You are on page 1of 9

| 



     
  
        



 
 

 

 

 
 
 
 
    
     

 
 
 

    

      
 
     

 

 


    
 
 
 
  
 
     
 

 
      

  

 

 

!

  "  
#
! 
 


"
 #
$      #
  
 
"
   

  #
    

#
   
   

 #
!

#
 
  
  
  

  


 



  


  
  



 
ã 
 

%

Profitable
Offensive (rather than defensive)
Integrated
Strategic (is future orientated)
Effective (gets results) v 
 

    
 
& "&' 

 #
()  ' 
   #
ã
  '   #
 '   
#
*   ' +  
,-

' .
 

 
!
   
  
#
ã  
  
   
 
'
    

   

   





  )