Scheme of Examination

First Year First Semester Paper No. Title of the Paper MBA II – 101 Management and Organisation Behaviour II – 102 Managerial Economics II – 103 Business Environment II – 104 Financial & Management Accounting II – 105 Quantitative Analysis II – 106 Computer Applications in Management Second semester II – 201 II – 202 II – 203 II – 204 II – 205 II – 206 II – 207 Financial Management Operations Management Business Research Methods Business Legislations Human Resource Management Marketing Management Training Report External Marks 70 70 70 70 70 50 Internal Marks 30 30 30 30 30 50 3 hrs Practica l Marks ------------Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs

70 70 70 70 70 70 50

30 30 30 30 30 30 50

----------------

3 hrs 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs

Second Year Third Semester Paper No. Title of the Paper MBA II – 301 Business Policy and Strategic Analysis II – 302 Management Information System II-303 Optional I II-304 Optional II II-305 Optional I II-306 Optional II II-307 Training Report External Marks 70 70 70 70 70 70 50 Internal Marks 30 30 30 30 30 30 50 Practica l Marks ------------------Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs

Note: Students are required to choose two optional papers from each set of specialization areas offered under dual specialization scheme. Fourth Semester II – 401 II – 402 Entrepreneurship Crisis Management 70 70 30 30 ------3 hrs 3 hrs

II - 403 II - 404 II - 405 II - 406 II – 407 II – 408

Optional I 70 30 ---3 hrs Optional II 70 30 ---3 hrs Optional I 70 30 3 hrs Optional II 70 30 ---3hrs Project Report 50 50* ------Comprehensive Viva – 100 ---------Voce *Viva Voce Note: Students are required to choose two optional papers from each set of specialization areas offered under dual specialization scheme.

Viva – Voce exam to be conducted by the Industry expert, external examiner and the Principal/Director of the concerned Institute.

Specializations Offered in 2 year MBA (Industry Integrated) program

1. Sales and Marketing 2. Financial Services and Banking 3. Retail Management 4. Information Technology 5. International Business
6. Human Resource Management List of Optional Papers

1. SALES AND MARKETING THIRD SEMESTER Paper No. Title of the Paper MBA II – SM – 1 Consumer Behavior II – SM – 2 Advertising Management FOURTH SEMESTER II – SM – 3 Sales and Distribution Management II – SM – 4 Brand Management External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practica l Marks ------------Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs

2. FINANCIAL SERVICES AND BANKING THIRD SEMESTER Paper No. Title of the Paper MBA II – FSB – 1 Security Analysis and Portfolio Management II – FSB – 2 Strategic Cost Management FOURTH SEMESTER II – FSB – 3 Management of Banking and Financial Institutions II – FSB – 4 Project Planning and Control 3. RETAIL MANAGEMENT THIRD SEMESTER Paper No. Title of the Paper MBA II – RM – 1 Introduction to Retailing II – RM – 2 Retail Buying & Merchandise Management FOURTH SEMESTER II – RM – 3 Retail Selling & Customer Service II – RM– 4 Supply Chain Management, Retail Information & Logistics External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practica l Marks ------------Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practica l Marks ------------Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs

4.

INTERNATIONAL BUSINESS

THIRD SEMESTER Paper No. Title of the Paper MBA II – IB – 1 Foreign Exchange Management Export-Import Procedures and II – IB – 2
Documentation

External Marks 70 70 70 70

Internal Marks 30 30 30 30

Practica l Marks -------------

Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs

FOURTH SEMESTER International Marketing II – IB – 3 Foreign Trade Policy and II – IB – 4
Promotion 5.

INFORMATION TECHNOLOGY

THIRD SEMESTER Paper No. Title of the Paper mba II – IT – 1 Data Base Management System II – IT – 2 System Analysis and Design FOURTH SEMESTER II – IT – 3 Internet Programming II – IT – 4 ERP Solutions
6.

External Marks 50 70 50 50

Internal Marks ---30

Practica l Marks 50 50 50

Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs

HUMAN RESOURCE MANAGEMENT

THIRD SEMESTER Paper No. Title of the Paper MBA II – HRM – 1 Strategic Human Resource Management II – HRM – 2 Talent Management FOURTH SEMESTER II – HRM – 3 Training & Development II – HRM – 4 Organizational Development

External Marks 70 70 70 70

Internal Marks 30 30 30 30

Practica l Marks

Duration Remarks of Exam. 3 hrs 3 hrs

-------

3 hrs 3 hrs

External Marks: 70

Pearson Education.J. Aruther Sharplin and Shane Premeaux. self management UNIT-III Interpersonal relationships. perception. Section ‘B’ will contain one CASE STUDY which will be compulsory. Managemenr and Organisational Behaviour. Curtis W Cook and Phillip L. USA Mullins. 2. learning. One case study be discussed – per unit – in the class. Management and Organisational Behaviour. Instruction for External Examiner: The question paper will have two sections.Laurie. managerial skills and roles. Section ‘A’ shall comprise 8 questions (2 questions from each unit). 3. All the five questions will carry equal marks. power and politics. Hunsaker. leadership UNIT-IV Organizational structure. planning and control UNIT-II Individual Behaviour – Individual differences. emotional intelligence. historical foundation of management and OB. design. New Delhi . conflict management. managers and organizations – purpose and systems behaviour of organization. NOTE: 1.Internal Marks: 30 Time: 3 hrs. building and changing organizational culture. organizational change and development SUGGESTED READINGS: 1. motivation – concept and applications. The students will be required to attempt four questions (one question from each unit). R Wayne. Wendy. Blaoisi. stress. 2. group and team dynamics. contemporary design structures. Management and Organizational Behaviour. organizational strategy. personality. MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR Paper Code: II-101 UNIT-I Introduction to management and organizational behaviour. Allyn and Bacon. McGraw Hill Mondy.

general pricing strategies. dumping analysis. Section ‘B’ will contain one CASE STUDY which will be compulsory. pricing of public utilities. relationship between price elasticity and marginal revenue. Thomson Learning. advertising and price-output decisions. 2. demand estimation and forecasting. special pricing techniques – limit pricing. locational choice of a firm. Young.External Marks: 70 Internal Marks: 30 Time: 3 hrs. investment and capital replacement decisions. cartel behaviour. managerial theories of the firm. Suggested Readings: 1. Dominick. product differentiation and price discrimination. MANAGERIAL ECONOMICS PAPER CODE: II-102 Unit-I Nature and scope of managerial economics. laws of return. price-output decisions under alternative market structures. MacGraw-Hill. tariff analysis. Unit-III Collusive behaviour of firms. alternative objectives of business firms.. Baumol’s sales maximization model. consumer surplus. cardinal utility theory. Unit-IV Risk analysis. The students will be required to attempt four questions (one question from each unit). Kent B. Bangalore Monroe. nature of marginal analysis. operative aspects of macroeconomic policies. 4. engineering cost curves. revenue curves of a firm. income and substitution effects. All the five questions will carry equal marks. duopoly analysis using reaction curves. New York Keat. and Philip K. Thomson Learning. demand elasticities. business cycles. Hyderabad One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. optimal input combination. Managerial Economics in a Global Economy. Delhi Salvatore.. measures of national income.Y. Paul B. peak load pricing and transfer pricing. price-output decision in multi-plant and multi-product firms. . price. Unit-II Law of variable proportions. shut-down points. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Managerial Economics. Note: 1. Pricing-Making Profitable Decisions. output-cost relations. Pearson Education. inflation analysis. Hirschey . indifference curve technique and the theory of consumer choice. Managerial Economics – Economic Tools for Today’s Decision Makers. technological change and production decisions. Mark. game theory and strategic behaviour. 3. 2.

Y. infrastructure development and policy. exchange rate movements and their impact. 2. . Instruction for External Examiner: The question paper will have two sections.. environment for foreign trade and investment. public-private partnership. Suggested Readings: 1.. interest rate structure and present monetary policy. fiscal environment. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). M. Shankar. 4. macro and micro indicators. public sector reforms and performance. Section ‘B’ will contain one CASE STUDY which will be compulsory. assessing risk in business environment.External Marks: 70 Internal Marks: 30 Time: 3 hrs. trends in service sector growth. Delhi Datt. All the five questions will carry equal marks. New Delhi Khan. legislation for anti-competitive and unfair trade practices. Oxford University Press. India’s competitiveness in the world economy. Acharya. Unit-II Design and strategy of economic reforms. BUSINESS ENVIRONMENT PAPER CODE: II-103 Unit-I Nature and structure of business environment. environment for the SME sector. New Delhi Ahluwalia. I. New Delhi Note: 1. emerging sectors of Indian economy. One case study be discussed – per unit – in the class. external influences on India’s business environment. Second Generation Economic Reforms in India. business opportunities in the rural sector. 3. R. relative size and growth of public and private sectors. ICRIER. Unit-IV Globalisation trends and challenges. current inflationary position and its impact on business sector. Indian Financial System. current state of growth and investment. intellectual property regime and the R&D environment. balance of payments trends. banking reforms and challenges. and IMD Little. competitive environment. 2. The students will be required to attempt four questions (one question from each unit). consumer and investor protection. Unit-III Current industrialization trends and industrial policy.J. India’s Economic Reform and Development. TATA McGraw Hill. Deep and Deep. India’s Macroeconomic Management in the Nineties.

