SUPPLY CHAIN MANAGEMENT Sub Code: 08MBA43 IA Marks: 50 No. of Lecture Hours / Week: 04 Exam Hours: 3 Hours Total no.

of Lecture Hrs: 56 Exam Marks: 100 MODULE 1 (8 Hours) Introduction to Supply Chain Management Supply chain ± objectives ± importance ± decision phases ± process view ± competitive and supply chain strategies ± achieving strategic fit ± supply chain drivers ± obstacles ± framework ± facilities ± inventory ± transportation ± information ± sourcing ± pricing. MODULE 2 (8 Hours) Designing the supply chain network Designing the distribution network ± role of distribution ± factors influencing distribution ± design options ± e-business and its impact ± distribution networks in practice ± network design in the supply chain ± role of network ± factors affecting the network design decisions ± modeling for supply chain. MODULE 3 (5 Hours) Designing and Planning Transportation Networks. Role of transportation - modes and their performance - transportation infrastructure and policies - design options and their trade-offs - Tailored transportation. MODULE 4 (6 Hours) Sourcing and Pricing. Sourcing ± In-house or Outsource ± 3rd and 4th PLs ± supplier scoring and assessment, selection ± design collaboration ± procurement process ± sourcing planning and analysis. Pricing and revenue management for multiple customers, perishable products, seasonal demand, bulk and spot contracts. MODULE 5 (5 Hours) Information Technology in the supply chain IT Framework ± customer relationship management ± internal supply chain management ± supplier relationship management ±transaction management ± future of IT. MODULE 6 (6 Hours) Coordination in a Supply Chain Lack of supply chain coordination and the Bullwhip effect ± obstacle to coordination ± managerial levers ± building partnerships and trust ± continuous replenishment and vendor-managed inventories ± collaborative planning, forecasting and replenishment. MODULE 7 (7 Hours) Dimensions of Logistics Introduction: A macro and micro dimension ± logistics interfaces with other areas ± approach to analyzing logistics systems ± logistics and systems analysis ± techniques of logistics system analysis ± factors affecting the cost and importance of logistics. MODULE 8 (7 Hours) Demand Management and Customer Service Outbound to customer logistics systems ± Demand Management ± Traditional Forecasting ± CPFRP ± customer service ± expected cost of stockouts ± channels of distribution. Cases in SCM (4 Hours) TEXT BOOKS: 1. Sunil Chopra and Peter Meindl, Supply Chain Management ± Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007. 2. Coyle, Bardi, Longley, The management of Business Logistics ± A

of Lecture Hours / Week: 04 Exam Hours: 3 Hours Total no. Keong Leong and Keah-Choon Tan. Basis of Segmentation and Approaches to Rural Segmentation. of Lecture Hrs: 56 Exam Marks: 100 MODULE 1 (4 Hours) Introduction: Definition. PRA approach. Occupation and Income. rural credit institutions. Technological Factors. concepts. literacy level. Diffusion of Innovation. MODULE 5 (9 Hours) Rural Marketing Strategies: a) Segmenting. Economic Factors. rural retail outlets. Targeting and Positioning Segmentation. Donald J Bowersox. Brand Loyalty MODULE 4 (6 Hours) Researching Rural Market: Sanitizing rural market.Identifying the positioning Concept. TMH. REFERENCE BOOKS: 1. location of rural population. Operational aspects of data collection. Positioning. The need for PRA. 2008.Evaluation and Selection of Segments. rural demand. Coverage of Segments. rural vs. Principles of Supply Chain Management A Balanced Approach. Dand J Closs. 2. Development studies. Consumer Buying Process. components of rural markets. 108 MARKETING AREA RURAL MARKETING Sub Code: 08MBAMM415 IA Marks: 50 No. print media in rural areas. Rise of Consumerism. Thomson Press. irrigation. Second Edition. 3. 2006. Opinion Leadership Process. Selecting the positioning Concept. Research design. Supply Chain Logistics Management. Wisner. Factors affecting Consumer Behaviour. classification of rural markets. income generation. Communicating the Concept .Age and Stages of the Life cycle. Diffusion of innovation. Prerequisites for Effective Segmentation. David Simchi-Levi et al. Psychographic Segmentation. Behaviour Segmentation. problems in rural marketing. Personality and Brand Belief. Economic circumstances. rural market index MODULE 3 (6 Hours) Rural Consumer behaviour: Consumer buying behaviour models. occupation pattern. Research approach. Multiattribute Segmentation.supply Chain Perspective. land distribution. expenditure pattern. infrastructure facilities. Political Factors. Sampling. Demographic Segmentation. M Bixby Coluper. Degrees of Segmentation.Reference frame. Supply Chain Management by Janat Shah Pearson Publication 2008. development programs. scope of rural marketing. urban markets MODULE 2 (6 Hours) Rural marketing environment: Population. Characteristics of Rural consumer. Thomson Press. 2005. land use pattern. Social factors.Geographic Segment. 3. Information Search and pre purchase Evaluation. rural areas requirement. Developing the Concept. Designing and Managing the Supply Chain ± Concepts. Targeting. Lifestyle.Heterogeneity in Rural.

Barefoot agents. Other channels. Consumer Durables.Mass media. NonConventional Media. Media innovation.Profiling the Target Audience. Agriculture Goods. Developing Effective. Satellite Distribution. Rural Product Categories ± Fast moving Consumer goods. designing the message. Product warranty and After-salesservice. Distribution of fake products. Influence of Consumer Behaviour on Communication strategies. Agricultural input dealers. Product life cycle. Structure of competition in Rural India. Syndicated Distribution. Coverage Status in Rural Markets. selecting the communication channels. Rural Retail System.Brand building in Rural India. . d) Branding in Rural India. Prevalent Rural Distribution ModelsDistribution Models of FMCG Companies. Public Distribution System. Conclusion. Creating advertisement for rural audiences rural media. Evolution of Rural Distribution SystemsWholesaling. Classification of Products. Marketing Mix Challenges. Strategy to counter fakes. Personalised media. The Media Model. Haats/Shandies. Emerging Distribution ModelsCorporate ±SHG Linkage. Determining communication objectives. Product concepts classificationFive Levels Products. Rural Media: The importance of the two-step flow of communication Media Typology. Product Mix. Brand Loyalty Vs Stickiness e) Fake Brands. deciding the promotion mix. Co-operative Societies Behaviour of the Channel. Agricultural agents. Petrol pumps and Extension counters. Channels of Distribution. ITC¶s Distribution Model. Distribution Model of Durable Companies. Brand Spectrum in Rural.The Fakes Market.b) Product Strategy Introduction. Vans. Ideal distribution model for Rural MODULE 7 (7 Hours) Communication strategy: Challenges in Rural Communication. Services. c) New Product Development Consumer Adoption Process. A view of Communication Process. Assignment MODULE 6 (7Hours) Distribution Strategy: Introduction: Accessing Rural Markets. Rural Mobile Traders: The last Mile Distribution.