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Intercultural

Intercultural

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Intercultural

Communication

INTERCULTURAL

COMMUNICATION

When a message is created

by a member of one culture

& this message needs to be

processed by a member of

another culture.

Why is it Important?

http://video.google.com/videoplay?docid=5735

62514284452765&ei=hXZhSfb9DJPiqQLFurX

BAQ&q=intercultural+communication&hl=en

Globalization

Worldwide

movement

toward

economic,

financial, trade &

communication

integration

KNOWLEDGE CLASS

Class supported by participation

in the new information industries

Have little or no reliance upon

traditional manufacturing,

production, or agriculture

Intercultural communication skills

give them competitive edge

CULTURE

Is not a box

CULTURE

CULTURE

Fluid Concept

Ever Changing

Reflects learned socially

acquired traditions &

lifestyles

CULTURE DEFINITION

Ever-changing values,

traditions, social & political

relationships,

Worldview created & shared

by a group of people bound

together by a combination of

factors

CULTUREDEFINITION

Factors include:

Common History

Geographic Location

Language

Social Class

Religion

Worldview

All-encompassing set of

moral, ethical,

philosophical principles

beliefs that govern the

way people live their lives

& interact with others.

Worldview governs the

way you «

Think

Feel

Behave

Does

every one

have the

same

worldview?

Each one of

us is a

CULTURAL

BEING

Each one of

us has a

CULTURAL

IDENTITY

Cultural Identity

Degree to

which you

identify with

your culture

Cultural Identity

Composed

of:

Gender

Ethnicity

Culture

Age

Life Stage

Beliefs

Values

Assumptions

Cultural Identities

Are learned

Vary in strength

Vary in their

content

Co-culture

Represents nonwhites,

women, people with

disabilities, homosexuals

Those is lower social classes

who have specific patterns of

behavior that set them off from

other groups within a culture

Studying Intercultural

Communication Can Help You:

Understand

own identity

Enhance

personal &

social

interactions

Solve

misunderstandings,

miscommunications,

& mistrust

Enrich quality of

civilization

Become effective

citizen

Ways to Study Cultural

Differences

Power Distance

Individualism vs. collectivism

Femininity vs. masculinity

Uncertainty avoidance

Long-term avoidance

High context vs. low context

GeertHofstede

Dutch writer

on the

interactions

between

national

cultures and

organizational

cultures

Power Distance

Extent to which the less

powerful members of

institutions and

organizations expect and

accept that power is

distributed unequally

Small Power Distance

Countries

Austia

Israel

Denmark

New Zealand

Large Power Distance

Countries

Malaysia

Slovakia

Individualism vsCollectivism

Individualism

Refers to the

extent to which

people are

expected to

stand up for

themselves &

choose their

own affiliations

Collectivism

Or to act

predominantly

as a member of

a life-long group

or organization

Individualism

USA is one of

the most

individualistic

cultures

Collectivism

Latin

American

cultures

among the

most

collectivist

Femininity vs. Masculinity

Refers to

the value

placed on

traditionally

male or

female

values

Feminine Cultures

Place more

value on

relationships

and quality

of life

Masculine Culture

Values

Competitiveness

Assertiveness

Ambition

Accumulation

of wealth and

material

possessions

Femininity vsMasculinity

Japan

Most

masculine

culture

Sweden

Most

feminine

culture

Uncertainty Avoidance

Reflects the extent to which

members of a society attempt to

cope with anxiety by minimizing

uncertainty

Cultures that scored high in

uncertainty avoidance prefer

rules & structured circumstances

Uncertainty Avoidance

Highest Ranking Cultures

Mediterranean

cultures

Uncertainty Avoidance

Highest Ranking Cultures

Latin

America

Uncertainty Avoidance

Highest Ranking Cultures

Japan

Long-term Avoidance

‡ Measures trade-off between

long-term and short-term

gratification of needs

LongTermOriented Societies

‡ Admire

persistence

‡Ordering

relationships by

status

‡ Thriftiness

Having a sense

of shame

Care for others

Loyalty

Trustworthiness

Long-term Oriented Societies

China

Japan

Asian

countries

Short Term Orientation

Countries

Little respect for

tradition

Prevents

innovation

Having face

hinders flow of

business

Finland

France

Germany

United

States

High Context vsLow Context

Degree to which most of

the information is carried

in the communication

context, or in the code or

message

HIGH CONTEXT

Most of message either

implied by the physical

setting

Or presumed to be part of

the individual¶s beliefs,

values & norms

High Context Cultures

Japanese

African

Mexican

Asian

Latin

American

LOW CONTEXT

Western Cultures

Computer

Ways to Study Cultural

Differences

Power Distance

Individualism vs. collectivism

Femininity vs. masculinity

Uncertainty avoidance

Long-term avoidance

High context vs. low context

Barriers to Intercultural

Communication

Ethnocentrism

Stereotyping

Prejudice

Discrimination

Ethnocentrism

Belief that one¶s

own cultural

group¶s behaviors,

norms, ways of

thinking, & ways of

being are superior

to all other cultural

groups.

Stereotypes

Oversimplified or

distorted views of

another race, ethnic

group or culture

Stereotypes

Ways to categorize or

generalize

Problem ±whether positive or

negative, once established they

are difficult to remove

Sometimes exist in our

subconscious ±making them

even more difficult to remove

Stereotypes

Tend to pick up information

from environment that

supports stereotypes rather

than denies them

Simply embeds them more

deeply

Stereotypes

To remove stereotypes:

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