Managerial Accounting. zero based budgeting. 2. Pearson Publication Hilton. importance and scope. preparation of final accounts. performance budgeting. accounting record and system. customer profitability and sales variance analysis. cash flow statement (AS-3) Unit-IV Role of budgeting – process of budgeting. Note: 1. 4. Vaidya. behavioral dimension of budgeting. 5. Macmillan Publications Hansen. S C and Suveera Gill. accounting principles. 3. classification of costs and preparation of cost sheet. preparation of master budget. W Ronald. .External Marks: 70 Internal Marks: 30 Time: 3 Hrs FINANCIAL AND MANAGEMENT ACCOUNTING Paper Code: II-104 UNIT-I Financial Accounting-concept. Cost Accounting: A Managerial Emphasis. The students will be required to attempt four questions (one question from each unit). standard costing and variance analysis (material and labour). Cenage Publication Horngreen. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). T Charles. techniques of financial statement analysis. 2. Section ‘B’ will contain one CASE STUDY which will be compulsory. Cost Management: A Strategic Emphasis. Instruction for External Examiner: The question paper will have two sections. fund flow statement. Tata McGraw Hill One case study be discussed – per unit – in the class. depreciation methods UNIT-II Cost accounting-meaning. cost-volume-profit analysis Unit-III Management accounting. Pearson Publication Anthony. Tata McGraw Hill Anthony and Kaplan. Management Accounting.concept. Cost Management. 6. need. All the five questions will carry equal marks. activity-based costing and activity-based management. importance and scope. activity based budgeting. ratio analysis. Accounting: Text and Cases. methods and techniques. importance. meaning and types of financial statements. Mown. cost information and managerial decisions Suggested Readings: 1.

Statistics for Business & Economics.Chand & Co. N. 3. Unit-III Probability: basic concepts and approaches. addition. time series and forecasting. 2. multiplication and Bayes’ theorem. Business Statistics. 8. Vikas Publishing House. Statistics for Business. Analysis of variance. Levin & Rubin. An Introduction to Statistical Methods . types and applications. Bombay. Thomson Learning. Prentice Hall of India.. their relative merits. Hooda. Vikas Publishing House. Hypothesis testing. Kothari C.External Marks: 70 Internal Marks: 30 Time: 3 Hrs QUANTITATIVE ANALYSIS Paper code: II-105 Unit-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations..measurement of trend and seasonal variations.meaning & types of correlation. Sultan Chand & Sons. types of measures. Thomson Learning. 5. . Unit-II Correlation analysis .S. limitations and characteristics.meaning. Suggested Readings: 1. Bhardwaj. New Delhi. Poisson and Normal distributions.P. Quantitative Techniques. Karl Pearson’s coefficient of correlation and spearman’s rank correlation. & Gupta. relationship between correlation and regression co-efficients. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Delhi. 6. McMillan India Ltd. regression analysis -meaning and two lines of regression. Unit-IV Tests of significance. Anderson. R. Large samples.B.S. Excel Books. New Delhi 9.Delhi. .R. Gupta C. Time series analysis . Chandan. Delhi. All questions will carry equal marks. Quantitative Methods in Business. Business Statistics . Binomial.P. J. Gupta S. Vijay-Business Statistics. & Gupta M. Anderson. Statistics for Business & Economics. Probability distributions . S.P.R. skewness : meaning and co-efficient of skewness. Small samples: Chi-square test. 2000 7. Bombay. The students will be required to attempt any five questions (selecting at least one question from each unit). 4.

MS Power point. Storage devices: Application of Computer in Business. Computer networks and Internet. Internet Protocol Addresses. Packet Transmission. capabilities characteristics & limitations. presentations. Vikas Publishing House. Internet Applications. Network Topology. Bandwidth.External Marks: 50 Practical Marks: 50 Time : 3hrs. Thomson Learning. Internet Surfing. entity. subschema. Computer Concepts 7th Edition. New Delhi. MS Excel. Tally (latest version) Suggested Readings: 1. E-mail. WWW Pages & Browsing. classification. preparation of questionnaires. Lab : Operating Systems Commands. schema. Leon & Leon. . Analog & Digital Signals. Unit-IV Introduction to database: Concept. Applications in documentation preparation and making reports. Advantage & limitations. 4. Introduction to Computers. COMPUTER APPLICATIONS IN MANAGEMENT PAPER CODE: II-106 COURSE OBJECTIVE: Through this course it is intended to familiarize the students with the computer hardware and software applications for data/file management and exc hange through net Unit-I Computer Organization: Introduction. Concepts. MS Word. June Jamrich Parsons. Comer 4e. Unit-II Use of MS-Office: Basics of MS-Word. Unit-III Internet : Internetworking. MS Office. Data Communications & Computer Network. Operating System. Pearson Education White. 2. tables and graphs. CULTY OF MANAGEMENT SCIENCES. Long Distance communication. Objectiv es. Computer Languages. Network Applications. Thomson Learning. Security. Bombay. Characteristics. components. MS-Excel and MS-Power Point. Bombay. 3. attribute.

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5. Gordon & M. Note: The topic of capital budgeting. NOI. sources of long term finance.External Marks: 70 Internal Marks: 30 Time: 3 Hrs FINANCIAL MANAGEMENT PAPER CODE: II-201 Unit-I Financial management-scope finance functions and its organisation. Kishore. Financial Management. Martin. Pearson Education Chandra. Tata McGraw Hill. estimation of working capital need. Thomson Learning. capital structure theories.. Section ‘B’ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). cost of different sources of raising capital. 6.. need.Y. management of cash. 2. James C. New Delhi One case study be discussed – per unit – in the class. management of cash.. New Delhi Keown. Financial Management. traditional and M-M theories. models. methods of capital budgeting. Unit-III Capital structure decisions-financial and operating leverage. R. Prentice Hall of India Brigham & Houston. Financial Management and Policy.meaning. 7... I. Fundamentals of Financial Management. New Delhi Khan M. Financial Management.. difficulties. and Jain P.NI. Vikas Publishing House. objectives of financial management.M. Financial Management. 3.M. Unit-IV Working Capital. determinants. Note: 1. Petty. TMH. receivable management will cover theoretical concepts and simple numerical questions. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 2. risk analysis (risk adjusted discount rate method and certainty equivalent method). J. Bombay. 4. William and Scott. weighted average cost of capital.K. Pandy. All the five questions will carry equal marks. Financial Management. David F. inventory management. inventory and receivables. time value of money. determining cash flows. determinants of dividend policy and dividend models -Walter. Unit-II Investment decisions importance. . Instruction for External Examiner: The question paper will have two sections. Arthur J. Prasanna. New Delhi Van Horne. Taxman’s Publishing House. John D. Suggested Readings: 1.

All the five questions will carry equal marks. value analysis NOTE: 1. techniques of work measurement. MRP computational procedure.External Marks: 70 Internal Marks: 30 Time: 3 hrs. evaluation of MRP. location factors. basic work study procedure. materials handling costs. MRP-I.Nature and objectives of aggregate planning. . location theories. factors affecting the selection of equipment. importance of layout. types of handling equipment. types of process design. principles of layout. capacity measurement and decisions. work sampling procedure UNIT – III Aggregate Planning and Master Production Scheduling . SQC for process control. process technology UNIT – II Plant Location .Method Study and Work Measurement Importance of work study. factors influencing layout.Statistical Quality Control(SQC). terms used in MRP. objectives of work study. Production Processes . relationship of time and motion study to work study. potential benefits from MRP. process design. reciprocity. MRP-II. The students will be required to attempt four questions (one question from each unit). resource requirements planning system. Section ‘A’ shall comprise 8 questions (2 questions from each unit). service facility layout. OPERATIONS MANAGEMENT Paper Code: II-202 UNIT – I Strategic Operations Management . Acceptance Sampling. nature of strategic management. operations planning and scheduling systems. 2.Nature. service operations. importance and role of operations management in strategic management.Nature.Decision-making in production. Enterprise Resource Planning (ERP) UNIT – IV Quality Control .Objectives. issues in MRP. production planning systems.Objectives of a good layout. elements of production control. types of layout. ethics in purchasing. facilities planning. selection and design of handling system. Work Study . implementation of MRP. need and steps in aggregate capacity planning. Plant Layout . approaches to aggregate planning . Instruction for External Examiner: The question paper will have two sections. work measurement. motion study. aggregate production planning. Resource Requirements Planning . One case study be discussed – per unit – in the class. models for maintenance management. layout-tools and techniques. process. layout or building. benefits of production control. revision of layout. operation of the MRP system. vendor rating. factors determining production control. methods analysis. Purchasing . Materials Handling Principles. make or buy.Selection of a process. construction of control charts for variables and attributes. Plant Maintenance Economics of maintenance. factors determining production planning. Section ‘B’ will contain one CASE STUDY which will be compulsory. speculative buying. affecting process design. capacity planning and capacity requirement planning(CRP).

