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CREDITS The university uses the concept of credits and one credit is equivalent to 10 class room contact hours.
FIRST SEMESTER – BASIC SUBJECTS PAPER
1.1 1.2 1.3 1.4 1.5 1.6 1.7
SUBJECT Managerial Communication Accounting for Managers Organisation Behaviour Managerial Economics Bumastics Information Technology for Business Business Perspectives TOTAL
I.A 6.0 6.0 6.0 6.0 6.0 6.0 6.0 42.0
U. E TOTAL MARKS 25 25 25 25 25 25 25 175 75 75 75 75 75 75 75 525 100 100 100 100 100 100 100 700
SECOND SEMESTER – CORE SUBJECTS
2.1 2.2 2.3 2.4 2.5 2.6 2.7
SUBJECT Research Methodology & Technical Writing Financial Management Production and Operations Management Human Resource Management Marketing Management
Quantitative Methods & Operations Research
Legal Aspects of Business TOTAL THIRD SEMESTER – CORE SUBJECTS & SPECIALISATIONS PAPER
CREDIT I.A 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 42.0 175
U. E 75 75 75 75 75 75 75 525
TO M ARKS TAL
100 100 100 100 100 100 100 700
SUBJECT Entrepreneurship Development
U. E 75
TO TA L
3.2 3.3 3.4
Business Ethics & Corporate Governance Electives 1 from specialisation Electives 2 from specialisation
6.0 6.0 6.0
25 25 25
75 75 75
100 100 100
Electives 3 from specialisation Electives 4 from specialisation 3.6 3.7 Electives 5 from specialisation Internship Report and Viva-Voce TOTAL
25 6.0 6.0 3.0 42.0
75 25 25 175
100 75 75 525
100 100 50 750
FOURTH SEMESTER – CORE SUBJECTS & SPECIALISATIONS SUBJECT Strategic Management International Business Electives 1 from specialisation Electives 2 from specialisation Electives 3 from specialisation Electives 4 from specialisation Electives 5 from specialisation Dissertation Dissertation Viva-Voce TOTAL CREDIT I.A U. E M A R KTS O T A L 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 25 75 100 200 50 225 525 950
4.1 4.2 4.3 4.4 4.5 4.6 4.7
6.0 6.0 6.0 6.0 6.0 6.0 6.0 12.0 0.0 42.0
ELECTIVES TO BE OFFERED IN III & IV SEMESTERS
1. Agri-Business management 2. Bank Management 3. Entrepreneurship 4. Finance 5. Human Resource Management 6. Information Technology 7. Insurance & Risk Management 8. International business 9. Management of NGO’s & NPO’s 10. Manufacturing management 11. Marketing
CBSMS Bangalore University. case studies and assignments of course. Although there is no examination for these courses it is very essential to keep a record of the performance of the student in the such courses offered and colleges shall send a report and teaching plan to the Director. however. To qualify for a specialization in a stream. A student who fails to choose at least five papers in one of the electives shall not be eligible for any specialization. Event & Media Management 14. Services Management 13. Rural Management THE UNIVERSITY RESERVES THE RIGHT TO OFFER OR NOT TO OFFER ANY OF THE ELECTIVES LISTED ABOVE SPECIALISATION A stream of electives will be offered. session wise details of topics. additional readings. This should cover objectives of course. SELF DEVELOPMENT AND ENRICHMENT (NON CREDIT) COURSES TO DEVELOP SOFT SKILLS The Institutions are required to offer the following non credit courses in order to enhance soft skills among the students. Interviews 0· Writing skills – letters. Inter personal skills 0· Listening skills 0· Group communications. LESSON PLAN AND COURSE OUTLINE The faculty members concerned will be required to make a course outline available to the students.12. methodology to be adopt. A student. team work. Bangalore for information. required readings. 0· Introduction to communications. This will facilitate students to specialize in more than one stream of specialization. These will be developed and updated from time to time. a student will have to take a minimum of 5 elective courses in a stream to qualify for a specialization area. can choose such combinations which will help him / her to have dual specialization depending on the courses offered in the specialization scheme. reports -3- . memos.
