7C S OF COMMUNICATION Seven C s of Communication means to write or compose correct or effective messages by applying some certain rules or principles.

These principles are known as seven C s of communication which are as follows: 1- Correctness 2- Completeness 3- Conciseness 4- Clarity 5- Creativeness 6- Courtesy 7- Consideration 1- Correctness: Correctness means that there is no mistake of grammar, punctuation and spellings. It should be grammatically correct. All information should be accurate and timely. In our messages we should include fact words and figures, writing should be perfect and clean, language should be of correct level and there should be proper grammar punctuation, spelling and paragraphing. If our message or documents is not of good level of correctness then it has no effect on reader so it may cause lot of difficulties. So the objective of communication will be failed. Double check your spellings and grammar. So proof read it before you send it. 2- Completeness: It means that our message should include all necessary facts and background information. It should include everything the reader needs for the reaction we desire. We must include all information which our reader wants. We should be answered all questions, gave examples if necessary. If our message will not be completed to bring desirable results then the reader will not be convinced by us. So we should keep it in mind that partial information would not work if we have to survive. 3- Conciseness: Conciseness means to convey information in fewest possible words. We should keep in mind the reader s knowledge of the subject and their time constraints. So our message should complete without being wordy. The writer is a looser if he was unable to convey information in fewest possible words because none have enough time to read wordy messages. So our message should be comprehensible. 4- Clarity: It means that we have a definite purpose of writing and make sure it is clearly communicated up front. Clarity demands us that each and every points and aspects of our message should be clear to the reader. We should use right level of language, proper punctuation, right spellings and accurate facts and figure.

Courtesy: Courtesy means that to show our expressions and respect to the reader. graphics. ideal list etc. Ask yourself. 7. Courteous message strengthen present relations and make new friends.Creativeness: Creativeness means to use different formats (vs. Keep your reader's needs in mind as you write. Courtesy is more important and advantageous in business writing than it is in face to face communication and conversation. We should answer our mail promptly. Straight narrative) to communicate our message. And try to show reader benefit and interest in reader. 6. We should try to visualize our readers their desires problems emotions circumstances and possible reaction to our request. Our message should include different formats so that the reader may understand our ideas without getting trouble.Consideration: Consideration means the message with the receiver in mind. Courteous message always makes it place in heart because it shows lot of respect and sincerity.5. It should include Q/A format. 'Why should my reader spend time reading this?' We should focus on us despite on others. .