techniques. Business Research Methods . interview and observational methods. Thomson Learning . conjoint analysis. Millian J. 4. One case study be discussed – per unit – in the class. All the five questions will carry equal marks. Bombay Cooper. & Paul K. diagnostic and experimental. Note: 1. variables.External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi Sekran. factors influencing sample size. content analysis and tabulation. Section ‘B’ will contain one CASE STUDY which will be compulsory. scope.. Mann – Whitney test. concepts. hypothesis testing – an overview of parametric and non-parametric tests (analysis of varience.R. constructs. Hatl. Miley Education. measurement scales – types and construction of scales and reliability and validity aspects in measurement Unit-III Methods of data collection – questionnaire/schedule. Tata McGraw Hills. The students will be required to attempt four questions (one question from each unit). Wilcoxon Matched – pairs signed – rank test. descriptive. editing. Methods in Research. X2 test. Business Research Methods . cluster analysis). Uma. need and managerial value of business research. nature. Zikmund.and Pamels Schindler. McGraw Hills. Singapore Kothari. discriminant analysis. process of research and structure of research proposal Unit-II Research design – concept and types – exploratory. Business Research Method. 3.. factor analysis. its concept. Millian G. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). measurement – concept. Research Methodology . Instruction for External Examiner: The question paper will have two sections. hypothesis. BUSINESS RESEARCH METHODS PAPER CODE: II-203 Unit-I Business research. 2. coding. components of theory – definitions. data analysis and interpretation. 5. C. procedure of preparation of reference and bibliography Suggested Readings: 1. Kruskal – Wallis H-test) Unit-IV An overview of dependent and interdependent methods (multiple regression. New Delhi Geode. sampling design. questionnaire designing. Donald R. 2. ingredients and constructions of research report.

breach of contract and its remedies. Tripathi. Busienss Law. void agreements. Business Legislation Management. Kuchhal. 2. transfer of property.. Quasi-Contracts Unit-II The Sale of Goods Act: Contract of sale of goods.M. 1992 Shah. accounts and audit. 3. 1980 Ramaiyam. the negotiable instruments act: nature and types. Business Law for Managers. All the five questions will carry equal marks. allotment of shares Unit-IV Membership.C. New Delhi . prevention of oppression and mismanagement. negotiation and assignment. prospectus. 1998 Tulisian P. Instruction for External Examiner: The question paper will have two sections.C. One case study be discussed – per unit – in the class. memorandum and articles of association.S. The Negotiable Instrument Acts. Vikas Publishing House Pvt. and Deepa Parkash. borrowing powers. Sultan Chand. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).. conditions and warranties. A. dishonor and discharge of a negotiable instrument. performance of contracts. Section ‘B’ will contain one CASE STUDY which will be compulsory. TMH. Nagpur. 1956: Nature and types of companies. 5.. Guide to the Companies Act. Note: 1. New Delhi. management and meetings. Ltd. J. The main focus is on understanding basic laws affecting the operation of a Business Enterprise Unit-I The Indian Contract Act: Essentials of a valid contract. Khergamwala. 4. M. The students will be required to attempt four questions (one question from each unit). compromise arrangements and reconstruction. Consumer Protection Act and Cyber Law Suggested Readings: 1. winding up. shares and share capital. BUSINESS LEGISLATION PAPER CODE: II-204 COURSE OBJECTIVE: The course is designed to provide an understanding of legal processes involved in management of an organization. Wadhwa.. S. Bombay. holder-in due course.M. N. 2. arbitration Unit-III The Companies Act.External Marks: 70 Internal Marks: 30 Time: 3 hrs. formation. rights of an unpaid seller.

executive compensation. Managing Human Resources. executive development programme. objectives of HRM. outplacement. evaluation of T & D programme Unit-III Appraising performance: developing and instituting performance appraisal system. Human Resource Management. Robert.External Marks: 70 Internal Marks: 30 Time: 3 hrs. designing and administering benefits and services Unit-IV HR in knowledge era: HR in knowledge industry. determine compensation structure.. pay for performance and incentive plans. Luis. Oxford University Press. 2. challenges to HR professionals. Human Resource Management. designing and administering training programme. Ivanceivich. HR department operations. PHI. Megia.Venkatesh. Biswajert. Thomson Learning Inc. Instruction for External Examiner: The question paper will have two sections. and Roberty Cardy. Section ‘B’ will contain one CASE STUDY which will be compulsory. succession planning. rewarding performance: linking rewards to organizational objectives. HR audit. Pearson Education Dessler. Thomson Learning Inc. Note: 1. Human Resource Management. New Delhi .. responsibilities and competencies of HR professionals. Human Resource Management. 4. HR in mergers and acquisitions. socialization and induction of new employees. training need assessment. potential appraisal. New Delhi Gomez. 3. and D. assessment and development centres. outsourcing HR functions. investment in training. All the five questions will carry equal marks. 2. Shell. David Balkin. training and development. role. 7. ESOP. human resource planning – objectives and process. HR in virtual organizations. Human Resource Management. Gary. One case study be discussed – per unit – in the class. New Delhi Jyothi P. Scott and George Bohlander. human resource information system Unit-II Talent acquisition: recruitment and selection strategies. and John Jackson. HUMAN RESOURCE MANAGEMENT PAPER CODE: II-205 Unit-I: Strategic importance of HRM. career planning and management. Pearson Education Mathis. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 5. employee leasing. international HRM Suggested Readings: 1. Tata McGraw Hill.N. Pattanayak. Human Resource Management. 6. John M. The students will be required to attempt four questions (one question from each unit).

Marketing Management in South Asian Perspective . A. TMH. New Delhi Kotler. marketing environment. Section ‘B’ will contain one CASE STUDY which will be compulsory. personal selling. The students will be required to attempt four questions (one question from each unit). Note: 1. TMH. public relations. green marketing. analyzing business markets and business buying behaviour. 2. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). building and delivering customer value and satisfaction. pricing strategies and programmes. Kevin Keller. New Delhi Kerin. Philip. 4. Kotler Philip and Keller. positioning and targeting. Koshy and M. evaluation and control of marketing effort. tools of product differentiation. All the five questions will carry equal marks. 2. reasons for and benefits of going international. web marketing. PHI. branding and packaging decisions. Marketing: Concepts and Cases. Jha. marketing research and information system Unit-II Analyzing consumer markets and buyer behaviour. MARKETING MANAGEMENT PAPER CODE: II-206 Unit-I Nature and scope of marketing: corporate orientation towards marketplace.External Marks: 70 Internal Marks: 30 Time: 3 hrs. product mix and product line decisions. Michael J. wholesaling and retailing Unit-IV Advertising and sales promotion. Marketing. market segmentation. retaining customers. Pearson Education. Instruction for External Examiner: The question paper will have two sections. Marketing Management. marketing strategies in the different stage of the product life cycle Unit-III New product development process. 3. Hartley. entry strategies in international marketing Suggested Readings: 1. managing marketing channels. Berkowtz and Rudelius. New Delhi Etzel. One case study be discussed – per unit – in the class. New Delhi .

Delhi. The external examiner will set 8 questions in all. New Delhi. Kazmi Ahzar. New Delhi. Business Policy. Business Policy Text and Cases.). NOTE : The question paper will be set by the external examiners. Suggested Readings: 1. Macmillan India Ltd.Delhi. sub-committee. Prentice Hall of India. P. If a case study is included in the question paper then it will carry marks equivalent to two questions. in question paper(s) where any deviation is required. T. SWOT analysis. 2. N.. V. 4. grand strategy selection matrix. Pamaswamy.External Marks : 70 Internal Marks : 30 Time : 3 hrs.Ghosh. Johson & Scholes. Unit-III Formation of strategy : Nature of company’s environment and its analysis. Strategic Management . 8. Sultan Chand and Sons. chief responsibilities and skills of top management. Thomson Stricttand. New Delhi.. stop light strategic model.. Strategic Planning and Management.L and Hunger J. The Essence of Corporate strategy. contingency approach to strategic choice. 6. behavioural considerations affecting strategic choice. 5. Unit-IV Strategic analysis and choice : BCG matrix. Strategic Management. 2002 9. The candidates will be required to attempt five questions in all. Et. However. C. directional policy matrix model. S. IRWIN Homewook Illions. Strategic Management and Business Policy. establishment of organisational direction. special instructions will be issued by the Chairman. AITBS Publishers and Distributors (Regd. Gower Publishing Company Ltd. Strategic Planning – Formulation of Corporate Strategy. strategic management processvision. N. model of grand strategy clusters. PG Board of .Delhi. task.D. Strategic Management. strategic activation.board of directors. nature and objectives of business policy. Strategic Formulation and Implementation. N. corporate strategy. Pearson Education. Delhi. principles and rules of corporate strategy : strategic excellence positions. executive officer. selecting not more than two questions from each unit. identifying corporate competence and resources.K. BUSINESS POLICY AND STRATEGIC ANALYSIS Paper code: II-301 Unit-I Business policy as a field of study. mission.S and Namakumari. Wheelen. John & Pearce II and Richard B Robinson Jr.. selecting atleast one question from each unit. Cuno Pumpin . England. New Delhi. Exploring Corporate Stretegy. 7. Sukul Lomash. Business Policy and Strategic Management. Vikas Publishing House. Tata McGraw Hill. Unit-II Top management : Constituents. evaluating multinational environment..Roland Christenson. 3. 10. TMH.

