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SG_CertifiedAdmin

SG_CertifiedAdmin

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Published by Pandian Bose

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Published by: Pandian Bose on Jan 07, 2011
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07/23/2012

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What is Google AdWords?

Google AdWords (http://adwords.google.com) is an online advertising service used to create advertisements
that display on major search engines, including Google. Many salesforce.com customers advertise online with
Google AdWords as a mechanism to generate leads.

What is Salesforce CRM for Google AdWords?

Salesforce CRM for Google AdWords connects Salesforce CRM with Google AdWords, allowing you to
track the efectiveness of your online advertising investments. With Salesforce CRM for Google AdWords,
you can:

▪Take advantage of Google AdWords as a lead generation tool
▪Correlate clicks on Google advertisements with Salesforce CRM leads

Salesforce.com Certified administrator – Study guide (Winter ‘11)

training & CertifiCation

46

▪Track the results of Google AdWords campaigns from Salesforce CRM
▪Analyze which keywords and advertisements are generating leads, sales opportunities, and new

customers

▪Measure efectiveness using the Google AdWords dashboard and intelligently optimize your AdWords
campaigns Creating and Modifying Presentations in Salesforce CRM Content

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