Salesforce.

com Certified Administrator

Study Guide
Summer ‘10

training & CertifiCation

Salesforce.com Certified administrator – Study guide (Summer ‘10)

Contents
Section 1. Section 2. Section 3. Section 4. Section 5. Section 6. Section 7. Section 8. Section 9. Section 9-1. Section 9-2. Section 9-3. Section 9-4. Section 9-5. Section 9-6. Section 9-7. Section 9-8. Section 9-9. Section 9-10. Section 9-11. Section 9-12. Section 9-13. Section 9-14. Section 9-15. Section 9-16. Section 9-17. Section 9-18. Section 9-19. Section 9-20. Section 9-21. Section 9-22. Section 9-23. Section 9-24. Section 9-25. Section 9-26. Section 9-27. Section 9-28. Section 9-29. Section 9-30. Purpose of this Study Guide ...........................................................................................1 Audience Description: Salesforce.com Certified Administrator .................................1 About the Exam................................................................................................................2 Recommended Training ..................................................................................................2 Exam Outline ....................................................................................................................2 Sample Exam Questions..................................................................................................6 Answers to Sample Exam Questions..............................................................................8 Maintaining a Certification .............................................................................................8 Supplemental Study Material.........................................................................................8 Security and identity Confirmation ..........................................................................................................8 Customizing Your Display.............................................................................................................................10 enabling Custom fiscal Years ......................................................................................................................10 Managing email templates..........................................................................................................................11 Managing record types................................................................................................................................13 Setting field-Level Security .........................................................................................................................13 Custom field types .........................................................................................................................................14 Mapping Custom Lead fields .....................................................................................................................16 Changing the Label of a Standard object .............................................................................................17 User fields ...........................................................................................................................................................18 transferring records .......................................................................................................................................20 Setting Up Web-to-Lead ...............................................................................................................................22 exporting Backup Data..................................................................................................................................23 refreshing Dashboard Data ........................................................................................................................24 Scheduling a Dashboard refresh ..............................................................................................................25 general Permissions .......................................................................................................................................27 Search fields ......................................................................................................................................................30 Defining Custom report types ..................................................................................................................30 Updating Campaign History .......................................................................................................................32 Displaying and editing Campaigns ..........................................................................................................33 Deleting Cases...................................................................................................................................................34 What is the automated Case User used for?.........................................................................................35 Categorizing Solutions ..................................................................................................................................35 Creating Custom object tabs .....................................................................................................................36 Creating events .................................................................................................................................................37 organization-Wide Default Sharing rule for Calendar access ......................................................40 Creating Custom List Views .........................................................................................................................40 enabling territory Management................................................................................................................45 google adWords ..............................................................................................................................................45 Creating and Modifying Presentations in Salesforce CrM Content ............................................45

training & CertifiCation

Salesforce.com Certified administrator – Study guide (Summer ‘10)

Section 1.

This study guide is designed to help you evaluate whether you’re ready to successfully complete the Salesforce.com Certified Administrator exam. This guide provides information about recommended training from Salesforce.com Training and Certification, a complete list of exam objectives, supplemental study material, and several sample exam items—all with the intent of helping you achieve a passing score. Salesforce.com highly recommends a combination of course attendance and self-study to maximize your chances of passing the exam.

Purpose of this Study Guide

Section 2.

The Salesforce.com Certified Administrator exam is intended for an individual who has experience performing as a Salesforce CRM administrator, including practical application of the skills and concepts noted in the exam outline below. The candidate has successfully completed the Administration Essentials course (ADM 201) from salesforce.com or an Authorized Training Center or possesses the equivalent experience and knowledge. The candidate also has invested time in studying the materials from this course and the additional required study materials provided by salesforce.com. The candidate may administer only a few of the Salesforce CRM applications, but should have a general knowledge of the breadth of applications, the features/functions available to an end user, and the configuration and management options available to an administrator across the sales force automation, marketing automation, and service/call center applications. The candidate should be capable of performing administration functions and using Salesforce CRM features as described in the exam objectives in the current version of Salesforce CRM applications. The candidate should be able to perform the tasks outlined in the exam objectives successfully. These include (but are not limited to) the administrative features of the items listed below. The candidate should be able to:

Audience Description: Salesforce.com Certified Administrator

▪ ▪ ▪ ▪ ▪ ▪

Configure identity confirmation/login restrictions Configure user interface settings Configure the Company Profile Customize profiles; create custom fields Work with standard objects, business processes, and field-level security Create/modify: • Dependent picklists • Lookup fields • Formula fields • Roll-up summary fields • Page layouts • Record types Set security and access rights, including organization-wide defaults, roles, role hierarchy, sharing rules, public groups, Sales, Account, and Case teams, and folders Set up Workflow and Workflow Approval processing Perform data validation and use data utilities, including the Data Loader and Mass Delete Configure/use standard reports, custom reports, and custom report types
1

▪ ▪ ▪ ▪

training & CertifiCation

Salesforce.com Certified administrator – Study guide (Summer ‘10)

▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

Configure/use dashboards and dashboard components Print and export reports; email and schedule reports and dashboard refresh Set up Marketing campaigns, campaign hierarchies, lead queues, assignment rules, and Web-to-lead and auto-response rules Configure campaign measurement, campaign influence, and lead conversion Set up Salesforce Console functionality and navigation Configure custom objects, applications, and tabs Install/uninstall packages from the AppExchange Manage tasks, events, public calendars, and multiday events Cases, case hierarchies, case queue, Web-to-case, and email-to-case Case escalation and auto-response rules and assignment rules Solutions and solution categories  Self-service portal Client management, territory management, and advanced currency management setup Products and price books

The candidate should be able to describe the capabilities of:

Section 3.

The Salesforce.com Certified Administrator exam has the following characteristics: Content: 60 multiple-choice/multiple-select questions Time allotted to complete the exam: 90 minutes Passing score: 67 percent References: No hard-copy or online materials may be referenced during the exam. Prerequisites: None required; course attendance highly recommended

About the Exam

Section 4.

Salesforce.com Training and Certification recommends the following course as preparation for this exam: Administration Essentials (ADM 201). To register, go to: http://www.salesforce.com/training

Recommended Training

Section 5.

The Salesforce.com Certified Administrator exam measures a candidate’s knowledge and skills related to the objectives listed below. A candidate should have hands-on experience administering Salesforce CRM and have demonstrated the application of each of the following features/functions.

Exam Outline

Objective
Salesforce CRM Overview
Describe the software-as-a-service (SaaS) model List and describe the different Salesforce applications List and describe the standard objects

Weighting
3%

training & CertifiCation

2

customize.Salesforce. and print a List view Customize a related List Describe how to use record types Create and modify a record type List the objects that require a business process explain how field-Level Security affects page layouts and visibility Set up field-Level Security 17% training & CertifiCation 3 . and Language Describe the effect of enabling the Custom fiscal Year setting Create and manage letterheads and email templates 5% Customization Describe a Profile explain what a Profile controls List the Standard Profiles List the features available for managing profiles evaluate when to create a Custom Profile explain the differences between a Custom field and a Standard field List the different types of Custom fields Set up a Custom field Map Custom Lead fields re-label a Standard object List objects for which you can enable fields History tracking Define the dependencies when using a Dependent Picklist Create and modify a Dependent Picklist Describe the capabilities of Custom Lookup fields Create and modify a Lookup field Describe the capabilities of formula fields Create and modify a formula field Describe roll-up Summary fields Create and modify a roll-up Summary field Describe the elements within a Page Layout Create and modify a Page Layout Create. identify.com Certified administrator – Study guide (Summer ‘10) Identity Confirmation (setting login restrictions) Describe the identity Confirmation feature Describe the differences between logging in through the aPi versus the Ui explain the concept of Login Hours and Login iP ranges add and delete an iP range Describe the methods to allow access to the application 2% Navigation – User Interface (UI) Settings identify specific areas of the Salesforce Home tab Configure Search settings for your organization Customize the tabs a user can access or select from tab settings Locate. Locale. and explain the Ui features an administrator controls 3% Organization Administration List what information is included in the Company Profile List the places where Currency is specified Describe the effect of changing your company’s default time Zone. Currency.

modify.Salesforce. and test the approval Process identify the settings in creating Workflow approval Processing 3% Data Validation Define Data Validation List common use cases for Data Validation Describe when Data Validation rules are enforced Create Data Validation rules 3% Data Utilities Describe the function of an external iD List and describe the different tools and use cases for data migration Update existing data via import Define when to use the Data Loader List the functions of the Data Loader Mass Update records 5% training & CertifiCation 4 .com Certified administrator – Study guide (Summer ‘10) Security & Access List the information captured on the User record Create and maintain User records explain the record owner concept Describe the elements of the Sharing model Describe the scope and capabilities of organization-Wide Defaults explain how access is granted through the role Hierarchy Set up organization-Wide Defaults Describe the use of roles Build a role Hierarchy assign users to roles Mass-transfer records from one user to another List the objects that may have Sharing rules Build Sharing rules Share records manually Describe the use cases of Public groups and where to use them Compare and contrast Sales with account teams List the places to use folders Describe how folder access differs from record access Create folders to organize and provide access to data 13% Workflow explain how Salesforce implements Workflow and when to use Salesforce Workflow List and describe use cases for the four Workflow actions explain the capabilities and settings of a Workflow rule Describe the differences between immediate and time-dependent Workflow actions Set up a Workflow rule and associated actions 5% Workflow Approval Processing Define the basics of the Workflow approval Process Compare and contrast the approval Processes versus Workflow List the differences between the Jump Start Wizard and the Standard approval Process Wizard explain how to route approvals Create.

Salesforce. and corresponding auto-response rule Measure Campaign results Describe the process and effects of converting a Lead 5% Service & Support Administration Define a Case Describe use cases for Case Hierarchies Describe how to use Case Queues to manage Cases Describe how to use a Case assignment rule to assign and route Cases Describe use cases for Web-to-Case Describe uses cases for email-to-Case Describe the functionality of the Case escalation rule Describe the functionality of the Case auto-response rule Describe the functionality of the Business Hours 5% training & CertifiCation 5 . Web-to-Lead. assignment rule.com Certified administrator – Study guide (Summer ‘10) Data Utilities (continued) Mass Delete records Describe the capabilities of the recycle Bin request and download a weekly export explain how Salesforce allocates storage 5% Analytics Describe the administrative restrictions on Standard reports run a Standard report Create a Custom report Search for Custom reports and Dashboards explain the differences among report types explain Custom report types Create charts to display report results Use advanced filter criteria to narrow report results Create Custom Summary formulas for Summary reports Choose settings for Conditional Highlighting Describe the capabilities and purpose of a Dashboard List Dashboard component types Create a Dashboard and add components to it Print and export reports email and schedule reports and Dashboard refresh Define running User and how it affects the Dashboard results 13% Marketing Administration Define a Campaign Describe when to use Campaign Hierarchies Create a Campaign targeting both existing customers and new Leads List the features used to create an automated Campaign List the methods to associate Leads and Contacts to a Campaign Describe how to use Lead Queues to manage Leads Describe how to use a Lead assignment rule to assign and route Leads Describe the use cases for Web-to-Lead Describe the functionality of a Lead auto-response rule Build a Lead Queue.

These questions are not designed to test your readiness to successfully complete the certification exam. and corresponding auto-response rule Describe use cases for Case teams 5% Salesforce Console Describe the functionality of the Salesforce Console Describe the components of the Console tab Set up the Salesforce Console navigate within the Salesforce Console 2% Custom Objects. escalation rules. assignment rule. but should be used to become familiar with the types of questions on the exam.com Certified Administrator exam. The following questions are representative of those on the Salesforce.Salesforce.com Certified administrator – Study guide (Summer ‘10) Service & Support Administration (continued) Configure the settings and rules for Case processing. including Business Hours. Sample Exam Questions training & CertifiCation 6 . Web-to-Case. & Tabs Describe a Custom object Describe the types of relationships that can exist between objects Create a Custom object Describe a Custom object tab and a Web tab Create a Custom object tab Create a Web tab Describe a Custom app Create a Custom app 7% The AppExchange Describe the appexchange Describe the characteristics of Managed Packages install a package Uninstall a package 2% Activities Compare and contrast tasks and events Manage Public Calendars and resources identify and describe the activity Settings Describe the capabilities of Multiday events 2% Advanced Configuration Options Describe the Client Management feature Describe the territory Management feature Describe advanced Currency Management 5% Section 6. and the use of email templates Define Solutions and how they can be associated with Cases Build a Solution Category tree and assign Solutions to Categories Define suggested solutions and explain where to use them Describe what content is accessible via the Self-Service Portal Describe the ways to access the Self-Service Portal Build a Case Queue. Applications. The actual exam questions may be more or less difficult than this set of questions.