PHI. James. Channel features and concept of Distributed Data bases Decision Support System: Overview. Delhi. Information Technology and the Networked Economy. External Marks: 70 Internal Marks: 30 Time : 3hrs. hardware and software acquisition. steps in constructing a DSS. MANAGEMENT INFORMATION SYSTEM Paper Code: II-302 Unit-I Data and Information. conversion methods. Section ‘B’ will contain one CASE STUDY which will be compulsory. TMH. Structure of MIS. Thomson Learn ing. Decision Making and role of MIS. Applications – cross –functional MIWS. ERP. Management Information System. SCM. Principles of Management System. All the five questions will carry equal marks. Cases in MIS . System Evaluation and Maintenance. Bombay.Studies in Management. virtual reality. 6. Bombay. Management Information System.. 2. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Bombay. Stair. 4. Thomson Learning. System Development Methodologies. group decision support system Unit-II Information system for strategic advantage. Tata McGraw Hill. One case study be discussed – per unit – in the class. documentation and its tools. J. breaking business barriers. Thomson Learning. . system testing. improving business qualities. Instruction for External Examiner: The question paper will have two sections. Conceptual and detailed designs of MIS.need and concepts. Kanter. role in business. MIS. Management Information Systems . CRM. Management Information System. Data communication. Unit-III Planning for MIS. The students will be required to attempt four questions (one question from each unit). 2. Delhi. Executive information system. factors influencing MIS and characteristics of MIS. N Delhi. Transaction Processing. components and classification. Technology of MIS. Basic H/W required. Brien. business process reengineering. Delhi. Unit-IV System implementation Strategies and process. strategic role for information system. Artificial Intelligence technologies in business: neural network. 7. 3. PHI. fuzzy logic. Brady. Mckeown. Note: 1. Information system analysis and design. Murdick & Ross. Suggested Readings : 1. information SDLC. Jawadekar. 5.

Section ‘B’ will contain one CASE STUDY which will be compulsory. job design. Poornima. understand and internalize the process of setting up a business Unit-I Entrepreneurship: Concept. technical/operational feasibility. financial institutions supporting entrepreneurs. competitor and industry analysis. 4. Robert D. New Delhi . feasibility study – market feasibility. New Delhi Charantimath. role of entrepreneurship in economic development. Entrepreneurship. methods of generating ideas. steps in preparing marketing plan. break even analysis Unit-IV Sources of finance: debt or equity financing. manpower planning. One case study be discussed – per unit – in the class. designing organization structure. Note: 1. Brace R. contingency planning. 3. Hisrich. franchising Suggested Readings: 1. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). licensing. knowledge and skills requirement. working capital. venture capital. and Shikha Sahai. copy rights. managerial vs. Tata McGraw Hill. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea – sources of new ideas.. proforma cash flow. All the five questions will carry equal marks. factors impacting emergence of entrepreneurship. New Jersy (USA) Lall. opportunity recognition. proforma balance sheet.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Michael Peters and Dean Shephered. preparing project report. commercial banks. environmental scanning. ENTREPRENEURSHIP PAPER CODE: II-401 COURSE OBJECTIVE: This course aims to acquaint the students with challenges of starting new ventures and enable them to investigate. Excel Books. Entrepreneurship. Pearson Prentice Hall. presenting business plan to investors Unit-III Functional plans: marketing plan – marketing research for the new venture. legal issues – intellectual property rights patents. Financial plan – cash budget. Entrepreneurship Development and Small Business Entreprises . 2. Instruction for External Examiner: The question paper will have two sections. creative problem solving. Duane Ireland. proforma income statement. and R. financial feasibility: drawing business plan. The students will be required to attempt four questions (one question from each unit). 2. trade secrets. Pearson Education. Entrepreneurship. Madhurima. characteristics of successful entrepreneurs.. entrepreneurship process. New Delhi Barringer. organizational plan – form of ownership. trade marks.

role of crisis management team during pre crisis stage. Auerbach Publications NOTE: 1. documentation. policy and process of crisis communication plan. action plan. testing state of readiness. acute crisis stage. One case study be discussed – per unit – in the class. crisis support staff. Paul. acute crisis and post crisis stage. formation of crisis management team. staff awareness. consequences of crisis UNIT-II Crisis Communication Plan – Crisis notification. Gerald. All the five questions will carry equal marks. public relations team. steps in managing crisis. developing crisis management infrastructure. CRISIS MANAGEMENT Paper Code: II-402 UNIT-I Introduction – Nature and types of crisis. Devlin. The students will be required to attempt four questions (one question from each unit). crisis team command centre. Batchelor. non-physical damage crisis.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Surviving Corporate Crisis. mechanism of passing information UNIT-III Business Continuity Planning – Prevention element. . Auerbach Publications 2. 2. crisis log UNIT-IV Crisis Management Strategy – Crisis trigger point. Thorogood 3. emergency response plan. physical damage crisis. Edwards. Organizational Crisis Management. business redemption plan. stages of crisis – pre crisis stage. Section ‘B’ will contain one CASE STUDY which will be compulsory. organizing media interfaces. Lewis. past crisis stage. Crisis Management Planning and Execution. exercising crisis management plan SUGGESTED READINGS: 1. rationale. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit).

& Dellabitta. Pearson Education. New Delhi 4. Consumer Behaviour – Buying. opinions change. market segmentation. variables affecting the decision process. Schiffman. Consumer Behaviour. family life cycles. . Suja R. pre purchase processes. The students will be required to attempt four questions (one question from each unit). retailing and the purchase process. shaping consumer’s opinion. Section ‘B’ will contain one CASE STUDY which will be compulsory. gaining consumer’s attention. need recognition. New Delhi 3. Paul & Engel. importance of families and households on consumer behaviour. Soloman. James. Leslie Lazar. economic resources and consumer behaviour. product’s and advertising’s role in shaping consumer opinion. importance of customer satisfaction. demographics and consumer behaviour. Having and Being. Consumer Beaviour.External Marks: 70 Internal Marks: 30 Time: 3 hrs. sources of consumer knowledge. Consumer Behaviour. consumer attitudes. evolution of consumer behaviour. location based retailing. New Delhi 2. importance of consumer behaviour. diffusion process. Blackwell. personality and consumer behaviour. New Delhi 5. Albert. Leon G. determinants of retail success or failure. value of brands in marketing strategy. Himalaya Publishing House. point-of-purchase materials. personal values. global marketing strategy. Thomson Learning. reaching the consumer. Miniard. changing values and its effect on consumer behaviour. customer loyalty and retention strategy. retrieval of information. role behaviour and its influence on the decision process. factors affecting satisfaction level.. consumption experiences. changing roles of women. direct marketing consumption behaviours. benefits of understanding consumer knowledge. lifestyle motivational conflict and need priorities. David J. determinants of social class. New Delhi Note: 1. Pearson Education. pre-purchase evaluation Unit-II Different types of purchase situations. All the five questions will carry equal marks. Roger. consumer beliefs. global marketing strategy. methods of studying consumer behaviour. One case study be discussed – per unit – in the class. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Nair. changing values and its effect on marketing.. factors influencing the extent of problem solving. consumer intentions. market analysis. consumer feelings. transmission of influence through dyadic exchanges. CONSUMER BEHAVIOUR PAPER CODE: II-SM-1 Unit-I Consumer behaviour and consumer research. reference group and its influence on individuals. motivating consumer Unit-III Importance of consumer knowledge. consumer logistics. social class and consumer behaviour. children and household consumer behaviour Unit-IV Group and personal influences on individuals. culture and its effect on consumer behaviour. marketing mix strategies. motivational intensity. & Kanuk. Michael R. word of mouth and opinion leaders in advertising and marketing strategy. types of decision process. consumer decision process model. Tata McGraw Hill. Instruction for External Examiner: The question paper will have two sections. internal and external search. cognitive learning. Consumer Behaviour in Indian Perspective . types of consumer knowledge. company’s role in helping consumers to remember Suggested Readings: 1. 2. customer centric organizations. diffusion of innovations. global advertising effectiveness. Loudon.

Advertising: Principles And Practice. 4. media planning & strategy... R.M. Advertising And Promotion: An Integrated Marketing Communication Perspective. Batra And J. Advertising Management. Wells. William D. D. ethical. And Moriarty Sandra. Shimp.External Marks : 70 Internal Marks : 30 Time : 3 hrs. Thomson Learning. Burnett. appeals. ADVERTISING MANAGEMENT Paper Code: II-SM-2 Unit-I Role. types.G.organisation.. Michael A. Myers..Ltd. Thomson Learning. One case study be discussed – per unit – in the class. integrated marketing communication stimulation of primary and selective demand Unit-II Classification of advertising. George E & Belch. Wilbur Schramm’s model. sdvertising objectives. social. print and support media. New Delhi. Belch. Tata Mcgraw Hill Publishing Co. legal and economic aspects of advertising. & Batra. 2. functions & benefits of adverting. copy. 6. John. 2. . Section ‘B’ will contain one CASE STUDY which will be compulsory. illustrations. Advertising Promotion. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Bombay. building of advertising programme. promotional mix. role.Delhi. Promotion and Integrated Market Communication. Satish K. N. measuring advertising effectiveness. logo. Instruction for External Examiner: The question paper will have two sections. All the five questions will carry equal marks. client agency relationship(CAR). 3. selection. process of marketing communication. Samnik. Aaker. Bombay. DAGMAR approach. Advertising & Sales Promotion. 5. headline. compensation & evaluation.A.message. The students will be required to attempt four questions (one question from each unit).H. promotional planning process. New Delhi. determination of target market. Pearson Education. Kazmi S. Unit-III Evaluation of broadcast. New Delhi. Prentice Hall of India. Excel Books. Unit-IV Advertising agency. NOTE : 1. advertising budget. Suggested Reading : 1.