Power point presentation. and Presentation of Reports. eye contact and preparation 0· Public speaking skills – Voice. CVs 0· Stress management 0· Public speaking skills – Stage fear. slides. -4- . agenda. video and audio 0· Negotiations and Conflict management 0· Rapid reading skills 0· Meetings. body language. facial expressions. Communication Network of the Organization. non-verbal. Telephonic Messages. modulation. minutes and conducting meetings 0· English language and relevance to business communications 0· Corporate and cyber communications MANAGERIAL COMMUNICATION OBJECTIVES: The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. marketing. Difference Between Oral and Written Communication MODULE . Barriers and Gateways in Communication.2 ORAL COMMUNICATION: Fundamentals of Oral Communication: Introduction.1 COMMUNICATION IN BUSINESS: Importance of Communication Forms of Communication. MODULE . communication and emotional intelligence. Listening.0· Writing skills – persuasion. Process of Communication: Different Stages. creativity in oral communication. gestures and postures 0· Power point and presentation skills 0· Use of Graphics. Feedback. Public Speaking.
7. uses and users of accounting information. Style and Tone. Types of Letter – Routine Business Letters. Effective Technical Communication. MODULE: 1 Introduction to financial accounting. EB ACCOUNTING FOR MANAGERS OBJECTIVES To enable the students gain knowledge about concepts. Biztantra John Seely. Proposals. Handling a Mail. diagram in written communication. Business Communication. classification of commonly used accounts. the role of accounting in capital market and corporate governance. Business Skills. Oxford Writing and Speaking. Thomson M Ashraf Rizvi. Telegrams. Thill and Schatzman. action taken report on previous resolution. articles. understanding of corporate Financial Statements in annual reports.persuasive communication. drafting notices. formal invitations.Mail Messages. MODULE . Resume and Job Applications. company notice related shares. handling complaints. Recording of business transaction. Business Memos. decision making and control. 8.4 BUSINESS COMMUNICATION: Writing Commercial Letters: Business Letter Format. Minutes of Meeting. MODULE: 2 Measurement of Business Income and Financial position. press meets. balance sheet. Sales Letters. Oxford Micheal Osborn and Suzanne Osborn. Telex Message. 3. 9. 6. Negotiation Skills. AoA. 2. Five Ws and one H of Report Writing. HPH Mary ellen Guffy. Divisions. Composing Business Messages. Scot Ober. MODULE-5 ROUTINE CORRESPONDENCE: circulars. principles and techniques of accounting and to enable the students use financial and cost data in planning. depreciation accounting. MODULE: 3 Valuation of Fixed assets. fests and the like. proforma for performance appraisal. Numbering and use of Visual Aids. Business Communication today. creativity in written communication. BOOKS RECOMMENDED 1. E. dividends. Electronic Mail. Contemporary Business Communication. TMH Meenakshi Raman and Sangeeta Sharma. Ledger and trail balance. Planning and Types of Reports. use of picture. letters of appointment. the double entry system.3 REPORT WRITING: Writing an Effective Report: Stages of Writing. 4. MoA. Legal Aspects of Business Communication. valuation of inventories (as per respective accounting standards issued by Accounting Standard Board of Institute of Chartered Accountants of India) -5- . preparation of Profit and loss account. MODULE . 5. seminars. evaluating interview performance. Annual Reports. Business Communication. Public Speaking. journal. Maintaining a Diary. Oxford Parag Diwan. Technical Communication. committee meeting. Facsimiles. communication through organizing various events like conferences. generally accepted accounting principles and the accounting environment. Technical Articles. Biztantra Bovee. captions for advertising. Pearson Nageshwar Rao and Rajendra Das.