C. D.Salesforce. Which feature does Salesforce CRM provide for restricting login access to the application? (There are three correct answers. F. An administrator changed the organization’s default language from English to Spanish. A single user Multiple users The record owner The record creator A Sales team role An Account team role training & CertifiCation 7 .com Certified administrator – Study guide (Summer ‘10) 1. B. What must end users do to see this change? A. Nothing—they’ll see the application in Spanish immediately. then log in again. Change their language personal preference to Spanish. B. C.com Enable Customizable Forecasting Enable Multiple Currencies 6. B. D. B. Only when a Record is created Every time a Record is created or edited Every kind of workflow evaluation criteria When a Record is edited and it didn’t previously meet the rule criteria 5. Profile-based IP restrictions Organization-wide IP restrictions Profile-based login hour restrictions Organization-wide login hour restrictions 2. Refresh their browser. C. D.) A. Who may be assigned a workflow task? (There are five correct answers. 3. B. D. D. Time-dependent workflow will not work with which type of workflow evaluation criteria? A. C.) A. E.) A. C. D. Logout. B. Sales User Marketing User Invoice Manager Contract Manager 4. C. What must an Administrator do to enable Advanced Currency Management for an organization? A. Which profile is a standard Profile? (Select all that apply. Purchase Unlimited Edition licenses Request a feature license from salesforce.

All certifications include access to new release content for subsequent releases.com Connect Offline. Certified salesforce. Section 9-1. for 1 year.com Connect for Lotus Notes. Security and Identity Confirmation To help protect your organization’s data against unauthorized access. F Section 8.Salesforce. Force. Salesforce CRM then checks whether the user’s profile has IP address restrictions. Maintaining a certification requires successful completion of release-level certifications for the major Salesforce CRM releases throughout the year. or a desktop client such as Force. Organization-Wide Trusted IP Address List For all users. you can set a list of IP address ranges from which they can log in. In preparing for the Salesforce. 2. A. If profile-based IP address restrictions aren’t set. B. If login hour restrictions are specified for the user’s profile. After 1 year. Maintaining a Certification Section 9.com professionals will be notified automatically when new release content and exams become available. B 5. Note that this material is complementary to the ADM 201 Administration Essentials course materials and does not cover the same material. D 4. When users log in to Salesforce.com Connect for Outlook. along with the associated exams. the login is allowed. please study the material in the ADM 201 Administration Essentials student manual and this supplemental material. you can set the hours when users can log in and the IP addresses from which they can log in. E. B. Force. there is a maintenance fee of $100 to keep the certification current for the following year. Salesforce CRM confirms the login is authorized as follows: ▪ ▪ ▪ Salesforce CRM checks whether the user’s profile has login hour restrictions. Force. A.com Certified administrator – Study guide (Summer ‘10) Section 7. either via the user interface. the API. you can restrict users’ ability to log in to Salesforce CRM by customizing User Profiles and your organization’s list of trusted IP addresses.com Certified Administrator exam. training & CertifiCation 8 . or the Data Loader. any login from an undesignated IP address is denied and any login from a specified IP address is allowed.com Connect for Office. The browser will have the Salesforce cookie if the user has previously used that browser to log in to Salesforce CRM and has not cleared the browser cookies. D. The following information is drawn from Help & Training in Salesforce CRM and is provided as supplemental study material. D 1. then Salesforce CRM checks whether the user is logging in from an IP address she or he hasn’t used to access Salesforce CRM before: • If the user’s login is from a browser that includes a Salesforce cookie. Supplemental Study Material Profile-Based Login Hours and IP Addresses For each profile. any login outside the specified hours is denied. C. If IP address restrictions are defined for the user’s profile. C Answers to Sample Exam Questions 6. C 3.

The activation link included in the email is valid for up to 24 hours from the time the user clicked the Send Activation Link button. A security token is an automatically generated key from Salesforce CRM. the login is blocked. the user’s security token is automatically reset. API and desktop client users cannot log in to Salesforce CRM unless their IP address is included on your organization’s list of trusted IP addresses or on their profile. then your organization’s login lockout settings determine the number of times a user can attempt to log in with an invalid security token before being locked out of Salesforce CRM. Whenever a login is blocked or returns an API login fault. see the Core Data Types Used in the API Calls topic in the Force. However. the activation link expires and users must repeat the activation process to log in.com Web Services API Developer’s Guide. Users can obtain their security token by changing their password or resetting their security token via the Salesforce UI.Salesforce. Tips on Setting Login Restrictions Consider the following when setting login restrictions: ▪ ▪ ▪ ▪ When a user’s password is changed. users must add their security token to the end of their password to log in. or has the password reset. Furthermore. the user is prompted to click a Send Activation Link button to send an activation email to the address specified on the user’s Salesforce CRM record. The following events count toward the number of times a user can attempt to log in with an invalid password before being locked out of Salesforce. For example. • If the user’s login is from neither a trusted IP address nor a browser with a Salesforce cookie. Salesforce CRM must verify the user’s identity: ▪ ▪ For access via the user interface. Salesforce CRM sends a new security token to the email address on the user’s Salesforce CRM record. if the security token is enabled for your organization. When a user changes his/her password or resets the security token. if their profile has IP address restrictions set. and the security token is XXXXXXXXXX. Partner portal and customer portal users aren’t required to activate computers to log in. The email instructs the user to copy and paste an activation link into the browser to activate the computer for logging in to Salesforce CRM. the login is allowed. changes the password. For more information on API login faults.com Certified administrator – Study guide (Summer ‘10) • If the user’s login is from an IP address in your organization’s trusted IP address list. If single sign-on is enabled for your organization. The user may experience a blocked login until he or she adds the automatically generated security token to the end of his or her password when logging in to Salesforce CRM via the API or a client. then the user must enter mypasswordXXXXXXXXXX to log in. After 24 hours. For access via the API or a client. the single sign-on authority usually handles login lockout policies for users with the “Is Single Sign-On Enabled” permission. Tip: It’s recommended that you obtain your security token via the Salesforce UI from a trusted network prior to attempting to access Salesforce CRM from a new IP address. as defined in your organization’s login lockout settings: ▪ ▪ Each time a user is prompted to click the Send Activation Link button Each time a user incorrectly adds his/her security token to the end of his/her password to log into the API or a client training & CertifiCation 9 . if a user’s password is mypassword. The security token is valid until a user resets the security token.

Select the dashboard to use and click Save. The hours are always applied at those exact times even if a user is in a different time zone or if the company’s Default Time Zone is changed. Select “None” for the start and end times to allow users to be logged in at any time. To change the order of the related lists. change the display order if desired. to change which tabs display in each app. set which related lists display on your detail pages. you’ll see the tabs that are set for your profile. select a related list title and click the Add or Remove arrow. To prohibit users from using the system on a specific day. Click Save. you can enable custom fiscal years that will let you define a more complex and flexible fiscal year structure. Note: The first tab that displays when you select an app may change if your administrator changes the app’s default landing tab. Section 9-3. 3. select a related list title in the Selected List box and click the Up or Down arrow. 5. Set the days and hours when users with this profile can use the system. The hours are exact times based on the Default Time Zone of the company as specified at Setup | Company Profile | Company Information. Select an object from the drop-down list and click Customize My Pages to customize your display. 6. 4. if you have multiple apps. By default. set the start and end times to the same value. Customizing Your Display available in: All editions Click Setup | My Personal Information | Change My Display to change various personal display options. customize the dashboard snapshot that displays on the Home tab. 1.Salesforce. The link to customize your Home tab is available only if your administrator has customized your home page layout to include a dashboard. training & CertifiCation 10 . To add or remove related lists. For all other tabs. Add each tab you want to display. ▪ Note: Your personal related list customization may change if your administrator alters the page layout for a particular tab. the system ends the user’s session when the restricted hours begin. Enabling Custom Fiscal Years If your fiscal year definition is not met by a standard fiscal year. Section 9-2. Click Setup | Manage Users | Profiles and select a profile. Note: If a user logs in before the restricted hours. You can: ▪ Click Customize My Tabs to change which tabs display when you log in or. 2. For your Home tab. Click Edit in the Login Hours related list. You can also access the Customize My Display page via the Customize Page link in the Dashboard section of the Home tab or on any record detail page. Note: Before enabling custom fiscal years.com Certified administrator – Study guide (Summer ‘10) Setting Login Hours Permission Needed: “Manage Users” You can set the hours when users with a particular profile can use the system. Click Save when finished. and click Save. make sure you’ve exported any data related to fiscal periods.

3. Run and export these reports to Excel: • Opportunity Pipeline • Quarterly Forecast Summary • Quota vs.” All these email templates can include text. 6. Visualforce – Administrators and developers can create templates using Visualforce. Custom HTML – Administrators and users with the “Edit HTML Templates” permission can create custom HTML email templates without using a letterhead. click OK. quotas. We suggest you generate weekly export data because changing the fiscal year will cause fiscal periods to shift. If you understand the effects of enabling custom fiscal years and you’ve exported all your data.Salesforce. 4. See “Creating Visualforce Email Templates. If you aren’t certain you want to enable custom fiscal years. 2. Back up your current data. Enabling custom fiscal years impacts your reports. This change will affect opportunities and forecasts organization-wide. merge fields. You must either know HTML or obtain the HTML code to insert in your email template.com Certified administrator – Study guide (Summer ‘10) To enable custom fiscal years: 1. Once you’ve enabled custom fiscal years. forecasts. training & CertifiCation 11 . 4. Visualforce email templates allow for advanced merging with a recipient’s data. define your fiscal year. Select Custom Fiscal Year. click Cancel. 5. Managing Email Templates available in: All editions Mass email not available in: Personal and Group editions HtML email not available in: Personal edition User Permissions Needed to create or change HtML email templates: to create or change public email template folders: “edit HtML templates” “Manage Public templates” You can create four different types of email templates: 1. 2. You can use email templates when you send an email from the Activity History related list of a record and when you send mass email. Click Enable Custom Fiscal Years. Actual b. Optionally. Warning: Custom fiscal years cannot be disabled once enabled. generate weekly export data. Section 9-4. where the content of a template can contain information from multiple records. Do not enable custom fiscal years unless you understand and are prepared for all the implications. Click Setup | Company Profile | Fiscal Year. Text – All users can create or change text email templates. HTML with letterhead – Administrators and users with the “Edit HTML Templates” permission can create HTML email templates based on a letterhead. 3. a. and other date-sensitive material. and attached files.

com recommends that you leave the text-only version blank. If you leave the text-only version blank. see “Understanding Dependencies. click Setup | Communication Templates | Email Templates. ▪ Click Attach File from the Attachments related list to add an attachment to the template. Email templates used in the following features must be both public and active: ▪ ▪ ▪ ▪ ▪ ▪ ▪ Web-to-Lead Web-to-Case Email-to-Case or On-Demand Email-to-Case Assignment rules Escalation rules For text templates. make sure the document is marked as Externally Available on the Documents tab so all email recipients can view the image. If you select an image logo or other graphic file. • Click Edit Text Version to change the content or merge fields of the text-only version. Click Delete to remove the template. Initially. Salesforce CRM automatically creates the text-only content based on the current HTML version. the author is the person who created the email template.Salesforce. You can also send an email preview. Note: Salesforce. For more information. If you have permission to manage public email templates. The attached file is included in every email that uses the template. For more information. click Show Dependencies to see what components the template references. To select a file: • Click the Search in Documents link to search for files in the Documents tab.” If “Developer Mode” is enabled. edits to the HTML version are not reflected in the text-only version. click Edit to change the message content. subject. For custom and HTML templates: • Click Edit HTML Version to change the content or merge fields of the HTML version. the text-only version is automatically generated when you edit the HTML version. If you have the “Manage Public Templates” permission. • Alternatively. or merge fields. you can click [Change] next to the Author field to select a different author.” 12 ▪ ▪ ▪ ▪ training & CertifiCation . From any Email Templates page: ▪ The Visualforce Attachments related list indicates which attachments are being generated through Visualforce markup. see “Cloning Email Templates. choose an option from the File Location drop-down list to select a file from your computer or from a document folder. For Visualforce templates: • Click Edit Template to change the markup of the template page. Note: All custom and HTML email templates include a text-only version for recipients who are unable to read HTML emails.com Certified administrator – Study guide (Summer ‘10) To manage your personal email templates. When you leave the text-only version blank. If you choose not to leave the text-only version blank and instead manually create a text-only version. click Setup | Email | My Templates. • Click Preview to view a sample of the template markup populated with data from your records. Click Clone to clone a template.