social and ethical responsibilities in sales management. Strategies and Cases. Thomson Learning. sales territories. analysis of sales. Leadership and Technology.. Marketing Channels. Bert. John Wiley & Sons (Asia) Pvt. Excel Books. El-Ansary.. Havaldar. compensation and motivation of sales force UNIT-II Sales meetings. Thomson Learning. New Delhi 7. William L. market logistics and supply chain management. Pearson Education/Prentice Hall of India. Sales and Distribution Management. New Delhi 3. personal selling process. Personal selling objectives. channel institutions – wholesaling and retailing. Khan. Dalrymple. New Delhi 5. New Delhi 4. Louis W. theories of selling. Fundamentals of Sales Management. & Decarlo. Cron.. Edward W. Sales Management – Decision. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). channel information system.. Cundiff. Thomas. Mateen. Douglas J.. Instruction for External Examiner: The question paper will have two sections.. All the five questions will carry equal marks. Anne T.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Tata McGraw Hill. Sales Management – Team work. sales quotas. One case study be discussed – per unit – in the class. Ltd. New Delhi 2. SALES & DISTRIBUTION MANAGEMENT Paper Code: II-SM-3 UNIT-I Objective of sales management. Vasant M. Still. Rosenbloom. Sales Management. size of sales force. . New Delhi 6. Prentice Hall of India/Pearson Education. Marketing Channels: A Management View. marketing channels. Section ‘B’ will contain one CASE STUDY which will be compulsory. Sales and Distribution Management. Charles M.& Cavale. evaluating and controlling the sales personnel. costs and profitability UNIT-III Distribution management and marketing mix. sales contests. & Govoni. McMillan India Ltd. international sales management SUGGESTED READINGS: 1. Stern. Futrell. New Delhi NOTE 1. The students will be required to attempt four questions (one question from each unit). 2. Norman. Adel & Coughlan. Richard R. Krishna K.. New Delhi 8. Ramnik. Kapoor. designing channel system UNIT-IV Channel management.

Kapoor. brand equity concept. 2. New Delhi 6. co-branding. building a strong brand and its implications. licensing. capturing market performance UNIT-IV Designing and implementing branding strategies: brand-product matrix. 24 Brand Mantras. Sage Publications. One case study be discussed – per unit – in the class. Section ‘B’ will contain one CASE STUDY which will be compulsory. Strategic Brand Management. Pearson Education. Strategic Brand Management. branding challenges and opportunities. . designing marketing programs to build brand equity: integrating marketing communication to build brand equity: information processing model of communication. measuring sources of brand equity – capturing customer mindset: qualitative research techniques. Jean Noel. S. Marketing and Branding – The Indian Scenario. New Delhi 2. cultural and other events UNIT-III Developing a brand equity measurement and management system: establishing brand equity management system. Rita & Simmons. identifying and establishing brand positioning. New Delhi 3. defining and establishing brand values. John. BRAND MANAGEMENT Paper Code: II-SM-4 UNIT-I Branding concepts. Pearson Education. Tata McGraw Hill. The students will be required to attempt four questions (one question from each unit). introducing and meaning new products and brand extensions. All the five questions will carry equal marks. strategic brand management process. sporting. celebrity endorsement. leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging process. Clifton. country of origin. customer based brand equity. New Delhi 5. Kevin Lane. internal branding UNIT-II Choosing brand elements to build brand equity. Delhi NOTE: 1. brand hierarchy. Kapferer. Kumar. marketing communication options. Keller. quantitative research techniques. Kogan Page. managing brands over time: managing brands over geographic boundaries and market segments SUGGESTED READINGS: 1. Sengupta subroto.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Instruction for External Examiner: The question paper will have two sections. Brands and Branding. measuring outcomes of brand equity. Ramesh. Jagdeep. Brand Positioning: Strategies for competitive advantage. The Economist. New Delhi 4. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).

concept of beta. capital market line. P. economy. Unit-II Techniques of risk measurement and their application. Dow Jones Theory. security market line. V. 2. inflation risk. Hawgen. investment risk. New Delhi. The candidates will be required to attempt four questions (selecting one question from each unit). company and technical analysis. portfolio revision.R. performance evaluation of managed portfolios. Jensen’s Alpha. Unit-III Security analysis. Modern Investment Theory. project beta. portfolio revision. classification of beta-geared and un-geared beta. capital market line. measurement of systematic and unsystematic risk Unit-IV Portfolio analysis. New Jersey. New Jersey. concept of beta. Security Analysis and Portfolio Management Paper Code: II-FSB-1 Unit-I Nature and scope of financial investment and decision making. project beta. Sharpe Ratio. portfolio selection. Engle Wood Cliffs. valuation of securities. marketing risk. All five questions will carry equal marks. nature of stock market. Prentice Hall. classification of beta-geared and un-geared beta. Section ‘A’ shall comprise eight questions (two questions from each unit). efficient market hypothesis. 3. Suggested Readings: 1.Written Exam: 70 Internal Assessment: 30 Time: 3 hrs.. . Avdhani. portfolio reconstruction. Section ‘B’ will contain one CASE STUDY which will be compulsory. portfolio theories-Markowitz Model and Capital Assets Pricing Model. security market line. Chandra. F. Note: 1. Instructions for External Examiner: The question paper will have two sections. Amling. H.. fundamental analysis. Security Analysis and Portfolio Management. portfolio revision. portfolio beta. Himalaya Publishers. Techniques of risk measurement and their application. OTCEI. Four case studies will be discussed in a paper by the concerned teacher in the class. Investment Analysis and Portfolio Management. Treynor Ratio. portfolio reconstruction. portfolio evaluation. industry.. default risk. Investment. Prentice Hall. Engle Wood Cliffs. portfolio beta. listing of securities.. New Delhi.A. portfolio evaluation. financial environment. 4. Tata McGraw Hill. interest risk. 2.

productivity efficiency. McGraw Hill NOTE: 1. transfer pricing and its applications UNIT-IV Strategic-based performance measurement system: balanced score card – prospective and limitations. role of SCM in strategic positioning. STRATEGIC COST MANAGEMENT Paper Code: II-FSB-2 UNIT-I Conceptual framework of SCM. Management Accounting and Control. Kaizen approach. activity-based budgeting. activity analysis and linkage analysis. budgeting cycle. and Govindrajan. Kaplan. Thomson Learning 4. Atkinson. BPR and bench marking UNIT-II Nature of activity-based costing (ABC). responsibility centers and financial control – nature and role of responsibility centres. establishing objectives and performance measures in different perspectives of balance score card. ZBB. environmental influences on cost management practices. operational and strategic application of ABC. Pearson Education 3. RI. Management Control System. Hansen and Mowen. accounting and evaluation of responsibility centers. administration and effectiveness. Management Accounting. Pearson Education 5. Drury. Horngren. process value analysis. target costing. benefits and limitations of ABC. Robert N. Section ‘B’ will contain one CASE STUDY which will be compulsory. EVA. 2. . performance budgeting. Cost Management. Instruction for External Examiner: The question paper will have two sections. measuring the performance of investment centre – ROI. quality cost management and reporting system SUGGESGTED READINGS: 1. productivity measurement and control. Advanced Management Accounting.. cost management tools . budgeting –nature. partial and total productivity measurement. financial measures of activity efficiency. Pearson Learning 6. Kaplan. Nature of value-chain analysis. customer profitability analysis. Atkinson and Young. Vijay.External Marks: 70 Internal Marks: 30 Time: 3 hrs. One case study be discussed – per unit – in the class. measuring changes in activity and process efficiency. All the five questions will carry equal marks. human aspects of budgeting. indicates of ABC. limitation of volume –based costing system. Datar Foster. Colin. Thomson Learning 2. activity hierarchies. cost drivers. kaizen costing. Anthony. The students will be required to attempt four questions (one question from each unit). application of linkage analysis in cost reduction and value addition UNIT-III Functional-based planning and control.life cycle costing. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Cost Accounting. JIT & theory of constraints. designing an ABC system Activity-based management.

Merchant Banking. Financial Markets and Services. 2. All the five questions will carry equal marks. trading and settlement procedure.A.New Delhi. NSE. LM Bhole. One case study be discussed – per unit – in the class.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Growth and Progress of Indian Commercial Banks. New Delhi. 2. MANAGEMENT OF BANKING AND FINANCIAL INSTITUTIONS Paper code: II – FSB – 3 Unit-I Indian Financial System: Money Market and its instrument. Its Accounting Polices. . Unit-III Commercial Banks: Evolution. New issue market. IRBI & SIDBI. Dhankar JC. Financial Institution and market. Pricing of Mutual Funds Products. 4. Types of Mutual Funds. Indian capital Market. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Companies. Banking operations.Management and control. Operational and Financing policies of Development Banks including IDBI. functions and its monetary and credit policy. IFCI. 5. SEBI guidelines regarding formation role and function of Assets Mgt. Capital Issue Lists and Merchant Banking. Avadhani. New Delhi. ICICI. Mutual Funds – Meaning . MY KHAN. Bharat Law House. Unit-II Development Banking. The students will be required to attempt four questions (one question from each unit). Project Appraisal Techniques of Development Bank. Instruction for External Examiner: The question paper will have two sections. Tata McGraw Hill. Bombay. Reserve Bank of India: Objective. NOTE: 1. Structure. Profitability and NPA. OTCEID. stock exchanges. Himmalya Publishing House. V. capital market and its different segments. Management of Liquidity. Tata McGraw Hill. 6. retail banking and corporate banking. Natrazan & Gorden. Indian Financial System. Role and Function of credit rating agencies. Public and Private Sector Banks. Disclosure practices and SEBI guidelines BOOKS RECOMMENDED: 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi. 3. JC Verma. Organisation and Structure of MF in India. NBFCs . Sky Lark Publishers. Himalya Publishing Services. Innovations in banking operations Unit-IV Credit Rating.