Reward and Punishment. self esteem and self efficiency. perception. perceptual process. Financial Accounting. 6. HPH Khan and Jain. PHI Nitin Balwani. standard costing and variance analysis. (As per AS-3) MODULE: 5 Introduction to cost accounting. EB Dr. EB ORGANISATIONAL BEHAVIOUR OBJECTIVES To enhance understanding of the dynamics of interaction between individual and the organisation facilitate a clear perspective to diagnose and effectively handle human behavior issues in organizations and Develop greater insight into their own behavior in interpersonal and group team situations. du-pont analysis. 5. concepts and classification. BOOKS RECOMMENDED 1. Reward System and Behavioral management. 7. to provide to the students a Foundation of knowledge in organizations and help them to become aware of the influence of organisation. determinants of personality. Jawaharlal. TMH Louderback and Holmen. Organizational Reward Systems -6- . Thomson Ambrish Gupta. Accounting and Finance. Thomson Tulsian. learning organizations. fund flow statements. 10. TMH James Stice and Michael Diamond. And Acquire skills in influencing people in organizations. 8. applications of Marginal Costing. Techniques of financial statements analysis: Ratio analysis. budgetary control. objectives. Financial Accounting. Pearson Warren Reeve Fess. activity based costing and life cycle costing. What Manager do elements of an organisation. an organizational behavior model. sources of information. Accounting for Management. Trend analysis. 9. standards of comparisons.MODULE: 4 Financial statement analysis. Principles of Learning. managing the perceptual process. The Theoretical process of learning. 3. shaping of personally. Financial Accounting. common sized analysis. structure on the attitudes behavior performance of people working in organizations. Pearson Robert Anthony. Thomson Bannerjee. Personality. MODULE-1 Organizational Behavior and Management functions of management. why study organizational behavior. 4. Financial Accounting. R. Financial Accounting. The self concept. Accounting. Management Accounting. Cost-volume – profit analysis. 2. Financial Accounting for Management. role of a manager in an organisation. 11. MODULE 2 Foundations of individual behavior. cash flow statements. Concepts of Target costing. Managerial Accounting. absorption costing and marginal costing. Narayanaswamy. Learning Process. David Hawkins and Kenneth Merchant.
2. Types of demand. functions. and Opportunity cost principle. Maslows Need theory. Pearson P Subba Rao. inter group relations collaboration. 6. TMH Steven Robbins and Seema Sanghi. 7. 4.MODULE 4 Attitude formation. Uday Pareekh. Organizational Behaviour. Returns to a factor and returns to scale. Organisational Behaviour. Demand forecasting: Importance and methods. influence of the group on individual group decision making. MODULE 2: DEMAND ANALYSIS. Empirical production functions. measurement and factors. SCOPE AND METHODS OF MANAGERIAL ECONOMICS Scarcity. conflict management and Change Management. Organisational Behaviour. derivatives. Organizational Behaviour. values. dimensions of structure. Risks and uncertainties. Uses of elasticity concept in business decision making. K McGregor theory X&Y. types of attitudes MODULE 5 Management of Motivation: Motivation in work settings managerial issues and challenges. EB MANAGERIAL ECONOMICS COURSE OBJECTIVE The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. PHI Fred Luthans. Elasticity of demand and marginal revenue. Hertzberg’s Motivation hygiene theory. Organizational Behaviour. Oxford Stephen Robbins and Timothy Judge. Organizational Behaviour. theories. -7- . Organization Behaviour. MOLDULE 6 Team Building and group dynamic. process & Design: the course mainly connected with nature of management – Introduction to organizations the structural Perspectives. optimization principles and statistical techniques. 8. Estimation of Demand function. MODULE 1: NATURE. choice and allocation problems in business. Isoquants. working teams and team effectiveness. Basic factors in business decision making: Marginalism. transition of leader ship theories. 3. BOOKS RECOMMENDED 1. Intra team dynamics. isocost curves and ridgelines. Vroom”s Valance and instrumentality. power and politics leadership and management change MODULE 8 Behavior structure. Thomson PG Aquinas. ESTIMATION AND FORECASTING Demand theory. what is leadership. 5. Optimum factor combination. Demand elasticity: Types. MODULE 3: PRODUCTION ANALYSIS Production functions with one-variable and two-variable inputs. Theories. MODULE 7 Dynamics of managerial leadership. Forms of Production function. Optimum product mix of a multi-product firm. leadership. Use of quantitative techniques in managerial economics: Mathematical functions. Qualitative and quantitative techniques. Biztantra Debra Nelson and James Quick. Management of Organizational Behaviour. Production possibility analysis. Time value of money. Equi-marginalism. Cobb-Douglas and CES production functions. HPH Gregory Moorhead and Ricky Griffin. Elasticity of output and Elasticity of substitution. change of attitudes. The course covers the standard topics of managerial economics that are crucial to understanding the behavior of business firms in a global setting.