Record types can be used in various ways. Important: The following user permissions override field-level security: ▪ ▪ “Modify All Data” “View All Data” 13 training & CertifiCation . custom links. Person account record types allow contact fields to be available on the account and allow the account to be used in many situations as if it were a contact. and offer different picklist values for each. The fields users see on detail and edit pages are a combination of page layouts and field-level security settings. the Salesforce CRM partner portal. Lead Status. Managing Record Types available in: Enterprise. You can change the name of this record type. You cannot deactivate a record type if it is in use by an email routing address for Email-to-Case or OnDemand Email-to-Case. Unlimited. Setting Field-Level Security ▪ ▪ Section 9-6. Unlimited. These record types are called person account record types. and you can create additional person account record types. list views. A default person account record type named “Person Account” is automatically created when person accounts are enabled for your organization. and solution Status. reports. case Status. and when synchronizing data or importing personal data. Field-level security settings let administrators restrict users’ access to view and edit specific fields on detail and edit pages and in related lists. picklist values. available in: Enterprise. and page layouts to different users based on their profiles. support processes. Record Type Considerations Keep the following considerations in mind when creating or changing a record type: ▪ ▪ The following special picklist fields are not available for record types because they’re used exclusively for sales processes. Force. email and mail merge templates. lead processes. for example: ▪ ▪ Create record types for opportunities to differentiate your regular sales deals from your professional services engagements. For example.com Connect Offline. You cannot delete all the record types for an object if the object is referenced in an Apex Code script. the Salesforce CRM customer portal. search results. Create record types for cases to display different page layouts for your customer support cases versus your billing cases. the field-level security overrides the page layout and the field will be read only for the user.Salesforce. and Developer editions User Permissions Needed to set field-level security: “Customize application” You can define which fields users can access. and solution processes: opportunity Stage. if a field is required in the page layout and read only in the field-level security settings.com Certified administrator – Study guide (Summer ‘10) Section 9-5. and Developer editions User Permissions Needed to create or change record types: “Customize application” Record types let you offer different business processes. Person accounts are account records to which a special kind of record type has been assigned. The most restrictive field access settings of the two always apply.

then use page layouts primarily to organize detail and edit pages within tabs. • To set field-level security for a particular field on all profiles: ë Select Setup | Customize. ▪ ▪ Note: Roll-up summary and formula fields are always read only on detail pages and are not available on edit pages. ë Click Set Field-Level Security. Tip: Use field-level security as the way to restrict users’ access to fields. This process reduces the number of page layouts for you to maintain. Do one of the following: • To set field-level security for all fields on a particular profile: ë Select Setup | Manage Users | Profiles. click a tab or activity link. After setting field-level security for users based on their profiles. and then click Edit. you can: ▪ Create page layouts to organize the fields on detail and edit pages. To define field-level security: 1. ë In the Field-Level Security section. training & CertifiCation 14 . the maximum length of any auto-number field is 30 characters. Universally required fields always display on edit pages regardless of field-level security. The relationship group wizard lets you create and edit relationship groups regardless of field-level security. Below is a description of each custom field type: Field Type Auto Number Checkbox Description automatically assigns a unique sequential number to each record. ë Select the field you want to modify.com Certified administrator – Study guide (Summer ‘10) ▪ “View Encrypted Data” You can define field-level security from a profile or from a particular field. and then click Fields. 20 of which are reserved for prefix or suffix text. ë Select a profile to change the field access for users with that profile. read only. allows users to check a box indicating a true or false attribute of a record. Set the fields that display in search results. use “true” for checked values and “false” for unchecked values. click View next to the tab you want to modify. the import wizards and the weekly export tool use “1” for checked values and “0” for unchecked values. 3. The settings also override any lessrestrictive field access settings on the page layouts. or editable (visible without read only) for users based on their profile. 2. When using a checkbox field for a report or list view filter. Specify whether the fields should be visible.Salesforce. Custom Field Types The first step in creating a custom field is choosing the type of field. and in the key lists on tab home pages. Section 9-7. They also may be visible to users even though they reference fields your users can’t see. Click Save. Note: These field access settings apply throughout Salesforce CRM. in lookup dialog search results. hidden. Verify users’ access to fields by checking the field accessibility grid.

allows users to enter a date or pick a date from a pop-up calendar and enter a time of day. the system automatically adds the percent sign to the number. Note: if you’re using Salesforce CrM’s call center. numbers. you can create a custom hierarchical relationship field to store each user’s direct manager. opportunities have a lookup relationship with cases that lets you associate a particular case with an opportunity. allows users to enter any phone number. allows users to use a lookup field to associate one user with another that does not directly or indirectly refer to itself. You can set a maximum length of up to 191 characters. such as record deletion and security. You can create lookup relationship fields that link to users. allows users to select more than one picklist value from a list you define. Note: Lookup relationship fields are not available in Personal edition. the records must be directly related to the selected record and on the detail side of a custom master-detail relationship with the object that contains the roll-up summary field. or custom objects. on the associated record. the email is not logged as an activity in the activity History related list. these fields display each value separated by a semicolon. the system automatically formats the field as a currency amount.com. they can also add the current date and time by clicking the date and time link next to the field. you can limit the data by specific dates using any custom date field. or symbols that are stored in encrypted form. to enable encrypted fields for your organization. for example. Text Text (Encrypted) Text Area training & CertifiCation 15 . a lookup relationship creates a field that allows users to click a lookup icon and select another record from a pop-up window. Note: available for custom objects only. up to 255 characters. for example. Creates a relationship between two records so you can associate them with each other. automatically displays the record count of related records or calculates the sum. “10”. in reports. a lookup relationship has no effect on record deletion or security. Salesforce CrM sets the lookup field to null and does not run any apex triggers. and the lookup field is not required in the page layout. standard objects. Creates a hierarchical lookup relationship between users. although you can create a master-detail relationship field on a custom object that links to a standard object. allows users to enter an email address. Email Formula Hierarchical Relationship Lookup Relationship Master-Detail Relationship Number Percent Phone allows users to enter any number. you can then display a related list to show all the records that are linked to it. this functionality can be useful if you export data to excel or another spreadsheet. workflow rules. in reports. Salesforce CrM validates the value to ensure it’s in the proper format. or symbols. this field is treated as a real number.com Certified administrator – Study guide (Summer ‘10) Field Type Currency Date Date/Time Description allows users to enter a currency amount. allows users to automatically calculate values based on other values or fields such as merge fields. minimum. a custom account field called “total number of guests” displays the number of guest custom object records in the guests related list for accounts. validation rules. Picklist Picklist (Multiselect) Roll-Up Summary allows users to select a value from a list you define. and any leading zeros are removed. allows users to enter any combination of letters. You can set a maximum length. custom phone fields are displayed with the button. allowing click-to-dial functionality. contact salesforce. Users can click on the field to launch their email program and send an email to that address. Salesforce CrM automatically formats it as a phone number. Consequently. allows users to enter a date or pick a date from a pop-up calendar. or maximum value of related records. or roll-up summary fields. if a lookup field references a record that is deleted. you can limit the data by specific dates and times using any custom date field. for example.com recommends that you don’t use a custom phone field for fax numbers. the time of day includes aM or PM notation. allows users to enter a percentage number. numbers. Creates a relationship between records where the master record controls certain behaviors of the detail record. for example. allows users to enter up to 255 characters that display on separate lines similar to a Description field. salesforce.Salesforce. allows users to enter any combination of letters.

the information from the standard lead fields is inserted into standard account. a line break and a return character are added to the text.000 character limit. and Developer editions User Permissions Needed to map lead fields: “Customize application” When you convert a qualified lead. You can set the length of this field type to a lower limit. choose a custom account. Mapping Custom Lead Fields available in: Group. contact. if desired. or opportunity field into which you want the information inserted when you convert a lead. contact.000 characters is allowed. ë Do not map custom formula fields to other formula fields or any other type of field. Click Save. contact. Text Area. contact. or Picklist.Salesforce. ë You can map auto-number fields to fields of type Text. • Remember to map custom lead fields of type Number. • Any standard lead picklist fields that are blank are mapped to the default picklist values for the account. Note: If you change the data type of any custom field used for lead conversion. or Percent to other number. To specify the mapping for custom lead fields: 1. currency. • Remember to map custom lead fields to other custom fields of the same data type. or percent fields of exactly the same length and decimal places. note that every time you press Enter within a long text area field. and opportunity fields. these 2 characters count toward the 32. and opportunity. If your organization has custom lead fields. the UrL will open in a separate browser window. Currency. There are some exceptions: ë You can map between text and picklist fields. For example.000 characters that display on separate lines similar to a Description field. this data type is not available for activities or products on opportunities. Enterprise. Select Setup | Customize | Leads | Fields | Map Lead Fields. note that only the first 50 characters are displayed on the record detail pages. allows users to enter up to 255 characters of any valid Web site address. map it to another custom currency field with a length of 3 and 2 decimal places. training & CertifiCation 16 . However. if your lead currency field has a length of 3 and 2 decimal places. you can specify how you want that custom information converted into custom account. ë Roll-up summary fields are not available for mapping lead fields of converted leads. that lead field mapping will be deleted. that is. your data may become truncated if the mapped text field is not large enough to hold the entire lead picklist value.com Certified administrator – Study guide (Summer ‘10) Field Type Text Area (Long) Description allows users to enter up to 32. Unlimited. For each custom lead field. or opportunity fields. ë You can map fields of type Text or Text Area to long text area fields. When users click on the field. Professional. map numeric lead fields to other numeric fields or long text area fields to other long text area fields. URL Section 9-8. any length from 256 to 32.

Opportunities. Campaigns. object. ▪ ▪ ▪ ▪ The standard list views on every Salesforce tab will continue to use the standard object names even if you change them. and communication templates. and field names show up within the application? All Salesforce CRM pages accessible by your end users. You will need to rename each tab manually. Salesforce. Products. all references to “accounts” will be changed automatically to “companies. however.Salesforce.com Certified administrator – Study guide (Summer ‘10) Section 9-9. if you already have a custom email template titled “Account Health Check. training. your users will first see a new overview page when they click on our online help links. record types. Contacts.” Please note that all Administrator Setup pages will continue to use standard Salesforce CRM names even if you change them. If you’re ready to move ahead with this feature. Titles and descriptions of all standard reports will continue to use the standard object names even if you change them. Where will the new tab. In other words.” you’ll have to change it to “Company Health Check” to reflect your new terminology. especially in the areas of help. you can also create your own online help and user training & CertifiCation 17 . will automatically reflect the new terminology you define. Contracts. For example. Leads.com disable this feature): Renaming salesforce. What about Salesforce CRM’s online help and user documentation? Salesforce CRM’s online help and user documentation will be written using our standard tab and object names and will not reflect any new terminology your organization defines for your company deployment. In addition.com’s standard application terminology will have some implications on your Salesforce CRM administration and your users’ experience in the application.com wants to make sure you’re aware of this limitation before we activate the feature for your organization. Changing the Label of a Standard Object Here are some considerations involving renaming standard fields and tabs (you can still open a case and have salesforce. page layouts. Assets. Price Books. For example. if you rename Accounts to Companies. Note: You cannot rename the Forecasts tab. and release communications. This list includes but is not limited to custom fields. What impact does renaming standard objects have on the administration of Salesforce CRM? Renaming standard names will create some additional administrative work for Salesforce CRM administrators. Which standard application terminology can be renamed? Only the following standard tabs and objects can be renamed: Accounts. views. Cases. and Solutions. Please review the information below in detail. Titles and descriptions of all standard email templates will continue to use the standard object names even if you change them. Any customizations you previously implemented where you used the standard Salesforce terminology will need to be changed manually. Partners. reports. If your organization renames tab and object names. Documents. This limitation should be an important consideration in deciding whether to rename Salesforce CRM’s standard terminology. support. please follow the instructions at the end of this message. including Personal Setup pages. This new page will provide the mapping between Salesforce CRM’s standard names and your renamed terminology. all labels and sentences on these pages will be automatically reconstructed to reflect your new terminology.

indicates whether an aPi token has ever been reset. Division that is applied. User who created the user. including creation date and time. Field Accessibility Mode Active Address Admin newsletter Alias Allow Forecasting Api Token Call Center City Company Contact Country Created By Currency Default Currency ISO Code Default Division Description Checkbox that enables or disables a user interface mode designed for visually impaired users.com Certified administrator – Study guide (Summer ‘10) documentation.com. Salesforce CRM will let you point our context-specific help links on each end-user page to your own online help. City portion of the user’s address. Delegated Approver Department Development Mode Division Email Email Encoding User lookup field used to select a delegate approver for approval requests. Up to 80 characters are allowed in this field. ISO8859-1 represents all Latin characters and should be used by english-speaking users. but is not supported by some older email software. Country portion of the user’s address. this setting does not restrict the user from viewing or creating records in other divisions. the default division is not used. Up to 40 characters are allowed in this field.Salesforce. to all new accounts and leads created by the user. User’s default currency setting for new records. and reports. and ISO-2022-JP are useful for Japanese users. opt in to receive administrator-targeted promotional emails from salesforce. enables development mode for creating and editing Visualforce pages.com. Up to 80 characters are allowed in this field. PC Sales group. Company division to which user belongs. this must be one of the active currencies for the organization. Company name where the user works. Salesforce. Shift_JIS. Short name to identify a user on list pages. EUC-JP. Character set and encoding for outbound email sent by a user from within Salesforce. Up to 40 characters are allowed in this field. unless he or she explicitly sets a different division. such as Customer Support. available only in organizations that use divisions to segment their data. Employee Number training & CertifiCation 18 . reports. Depending on the approval process settings. Here’s a description of the fields (in alphabetical order) that make up a user’s personal information in Salesforce CRM. Up to 8 characters are allowed in this field. Some fields are only displayed to administrators when creating or editing users. Shown only in organizations using multiple currencies. the new record is assigned to the existing record’s division. group that user works for. User Fields The available fields vary according to which Salesforce CRM edition you have. Street address for a user. When users create records related to an account or other record that already has a division. this field is not available if your organization has disabled your choice to receive emails from salesforce. available only for organizations that use multiple currencies. this user can also approve approval requests for users. Up to 40 characters are allowed in this field. this field is only visible to organizations that have Visualforce enabled.com. name of the associated contact if the user is a partner user. UTF-8 (Unicode) represents all characters for all the world’s languages. Section 9-10. Up to 40 characters are allowed in this field. email address of a user.com uses this field to help you troubleshoot issues related to aPi tokens if issues should occur. (read only) User’s default currency for quotas. administrative checkbox that enables or disables user login to the service. the name of the call center to which this user is assigned. and other pages where the entire name does not fit. indicates whether the user is allowed to use customizable forecasting. Must be a valid email address in the form: jsmith@acme. forecasts. identifying number for a user. Note: This functionality does not apply to context-specific help links within administrator setup pages or to the Help & Training link on the top right of every page. for example. Users can change their division at any time. Up to 255 characters are allowed in this field. by default.

