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Enterprise 2.0

Enterprise 2.0

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Published by: gbgoud on Jan 18, 2011
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Enterprise 2.

0: The Dawn of Emergent Collaboration
Andrew P. Mc Afee

Objective Facilitate knowledge work in organizations

Channels – e-mails, IM

User Restrictions
Created and distributed by anyone Created by a small group but widely visible


Platforms – Intranet, Corporate websites, Knowledge Portals


DRAWBACKS • Accessibility • Effectiveness of searches • Traceability • Lack of common platforms • Capturing unstructured knowledge into a structured system .

WEB 2.0 APPLICATIONS • Captures practices and outputs of users • Improved Traceability • Evolving Structure • Visibility • Works better as the user community gets larger • Commonality .

0 • Platforms companies can provide for knowledge workers • SLATES .0 • Search • Links • Authoring • Tags • Extensions • Signals .Six important components of Enterprise 2.ENTERPRISE 2.

SLATES : Search • Refers to having search function built into the platform • Users prefer keyword search over structured navigation • Search increases usability & makes the platform more valuable • Forrester Survey reveals that less than half of people find it easy to find what they look for on intranet • On the other hand about 87 % of Internet users have reported successful internet searches .

: Google’s Internet search makes use of this • Dense link structure that changes over time reflect user opinion • This does not happen on intranets as they are developed by small development teams .g.SLATES : LINKS • Links act as a guide to know what is important and provide structure to online content • Best pages are the ones which are most linked to • E.

insight. comment.SLATES : AUTHORING • Most people have something to contribute – it can be knowledge. experience etc. content is iterative (people undo and redo others work) • Authoring tools can transform intranet into work of many with updated content . • Blogs – Individual authorship. but content is cumulative • Wikis – Group authorship .

SLATES : TAGS • Content must be categorized to be better usable • Sites like Flickr do not impose categorization – rather let them emerge • Tagging is used for this • Folksonomy .categorization developed by users over time • Advantages – people choice of information structure • Disadvantages – it is not multi layered • Tags help keep track of platforms used by knowledge workers .

• E.com – results become more accurate over time . Amazons recommendation on their website • Stumbleupon.SLATES : EXTENSIONS • Taking tagging a level further using pattern matching • Use algorithms to say that if a person like something then he might as well like something else.g.

SLATES : SIGNALS • Technology to signal users that new content of his interest has come • Signals can be e-mails but that can overload mailbox • RSS – novel technology which bloggers use to notify whenever they add content • The notice has a headline and link to actual content • Aggregator software – periodically checks sites of interest and gets headlines and links of new content .

Enterprise 2.0 Ground Rules Rule 1: Making sure that the platforms are easy to use Authoring. linking and tagging can be done with web browser Rule 2: Not imposing any preconceived notions No predefined structure or categorization Letting it emerge from the work of users •Structured Vs Unstructured Platforms Enhancing existing channels & platforms by SLATES •An Online Platform •Network Effects .

Role of Managers Receptive Culture Common Platform An Informal Rollout Managerial Support .

Challenges Potential threats: •Most people on the Internet use Wikipedia and read blogs. They don’t themselves actively create them •Unintended outcomes: platforms for dissent / debate Growth of Blogging at DrKW .

Espoused Theories VS Theories-in-use Espoused theory: I am interested in learning. improvement and empowerment I want to give people all the tools they need to interact Theory-in-use: Driven by desire to remain in unilateral control and suppress negativity In case of conflict. Theory-in-use wins .

use of tools is only for prosaic purposes – newsletters. whiteboards .Enterprise 2.0 tools Reduces managements ability to exert unilateral control and will be used to express some level of negativity Temptation to silence dissent? Project behind schedule and corners being cut Content uncomfortable for powerful people in the company Bosses can exert subtle and not so subtle control over online content Leaders play crucial role that changes over time First encourage and stimulate use of new tools Later. refrain from intervening too often or with too heavy a hand Else.

significant differences in companies’ ability to exploit them This can make a big difference because of the opportunities that technologies bring .Opportunity A wiki aims to replace the email. repeat cycle most corporate environments are more than familiar with Potential to usher in new era with both practice and output of knowledge more visible Because of challenges. review. reply-to-all.

frequently used documents Start with a pilot – use feedback to improve Effective corporate communication – existence. how to refer in emails .Recommendations for Corporate Adoption Set up the right structure – including look and feel Jump start the wiki – populate with useful. purpose.

e.Recommendations for corporate use Have blogging policies: Help manage the organization’s reputation by actively monitoring blogging activities Establish a social media content strategy (i.. policies regarding the kinds of comments employees can post) Promote the use of a conversational and authentic voice and tone on all blogs Have internal auditors Encourage bloggers to be relevant and write about what they know. thus adding value to the blog .

not the organization Employees must abide by existing corporate rules Employees are not allowed to disclose secret.cite and link to material where appropriate Employees must talk to their managers whenever they are uncertain about posting information . confidential. use profanity and avoid inflammatory subjects Employees must respect copyright laws . or company-sensitive information Employees must not insult anyone.Recommended Policies Company should emphasize that: Employees are personally responsible for all the content they provide.

Thank You! Group 11 Abhishek Singh Arun Kumar C H Bhaskar Goud Gandi Deepak Darshan Behera 014/46 072/46 091/46 100/46 .

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