Revenue concepts and functions. Derivation of cost functions from production functions. Measures of Central tendency. Business Economics. Skew ness & Kurtosis -interpretation and business applications. Profit maximization versus sales maximization objectives. Theorems of probability. Random variable. Pearson BUSINESS MATHEMATICS AND ANALYTICS OBJECTIVE The course facilities the students to develop and hone statistical skills for managerial decision making MODULE 1 Mathematical basis for managerial decision making. dispersion. Mankar. Application of Statistics in Managerial Decisions making. joint probability. Paul Keat and Philip Young. Keating and Wilson. Cost control and cost reduction. Fundamentals of integration.run cost curves. Managerial Economics. Managerial Economics. quadratic exponential applications. Atmanand. Chris Lewis and Sudhir Jain. MODULE 2 Business Statistics and scope. BOOKS RECOMMENDED 1. Indian Economy. Degree of monopoly power. MODULE 5: MARKET STRUCTURE AND PRODUCT PRICING Features of and pricing-output decisions in perfect competition. Functions linear. Baye’s Theorem. Definition of Statistics. Maxima & Minima Emphasis on cost and revenue functions. Traditional. Equilibrium of the firm and of industry under different market conditions. Theoretical and Empirical cost curves. behavioral and managerial theories of the firm. Chirstopher Thomas and Charles Maurice.MODULE 4: COST AND REVENUE ANALYSIS Cost theory and its applications: Types of costs. Poisson. Oxford 5. Pricing methods and practices of modern business firms: Cost-based and demand-based pricing strategies. Managerial Economics. Thomson 4. Dominick Salvatore. Probability distributions-binomial. Managerial Economics. Craig Peterson. Ratio and Proportion. MODULE 6: THEORIES OF THE FIRM AND PROFIT Alternative objectives of the firm. Person 7. Shortrun and long. Damodaran. EB 2. Managerial Economics. Optimum firm. Empirical estimation of cost functions. Theories of Profits. conditional probability. expectation and variance of random variable. Discriminating monopoly. McMillan 9. oligopoly and monopolistic competition. TMH 8. Managerial economics. Welfare triangle. Managerial Economics. normal and exponential with business application -8- . HPH 3. Differentiation. Biztantra 6. Accounting profit versus Economic Profit. MODULE 3 Probability Theory-meaning and importance. Learning curve. Break-even analysis. monopoly. Matrices. Economies of scale versus economies of scope. Sk Misra and VK Puri.