allocates one Salesforce CrM mobile license to the user. Used to define the times that display in the user’s calendar. the locale is set at the organization level via Setup | Company Profile | Company Information. all text and online help is displayed in this language. Note: Unlike other hierarchy fields. date/time.Salesforce. and delete campaigns and configure advanced campaign setup. to use the campaign import wizards. enterprise. this field is not available if your organization has disabled your choice to receive emails from salesforce. the default currency for all currency amount fields in the user record. for Personal and group edition users. in organizations using Professional. as displayed on the user edit page. for all other users. Marketing User Checkbox that indicates whether a user has access to create. available only for organizations that use multiple currencies. a user’s individual Language setting overrides the organization’s Default Language.com offline. leads. Manager Lookup field used to select the user’s manager. Up to 40 characters are allowed in this field. this field establishes a hierarchical relationship. Mobile Mobile User Cellular or mobile phone number. the Locale setting affects the format of date. Bob Johnson in the english (United States) locale displays as Bob Johnson. they display using a 24-hour clock (for example. for example. fax number for a user. and contacts. this field is especially useful for creating hierarchical workflow rules and approval processes without having to create additional hierarchy fields. this field is only visible to organizations that use Salesforce CrM to manage mobile configurations. 14:00). if no mobile configuration is specified. (read only) Combined first and last name of a user. and number fields. Up to 40 characters are allowed in this field. Salesforce CrM lets you inactivate users who are referenced in the Manager field.com Certified administrator – Study guide (Summer ‘10) Field End of day Fax Federation ID First Name Information Currency Language Description time of day a user generally stops working. as displayed on the user edit page. indicates the type of user license. disable the checkbox for all your users. the primary language for the user. and Unlimited edition. their personal locale. whereas in the english (United Kingdom) locale. the Locale setting also affects the first and last name order on Name fields for users. for example. (read only) Last name of a user. first name of a user. overrides the organization setting. including modification date and time. to prevent users from activating Salesforce CrM on their mobile devices before you’re ready to deploy Salesforce CrM mobile in your organization. whereas the Chinese (China) locale displays the name as Johnson Bob. administrative checkbox that indicates whether a user has access to use force. Marketing Users must also have the Marketing User profile (or the “import Leads” permission and the “edit” permission on campaigns in organizations using enterprise and Unlimited editions).com. the organization’s Display Language applies to all users. Modified By Name Newsletter Offline User User who last changed the user fields. dates in the english (United States) locale display as 06/30/2000 and as 30/06/2000 in the english (United Kingdom) locale. as displayed on the user detail page. granting the user access to Salesforce CrM’s mobile capabilities. Country or geographic region in which user is located. preventing you from selecting a user who directly or indirectly reports to himself/herself.com. not available in Personal edition or group edition. the Mobile User checkbox is enabled by default for Unlimited edition users. available at Setup | My Personal Information | Personal Information. edit. Last Login Last Name User License Locale Date of last login. training & CertifiCation 19 . the number of user records with this checkbox enabled cannot exceed the total number of mobile licenses in the organization. 2:00 PM). the value used to identify a user for federated authentication single sign-on. this field defaults to the mobile configuration assigned to the user’s profile. opt in to receive user-targeted promotional emails from salesforce. Up to 80 characters are allowed in this field. Mobile Configuration the mobile configuration assigned to the user. times in the english (United States) locale display using a 12-hour clock with aM and PM (for example.

not available in Personal edition or group edition. administrative field that defines the user’s login. Listing of custom links for users as set up by your administrator. administrative field that specifies the position of a user within an organization. Users in arizona should select the setting with “america/Phoenix. Up to 80 characters are allowed in this field. Transferring Records available in: Group. Checkbox that specifies if the user was created via self-registration to a customer portal. workspaces. available in enterprise and Unlimited editions only. training & CertifiCation 20 . Used to define the times that display in the user’s calendar. specifies that the user will receive email notification whenever he or she executes apex Code that surpasses more than 50 percent of allocated governor limits. Enterprise. if selected. tags.” and users in parts of indiana that do not follow Daylight Savings time should select the setting with “america/indianapolis. enterprise.Salesforce. to receive real-time email alerts. Up to 80 characters are allowed in this field. Primary time zone in which a user works. Professional. Up to 40 characters are allowed in this field. Zip code or postal code portion of a user’s address. Unlimited. Optionally. time of day a user generally starts working. available in Developer. 2. if selected. tags. For leads. specifies that a user with Salesforce CrM Content subscriptions will receive a oncedaily email summary if activity occurs on his or her subscribed content. administrative checkbox that indicates whether a user has access to use Salesforce CrM Content. the user must also select the Receive Salesforce Content Email Alerts checkbox.com Certified administrator – Study guide (Summer ‘10) Field Phone Self-Registered via Customer Portal Profile Receive Salesforce Content Daily Digest Receive Salesforce Content Email Alerts Role Description Phone number of a user. and Developer editions User Permissions Needed to transfer multiple accounts or leads: to transfer multiple leads: “transfer record” “transfer Leads” To transfer multiple records from one user or queue to another: 1. Click the link for the type of record to transfer. administrative field that defines a user’s permission to perform different functions within the application. you can transfer from users or queues. or authors. State or province portion of a user’s address. make sure the new owner has sharing access and at least “Read” permissions to the record you’re transferring and all associated records. workspaces. to receive email. fill in the name of the existing record owner in the Transfer from field. if selected. such as Western region Support Manager. Up to 20 characters are allowed in this field. or authors. amount of disk storage space the user is using. and Unlimited editions only. select this checkbox and do not select the Receive Salesforce Content Daily Digest checkbox. 4. Section 9-11. 3. specifies that a user with Salesforce CrM Content subscriptions will receive email notifications if activity occurs on his or her subscribed content. roles are selected from a picklist of available roles. Up to 20 characters are allowed in this field. which can be changed by an administrator.” Salesforce Content User Send Apex Warning Emails Start of day State/Province Time Zone Title Used Space Custom Links Username Zip/Postal Code Job title of a user. Before transferring a record. Choose Setup | Data Management | Mass Transfer Records.

• Select the Transfer closed cases checkbox if you want to transfer closed cases that are owned by the existing account owner and associated with the account. For leads. For example. you can: • Select the Transfer open opportunities. 11. attachments. Note: Mass transfers do not trigger workflow rules. fill in the name of new record owner. open activities are not transferred. sharing rules. and optionally. Transfer of Associated Items When you change record ownership. select the Change division. closed opportunities and open opportunities owned by other users. • Select the Keep account teams checkbox if you want to maintain the existing account team associated with the account. checkbox to set the division of all transferred records to the new owner’s default division.. Choose Find to look for records that match. When transferring accounts.com Certified administrator – Study guide (Summer ‘10) 5. Optionally.. open activities. Record Accounts Associated Items that are Also Transferred Contacts (on business accounts only).Salesforce. 10. 6.. Leads Access to Transferred Items When transferring accounts and their related data in Professional.. If your organization uses divisions. you could search accounts in California by specifying “Billing State/Province equals CA. and Developer Editions. checkbox if you want to transfer open cases that are owned by the existing account owner and associated with the account. Deselect this checkbox if you want to remove the existing account team associated with the account. Any relevant sharing rules are then applied to the data based on the new owners.” 9. closed opportunities owned by other users aren’t changed. checkbox if you want to transfer open opportunities owned by other users that are associated with the account. 7. Click Transfer. • Select the Transfer closed opportunities checkbox if you want to transfer closed opportunities associated with the account. Select the checkbox next to each record you want to transfer. training & CertifiCation 21 . 8. Fill in search conditions that the records you’re transferring must match. The new owner may need to manually share the transferred accounts and opportunities as necessary to grant access to certain users. This option applies only to closed opportunities owned by the account owner. some associated items that are owned by the current record owner are also transferred to the new owner. all previous access given by manual sharing. When transferring leads to a queue. In the Transfer to field. • Select the Transfer open cases. notes. Enterprise. Unlimited. or sales teams is removed.. open opportunities owned by the current account owner.. open activities. you can transfer to users or queues. check the box in the column header to select all currently displayed items.

Use the Up and Down arrows to change the order of the fields on your form. training & CertifiCation 22 . Click Edit to enable or modify the following Web-to-Lead settings: Web-to-Lead Setting Web-to-Lead Enabled Default Lead Creator Default Response Template Description enables Web-to-Lead. the Campaign Member Status field) if you’re using Web-to-Lead as part of a campaign. select the language for the form labels displayed on your Web-to-Lead form. Enterprise. Leave this option blank if you don’t wish to send emails when no response rules apply. 9. this user must have the System administrator profile or the “Modify all Data” and “Send email” permissions. 2. the user who will be listed as the creator of online leads and who will appear as the sender of email responses. Unlimited. Setting Up Web-to-Lead available in: Group. Specify the complete URL to which users should be directed after they submit their information. this template must be marked as “available for Use. To select the fields to include on your Web-to-Lead form. 7. if you set up response rules to use different email templates based on the information submitted. 6. the default response template is used when no response rules apply. To create and generate a Web-to-Lead form. • Be sure to select the Campaign field (and optionally.Salesforce. If your organization uses the translation workbench or has renamed tabs. 3. Tip: Use a custom multiselect picklist to allow potential customers to express interest in several products. 8.com Certified administrator – Study guide (Summer ‘10) Section 9-12. Professional. add the Lead Currency field if you add any currency amount fields. Click Save. Click Setup | Customize | Leads | Web-to-Lead. • For organizations using record types on leads. use the Add and Remove arrows to move fields between the Available Fields list and the Selected Fields list. and click Generate. and Developer editions User Permissions Needed to set up Web-to-Lead: “Customize application” To set up Web-to-Lead: 1. otherwise. all amounts will be captured in your corporate currency. select the Lead Record Type field if you want users submitting Web-generated leads to select a specific record type. 5. Click Finished. • For organizations using multiple currencies.” Note: auto-response rules are not available in group edition. The source of your Web-to-Lead form is always in your personal language. This URL could be a “thank you” page or your company’s home page. Copy the generated HTML code and provide it to your company’s Webmaster so he or she can incorporate it into your Web site. the default response template to use for the email response that is automatically sent to prospects when they submit an online lead. 4. click Create Web-to-Lead Form.

All leads generated from your Web site are initially marked with the “default status” specified by the Lead Status picklist. contact salesforce. which is needed to export data. The Export Now option prepares your files for export immediately.com. 4. This permission is granted by default only to the System Administrator profile because of the wide visibility it enables. Select Include attachments. Click Setup | Data Management | Data Export and Export Now or Schedule Export. Select Replace carriage returns with spaces if you want your export files to have spaces instead of carriage returns or line breaks. Exporting Backup Data available in: Enterprise. 1. For Web leads that are generated as part of a campaign. This line redirects you to a debugging page when you submit the form. if a new lead cannot be generated due to errors in your Web-to-Lead setup. 3. Also. Note: The format for date and currency fields captured online is taken from your organization’s default settings. The Schedule Export option lets you schedule the export process for weekly or monthly intervals. To sign up for the Data Export Service. add the line <input type=”hidden” name=”debug” value=”1”> to your code. all new leads are marked as “Unread. 2. Customer Support is notified of the problem so we can help you correct it. Select the desired encoding for your export file. If your organization exceeds its daily Web-to-Lead limit. Salesforce CRM runs field validation rules before creating records submitted via Web-to-Lead and only creates records that have valid values. Users can select the My Unread Leads list view to quickly locate all their new leads. you can generate backup files manually once every 6 days or schedule them to generate automatically at weekly or monthly intervals. Note: If you give a user the “Weekly Data Export” permission. training & CertifiCation 23 . the Default Lead Creator (specified in the Webto-Lead setup) will receive an email containing the additional lead information. Section 9-13.com Certified administrator – Study guide (Summer ‘10) If you want to test the Web-to-Lead form. and Unlimited editions available for an additional cost in: Professional edition User Permissions Needed to export data: “Weekly Data export” Your organization can sign up to receive backup files of your data. All universally required fields must have a value before a record can be created via Web-to-Lead.Salesforce. If your organization is configured for data export. Don’t forget to remove it before releasing the Web-to-Lead page to your Web site. This option is only available if a week has passed since your last export. You can export all your organization’s data into a set of comma-separated values files. This functionality may be useful if you plan to use your export files for importing or other integrations. the member status of the new leads is set to the Member Status value specified in the form or to the “default” member status if the Member Status field is not included in the form. In addition. he or she has view access to all data that is exported and can see all custom objects and fields in the Weekly Export Service page. if you want your export data to include attachments. Default Locale and Currency Locale..” and are changed to “Read” only when the lead owner views or edits that lead..

