place

Place plays a very important part in the distribution and

promotion of services Competitors of Ufone are
seeking to penetrate into places where others haven’t
reached. Cellular service providers are widening their
network & coverage in every area of Pakistan.
 Ufone placing strategy
• Ufone strategy is to widen its coverage to all
places in Pakistan in order to meet the
requirements of its increasing customer. Now
Ufone is heading from cities to remote northern
areas in expanding its network. Ufone has
intensive promotion in cities, but it is also
considering improving its promotion in rural
areas as well.
• Ufone has 16 sales and services centers and
359 franchise
• Ufone has network coverage in 10,000 locations
and across all major highways of Pakistan
 Ufone promotional strategy
• Ufone believes in Integrated Marketing
Communication which is a carefully blended mix
of promotion tools. Ufone employ different
marketing activities and channels to
communicate and deliver value to customer.
These activities are coordinated to provide
maximum communication output. These
communication channels includes:- Advertising,
sales promotion, direct marketing & personal
selling.
 1-Advertising
• Ufone use advertisements when…
• It has to inform the customers about new or available
services
• It seeks to persuade people to purchase their service
or switch to their connection from any other connection.
• The format of Ufone’s advertisements has always been
very colorful and eye catching. The shocking Orange &
Green colors used by Ufone have always attracted
people. These colors look beautiful on wall printing of
Ufone.
• Ufone advertise in the following media types:-
• Print Media --»Ufone tries and print ads in all leading
newspapers including The Dawn, Jung, Nawa-i-Waqt,
Khabrain and local Sindhi newspapers as well. Ufone
place its ads in all leading magazines as well i.e. Sunday
magazine, akhabr-e-jahan, Libas, Mag etc.
• Broadcast Media --» It is the prior choice for Ufone. It
includes the electronic media television and radio. Ufone
is advertising in all Pakistani channels including GEO,
Hum, ARY, Indus, TV one, etc (except MTV Pakistan).
Ufone also plays its ads on local channels like WASEB
and Punjab TV.
• Display Media --»This type of media is the
second choice of Ufone where it carries out its
most of sales promotion and advertising. Ufone
advertise using billboards, hoardings, signs (on
Shop boards etc), posters, wall paintings etc.
• Online Media --» Internet is the online media.
Ufone places flashing ads on famous portals like
coolbuddy.com, pakfellows.com etc. But Ufone
is not carrying out direct mail or direct e-mail
advertising
• Events --» Ufone has sponsored many
events in the past and holds future plans
concerning it. The famous event
sponsored by Ufone in 2006 was a series
of musical concerts did all over Pakistan,
featuring Mikaal Hassan and Junoon, it
named UROCK.
 2-Sales promotion
• SALES PROMOTION
• “Sales promotions are short term incentives to
encourage the purchase or sale of a product or
service”.
• Ufone utilizes sales promotion activities to boost
its sales. It follows all four of the promotion
budgeting methods which are affordable
method, percentage of sales method,
competitive parity method and objective & task
method.
• Ufone uses following sales promotion tools
• Premiums:
• All the cellular services are now offering premiums for
their customers. This premium is offered, when a
customer don’t use his/her sim for more than 3-6
months, in the form of extra credit balance delivered to
their numbers for free.
• Promotional Products:
• “Phone bhi Ufone bhi”. It was a promotional offer By
Ufone where it offered a mobile phone, free air time,
Ufone connection and Rs.100 airtime all for Rs.999.And
now Ufone also offers Blackberry mobile sets with
PostPay connection.
• Ufone EDGE modem (internet purpose)
• 3- Direct Marketing : Ufone employ on-
road umbrella franchises where the
directly market and sell their connections
and Sims.
• 4- Personal Selling: Ufone administer
personal selling facility to sell their
PostPay connections targeting well to do
people and businessmen