Decision making under certainty. FUNCTIONAL AND ENTERPRISE SYSTEMS: Management Information Systems. ECommerce in India. Internet Architectures. information system activities and resources. Hypotheses testing for mean and proportions for small and large samples. sign test. TMH JK Sharma. Marketing and Sales Systems. Statistics for Business and Economics. Correlation analysis. Internet. Types of Operating Systems – functional and cross functional system. Web Based Tools for Electronic Commerce. INFORMATION SYSTEMS AND STRATEGIC IMPLICATIONS Data information systems. introduction to Programming and their Classification. NON parametric tests. system approaches. Bayesian approach MODULE 5 Sampling. Pearson RS Bhardwaj. Mathematics for Economics and Business. Complete Business Statistics. Electronic Commerce Models. Multiple Correlation. Types of Electronic Commerce. Kruskal Walkusm K. confidence interval. Human Resources Management Systems. 7. organizational sub-systems. COMPUTER HARDWARE AND SOFTWARE: Application and Systems Software. Hypothesis testing -basic concept. Mathematics and Statistics for Management. Business -9- . INTRODUCTION TO E-BUSINESS: Electronic Business. difference between data and information. TMH BR Dey. Electronic Commerce. Mittal. Managerial Statistics. 2. systems applications in strategy building.S test.secular trend and applications BOOKS RECOMMENDED 1. Methods of correlation analysis. ANOVA ONE WAY AND TWO WAY. Accounting and Finance Systems. Introduction to time series. Chi square. MODULE 6 Index Numbers construction and application. support system. HPH Azel and Sounderpandian. organizational sub systems Transaction Processing Information Systems. 4. Business Statistics. Introduction to regression model building via SPSS. Sathyaprasad and Pradeep Rao. ERP and BPR. McMillan INFORMATION TECHNOLOGY FOR BUSINESS OBJECTIVES: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes and decision making. e-CRM. run test. McMillan GC Beri. Mann Whitney test. Value Chains in Electronic Commerce. World Wide Web. median test rank sum test. EB RP Hooda. Production and Operation Management Systems. uncertainty and risk. SCM. KMS. 5. Internet Applications. Introduction to central limit theorem Estimation.MODULE 4 Decision Theory. sampling distributions. Lag and lead in correlation. Composition of Intranet. 3. Regression analysis Linear and multiple regression. Intranet. Tests of consistency. Business Statistics. Decision Tree. 6.
Information Technology. Business and Environment Interface. Management Information Systems.Components of Electronic Data Interchange and Electronic Data Interchange Communication Process. Extranets. Management Information Technology. MODULE . Fundamentals of Information technology. Industrial Sickness. exchange rates. Code of Conduct and Corporate Governance. economic infrastructure. electricity generation. BOOKS RECOMMENDED 1. 4. Management Information systems. 5. Management Information System. Systems Analysis and Design DECISION SUPPORT SYSTEM DSS and ES. Thomson Wanan Jawadekar. Software for Decision Support.I Introduction: Concept. Ralph Stiar and George Reynolds. MODULE 3 Industrial and regulatory perspective of business: Regulatory role of government impact of political environment on business–industrial policy and performance –public sector – privatization –government and business interface –trends industrial production . Business objectives. Pearson Williams and Sawyer. TMH Carroll Frenzel and John Frenzel. rate of inflation. Nature and Scope of Business. 3. money supply. 7. social indicators. agricultural output. 2. foreign trade. Role of BIFR and status of entrepreneurship India MODULE 4 -10- . Oxford BUSINESS PERSPECTIVES OBJECTIVES: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. Excel. forex reserves.Applications on Intranet. PRACTICAL: MS Office. Enterprise wide computing. cyber terrorism and other measures preventing misuse of IT. TMH Ashok Arora and Akshya Bhatia. Group Decisions making. encrypting. PowerPoint. EB Mahadeo Jaiswal and Monika Mital. Gross Domestic product. sectoral shares. security techniques – firewalls. object oriented analysis and design ETHICAL AND SECURITY ISSUES IN INFORMATION TECHNOLOGY Need for security. Electronic Data Interchange . SPSS. 6. Thomson Introduction to Information Technology. MODULE -2 Key indicators of economic perspectives. DATA AND SYSTEMS INTERFACE Database Management Systems. Business Ethics and Values. industrial diversification – SMEs policy and development – incentives for SSIs. forms of business enterprise Concept of business as a system.