7. Note the following: • Formula and roll-up summary fields are always excluded from exports. and Developer editions User Permissions Needed to refresh dashboard data: “run reports” anD access to view dashboard folders The data in each dashboard is as current as the date and time displayed in the As of. you may have to make adjustments to the export file before viewing it. start and end dates. Enterprise. select the frequency. Note: For security purposes. If your dashboard data does not refresh after 10 minutes. Click Refresh to replenish your dashboard with the most recent data. If necessary. Professional. training & CertifiCation 24 . We recommend that you include all data if you’re not familiar with the terminology used for some of the types of data. click Start Export. If you’re running the export now. 6.” Tip: Any automated processes that process the export files should rely on the column headings in the CSV files. has correctly entered the text into the overlay. Depending on the encoding selected. • If your organization uses divisions. and time of day for your scheduled export. field at the top right corner of the dashboard. • If your organization uses person accounts and you’re exporting accounts. all account fields are included in the account data. click Save. Also. it will be deleted. Salesforce CRM creates CSV files of your data. Salesforce CRM may require users to pass a user verification test to export data from their organization. You can leave the dashboard and perform other functions in Salesforce CRM while the data refreshes. If you scheduled the export. click Refresh again. users must type the two words displayed on the overlay into the overlay’s text box field and click the Submit button. Section 9-14. If desired. text-entry test helps prevent malicious programs from accessing your organization’s data. you can include all data in your export file. However. the contact data only includes the fields shared by contacts and person accounts. after that. the refresh automatically stops. This simple. rather than the position of the columns.. You can follow the link in the email or use the Data Export link to download a zip file of your backup data. indicate who should be notified by email when the backup files are ready. Unlimited. CAPTCHA is an acronym that stands for “Completely Automated Public Turing Test To Tell Computers and Humans Apart. zips them into one archive. Select the types of data to include in your export. a Refreshing Dashboard field displays at the top right corner of the dashboard. as opposed to an automated program.. and emails you when the file is ready. Refreshing Dashboard Data available in: Group.Salesforce. Note that the words entered into the text box field must be separated by a space. data from all divisions is included in the export. • If your organization uses person accounts and you’re exporting contacts.com Certified administrator – Study guide (Summer ‘10) 5. Salesforce CRM uses CAPTCHA technology provided by reCaptcha to verify that a person. person account records are included in the contact data. When dashboard data is refreshing. To pass the test. You have 48 hours to download the zip file from this page. If you’re scheduling your export.

click the Find available options. Select a notification setting to send an email when the dashboard refresh finishes: • Click Me to send an email that includes the refreshed dashboard to the email address specified on your Salesforce CRM user record. Weekly. 2.Salesforce. Note: Enterprise and Unlimited Edition users can schedule dashboard refreshes. Schedule the dashboard refresh: • In the Frequency field. after a refresh completes. select the frequency at which the dashboard refreshes... to send an email that includes the refreshed dashboard to additional users. select a dashboard from the View Dashboard drop-down list. specify the dates during which you wish to schedule dashboard refreshes. Furthermore. more options display that allow you to refine the frequency criteria. • Click Others. the dashboard data refreshes for anyone else in your organization that has access to that dashboard. from the drop-down button. To schedule a dashboard refresh: 1. giving all users who can view the dashboard access to data they might not be able to see otherwise. or Monthly fields. Scheduling a Dashboard Refresh available in: Enterprise and Unlimited editions User Permissions Needed to schedule and email a dashboard refresh: to delete the schedule to refresh a dashboard: “Schedule Dashboards” “Modify all Data” You can schedule an existing dashboard to refresh daily. Section 9-15. In email applications that do not support HTML. 4. link to choose a preferred start time for the dashboard refresh. Click Refresh and choose Schedule Refresh. 3. or monthly so that you can work in Salesforce CRM without having to wait for the most recent data to refresh. weekly. you can send an email notification to yourself and other users that includes the dashboard in HTML format. When you click the Daily. Select the dashboard that has a scheduled refresh you want to delete from the View Dashboard drop-down list on the Dashboards tab. To delete a scheduled dashboard refresh: 1. • In the Start and End fields. The user in the Running User field determines the dashboard’s level of access to data. Users can view the dashboard after they log in. Additional refreshes submitted during a refresh and up to 1 minute after the completion of a refresh are ignored.. training & CertifiCation 25 .. • Your preferred start time may not be available if other users have already selected that time to refresh a dashboard... Click Save to schedule the dashboard refresh. the notification displays text that includes a link to the dashboard in Salesforce CRM.com Certified administrator – Study guide (Summer ‘10) When you refresh a dashboard. • In the Preferred Start Time drop-down list. You can only send dashboard refresh notifications to email addresses included on Salesforce user records. 5. users view the most current data. This functionality bypasses all security settings. On the Dashboards tab.

To view the report that a table or metric dashboard component represents. Dashboards refresh in the time zone of the user who schedules the refresh.Salesforce. training & CertifiCation 26 . Dashboards will not refresh as scheduled if the user in the Running User field does not have access to the folder in which the dashboard is stored.. if you select 2:00 PM as your preferred start time. Click Del to permanently delete all instances of the scheduled dashboard refresh. For example. Enterprise Edition users can schedule up to one dashboard refresh per hour per day. To view the All Scheduled Jobs page. For example. You can perform the following actions on the All Scheduled Jobs page next to a specific dashboard refresh: ▪ ▪ ▪ ▪ Click Edit to update the notification and frequency settings of all instances of the scheduled dashboard refresh. Tips on Scheduling a Dashboard Refresh Consider the following when scheduling a dashboard refresh: Your organization is limited to no more than 200 scheduled dashboard refreshes. the dashboard will only refresh on months that have that specific day. If you schedule a dashboard to refresh on a specific day of every month. if the Time Zone field on your user record is set to Pacific Standard Time. To send a dashboard refresh notification to other users. Unlimited Edition users can schedule up to two dashboard refreshes per hour per day. Note that users must log in to Salesforce CRM to view the report the dashboard component represents. users can click the name of the dashboard to log in to Salesforce CRM and view the dashboard directly. and you schedule a dashboard to refresh every day at 2:00 PM. If you want a dashboard to refresh on the last day of every month. then the dashboard will only refresh on months that have 31 days. the dashboard must be in a public folder with access granted to others. from the drop-down button. For example.com Certified administrator – Study guide (Summer ‘10) 2. Users can click any dashboard component in a dashboard refresh notification to view the report the dashboard component represents. click Setup | Monitoring | Scheduled Jobs. users must click the name of the first column on the table or the metric label. depending on how many other dashboards are scheduled to refresh at that time. if you schedule a dashboard to refresh on the 31st day of every month. Tip: Optionally. The scheduled refresh is permanently deleted and not sent to the Recycle Bin. choose “last” from the On day of every month drop-down list. Other users cannot access dashboards in your personal folders.. then the dashboard will refresh every day at 2:00 PM Pacific Standard Time. ▪ ▪ ▪ Tips on Dashboard Refresh Notifications Consider the following when scheduling dashboard refresh notifications: ▪ ▪ ▪ ▪ Dashboard refresh notifications may not display properly in Microsoft Outlook 2007. Click Delete. In HTML-formatted dashboard refresh notifications. users with the “Schedule Dashboards” and “View Setup and Configuration” permissions can view all the dashboards scheduled to refresh for your organization on the All Scheduled Jobs page. the dashboard may refresh any time between 2:00 PM and 2:59 PM. 3. The dashboard refresh runs within an hour of the time you select in the Preferred Start Time drop-down list. Click Refresh and choose Schedule Refresh.

create. create. When you convert to customizable forecasts.Salesforce. and delete reports. this permission is not available for customizable forecasts. Contract Manager administrator administrator administrator administrator administrator. edit.com Certified administrator – Study guide (Summer ‘10) ▪ ▪ Dashboard components that include S-controls may not display in dashboard refresh notifications. Contract Manager administrator. and delete forecasts. and edit contracts install or uninstall appexchange packages from the appexchange Create. Marketing User. Standard User. Contract Manager administrator. Standard User. this permission is only available for customizable forecasts. Contract Manager administrator. General User Permissions Permission Name Activate Contracts Approve Contracts Convert Leads Functions Controlled Change contract status to activate. Marketing User. View dashboards based on reports Create AppExchange Packages Create Workspaces Delete Activated Contracts Download AppExchange Packages Edit Events Create appexchange packages Create Salesforce CrM Content workspaces Delete contracts regardless of status. edit. and opportunities Profiles administrator. and delete contracts apply an approved status to a contract Convert leads into accounts. Edit Opportunity Product Sales Prices enable users to change the sales price on products Edit Personal Quota Change your individual quota. Marketing User. Contract Manager administrator. Contract Manager Create and Customize Reports View the reports tab. run. activate. Standard User. Marketing User. Solution Manager. Contract Manager administrator. Solution Manager. and delete events Edit Forecasts Create. After users receive dashboard refresh notifications in their email clients. edit. read only. Create. Users must log in to Salesforce CRM to view S-control data displayed in real time. Contract Manager administrator. they view the notifications when the email clients are not connected to the Intern Section 9-16. Standard User. Marketing User. Solution Manager. Standard User. Contract Manager administrator. Solution Manager. Edit Self-Service Users enable and disable contacts for self-service and Salesforce CrM customer portal access training & CertifiCation 27 . Solution Manager. Standard User. Marketing User. save. Solution Manager. General Permissions The following table shows the general permissions associated with each standard profile. Standard User. contacts. edit. custom profiles that have the “edit forecasts” permission will get the “edit Personal Quota” and “override forecasts” permissions. Marketing User. Solution Manager.

com Certified administrator – Study guide (Summer ‘10) Permission Name Edit Tasks Functions Controlled Create. edit. Contract Manager. Marketing User. Marketing User. Categorize solutions Set up and maintain Self-Service settings (also requires the “Customize application” permission to modify Self-Service page layouts and delete your organization’s Self-Closed Case Status value). Solution Manager. Standard User. Contract Manager administrator. edit the Support Settings. Create and edit account assignment rules. Marketing User. Solution Manager. Standard User. run Self-Service reports Create and edit territories. and delete workspace permissions in Salesforce CrM Content Create. Perform actions on multiple cases in a list view. and delete content types in Salesforce CrM Content Change Status of multiple leads in a list view Create. Standard User. Manually assign accounts to territories. Standard Platform one app User administrator. and delete custom fields in Salesforce CrM Content Create. add and remove users from territories. Configure organization-wide territory management settings allow users to edit two or more records simultaneously from a list with inline editing Manage Cases administrator Manage Content Permissions Manage Content Properties Manage Content Types Manage Leads Manage Published Solutions administrator administrator administrator administrator administrator. edit. Marketing User. Solution Manager administrator Manage Self-Service Portal Manage Territories administrator Mass Edit from Lists administrator. Standard Platform User. edit. Solution Manager. Set up email-to-Case. Solution Manager. Standard User.Salesforce. Contract Manager administrator. Send mass Stay-in-touch update emails training & CertifiCation 28 . edit. Solution Manager. Contract Manager Mass Email Send bulk emails to contacts and leads. Contract Manager administrator. and delete tasks Profiles administrator. Marketing User. Solution Manager administrator Export Reports Use the Export Details to Excel and Printable View links to export reports to excel Import Leads Import Personal Contacts import leads and update campaign history using import wizards import personal accounts and contacts Import Solutions Mange Analytic Snapshots import solutions for the organization Set up and schedule analytic snapshots to run (also requires the “Schedule Dashboards. such as mass transfer of cases Create.”“run reports. Standard User. edit. and delete solutions that are accessible to the public on your self-service portal or Web site.” and “View Setup and Configuration” permissions) Set support business hours. Marketing User administrator.

