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    MITEF NW Boomers, Technology & Health: Consumers Taking Charge! Report

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    Michael Gallelli
    This research report is the result of more than 50 interviews with industry and research thought-leaders conducted between September and December 2010, in preparation for an MIT Enterprise F…
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    MITEF NW Boomers, Technology & Health: Consumers Taking Charge! Report

    Uploaded by

    Michael Gallelli
    386 views18 pages
    This research report is the result of more than 50 interviews with industry and research thought-leaders conducted between September and December 2010, in preparation for an MIT Enterprise Forum in Seattle on January 19th, 2011. The initial hypothesis was that aging U.S. baby boomers would drive technology innovation across many areas. What we found is that boomers would have a substantial impact in one specific area: the adoption of tech-enabled health and wellness products for personal use. This report presents key findings, as well as barriers, accelerators and opportunities, based on our interviews and secondary research. Michael Gallelli Event Team Lead & Report Lead Author On behalf of the “Boomers, Technology and Health: Consumers Taking Charge!” Planning Team

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    386 views18 pages

    MITEF NW Boomers, Technology & Health: Consumers Taking Charge! Report

    Uploaded by

    Michael Gallelli
    This research report is the result of more than 50 interviews with industry and research thought-leaders conducted between September and December 2010, in preparation for an MIT Enterprise F…
    Full description
    Download as pdf
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