Financing Infrastructure Projects. Project Finance. New Delhi. 5. Project Management.C. demand and situational analysis.. UNIT-IV Project management: organization. UK. environmental appraisal of Projects. Tata McGraw Hill. M Patel. Cyrus and Merna. New Delhi. Vikas Publishing House. 2002. Project Management and Control. ISBN NOTE: 1. market. SCBA by financial institutions. Public finance for infrastructure projects. .External Marks: 70 Internal Marks: 30 Time: 3 hrs. 4. appraisal criteria. UNIDO approach. 2. R. Implementation and Review.Delhi. Rao. Vikas Publishing House.. project financing in India project appraisal by financial institutions. SUGGESTED READINGS: 1. Prasanna. Selection. Thomas Telford. All the five questions will carry equal marks. BOOT/ BOT system for infrastructure projects. Financing infrastructure projects: Concept. Nijiru. technical analysis and financial analysis. 2. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). UNIT-II Special decision situations. human aspects and pre-requisites. firm risk and market risk UNIT-III Social cost benefit analysis. P. 3. control. Machiraju. Section ‘B’ will contain one CASE STUDY which will be compulsory. One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. planning. Chandra. Bhavesh.K. The students will be required to attempt four questions (one question from each unit). N. PROJECT MANAGEMENT AND CONTROL Paper Code: II-FSB-4 UNIT-I Phases and objectives of capital budgeting.Tony. rational and financial instruments. analysis of project risk. H. generation and screening of project ideas. Sultan Chand & Sons. New Delhi. Projects : Planning Analysis.

2006 Retail Management – Michael Levy and Barton A. Fifth Edition 2004. Retailing Management – William R. 2004. Evans – Person Education. Unit II Retailing Environment – Economic Environment – Legal Environment – Technological Environment – Competitive Environment – Indian Experience in Retailing – Foreign Direct Investment in Retail in the Indian context. Sixth Edition. Tata McGraw Hill India. Suggested Readings Retail Management – Functional Principles and Practices – Gibson Vedamani – Jaico Books. 2004 Retail Management – A Strategic Approach – Barry Berman and Joel R. Daniel J. Unit IV Non Traditional Retail Classifications – Non store retailer – Direct Marketing – Catalog Marketing– Telemarketing – TV Home shopping – Automatic vending – E – Tailing – Malls and other formats. Unit III Classification of Retailers – Classification by Ownership – Independent Stores – Chain stores – Franchise Stores – leased Departments – Cooperatives – Classification by Strategy – General Merchandise Retailers – Discount Stores – Specialty Stores – Off Price Retailers – Classification by Product Line – Department stores – Supermarkets – Hypermarkets – Convenience Stores. second Edition. 1998. Sweeney and Ronald W. Retailing Management. Weitz – Tata McGraw Hill. Davidson. INTRODUCTION TO RETAILING Paper Code: II-RM-1 Unit I Retailing – definition – scope – Role of Retailer in the Channel of Distribution – Benefits of Retailing – Functions of Retailers – Evolution of Retailing – global Retail Scenario – Indian Retail Scenario – Emerging Trends and Opportunities in India Retailing Industry. . Text & Cases – Swapna Pradhan.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Stamfi – Wiley Publishers.

Tata McGraw Hill. fifth Edition. Fairchild Publications. 2004. Buying Merchandise – Branding Strategies – Global Sourcing Decisions – Costs and Managerial issues associated with Global Sourcing – Merchandising Buying and Handling Process – Ethical and Legal issues in Merchandise Buying. Retail Merchandising: Principles and Applications – Ralph D.Pricing Objectives – Pricing strategies – Pricing Methods – Pricing Adjustments – Price Discrimination. Second Edition. Measuring Inventory Turnover – Sales Forecasting – Assortment Planning Process – Variety – Assortment – Product Availability – Trade offs between Variety. Weitz. Assortment and Product Availability – Assortment Plan. Unit IV Retail Communication Mix – Role of Communication in Retailing – Methods of communication – Planning the Retail Communication Programs – Implementing and Evaluating the Retail Communication Programs Suggested Readings Retail Management – Michael Levy and Barton A. Unit II Buying Systems for Staple Merchandise – Buying Systems for Fashion Merchandise – Merchandise Budget Plan – Components – Evaluation – Open – to Buy Systems – Allocating Merchandise to Stores – Analyzing the Merchandise performance. 1985. Product Mix Trends. . Shipp. RETAIL BUYING AND MERCHANDISE MANAGEMENT Paper Code: II-RM-2 Unit I Planning Merchandise Assortments – Organizing the buying process by categoriesCategory Management – The Buying Organisation – Setting Financial Objectives for the Merchandise Plan – Gross Margin Return On Inventory Management (GMROI).External Marks: 70 Internal Marks: 30 Time: 3 hrs. Houghton Miffin College Division. Unit III Merchandise Pricing – Setting the Retail Price. Retail Management – ICFAI Centre for Management Research Publication Merchandise Buying and Management – John Donnellan.

2004. Unit II Relationship selling – building customer relationships – Skills required for the retail sales person – evaluation of the retail sales person – conversion rate – sales per hour – use of time standards. Customer Service Unit III Significance – customer service strategies – customer evaluations of service quality – role of expectations – perceived service – situations leading to satisfactory and unsatisfactory customer experience – Gaps model for improving quality of retail services – Knowledge gap – standards gap – delivery gap – communications gap – service recovery. Retail Management – ICFAI Centre for Management Research Publication 3. Ogden and Denise T. Retail Management – Michael Levy and Barton A. RETAIL SELLING AND CUSTOMER SERVICE Paper Code: II-RM-3 Unit I Role of Personal selling in retail promotion mix – role of retail sales person – retail selling process – preparing for the customer – prospecting the customer – approaching the customer – presenting the merchandise demonstrating – handling objections – up selling – cross selling – making the sale. Tata McGraw Hill. Suggested Readings 1. Unit IV Developing the right customer service level – cost of customer service.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Fifth Edition. Ogden – Biztantra. Weitz. . 2005. 2. Integrated Retail Management (Indian Adaptation) – James R.competitive analysis – store characteristics – income level of target market – customer’s wants and needs – supplier customer service levels.

Unit IV Technology and supply chain coordination: Information systems – inventory management systems – developing supply chain systems. Planning and Operations – Sunil Chopra and Peter Meindl. outsourcing supply chain operations. products design. the reality of returns. facility management.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Supply Chain Management “Strategy. . 2004. Unit III Measuring performance – Supply chain metrics – customer service metrics – Internal efficiency metrics – demand flexibility metrics – products development metrics. RETAIL INFORMATION & LOGISTICS Paper code: II-RM-4 Unit I Introduction to supply chain management – evolution – functioning – evolving structure – participants – aligning the supply chain with business strategy. Wiley Publishers. Prentice Hall. Supply chain operations – Deliveries and returns – order management.The retail distribution channel – participants in the distribution channel – types of channels – channel relationships. production scheduling. delivery scheduling. Suggested Readings 1 2 Supply chain management in the retail industry – Michael Hugos and Chris Thomas. SUPPLY CHAIN MANAGEMENT. Supply chain operations – Sourcing materials and products – procurement. 2005. Unit II Supply chain operations – Planning – five links in the chain – demand forecasting – product pricing – Inventory management. credit and collections.

Global Financial Markets. New Delhi D Levi Maurice. the Expectation Theory. NOTE: Giddy. International Finance. New Delhi Buckley. spot and forward markets. One case study be discussed – per unit – in the class. The students will be required to attempt four questions (one question from each unit). overvalued and under valued currencies. 2. London Apte P G. International Fisher Effect Currency futures. Tata McGraw Hill. arbitrage operations. forward premium. Euro currency market and its instruments. the Interest Rate Parity Theorem. 3. nominal. All the five questions will carry equal marks. New Delhi Roth Paul. cross rates of exchange. central central banking intervention for exchange rate stability. effect of depreciation on trade balance Nature functions and participants of foreign exchange market. 2. currency and interest rate swaps. real and effective exchange rates. exchange rate overshooting and the J-curve effect. Mastering Foreign Exchange and Money Markets. determination of rate of exchange. Multinational Finance. 4. International Financial Management. monetary portfolio balance. Section ‘B’ will contain one CASE STUDY which will be compulsory. methods of quoting exchange rates. credit risk of swaps. . basic techniques of exposure management. options and determination of their market value. foreign exchange regulation in India UNIT-II: UNIT-III: UNIT-IV: SUGGESTED READINGS: 1.External Marks Internal Marks Time : : : 70 30 3 Hrs. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Prentice Hall of India. forwards in hedging and arbitrage. the DORNBUSCH Sticky – price theory of exchange rate volatility. AITBS. Fisher Black’s Optional-Pricing model. IAN. exchange rate systems General factors of exchange rate fluctuations. Instruction for External Examiner: The question paper will have two sections. Prentice Hall of India. purchasing power parity approaches. Pitman. 5. over-the-counter options. sources of demand for and supply of foreign exchange – the balance of payments (bop) framework. New Delhi 1. FOREIGN EXCHANGE MANAGEMENT Paper Code: II-IB-1 UNIT-I: Nature of foreign exchange. measuring foreign exchange risk and exposure. bid-ask spreads.