Contract Manager administrator. run reports. Standard User.com Certified administrator – Study guide (Summer ‘10) Permission Name Override Forecasts Functions Controlled override your own forecast as well as forecasts for users that report directly to you in the role hierarchy. Marketing User. Solution Manager. edit. Solution Manager. read only. and delete records Note: If you remove the “Read” permission from a profile. Contract Manager administrator. Solution Manager. you can specify the following user permissions: ▪ ▪ ▪ ▪ ▪ ▪ Read – Users can only view records of this type Create – Users can read and create records Edit – Users can read and update records Delete – Users can read. instead of the Salesforce user database View any user’s forecast regardless of the forecast role hierarchy. Standard User. Create test drives Username and password authentication is delegated to a corporate database such as active Directory or LDaP. Send Stay-in-touch update emails Send Stay-in-Touch Requests Send Stay-in-touch email requests Show Custom Sidebar On All Pages if you have custom home page layouts that include components in the sidebar. Solution Manager. When you convert to customizable forecasts. read only. this permission is only available for customizable forecasts. including: Tab will not be visible Fields of that type will not be visible on other tabs training & CertifiCation 29 . users with that profile will not see that type of data anywhere. Mass transfer leads via the Mass transfer feature. custom profiles that have the “View all Data” permission will get the “View all forecasts” permission. Contract Manager administrator. Contract Manager none Products show in Offline Specify if products and price books are available in force. displays your custom sidebar on all pages in Salesforce CrM.com offline Run Reports View the reports tab. Contract Manager administrator. Change ownership of multiple leads in a list view Upload appexchange packages to the appexchange. Standard User. Marketing User. Solution Manager. Standard User. Standard User. Profiles administrator. if the Show Custom Sidebar Components on All Pages user interface setting is selected. the “Show Customer Sidebar on all Pages” permission is not available. Marketing User.Salesforce. Marketing User. View dashboards based on reports Send Email Send email to a single contact or lead. this permission is only available for customizable forecasts. Transfer Leads Upload AppExchange Packages Uses Single Sign-On administrator administrator none View All Forecasts administrator Standard Object Permissions For each type of data. Marketing User.

and Developer editions User Permissions Needed to create or update custom report types: “Manage Custom report types” You define custom report types by objects. For example. you cannot change the primary object associated with it. Unlimited. To define custom report types: 1. users can create custom reports from it. • After you save a custom report type. That user will not be able to view the Contacts tab when selecting the custom app that contains it. Report Fields Fields Searched in Both Sidebar Search & Advanced Search Report Name Description Section 9-18. Click Setup | Create | Report Types. leads are available in the Primary Object drop-down list so that you can build lead report types for other users. you must define a new custom report type. For example. • The primary object you choose determines the views available to users creating or running reports from your custom report type. Section 9-17. Once you have defined a custom report type. If you want to change the primary object. For example. Click New Custom Report Type. Search Fields The types of records you can search vary according to which edition you have. and fields. if you select accounts as the primary object for your custom report type.com Certified administrator – Study guide (Summer ‘10) ▪ ▪ ▪ ▪ ▪ Related lists of that type will not be visible on other tabs Search results will not return records of that type Report data for records of that type will not be available Merge fields of that type will not be available Custom links of that type will not be visible The only exception is within the setup area. a user who does not have the “Read” permission on contacts will still be able to create custom apps that include the Contacts tab. including those you do not have permission to view. object relationships. From the Primary Object drop-down list. then users can view their report results by All Accounts or My Accounts from the View drop-down list on the Select Criteria page of the report wizard or on the Report Options of the report.Salesforce. You can search for information within any of the fields listed below. • All objects display in the Primary Object drop-down list. The column lists fields searched in both the Sidebar Search and Advanced Search. training & CertifiCation 30 . Defining Custom Report Types available in: Professional. select the primary object from which you want to build your custom report type. Enterprise. even if you don’t have permission to view leads.

we recommend including with or with or without between object names so users can easily understand what data will display in reports run from your custom report type. 3. 5. Accounts will display if they have no contacts. Enter a description for your custom report type. Click Next. Enter a name for your custom report type in the Report Type Name field. For example. choose the object relationships a report can display when run from a custom report type. Tips on Defining Custom Report Types Consider the following when defining custom report types: ▪ ▪ If the primary object on a custom report type is a custom object. The name must be unique so that it can be distinguished from other custom report types in your organization. Furthermore. Making the status “In Development” hides the custom report type and any reports created from it from all users except those with the “Manage Custom Report Types” permission. custom report types associated with custom objects in the Deleted Custom Objects list count against the maximum number of custom report types you can create. if you’re defining a custom report type from which users can run reports that include accounts that may or may not have contacts. change the Deployment Status back to “In Development” if you want to make further enhancements. Select a development status: • Choose “In Development” as the Deployment Status when first creating your custom report type to hide it from users while you’re designing and testing it. For example. In addition. When entering a name for your custom report type. • Choose “Deployed” as the Deployment Status when you want to allow users to create and run reports from the custom report type. then the custom report type and any reports created from it will automatically be deleted. when entering a description for your custom report type.com Certified administrator – Study guide (Summer ‘10) 2. and the custom object is deleted. considering naming that report Accounts with or without Contacts. Select a category in which to store the custom report type on the Select the Report Type page of the report wizard. Next. Making the status “In Development” also prevents all users except those with the “Manage Custom Report Types” permission from creating and running reports from the report type. 7. if you’re defining a custom report type from which users can run reports that include accounts that may or may not have contacts. 6. 4.Salesforce.” training & CertifiCation 31 . Categories are the options in the Select the type of data you wish to report on drop-down list on the first step of the report wizard. ▪ ▪ After deploying a custom report type. consider describing that report as This allows you to report on accounts and their contacts. A custom report type’s Deployment Status will automatically change from “Deployed” to “In Development” if its primary object is a custom object whose Deployment Status changes from “Deployed” to “In Development. we recommend that you clarify how the object relationships affect report results.

Select the Status of the individual for the campaign. lead. and Developer editions available for an additional cost in: Professional edition Who has access to campaigns? Depending on your sharing settings. edit. and click Next. and click Save. In addition. or person account with a campaign: 1. To update the member status for a contact. only designated Marketing Users with the appropriate user permissions can create. View the detail page of the individual associated with the campaign. Campaign FAQ available in: Enterprise. or person account plus the individual’s current status on the campaign. you can manually link a contact. In the Campaign History related list. lead. 2. In the Campaign History related list. The list does not retain the previous status for any campaign nor does it include any campaign that you don’t have access to view via sharing settings. 6. or person account on an existing campaign: 5. To associate a contact. or person account. Select the campaign. 4. Unlimited. Any user can do this via the Campaign History related list on a contact.Salesforce. 3. lead. View the detail page of the individual you want to link to the campaign. click Edit next to the campaign name. click Add Campaign. such as via a phone call to a sales rep. or person account to a campaign and update that individual’s campaign status. Note: The Campaign History related list shows the associated campaigns for a contact. lead. lead. Updating Campaign History available in: Enterprise. and click Save. Change the Status of the individual. users in your organization can view campaigns. However. training & CertifiCation 32 . Marketing Users can import leads and use the campaign import wizards if they also have the Marketing User profile (or the “Import Leads” permission and “Edit” on campaigns). 7. and delete campaigns and configure advanced campaign setup. and Developer editions available for an additional cost in: Professional edition User Permissions Needed to update contact campaign history: “read” on campaigns anD “read” on contacts to update lead campaign history: “read” on campaigns anD “read” on leads to update person account campaign history: “read” on campaigns anD “read” on accounts and contacts For campaigns that elicit responses one-by-one.com Certified administrator – Study guide (Summer ‘10) Section 9-19. An administrator must select the Marketing User checkbox on a user’s personal information to designate that user as a Marketing User. view the advanced campaign setup. Unlimited. or run campaign reports.

not for marketing purposes. and then clicking a button. Displaying and Editing Campaigns available in: Enterprise. the campaign with the most recently updated member status is mapped to the new opportunity. The Opportunities related list on a campaign shows every opportunity that’s linked to that campaign. When you’ve finished. which are available on the Manage Members page. The ROI is calculated as the net gain (Total Value Won Opps . In addition. training & CertifiCation 33 . If the lead is linked to multiple campaigns. you can add existing contacts or leads to a campaign by displaying a list view. contact. Note: You can add contacts or leads to campaigns by using the Add Members . How can I track which opportunities resulted from campaigns? One key benefit of campaigns is that you can track how much business has been generated from each campaign. When you create an opportunity.com Certified administrator – Study guide (Summer ‘10) Can I use mass email for my email campaigns? Mass email is designed for small-scale sales and support mailings. click Save. You can also select a campaign name from the Campaign History related list of an associated lead. The ROI result is expressed as a percentage.Existing Leads wizards. Unlimited. In these wizards. and then change the fields you want to update. Note: If your organization has enabled inline editing. you can fill in the Campaign Source field to indicate that the opportunity resulted from the campaign. Editing Campaigns – To update a campaign.Existing Contacts and Add Members . We recommend that you use a third-party email-execution vendor to send emails for marketing campaigns.Salesforce. you can edit fields directly on the detail page. You can navigate across as many list pages as you want to select all the contacts or leads you’re target. mouse over any lookup field on the detail page to view key information about a record before clicking into that record’s detail page. click the campaign name to display detailed information. and Developer editions available for an additional cost in: Professional edition User Permissions Needed to view campaign lists: to change campaigns: “read” on campaigns “edit” on campaigns anD Marketing User checked in your user information Displaying Campaigns – Once you’ve located a campaign on the campaigns home or list pages. or person account. You can also click Save & New to save the current campaign and create another. Section 9-20.Actual Cost) divided by the Actual Cost. Both contacts and leads can be associated with your campaigns as campaign members. How can I add contacts and leads to my campaigns? Your company’s campaigns typically will target existing customers (contacts) and/or prospective customers (leads). click Edit. How can I calculate the ROI for my campaigns? The Campaign ROI Analysis Report calculates the return on investment and average costs for your campaigns. selecting records shown on list pages. that campaign is automatically inserted into the opportunity Campaign Source field. Tip: If your organization has enabled hover details. when you convert a lead that’s linked to a campaign. You can also run the Campaign Revenue Report to track which opportunities are linked to your campaigns.

You can click individual items to display additional detail. attachments. accounts. and solutions are not deleted with the case. Advanced Setup – Click Advanced Setup to customize the Member Status values for a campaign. Tagging Campaigns – If tags have been enabled. Associated contacts. Section 9-21. Click more at the bottom of the page or View More below a related list to display more items. or attachment cannot be restored via undelete. Printing Campaigns – To view a printable display of all information for the campaign. task. or attachment from a case and then delete the case. click Add Tags or Edit Tags in the Tags area directly under the colored title bar to tag the current record. click Sharing. Use your browser’s Print function to print the display.” Campaign Related Lists – The lower portion of the display provides information related to the campaign. groups. Mouse over a related list hover link to display the corresponding related list and its number of records in an interactive overlay that lets you quickly view and manage the related list items. Note: If you delete an event. which are updated automatically and include values from all associated records regardless of whether you have read access to those records. click Del next to the case on the cases list page. any related items are also restored. all related events and tasks. or person accounts with a campaign or to update the status of existing campaign members.com Certified administrator – Study guide (Summer ‘10) Creating Campaign Hierarchies – When creating or editing a campaign. Enterprise. contacts. The related lists you see are determined by your personal customization and by any customization your administrator has made to page layouts or your permissions to view related data.” “Responded. case comment. Leads. campaign hierarchies. When you delete a case. task. click one of the tag names to view a list of all records with that tag. If you have campaign hierarchies enabled. and attachments are also deleted. you can search for an existing campaign or create a new parent campaign. case comment. or Person Account to Campaigns – Click Manage Members on the campaign detail page to associate leads. Note: If enabled by your administrator. or roles. case comments. If you undelete the case. use the arrow icons next to the section headings to expand or collapse each section on the detail page. Linking Contacts. In the lookup dialog. related list hover links display at the top of each detail page. Deleting Cases available in: Group. To return to the last list page you viewed. including activities. the event. Sharing – To share a campaign with other users. If your organization has enabled collapsible page sections. The deleted case is moved to the Recycle Bin. Professional. Unlimited. and the opportunities that resulted from the campaign. click Printable View on the campaign detail page. If the record has already been tagged. The Del link and Delete button do not display for users who do not have the “Delete” permission on cases. You can also click a related list hover link to jump down to the content of the related list without having to scroll down the page. The Member Status values are the possible responses that a member can have to the campaign such as “Sent. click Back to list at the top of the campaign detail page. or click Delete on the case detail page. you can use the Parent Campaign lookup field to assign a parent to your campaign.Salesforce. the Campaign Hierarchy related list contains aggregate statistics for a parent campaign and all the campaigns below it in the campaign hierarchy. training & CertifiCation 34 . and Developer editions User Permissions Needed to delete cases: “Delete” on cases To delete a case.” or “Attended. Calculating Campaign Statistics – The campaign detail includes campaign statistic fields.

What is the Automated Case User used for? The Automated Case User is the user who will be listed in the Case History for all automated case actions in Salesforce. View the solution you want to categorize. If you put solutions into only the most relevant categories. they will be easier for users and customers to find. Unlimited. and the Customer Portal. In the solution category hierarchy. follow these directions: 1. click Select to add a category to the solution. including: ▪ ▪ ▪ When a case is automatically assigned using assignment rules When a case is escalated When a case is created online via Web-to-Case To change the Automated Case User. Click on Setup | App Setup | Customize | Cases | Support Settings. If necessary. and users with the “Manage Categories” permission. If multilingual solutions is enabled for your organization. Click Select Categories in the Solution Categories related list. Click Edit to change any of the listed support settings. Each solution can belong to more than one category. Click Save. Enterprise. you have to modify the categories of its master solution. Click Save. the Self-Service portal. training & CertifiCation 35 . This related list is not visible unless your administrator has defined and enabled categories. and Developer editions User Permissions Needed to categorize solutions: “edit” on solutions Use solution categories to group similar solutions together. 1. 4. 3. Section 9-23.Salesforce. Categorizing Solutions available in: Professional. Administrators. 3. All automated case actions will now have this new Automated Case User listed on the Case History. 2. Repeat until you have added all applicable categories. We recommend that you limit the number of categories to which a solution belongs. see Customizing Solution Settings. This user will be listed on the case history for all actions that are system defined. The categories on a translated solution are synchronized with the categories on the master solution. you can browse for and find solutions by category from the Solutions tab or when solving a case. Once solution category browsing is enabled. For more information on how to enable category browsing.com Certified administrator – Study guide (Summer ‘10) Section 9-22. can categorize solutions prior to enabling solution categories for the entire organization. Customers can also browse published solutions by category in public solutions. 2. translated solutions inherit solution categories from their master solutions. 4. Choose the new Automated Case User by typing his/her full name in the field or by using the lookup icon. To modify a translated solution’s categories. all users with the appropriate permissions can categorize solutions. Once your solutions are categorized. click Deselect to remove a category from the solution.