survey method. MODULE 2 Formulation of research problem. Instruments of monetary policy. Business Environment. questionnaire construction and design.International business salient features of exim policy. state budget. size of sample. Types of sample Design – probability and Non Probability sampling designs. Business Environment. TMH Raj Agarwal. Need for Research design. fiscal policy. Suresh Bedi. EB RESEARCH METHODOLOGY & TECHNICAL WRITING OBJECTIVES: The objective of this course is to develop the research skills of students in investigating the research problems with a view to arrive at objective findings. concept of MNCs and TNCs. HPH Saleem. Steps in sampling. characteristics of sound measurement. R&D environment. Scaling techniques. environmental cost audit –Technology policy technology transfer. Pearson Justin Paul. Global Buisness Management. Classification of research designs. survey and experimental studies. criteria for good research. information system for technology development. 3. MODULE 1 Meaning and significance of Research in Management. Research proposal MODULE 3 Sampling Techniques. WTO. impact on business. MODULE 4 Sources of data – primary vs. secondary data. Interview methods. 6. effected of globalization. Types of research – Historical studies. Business Environment. Business environment. union budget. Generating research hypothesis. MODULE 5 Monetary and fiscal perceptives: Monetary policy. the manager and researcher relationship. -11- . EB Adhikary. factors influencing globalization. energy recourse management. finances of union and state and finance commissions. interpretation of data and conclusions of their investigation in the form of systematic reports. sampling errors. international business risk. incentives for technological research. Research Design. sources of primary data – observation. recent growth trends in major industrial segments. MODULE 6 Global environment: Meaning and levels of globalization. 7. EB Francis Cherunilam. BOOKS RECOMMENDED 1. 5. case studies. Features of good research design. Business Environment. Defining research problem.Social and technological perspectives: Social responsibilities of business. 4. 2. concept of Measurement and scaling. Different Approaches to research – Scientific method and non scientific Methods. McMillan Palle Krishna Rao. Research process. They are also expected to learn basic statistical tools of analysis to sharper their research studies.
Research Methodology. level of significance. Factors affecting cost of capital. Capital Asset pricing model. Measures of central tendency. EB KN Krishnaswamy. Types of reports objectives and function of report formal and informal. Term loans. Average rate of return. Benefit cost ratio. Cost of preferred stock. Risk analysis in capital budgeting. 2. Sivakumar and Mathirajan. 4. 8. Long term financing: shares. Test of randomness. Net present value. guidelines for effective writing. PHI Daniel Riordan and Steven Pauley. 3. Hybrid financing. 5. Thomson Panneerselvam. MODULE – 1: INTRODUCTION TO FINANCIAL MANAGEMENT: Scope. instructions manuals. Biztantra FINANCIAL MANAGEMENT OBJECTIVE: To provide a strong conceptual foundation for corporate finance and an overview of the global and Indian context. coding. Research Methods. target audience. MODULE – 4: COST OF CAPITAL AND SOURCES OF FINANCE: Cost of debt. the financial environment: Markets and Institutions. Time value of money. cluster Analysis. Measures of variation. Business Research Methods. final reports. Pearson Wiilam Zikmund. MODULE – 2: FUNDAMENTAL CONCEPTS IN FINANCIAL MANAGEMENT: Risk and Return trade off. one and two sample tests. MODULE – 3: INVESTMENT DECISIONS: Nature and importance of capital budgetary process. Data Analysis by software packages. TMH Dipak Kumar Bhattacharyya. Venture capital financing. BOOKS RECOMMENDED 1. Interface of Financial Management with other functional areas. report writing process. technical proposal. Objectives. weighted average cost of capital. Cost of Equity and reserves. MODULE 6 Hypothesis testing – Null and alternate hypothesis. classification and Tabulation. ANOVA. Business Research Methods. MODULE 7 Technical Report writing.MODULE 5 Processing of Research data – Editing. HPH Donald Cooper and Pamela Schindler. Risk in a portfolio context. Research Methodology. Presentation of a report. Measuring portfolio Risk. Appraisal criteria – pay back period. Biztantra Alan Bryman and Emma Bell. Functions. Basic principles in estimating costs and benefits of investments. Lease financing. Reports for Decision Making. Debentures. MODULE – 5: -12- . Measures of Dispersion and skewness. 9. OR Krishnaswami & Rangantham. precis writing and reporting committee findings. Warrants. Valuations of bonds and stocks. correlation and Regression analysis. Persuasive nature of reports. Methodology of Research. progress reports. 6. Discriminate Analysis. Technical Report Writing Today. Management Research Methodology. 7. Role of Financial Manager. Research report format. Oxford William Trochim. Internal rate of return. Business research Methods. pre-research proposals.