One case study be discussed – per unit – in the class. Unit-II Export order processing. Unit-IV Major export promotion schemes in India – EPCGS. Kanishka Publications. facility for deemed exports. INCOTERMS. central excise clearance.External Marks: 70 Internal Marks: 30 Time : 3 hrs. pre-shipment and postshipment finance. procedures and documentation as trade barriers. UCPDC guidelines. 2. WTO provisions.Role of ICC. 2. All the five questions will carry equal marks. NOTE : 1. Unit-III Methods of payment in international trade. Nabhi’s New Import-Export Policy Procedures. export contract. Delhi. official machinery for trade procedures and documentation. . EXPORT IMPORT PROCEDURES AND DOCUMENTATION Paper Code: II-IB-2 Unit-I Significance of procedures and documentation in international trade. Role of forwarding agents. Rajat Publications. Export Markets And Foreign Trade Management. realisation of export proceeds – provisions of RBI’s Exchange Control Manual. Suggested Readings: 1. DEPB scheme. nature of export/trading houses. ITC(HS) classification System . export price quotations. Jitendra. The students will be required to attempt four questions (one question from each unit). Section ‘A’ shall comprise 8 questions (2 questions from each unit). M.D. shipping and custom clearance of export and import cargo. New Delhi. duty exemption scheme. SIL. Pervin Wadia. Aligned Documentation System (ADS). cargo insurance and claim procedure. 4. commodity boards and ITPO. Export promoting institution’s – role of export promotion councils. documentary collection of export bills. 3. Nabhi’s Exporters Manual and Documentation. main export and import documents. Export Procedures and Documentation. Section ‘B’ will contain one CASE STUDY which will be compulsory. Instruction for External Examiner: The question paper will have two sections. role of EXIM bank and ECGC in India.

organizational structure for international marketing planning. international product life cycle. product and banking decisions. 3. aspects of international supply chain management. All the five questions will carry equal marks. global media strategy. Thomson Learning Keegan Warren J. international and global marketing. 5. New Delhi Rajgopal. international dumping. screening international marketing opportunities. International Marketing. challenges of international advertising. managing risk in international marketing Suggested Readings: 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. One case study be discussed – per unit – in the class. operations and control. 4. channel selection decisions. tasks and challenges of international marketing. International Marketing – Analysis and Strategy. aspects of international sales management. leveraging international distribution for competitive advantange Unit-IV International promotion mix. pricing strategies. techniques of foreign market selection. International Marketing Strategy. New Delhi Doole Isobel and Robin Lawe. PHI. WTO framework and the international marketer. International Marketing. Rakesh Mohan. 2. environment factors affecting international prices. NOTE : 1. broad structure of an international marketing plan Unit-II International marketing research and information system. managing channel conflicts. organizational structure for international marketing. Instruction for External Examiner: The question paper will have two sections. Onkvisit Sak and John J Shaw. New Delhi . counterfeiting and IPR issues. benefits. foreign market entry modes. INTERNATIONAL MARKETING Paper Code: II-IB-3 Unit-I Nature of international marketing. global marketing operations and strategies. 2. Pearson Education. Vikas Publication. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Oxford University Press.External Marks: 70 Internal Marks: 30 Time : 3 hrs. Global Marketing Management. international direct marketing. push and pull strategies. financing marketing transactions Unit-III The structure of international distribution systems. domestic vs. New Delhi Joshi. international marketing environment. The students will be required to attempt four questions (one question from each unit).

tariff retaliation. 4. New Delhi Govt. export promotion strategies. 5. All the five questions will carry equal marks. Prentice Hall of India. Krugman. major schemes and incentives for exporters. tariff classification. Pearson Education. International Economics: Theory and Policy. repercussions of regional economic groupings on the strategy of international marketers Unit-III Components of international trade policy. import substitution. Paul R and Maurice Obstfeld. trade fairs and exhibition. effects of a quota.External Marks: 70 Internal Marks: 30 Time : 3 hrs. Theory and Problems of International Economics. assessing export potential for specific products in specific markets. economic effects of tariff. countervailing duties and dumping. international economic integration – forms and levels. One case study be discussed – per unit – in the class. 3. Section ‘A’ shall comprise 8 questions (2 questions from each unit). trade equilibrium and determination of terms of trade. International Trade. gains from trade. trade creating and trade diverting effects of a custom union. alternative bases and explanations of trade. FOREIGN TRADE POLICY AND PROMOTION Paper Code: II-IB-4 Unit-I Growing importance of trade in world economy. Economic Survey (Latest Issue) . MacMillan. Instruction for External Examiner: The question paper will have two sections. rationale and working of free trade zones. trade as an agent of globalization. of India. NOTE : 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. New York H Robert Heller. logic of state trading and canalized trade. Delhi Bo Sodersten. overall assessment of India’s trade policy Suggested Readings: 1. The students will be required to attempt four questions (one question from each unit). impact of WTO provisions on trade policy. trends in India’s foreign trade since 1991. significance of conceptual understanding of trade theory for IB manager Unit-II Free trade versus protection. 2. 2. commercial intelligence Unit-IV Major quantitative and qualitative. London D Salvatore. export subsidies. term of trade – alternative concepts. International Economics. McGraw Hill. import control regime.

Ullman. Date. Pearson Education. Pearson Education 10. Pearson Education 4. Thomson Learning. Pearson Education 2. Multimedia Databases. Kroenke. options for distributing a database. Mobile Databases Lab: Programming in any RDBMS package on above defined syllabus Suggested Readings: 1. functions of data base management system. New Delhi Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Hierarchical and network. Thomson Learning 6. Concept of Data Base Management. The students will be required to attempt any five questions (selecting at least one question from each unit). Data Base Implementation. Fred R McFadden Jeffrey A. Abraham. backup & recovery Unit-III Distributed data base system: Introduction. Vikas Publishing House. Pearson Education 5. Pearson Education 11. Pearson Education 7. relational data model. Hoffer & Marry B Prescott.K. distributed data base system and internet Unit-IV Emerging Data base Technologies: Internet Databases. Database Systems. S. Korth. concurrency. Elmari Navathe. Ullman. Data Base: The Complete Book. Singh. Modern Data Base Management. Fundamental of Database System. object oriented data base management system Unit-II Data Independence: Logical and physical. Data Base Concepts. normalization. . Introduction to Database System 8e. Database Processing. Rob. Database System. C J. McGraw Hill 8.External Marks: 50 Practical Marks: 50 Time : 3hrs. DATA BASE MANAGEMENT SYSTEM Paper Code: II-IT-1 Unit-I Data Models. Garcia. deadlock. Digital Libraries. data base administration. Data Base Implementation. Pratt. All questions will carry equal marks. problems of distributed system. Ullman. Pearson Education 3. Introduction to Database Management System. New Delhi 9. Garcia. Garcia.Codd rules. Kahate.. objectives.

Prentice Hall of India 5. Instruction for External Examiner: The question paper will have two sections. system. Hoffer et. data dictionary. J L. New Delhi. Systems Implementation – Application development. System Analysis and Design Methods. coupling. Modern System Analysis and Design. feasibility study – economic. major steps in preliminary investigation. program. Hawryszkiewyez. cohesion.External Marks: 70 Internal Marks: 30 Time : 3hrs. New Delhi. I T. SYSTEM ANALYSIS AND DESIGN Paper Code: II-IT-2 Unit-I Concept of system. cost benefit analysis Unit-III Systems Design: User interface design. testing. system changeover Unit-IV Designing Distributed and Internet Systems: Designing distributed systems – designing for LANs. Bombay 4. documentation. Thomson Learning 2. Rosenblatt. quality assurance. Installation – Training. Cashman. technological. Thomson Learning. Satzinger. Shelly. operations. Elias. . al. role of systems analyst. 2nd ed. structured application development – structure charts. Galgotia 6. 2. System Analysis and Design. CASE tools for systems analyst. overview of system development methodologies. System Analysis and Design 4e. Prentice Hall of India. Section ‘B’ will contain one CASE STUDY which will be compulsory. Business Information System. Introduction to Systems Analysis and Design. schedule and resource Unit-II System Development Life Cycle: Preliminary investigation – Information System Projects. user documentation. Awad. Section ‘A’ shall comprise 8 questions (2 questions from each unit). organizational and cultural. evaluation of system request. M Systems Analysis and Design. Systems Analysis – fact finding techniques. design issues related to site management. One case study be discussed – per unit – in the class. All the five questions will carry equal marks. Whitten. Thomson Learning 3. for client/server architecture. managing online data Suggested Readings: 1. data design. New Delhi Note: 1. designing internet systems – internet design fundamentals. data flow diagrams. The students will be required to attempt four questions (one question from each unit). types of business information systems. input and output design.