Salesforce. Default Off. Click the Tab Style lookup icon to display the Tab Style Selector. click Del in the Solution Categories related list on the solution detail page. a number enclosed in brackets [] appears next to the tab style name. Choose the user profiles for which the new custom tab will be available: • Select Apply one tab visibility to all profiles and choose Default On. Enterprise. Unlimited. Optionally. select Apply a different tab visibility for each profile and choose Default On. click Search in Documents. • Click Insert an Image. Mouse over the style name to view the tabs that use the style. If you haven’t already created the custom object. 8. If a tab style is already in use. Professional. To create your own tab style: • Click the Color lookup icon to display the color selection dialog and click a color to select it. Enterprise. Section 9-24. Salesforce CRM replaces it with a default multicolor block icon. Click Setup | Create | Tabs. Professional. and click Go! to find a document file name that includes your search term. The New Custom Tab wizard reappears. and select the image you want to use. • Alternatively. 7. click Create a new custom object now and follow the instructions in Defining Custom Objects. as described in Defining Custom Objects. Enter a description of the tab. • Select a file and click OK. The label of the new tab is the same as the plural version of the custom object label. 3. Select the custom object to display in the custom tab. or Tab Hidden from the drop-down list. or Tab Hidden from the drop-down list for each profile. if desired. and Developer editions User Permissions Needed to create and edit custom tabs: “Customize application” To define a new tab to display the data stored in your custom object records: 1. Click a tab style to select the color scheme and icon for the custom tab. enter a search term. 6. and Developer editions apex Page tabs available in: Group. • Alternatively.com Certified administrator – Study guide (Summer ‘10) To later remove a category from a solution. Optionally. Note: You can create a custom report on solution categories. Unlimited. select the document folder. However. 5. 2. click Create your own style on the Tab Style Selector dialog if you want to create a custom tab style and your organization has access to the Documents tab. Creating Custom Object Tabs Custom object tabs and Web tabs available in: Group. Click New in the Custom Object Tabs related list. 4. solution category information is not available in list views. If the document used for the icon is later deleted. and click Next. Note: This dialog only lists files in document folders that are less than 20KB and have the Externally Available checkbox selected in the document property settings. Default Off. training & CertifiCation 36 . Click Hide styles which are used on other tabs to filter this list. choose a custom link to use as the introductory splash page when users initially click the tab.

click New Event. such as Japanese. Optionally. Section 9-25. • On the week view or the month view of the calendar. click on a time to create an event for that time. Enter the details of the event such as subject. Spell checker does not support double-byte languages. and click Next. and end date and time. Specify which fields display to users in the key lists section of the custom object tab home page. if the custom object displayed in the custom tab is named Expenses. The page layout controls which fields are visible and editable when users are entering data in the custom tab. you can create events that last up to 14 days. • Click Save. start date and time. Note: If multiday events are enabled for your organization. set a reminder on the event by selecting Reminder and choosing how long before the event you want to be reminded. • From the Open Activities related list of an associated record. an Expense option appears in this list. you can extend the length of individual occurrences beyond 24 hours if multiday events are enabled. Note: Each occurrence in a series of recurring events can’t last longer than 24 hours. click Check Spelling to spell-check the contents of the Description field. click the Add Event Icon ( ) next to a date to create an event on that date. Default Off. 3. or Tab Hidden in Tab Visibility to determine whether the custom tab is visible to users with that profile. Once you’ve created the recurring event series. select the users to invite and click New Event. Begin creating an event by doing one of the following: • From the Calendar section of the Home tab. • On a multiuser calendar. To further customize the tab: ▪ ▪ Define the page layout for records displayed in the tab. tab visibility is automatically set to Default On. and Developer Edition organizations. For example. training & CertifiCation 37 . an option is added to the Create New drop-down list in the sidebar so users with the “Create” permission can quickly create a new record. For Professional Edition organizations. If you choose Default On or Default Off.com Certified administrator – Study guide (Summer ‘10) 9. Creating Events available in: All editions User Permissions Needed to create events: “edit events” 1.Salesforce. Optionally. Unlimited. select Create recurring series of events to specify how often the event repeats. • Check Append tab to users’ existing personal customizations to add the new tab to your users’ customized display settings if they have customized their personal display. For Enterprise. 2. click New Event. Optionally. Specify Tab Visibility. Note that the Check Spelling button must be enabled by your administrator. • On the day view of the calendar. • Specify the custom apps that should include the new tab. choose Default On.

or custom object.Salesforce. lead. assigned owner of the event.com Certified administrator – Study guide (Summer ‘10) 4. Contact or lead associated with the event. This topic describes how to complete the Recurrence section on the New Event page. amounts display in the activity currency and are also converted to the user’s personal currency. Select the Create recurring series of events checkbox. this field is not available in Personal edition. You can enter a date. 2. you can extend the length of individual occurrences beyond 24 hours if multiday events are enabled. You can enter the name of the person or use the lookup icon to select the name. Optionally. click Add Invitees to make the event a group event to which users. Link used to attend an online meeting. the event is assigned to the creator. or resources are invited. Creating Recurring Events available in: All editions User Permissions Needed to create recurring events: “edit events” A recurring event is an event that repeats in a series. Note: Each occurrence in a series of recurring events can’t last longer than 24 hours. Description Division training & CertifiCation 38 . text note describing the event. such as a weekly staff meeting that occurs every Monday at 11:00 a. including creation date and time. Once you’ve created the recurring event series. this field can hold up to 32KB of data. the maximum number of occurrences is as follows: • Daily: 100 • Weekly: 53 • Monthly: 60 • Yearly: 10 3. case. to assign the event to another user. By default. available only in organizations that use divisions to segment their data. contacts. Set the start date and end date. if any. User who created the event. available only for organizations that use multiple currencies. Division to which the activity belongs. this field only displays if you have the “read” permission for that type of record. this field is for online meetings only. leads. 1. Select the frequency of recurrence. Note: Depending on the type of series you’re creating. the activity belongs to the global division. 5. otherwise.m. click Save & New Task to save the event and create a new task or Save & New Event to save and create an additional event. or choose a date from the calendar that displays when you put your cursor in the field. Alternatively. this value is automatically inherited from the related account. (read only) Planned date of the event. users with sharing access to the record can click it to view more details. Click Save. this field appears only if multiday events are disabled. Checkbox that specifies whether the event lasts all day. Event Fields Field Activity Currency All Day Event Assigned To Attendee URL Contact or Lead Created By Date Description the default currency for all currency amount fields in the activity. enter a user’s name or select a user with the lookup icon.

or custom object. Event Record Type Last Modified By Location Meeting Number Meeting Password Meeting Type Phone Private Related To Response Show Time As Start Subject Teleconference Details Teleconference Type Time Type Visible in Self-Service Creating Tasks available in: All editions User Permissions Needed to create tasks: “edit tasks” training & CertifiCation 39 . additionally. this field is automatically filled in with the value from the corresponding contact or lead record. this field cannot be set for group events or when adding or modifying an event in another user’s calendar. You can add the current time by clicking the time link next to the field. name of the field that determines what picklist values are available for the record. this field appears only if multiday events are enabled. exported data files will always contain private events. each picklist value can have up to 40 characters. the record that the event is associated with. such as “Meeting. or contacts. this field appears only if multiday events are disabled. such as email or Meeting. Webex meeting type. this field is for online meetings only. this field only displays if you have the “read” permission for that type of record. and Developer editions. the email address of the contact or lead associated with the event. Planned end date and time of the event. users with sharing access to the record can click it to view more details. such as an account. this field is for online meetings only. You can enter a date or choose a date from the calendar that displays when you put your cursor in the field. this option is not available when you associate the event with a lead instead of a contact. enter the password that meeting attendees should use to log in to the online meeting. Choose a Webex teleconferencing service. the number identifying the meeting. you can add the current time by clicking the time link next to the field. this field is not available in Personal edition. additionally.” You can enter a subject or select from a list of previously defined subjects. Planned start date and time of event. this field is for online meetings only. User who last changed the event. However. this field is available for Webex customers only. You can enter a date or choose a date from the calendar that displays when you put your cursor in the field. campaigns. users with the “View all Data” or “Modify all Data” permission can see private event details in reports and searches or when viewing other users’ calendars. this field appears only if multiday events are disabled. opportunity. (read only) Location of the event. this field is for online meetings only and is not available for trial meetings. available in enterprise. accounts. indicates whether users other than the event owner can see the event details when viewing the event owner’s calendar.Salesforce. enter any dial-in instructions or details. you can add the current time by clicking the time link next to the field. optional field that allows users invited to a group event to enter a note when they accept or decline the event. Private events cannot be associated with opportunities. type of the event. out of office. including modification date and time. Picklist that determines how this event appears when another user views your calendar: busy. leads.com Certified administrator – Study guide (Summer ‘10) Field Duration Email End Description the length of a timed event in hours and minutes. cases. or free time. this field is automatically filled in with the value from the corresponding contact or lead record. Checkbox that specifies whether the completed event is visible in the Self-Service Portal. contracts. entry describing subject of activity. the phone number of the contact or lead associated with the event. Unlimited. this field appears only if multiday events are enabled. time of a planned event.

you can use additional tools to customize. 2. Select the appropriate drop-down value for “Default Calendar Access. 3. edit. navigate. Section 9-26. users can insert events in other users’ calendars.com Certified administrator – Study guide (Summer ‘10) Tasks allow you to track the specific actions you plan to perform or have performed. Hide Details – Others can see whether the user is available at given times. such as making phone calls or sending mail. • Use the Send Notification Email checkbox to specify whether or not to send a notification email to the task’s assignee when you save the task.Salesforce. click Save & New Task to save the task and begin creating another new task. Enter the details of the task: • Tip: To assign independent copies of a new task to multiple users.. 2. or delete public list views: “read” on the type of record included in the list “Manage Public List Views” Note: If your administrator has enabled enhanced lists. To save the current state of the checkbox as your personal default. Hide Details and Add Events – In addition to the sharing levels set by Hide Details. see “Creating Group Tasks. drop-down menu in the sidebar. • Click New Task from the Open Activities related list of an associated record. Show Details – Users can see detailed information about events in other users’ calendars. select Make this the default setting. Note that the Check Spelling button must be enabled by your administrator. 3. To create a new task. users can insert events in other users’ calendars. Organization-Wide Default Sharing Rule for Calendar Access System administrators have four options to choose from for the organization-wide default sharing rule for calendar access: 1. Note: By default. Spell checker does not support double-byte languages such as Japanese..” Section 9-27. 4. and edit list data. • Click Task from the Create New. training & CertifiCation 40 .” To change this setting: 1. click Check Spelling to spell-check the contents of the Comments field.” • Optionally. Creating Custom List Views available in: All editions User Permissions Needed to create custom list views: to create. To get started: • Click New from the My Tasks section of the Home tab. or click Save & New Event to save the task and begin creating an event. this setting is set to “Hide Details and Add Events. Click Setup | Administration | Security Controls | Sharing Rules | Edit. Click Save. Show Details and Add Events – In addition to the sharing levels set by Show Details. manage. Alternatively. 2. follow these steps: 1. but cannot see any other information about the nature of events in the user’s calendar.

In general. Enter View Name. You can also create views of contacts. Enter the name to appear in the View drop-down list. Filter by Campaign This option is available on the following list views: • Contacts home • Leads home • Mass email contacts • Mass email leads • Mass add campaign members wizard • Mass update campaign members wizard If you’re editing a list view that is filtered by campaign and don’t have at least “Read” access to the campaign. My Territory Teams means records associated with either territories to which you belong or territories below you in the territory hierarchy.. or My. click Edit next to the View drop-down list. There may be additional options: • Lead and case list views can be restricted by queue.. depending on the kind of record. Select --Current-. To edit or delete any view you created. Filter by Division If your organization uses divisions to segment data and you have the “Affected by Divisions” permission. to specify the set of records to search. This option is disabled if you aren’t searching all records. leads. To create a new view. users. • If your organization has territory management. account and opportunity list views can be restricted by My Territories or My Territory Teams. • Activity list views have several options. 2. create a list view of accounts in your state. • Price book list views can be restricted by price book. Specify Filter Criteria Filter by Owner These options vary. select the division that records in the list view must match. or opportunities above a particular Amount..to show records in your current working division. or cases to use for mass email recipient lists.com Certified administrator – Study guide (Summer ‘10) You can create new list views to see a specific set of records such as contacts. select All.Salesforce. click Create New View at the top of any list page or in the Views section of any tab home page. training & CertifiCation 41 . Fill in the following: 1. leads with a specific Lead Source. or campaigns. you’ll receive an error when attempting to save the list view. My Territories means records associated with territories to which you belong. Administrators and users with the “Manage Public List Views” permission can also edit or delete public views and some of the standard Salesforce CRM views.. documents. For example.

