaneous Equations - Methods of solving quadratic equation, Roots of quadratic equation, simultaneous equations with two or three unknowns; Inequalities with Graphs; Arithmetic and Geometric Progression- General term, summation, Business Application. Permutations and Combinations Module III Concept of functions, Limits and Continuity; Differentiation - definition, derivatives of Algebraic, Logarithmic and exponential function, Business application of differentiation; Maxima and Minima (single variable case) Module IV Integration- methods of integration, Business Application of Integration; Module V Introduction to Set Theory; Concepts of determinants and Matrices; Solution of Simultaneous Equations.

Text & References:
Text: y Singh J K & Singh S K, Business Mathematics, second edition, Brijwasi book distributors and publishers References: y Gupta S P, Statistical Methods, S. Chand & Co. y Raghavachari M, 2005, Mathematics for Management, Tata Mc. GrawHill y Piskunov N, Differential & Integral Calculus, Moscow MIR Publishers y Sancheti & Kapoor , Business Mathematics, Sultan Chand & Sons

Course Code: BBAHU 10101 Course Objective:
This paper focuses on understanding the basic concepts, theories and functioning of state and government.

Course Contents:
Module I: Introduction and theories What is Politics- definition, aims and scope, Relationship between Politics, Society and Law, Western and Indian school of thought .Politics and legitimate power Module II: Concept of Government and its organs Concept of state and its elements, Concept of government and its relation with state, Constitution ± features and classification, Legislature ± Concept, types and functions, Executive: Concept and functions, Judiciary- functions, judicial review and independence of judiciary and Separation of power. Module III: Forms of Government Unitary and federal form of Government ± features and merits and demerits of Government One party democracy and military rule

Parliamentary and Pr esidential form

Module IV: Introduction to society Society ± definition, aims and scope, Basics of sociology: meaning and scope Sociology and Management ± Interrelationship Module V: Basic concepts and Institutions Basic concepts- society, community, social groups, association, institution, social stratification, status and role and .Institutions ± family, marriage, kinship, religion, education. Module VI: Social structure in India Unity and diversity, Rural urban continuum and Caste (and Varna), class and tribes

Text & References:
Text: y MacIver & Page µSociety: An Introductory Analysis¶; MacMillon India Ltd.; N.Delhi y M. Haralambos µSociology: Themes and perspectives¶; Oxford University Press; N. Delhi y Eddy Asirvatham & K.K. Misra µPolitical Theory¶; S.Chand & Company Ltd., Delhi y A.C. kapur µPrinciples of Political Science¶; S.Chand & Company Ltd., Delhi References: y Myneni µPolitical Science for Law Students¶; Allahabad Law Agency y R.L. Gupta µPolitical Theory¶ y Vishoo Bhagwan µIndian Political thinker¶; y Amal Ray & Bhattacharya µPolitical Theory: Ideas and Institution y T.B. Bottomore µ Sociology: A Guide to problems and Literature¶; Blackie & Son (India) Ltd; y David G. Mandelbaum µSociety in India¶; Popular Prakashan, Mumbai y Kingsley Davis µHuman Society¶; Surjeet Publications, Delhi

Course Objective:
The course is intended to give a foundation of English Language. The literary texts are indented to help students to inculcate creative & aesthetic sensitivity and critical faculty through comprehension, appreciation and analysis of the prescribed literary texts. It will also help them to respond form different perspectives.

Course Contents:
Module I: Vocabulary Use of Dictionary Use of Words: Diminutives, Homonyms & Homophones Module II: Essentials of Grammar - II Articles Parts of Speech Tenses Module III: Essentials of Grammar - I Sentence Structure Subject -Verb agreement Punctuation Module IV: Communication The process and importance Principles & benefits of Effective Communication Module V: Spoken English Communication Speech Drills Pronunciation and accent Stress and Intonation Module VI: Communication Skills-I Developing listening skills Developing speaking skills Module VII: Communication Skills-II Developing Reading Skills Developing writing Skills Module VIII: Written English communication Progression of Thought/ideas Structure of Paragraph Structure of Essays Module IX: Short Stories Of Studies, by Francis Bacon Dream Children, by Charles Lamb The Necklace, by Guy de Maupassant A Shadow, by R.K.Narayan Glory at Twilight, Bhabani Bhattacharya Module X: Poems All the Worlds a Stage To Autumn O! Captain, My Captain. Where the Mind is Without Fear Psalm of Life

Shakespeare Keats Walt Whitman Rabindranath Tagore H.W. Longfellow

Examination Scheme:

Components Weightage (%)

TP 20

CT 20

EE 60

Text & References:
y y y y y Madhulika Jha, Echoes, Orient Long Man Ramon & Prakash, Business Communication, Oxford. Sydney Greenbaum Oxford English Grammar, Oxford. Successful Communications, Malra Treece (Allyn and Bacon) Effective Technical Communication , M. Ashraf Rizvi.

* 30 hrs Programme to be continued for Full year

Course Code: BBABS 10101 Course Objective:
This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and its effect on personality Building emotional competence

Course Contents:
Module I: Self: Core Competency Understanding of Self Components of Self ± Self identity Self concept Self confidence Self image Module II: Techniques of Self Awareness Exploration through Johari Window Mapping the key characteristics of self Framing a charter for self Stages ± self awareness, self acceptance and self realization Module III: Self Esteem & Effectiveness Meaning & Importance Components of self esteem High and low self esteem Measuring your self esteem Module IV: Building Positive Attitude Meaning and Nature of Attitude Components and Types of Attitudes Relevance and Importance of Attitudes Module V: Building Emotional Competence Emotional Intelligence ± Meaning, Components, Importance and Relevance Positive and Negative Emotions Healthy and Unhealthy expression of Emotions Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer

Text & References:
y y y Dressler, David and Cans, Donald: The Study of Human Interaction Lindzey, G. and Borgatta, E: Sociometric Measurement in the Handbook of Social Psychology, Addison ± Welsley, US. J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company

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