CONFIDENTIAL BM/APR 2010/ENT600

UNIVERSITI TEKNOLOGI MARA

FINAL EXAMINATION

COURSE TECHNOLOGY ENTREPRENEURSHIP

COURSE CODE ENT600
EXAMINATION APRIL 2010
TIME 3 HOURS

INSTRUCTIONS TO CANDIDATES

1. This question paper consists of seven (7) questions.

2. Answer only five (5) questions in the Answer Booklet. Start each answer on a new page.

3. Do not bring any material into the examination room unless permission is given by the
invigilator.

Please check to make sure that this examination pack consists of:

i) the Question Paper

ii) an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 3 printed pages
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CONFIDENTIAL 2 BM/APR 2010/ENT600

QUESTION 1

Creative ideas often arise when creative people observe established solutions, practices or
products and think of something new or different.

a) Define creativity.
(2 marks)

b) List five (5) examples of areas where the concept of "new" can be created.
(5 marks)

c) List three (3) resources of creativity techniques.

(3 marks)

d) Sources of innovation can be originated from within the company/industry or within

the social environment. Describe three (3) sources of innovation from within the
company and two (2) sources of innovation from the social environment.
(10 marks)

QUESTION 2

Briefly explain the following sources of financing:

a) Angel Financing
(5 marks)
b) Venture Capital Financing
(5 marks)
c) Equity Financing
(5 marks)
d) Debt Financing
(5 marks)

QUESTION 3

a) State any three (3) reasons for conducting a feasibility study.

(6 marks)

b) Identify four (4) main components of a feasibility study. Discuss any two (2) of the
components.
(14 marks)

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CONFIDENTIAL 3 BM/APR 2010/ENT600

QUESTION 4

Assumed you have devised a new kind of equipment which has potentially important
healthcare applications and you are thinking of commercializing the invention. You plan to
acquire funding from the Multimedia Development Corporation (MDeC) for building a
prototype and eventually to commercialize the invention.

Briefly discuss the outline of a technology-based business idea blueprint that you would
prepare in order to convince MDeC.
(20 marks)

QUESTION 5

a) A new product is the outcome of a product development process. Describe what can
theoretically be considered as a new product.
(2 marks)

b) Discuss two (2) main classifications of new products and support your answers using
relevant examples.
(18 marks)

QUESTION 6

a) Identify and explain four (4) criteria that must be satisfied in order for an invention to
be patented.
(8 marks)

b) State six (6) characteristics of information that can be classified as trade secrets.

(12 marks)

QUESTION 7

a) i) Explain what is meant by commercialization of R&D.

(2 marks)

ii) Identify two most common approaches through which research findings could
be brought to the market.
(3 marks)

b) To commercialize a technology, an innovator may decide to spin off or spin out into a
new venture. Explain and differentiate both options.
(10 marks)

c) Give five (5) entry barriers for a new venture to establish entry into a particular
industry.
(5 marks)

END OF QUESTION PAPER

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