To share the list view. Restrict Visibility If you are an administrator or a user with the “Manage Public List Views” permission.Salesforce. Enterprise. You can choose up to 15 different fields to display in your view. create custom views that contain only relevant information for customer portal users and then make those views visible to customer portal users by sharing them with the All Customer Portal Users group or a selected set of portal groups and roles. enter “Won equals True” as your search criteria. users must also have the appropriate “Read” permission on the type of records within the list view. You can also use special date values in your filter criteria. records that have been shared with you. Unlimited. and Developer Edition users can specify a public group. role.” training & CertifiCation 42 . You can display only the fields that are available in your page layout. and click Add. To show all closed/lost opportunities. you can use special picklist values for your search criteria. select the group or role from the list below it. choose the type of group or role from the drop-down list. Note: You can rename an existing list view and click Save As to save the criteria of the list view without altering the original view. select Visible to certain groups of users. To add or remove fields. Note: List views are visible to your customers in the Salesforce CRM customer portal if the Visible to all users radio button is selected for views on objects assigned to customer portal users’ profiles. click Back to list at the top of any detail page. select a field name and click the Add or Remove arrow. (Field-level security is available only in Enterprise. 5. or records owned by or shared with users in roles below you in the role hierarchy. When you select a long text area field. When implementing a customer portal. 4. such as in a list view or report or when mass-deleting records. such as Lead Source equals Web. To see a list view. These are special picklists with values of either “True” or “False. specify whether everyone or just you can see the custom view.” For example. Click Save. up to 255 characters are displayed in the list view. Note: The information you see in list views is only the data to which you have access— records you own or have read or read/write access to. enter “Closed equals True” and “Won equals False. To create list views that only your Salesforce CRM users can see. When creating filter criteria. specify conditions that the selected items must match. to show all opportunities you’ve won. and then share it with the All Internal Users group or a selected set of internal groups and roles. Use the arrows to arrange the fields in the proper sequence. Unlimited. Select Fields to Display The default fields are automatically selected. This option is not available in Personal Edition. or role including all users below that role to see the custom view. you can view only those fields that are visible in your page layout and field-level security settings. and Developer Editions. Alternatively. Filtering on Special Picklist Values The available fields vary according to which Salesforce CRM Edition you have. select Visible to certain groups of users.) Archived activities are not included in activity list views. In addition. To return to the last list page you viewed. 3.com Certified administrator – Study guide (Summer ‘10) Filter by Additional Fields Optionally. The view appears in the View drop-down list so you can access it later.

the event is the meeting invite sent to another user for a group event. Case is still open. the lookup icon automatically displays when you choose to filter on one of the special picklists. such as in the campaign import wizards. note that your administrator may have customized the name of this field. the task Status field has a “Closed” value. Click the lookup icon to choose the value “True” or “False. the event has a specific time. the account is a partner account or the lead or opportunity owner is a partner user. that is. These are the available fields and their values: Special Picklist Field Value Accounts and contacts: Is Person Account Accounts. this field displays as the person account icon. the case Status has a value that is not equivalent to “Closed. applies only to events. task is still open. not events. that is. the contact is not enabled for Self-Service. Activities: Closed Campaigns: Active Cases: Escalated training & CertifiCation 43 . Case does not have a new Self-Service comment. the case is open. the task has been closed. the account is a business account.” Case has been closed. the lead cannot be included in a mass email recipient list. not an event. the case is closed. Case has not been escalated. applies only to tasks. the lead has been converted. the event is marked as an all-day event. Case does not have a Self-Service comment. you can manually enter “True” or “False” in the filter criteria. the lead may receive mass email. and opportunities: Partner Account Activities: All-day true false true false true false true false Activities: Event Invitation (Only for reports) Activities: Task true false false true false true false Cases: Closed true false true false Cases: New SelfService Comment Cases: Open (Only for reports) Cases: Self-Service Commented Contacts: Email Opt Out Contacts: Self-Service Active (Only for reports) Leads: Converted (Only for reports) Leads: Email Opt Out true false true false true false true false true false true false true false Description the account is a person account. not tasks. that is. Case has a comment added by a Self-Service user. leads. the case Status field has a “Closed” value. applies only to events. Campaign is inactive. the contact is enabled to log in to your Self-Service Portal. activity is an event.” Alternatively. not tasks. activity does not have a green sheet. the account is not a partner account or the lead or opportunity owner is not a partner user. the lead has not been converted. Campaign is active and can be chosen from various campaign picklists.Salesforce. the event is the original group event assigned to the event host. Case has been automatically escalated via your organization’s escalation rule. the contact may receive mass email.com Certified administrator – Study guide (Summer ‘10) Note: If you are creating filter criteria for a report or list view. Case has a new comment added by a Self-Service user. activity is a task. the contact cannot be included in a mass email recipient list.

Salesforce. Product is active and can be added to opportunities in enterprise and Unlimited edition organizations. User is inactive and cannot log in. User is not enabled for force. Unlimited. User is a partner user. Product does not have a default revenue schedule. Product does not have a default quantity schedule. and Developer Editions. Solution is not marked Visible in Self-Service Portal and is not visible to Self-Service Portal users. the opportunity owner has checked the Private box on the opportunity edit page. the solution has been reviewed. Users: Active Users: Offline User Users: Marketing User User: Is Partner Note: The special picklists you can view are only those that are visible in your page layout and field-level security settings. the opportunity is still open. the Stage field may have a value of the type open or Closed/Lost. that is. the translated solution has not been updated to match the master solution with which it is associated. the opportunity is closed and won.com offline. User is not a partner user. Solution is not reviewed. User has access to use force. Product is inactive and cannot be added to opportunities. the opportunity is closed.) training & CertifiCation 44 . the translated solution has been updated to match the master solution with which it is associated. the partner for the opportunity has not been marked as the primary partner.com offline use. that is. the Private box on the opportunity is not checked. the opportunity has not been won. the solution Status field has a “reviewed” value. Product has a default quantity schedule. User can manage campaigns. the lead has been viewed or edited at least once by the owner since it was assigned.com Certified administrator – Study guide (Summer ‘10) Special Picklist Field Value true Leads: Unread false true Opportunities: Closed false Opportunities: Primary (Only for Partner Opportunities report) Opportunities: Private false true Opportunities: Won false true Products: Active false Product: Has Quantity Schedule Product: Has Revenue Schedule Solutions: Visible in Self-Service Portal true false true false true false true Solutions: Reviewed false true Solutions Out of Date false true false true false true false true false true false true Description the lead has not yet been viewed or edited by the owner since it was assigned to that user. (Field-level security is available only in Enterprise. User is not enabled to manage campaigns. User is active and can log in. the solution has been marked Visible in Self-Service Portal and is visible to Self-Service Portal users. Product has a default revenue schedule. that is. the Stage field has a value of the type Closed/Won or Closed/Lost. the partner for the opportunity has been marked as the primary partner. the Stage field has a value of the type Closed/Won.

and new customers Measure effectiveness using the Google AdWords dashboard and intelligently optimize your AdWords campaigns Creating and Modifying Presentations in Salesforce CRM Content Section 9-30. Unlimited. Enabling Territory Management available in: Enterprise.com customers advertise online with Google AdWords as a mechanism to generate leads. training & CertifiCation 45 . What is Salesforce CRM for Google AdWords? Salesforce CRM for Google AdWords connects Salesforce CRM with Google AdWords. You must meet the following prerequisites before enabling territory management: ▪ ▪ Your organization must be using customizable forecasting. and Developer editions User Permissions Needed to create presentations: Manage Workspaces checked in your workspace permission definition or add Content checked in your workspace permission definition Note: Microsoft Office 2007 file previews are currently available through a pilot program.Salesforce. Enterprise. Creating and Modifying Presentations in Salesforce CRM Content available in: Contact Manager. and Developer editions User Permissions Needed to enable territory management: “Manage territories” Territory management is not enabled by default in Salesforce CRM. you’ll be ready to turn on territory management for your organization. you can create a custom Microsoft® PowerPoint presentation by searching for and previewing slides.com) is an online advertising service used to create advertisements that display on major search engines. After you’ve completed the prerequisites. sales opportunities. you can: ▪ ▪ ▪ ▪ ▪ Take advantage of Google AdWords as a lead generation tool Correlate clicks on Google advertisements with Salesforce CRM leads Track the results of Google AdWords campaigns from Salesforce CRM Analyze which keywords and advertisements are generating leads.com. allowing you to track the effectiveness of your online advertising investments. Many salesforce. then easily assembling them in whatever sequence you choose using a simple drag-anddrop assembly tool.com Certified administrator – Study guide (Summer ‘10) Section 9-28. Group. Follow the steps in the Deploying Territory Management Guide to prepare your organization for territory management. including Google.google. Section 9-29. With Salesforce CRM for Google AdWords. contact salesforce. Google AdWords What is Google AdWords? Google AdWords (http://adwords. Unlimited. To request territory management for your organization. Professional. In Salesforce CRM Content.

or modify a presentation. Note: When you create. ) to view all the slides in the ) to view all the presentations ) to remove that 46 • In the assembly section. click Cancel to return to your starting point. or you can browse all slides published into your workspaces.com provides a link to Adobe’s website where you can download Flash for free. Choose Add to presentation or Hide preview as needed. click a file or slide to preview it in the lower half of the window. Salesforce. Note that any PowerPoint 2007 files in your workspaces do not appear in search results and cannot be assembled into presentations.Salesforce. Salesforce CRM Content can perform a full-text search of each slide and return only slides applicable to your purpose. • In search results. copy. • In search results. The assembly tool allows you to create or modify the custom presentation by dragging and dropping individual slides. In this case.11. If presentation assembly is disabled after presentations have been created. • To create a new presentation. but you can click on them to see the preview in the lower half of the window. Note: Some slide thumbnails may not be visible or may only be partially visible. 2. on the content details page click Edit | Edit Presentation. Drag the desired files or slides from the search results into the assembly section in the lower half of the window. Click Search presentations to display all the PowerPoint files in your workspaces or click Search slides to display all the individual slides in your workspaces.0. on the content details page click Clone & Customize. You can publish the presentation to a public workspace or keep it in your personal content area. Note: Working with presentations requires Adobe Flash® Player. it may time out. • To modify a presentation and save it as a new version. Salesforce. training & CertifiCation . clone & customize. select a specific workspace to search or enter a search term in the text box before clicking either button. To refine your results.5 or higher. Salesforce CRM Content not only uploads the entire file to your workspace but also extracts the individual slides so they are available when you assemble or modify a presentation. • Click Clear at any time to revert your changes. You can re-upload the slide if you want the thumbnail to be visible. The following options help you assemble your presentation: • In search results.com Certified administrator – Study guide (Summer ‘10) When you publish a PowerPoint file. hover over a slide and click the presentation icon ( that use that slide.com does not delete existing presentations but they cannot be customized or modified. • To create a new presentation by copying an existing presentation. hover over a document and click the garbage can icon ( document from the presentation you are assembling. use one of the following options: Note: The following options are only available if Enable presentation assembly is selected on the Setup | Customize | Salesforce CRM Content | Settings page. If you do not have Flash installed. hover over a presentation and click the slides icon ( presentation. or modify a presentation. we recommend that you assemble the presentation outside of Salesforce CRM Content and then upload it into the appropriate workspace. click the Workspaces tab and then choose Create New | Presentation. To work with presentations: 1. version 9. Depending on whether you want to create. 3.

tags or enter a new tag. salesforce. Other names used herein may be trademarks of their respective owners. choose a language. All rights reserved. The content type determines which custom fields appear for you to categorize and define your content. and salesforce. When you are done assembling your presentation. You can’t have two tags with the same name even if they use different upper and lowercase letters. When you select a tag it turns green. 94105 United States 1-800-NO-SOFTWARE www. you can choose from the list of suggested ë If your administrator assigned the restricted tagging rule. Tag your content. You can then view the content details page. Click a tag to add it to the Tags field automatically. b. h. delete the tag. suggested tags. ë If your administrator assigned the guided tagging rule. Click a suggested tag to add it to the Tags field automatically. Click Publish. only content associated with that language is displayed in the search result set. If you do not want the presentation to be visible to other users in your organization. choose that author from the drop-down list. for example if your work is still in progress. Salesforce CRM Content autosuggests tags based on your My Recent Tags list and the Popular Tags section on the Workspaces tab. You can remove tags from a document. CA. click Save. Sg_Certifiedadmin_Summer10_2010-06-28 . you must choose from the list of ë You can’t change or delete tag names.salesforce. assign or change the presentation’s name. e. If multiple content types are available. Optionally. complete the Reason for Change field. For More Information Contact your account executive to learn how we can help you accelerate your CrM success..com. As you type a tag. f.com Global Offices Latin America Japan Asia/Paci c EMEA +1-415-536-4606 +81-3-5785-8201 +65-6302-5700 +4121-6953700 Copyright ©2010. If you do not choose a language. If users restrict their content searches to a particular language. d. The case of the original tag is always used.com owns other registered and unregistered trademarks. choose one from the drop-down list. To publish the content on behalf of another author. Salesforce CRM Content associates your content with your personal language setting. If you are modifying the presentation. 5. Your tagging permission depends on the tagging rule assigned to the workspace: ë If the workspace does not have a tagging rule or if your administrator assigned the open tagging rule. inc. choose Save in my personal workspace. Optionally. add or modify the presentation’s description.com.com and the “no software” logo are registered trademarks of salesforce. you can enter tags in the Tags field. The Language drop-down list is displayed if multi-language support is enabled. In the Save or Publish Content dialog: a.4. or publish another file. g. but that doesn’t ë Tags are case insensitive. Corporate Headquarters The Landmark @ One Market Suite 300 San Francisco. c. Select a workspace. The My Recent Tags list on the Contribute window shows the 20 tags you have used most recently. inc. return to the Workspaces tab. Salesforce.

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