The students will be required to attempt any five questions (selecting at least one question from each unit). 2. multithreading Unit-III Applet programming: local and remote applets. Advanced Programming in Java. New Delhi 5. program structure. applets and applications. JAVA environment. JAVA and WWW. Programming in JAVA. Vikas Publishing House. All questions will carry equal marks. Thomson Learning. TMH. interfaces. New Delhi. 7. JAVA features. 4. JAVA Complete Reference. operators and expressions. creating an executable applet. Patrick Naughton. packages. New Delhi. constants. JAVA How to Program. Herbert Schildt. event handling. Slack. . variables and data types. managing errors and exceptions. Bombay.External Marks: 50 Practical Marks: 50 Time : 3hrs. Deitel and Deitel. Problem Solving in Java. TMH.Balagursamy. Pearson Education. applet tag. JAVA Complete Reference. objects and methods. hardware and software requirements. JAVA and internet. Wigglesworth. controls. Lab: Java Programming and Internet Surfing. decision making and looping Unit-II Classes. Programming Java. Bombay. layout managers. Decker. Suggested Readings: 1. graphics and text. JAVA virtual machine. decision making and branching. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). INTERNET PROGRAMMING PAPER CODE: II-IT-3 Unit-I Programming through JAVA: JAVA history. i/o basics. TMH. JAVA tokens. applet life cycle. New Delhi. AWT: Working with windows. Unit-IV String handling. 6. E. 3. Thomson Learning. passing parameters to applets.

External Marks: 50 Internal Marks: 50 Time: 3 hrs. ENTERPRISE RESOURCE PLANNING Paper code: II-IT-4 UNIT-I Understanding Enterprise Resource Planning: Evolution of ERP. ERP implementation costs. “Re-engineering Management”. K. Alexis. “ERP Concepts and Practice”. 2nd Ed. Managing risk on ERP projects. Success and failure factors of an ERP implementation. Phases of ERP implementation. NOTE: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Accounting and Finance. Alexis. Implementation challenges. All questions will carry equal marks. “Enterprise Resource Planning” Pearson Education. K. Sumner. Leaon. PHI Publication. 2006. 2004. ERP and e-business. “Enterprise Resource Planning” TMH Publication. Production and Material management. 2nd Ed. 4. Future of ERP. UNIT-IV ERP Systems Processes and Management Control: Sales and marketing. UNIT-II ERP Implementation: Objectives of ERP implementation. J. V. Importance of ERP.. Koul. . UNIT-III ERP Operations and Future Trends: Operation and maintenance of the ERP system. Harper Collins. Human resource management SUGGESTED READINGS 1. Value creation in organizations through ERP. Harper. 3. 2. 5. “ERP Demystified”. The students will be required to attempt any five questions (selecting at least one question from each unit). 2008. Organization and working of ERP implementation team. and Venket Krishna N. Reasons of many ERP implementations failure. 1997. Maximizing the ERP system. Myths about ERP. Mary. ERP package evaluation and selection. “Enterprise Resource Planning” Galgotia Publishing. Saroj. ERP transition strategies. Garg. 1995. 2001. Benefits of ERP.. internet and www. Integration of ERP.. TMH Publication. ERP and related technologies. 6. Leaon. Risk factors of ERP implementation. Champy.

2. Pearson Education . Strategic Human Resource Management. performance management systems Unit-IV Strategic options and HR decisions – Downsizing and restructuring. Jeffrey A.. employee and career development systems. traditional HR. Oxford University Press. 3. HRM in knowledge economy. role of HR in strategic planning Unit-II Strategic fit frameworks: linking business strategy and HR strategy. STRATEGIC HUMAN RESOURCE MANAGEMENT PAPER CODE: II-HRM-1 Unit-I HR environment.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Charles. sustained competitive advantages through inimitable HR practices Unit-III HR Systems: staffing systems. New Delhi Dreher. 4. HR bundles approach. evolution of SHRM. HRM and firm performance linkages – measures of HRM performance. Thomson Learning Inc. best practice approach. concept of SHRM: investment perspective of SHRM. domestic and international labour market. outsourcing and off shoring Suggested Readings: 1. business strategy and human resource planning. barrier to strategic HR. Strategic Human Resource Management. Mello. mergers and acquisitions. George and Thomas Dougherty. Tanuja. Strategic Human Resource Management. Tata McGraw Hill Greer. strategic HR vs. Human Resource Strategy. reward and compensation systems. Agarwala.

Financial Times/Prentice Hall International Chowdhary. All the five questions will carry equal marks. ROT measurements.) The Talent Management Handbook. New Delhi . difference between talents and knowledge workers. leveraging talent. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 2. New Delhi Chowdhary. Berger.External Marks: 70 Internal Marks: 30 Time: 3 hrs.engine of new economy. The Talent Era. TALENT MANAGEMENT PAPER CODE: II-HRM-2 Unit-I Talent:. Tata McGraw Hill.performance management. Subir. talent development budget. developing talent management information system Suggested Reading: 1. 4. Organization 2IC. Response Books. optimizing investment in talent. leadership coaching Unit-IV Return on talent. challenges of TMS. building a reservoir of talent. 3. Subir. The students will be required to attempt four questions (one question from each unit). evaluating employee potential Unit-III Talent Planning – succession management process. Seema. building blocks of talents management: competencies . cross functional capabilities and fusion of talents. creating TMS. Pearson Education. elements of talent friendly organizations Unit-II Talent Management System – elements and benefits of Talent Management System. Note: 1. The Handbook of Competency Mapping. integrating compensation with talent management. Section ‘B’ will contain one CASE STUDY which will be compulsory. One case study be discussed – per unit – in the class. value driven cost structure. New Delhi Sanghi. contingency plan for talent. Lance A and Dorothy Berger (Eds. Instruction for External Examiner: The question paper will have two sections. 2. the talent value chain.

new perspectives on training – cross cultural training. Training in Organization. process of calculating ROI in training.K.L. Human Resource Development. P Nick. return on investment in training. and rationale. business games. Training needs assessment – organizational analysis. creative problem solving Unit-IV Evaluation of training – need for evaluation. knowledge management Suggested Readings: 1. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). learning process. Training for Development. Prentice Hall of India. learning styles. programmed instructions. training process: role of stakeholders in training programme. Section ‘B’ will contain one CASE STUDY which will be compulsory.. Strategies. All the five questions will carry equal marks. in basket exercises. 3. developing training modules. 4.. criteria and approaches. e-learning. person analysis. training climate and pedagogy. TRAINING AND DEVELOPMENT PAPER CODE: II-HRM-3 Unit-I Training – concept.External Marks: 70 Internal Marks: 30 Time: 3 hrs. R. Every Trainer’s Handbook. 2. New Delhi One case study be discussed – per unit – in the class. Agochia. New Delhi. Instruction for External Examiner: The question paper will have two sections. Devendra. inspirational techniques – brainstorming. incidents and cases. Pearson Education. laboratory training. . and James W.M. 2. Organization and Management of training function. Note: 1. 6. lecture. Thomson Learning. competency mapping Unit-II Designing the training programme: process of learning in training programme – attributes and factors influencing. New Delhi Blanchard. New Delhi Goldstein. Thomson Learning Sahu. syndicates and group discussion. and Practices. and Harris. R. Thacker. operational analysis. 5. The students will be required to attempt four questions (one question from each unit). principles of evaluation. Excel Books. seminars. Effective Training – Systems. Training for Life and Leadership in Industry. D. mind mapping. Sage Publications De Simone. emerging trends in training and development. Training aids Unit-III Training methods and techniques – role playing. Bombay McGrath.

Cummings. Instruction for External Examiner: The question paper will have two sections. Organisation Development and Change. and Lecil H. OD Practioners – role. Rao and Kuldeep Singh. 4. The students will be required to attempt four questions (one question from each unit). Organisation Development. theories of planned change. New Delhi Chowdhury. One case study be discussed – per unit – in the class. Organisation Development Interventions and Strategies. third party interventions. 3. Organizational Development – nature and characteristics. Organisation 2IC. role focused interventions Unit-III Techno structural Interventions – restructuring organization. ORGANISATIONAL DEVELOPMENT PAPER CODE: II-HRM-4 Unit-I Organizational Change – meaning. Thomas G. work design. New Delhi French. organization transformation Unit-IV Contemporary issues and applications – Organizational development in global context. coaching and mentoring. All the five questions will carry equal marks. Worley. process of organizational development Unit-II Human Process Interventions – T-group. Section ‘B’ will contain one CASE STUDY which will be compulsory. PHI. and Christopher G. organizational confrontation meeting.V. Strategic Interventions – Organization and environment relationships. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). process consultation. competencies requirement. reengineering. Niote: 1. Wendell L. organizational development in service sector. team building. nature. Pearson Education 2. . employee involvement. Response Books. types. Subir. professional ethics and values and experiences.External Marks: 70 Internal Marks: 30 Time: 3 hrs. T.. Thomson Learning Ramnarayan S. future trends in OD Suggested Reading: 1. 2. Bell.

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