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Published by: ankitasheth4 on Jan 08, 2011
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05/12/2014

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Perception of Electric Cars in India

Group: 4

What are the Consumer ’ s perceptions regarding Electric Car??  Objective:   To study the consumer perception about electric cars based on the following factors  Environmental degradation  Government regulations  Advertisements   To compare the features of electric cars with similar sized fuel cars based on  Price  Look of the car  Fuel efficiency  Maintenance costs  Safety .

Theoretical Framework Environmental Degradation (IV) nment Policies and Infrastructure (IV) Perception about Electric Cars (D Visibility due to Advertisements(IV) On road presence .

Hypothesis .

Research Design .

Vol. 18.   . 4 (fall 2010). pp.Sampling Plan Type : Probability sampling-Simple Random Sampling Sample size : 70 Locations of Study : Mumbai. p138-148.environmentalleader. 162 Issue 7. 377–393. Issue 4120. 11/1/2010. BusinessWeek. p52-54 Fortune.com/2009/07/14/study-predicts-mark Journal of Marketing Theory and Practice. vol. no. Chennai  Primary Resources: Questionnaire based survey   Personally administered Online   Secondary Resources:      THE FUTURIST March-April 2010 www. Delhi. 2/23/2009.

Data Analysis .

what is the average speed at which you drive a car? .Do you own a car?  Do you own a car?  If yes.

the starting price of electric car should be Have you ever travelled in an electric car? .According to you.

indicate how important is each of the attributes listed below?.In choosing a car .If you feel it is unimportant choose 1 and if you feel it is extremely important choose 5 .

Superior 3. Inferior 5. Very inferior . rate electric cars on the following attributes 1.Compared to fuel cars in the same price range.About the same 4.Very Superior 2.

Only 17. .9% people feel that electric care have better features than smaller sized fuel cars in the same price range.

Please pick a number from the scale 1 to5 show how much you agree or disagree wi each statement and jot it in the space to the right of the item. 1. Neutral 4. Strongly disagree 3. Agree 5. Strongly agree 2. Disagree .

.33% of the population believe that electric cars are safe.Only 18.

.If you think it is the most important reason choose 1 and you think it is least important choose 5.I will buy an electric car because….

Very Likely .Very Unlikely 2. and indicate your response number on the line by each item.Respond to each item using the scale below. 1. Unlikely 3.Neither Unlikely nor likely 4. Likely 5.

Findings Family size is between 2-4 In most of the cases. Market penetration of electric cars is very low. People trust foreign car manufacturers more than Indian ones in case of electric cars.  . Majority of the population think that electric cars are suitable only for concrete roads and do not have enough traction to climb up on hilly slopes. Majority of the people are only willing to pay minimum price of 1. People are planning to buy an electric car only when enough people have brought the car. A large fraction of the population don’t know whether electric cars can be charged at home or not. The main motive of people to save electric cars is to save money by cutting down on fuel costs and to avail of government incentives.5-2 lakhs. people drive at a speed of 20-40 km/hr. People are not aware that electric cars require registration and license fees.

5-2 lakhs. People are not aware that electric cars require registration and license fees. Market penetration of electric cars is very low. Majority of the population think that electric cars are suitable only for concrete roads and do not have enough traction to climb up on hilly slopes. people drive at a speed of 20-40 km/hr. The main motive of people to save electric cars is to save money by cutting down on fuel costs and to avail of government incentives. Majority of the people are only willing to pay minimum price of 1. People are planning to buy an electric car only when enough people have brought the car. . A large fraction of the population don’t know whether electric cars can be charged at home or not.Findings          Family size is between 2-4 In most of the cases.

Scope for Future  Promise of EC  Increase in demand of green cars  Hurdles  Need for durable and powerful batteries  Competition from more efficient fuel cars  Cost  Availability of recharge points Alternative of petro-electric hybrid car    Will Green really remain Green?!!??  .

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