Limited Resources. Modern Practices of Production Management. Financial Statement Analysis. Credit management. 2. Leverages: Operating. PLANNING -13- . Vender Development and Vender Quality Rating. Miller Modigliani propositions I and II. condition Maintaining. Work Study. Control Charts. Bonus issues. TMH John Wild. Method Study. Process. Merits & Demerits: Volume – Variety relationship.CAPITAL STRUCTURE: Introduction. QFD and FMEA & POKAYOKE. Concepts at working capital. Stratification. OPERATIONS MANAGEMENT Plant Location Criteria. Product Design Criteria. Features of an optimal capital structure. EB Prasanna Chandra. Financial Management. stock split. Histogram. 6. Thomson Paresh P Shah. Dividend theories – relevance and irrelevance: Walter. Buy back of shares. Cause and Effect Diagram. MODULE – 6: DIVIDEND POLICY: Introduction. Excellence in all Subsystem Leading to Organisational Excellence. Leverage and firm value. Various Techniques of Method Study and Work Measurement + Problems. Dividend decisions and valuation of firms. Line Balancing. Pareto Chart. BOOKS RECOMMENDED 1. Pearson Brigham & Houston. TMH James Van Horne and John Wachowicz. Concept of OEE (Overall Equipment Effectiveness) + Problem. ISO 9000 & ISO 14000. MAINTENANCE MANAGEMENT Different Types of Maintenance: Breakdown. Fundamentals of Financial Management. 8. Fundamentals Financial Management. QUALITY MANAGEMENT Inspection V/S Quality: Seven Stages of Quality. Subramanyam & Robert Halsey. Cases – How to improve quality. Managing various components of working capital. Determinants of dividend policy. Plant Layout Types: Product. TMH Khan and Jain. Tools for analysis and managing working capital. Capital structure theories: Net income approach. Preventive. Work Measurement. Fixed Station. Tax issues. Predictive. Scatter Diagram. Check Sheets. Cell Layout. Financial Management. MODULE – 7: WORKING CAPITAL MANAGEMENT AND FINANCING: Meaning. TMH PRODUCTION AND OPERATIONS MANAGEMENT OBJECTIVES To familiarize the concepts of production and operations management systems and to appraise customer expectations of quality and relationships and to update and Technologies to meet global competition and to understand functions of interrelation departments and decisions involved therein for effective operations management. Concept of Total Quality Management + Problems. Seven Tools of Quality Circles. Introduction to SIX SIGMA. Net operating income approach. 4. Concept of “5S” House Keeping. Biztantra Ashok Banerjee. Desired Output. 3. Determinants. Total Productive Maintenance (TPM). Financial Management. Financial and Combined. Importance. 5. Prasanna Chandra. 7. Factors affecting capital structure. Garden and M M Hypothesis. Basic Financial Management. Financial Management.
Operations Management. 2. Production and Operations Management. JIT. concept of learning organization and knowledge management. EB Chunawalla and Patel. Quality. Line Balancing. Monitoring Productivity Measurements. technological. Line of Balance. TMH Upendra Kachru. 6. Designing Production Systems at Shop Floor.to Monthly – to Weekly – to Daily. Production Planning and Control. To make the students to understand the linkages between corporate vision mission strategies policies and human resources management. Biztantra Mahadevan. Thomson HUMAN RESOURCES MANAGEMENT OBJECTIVES To prepare the students to understand the changing environment and its implication for managing the Human Resources to achieve the competitive advantage and corporate excellence. 4. Breakdowns & etc. Spares: EOQ & Breakeven Analysis to Reduce Total Inventory Cost. WIP: Lean Manufacturing. MANUFACTURING TECHNOLOGY CIM / CAD Introduction. Enterprise Resource Planning (ERP). Union and non union HRM Comparison of conventions models and HRM MODEL. Productions and Operations Management. 3.. Concept of Special Purpose M/C (SPM’s). Productions and Operations Management. ABC Analysis. Emergence of Human Resource Management as a distinct model of people management. -14- . To help the students to understand the intricacies o Human Resources management and acquire skills in effectively managing human resources in whatever functional areas of management they would be engaged MODULE 1 Environmental context: New economic policy and changing business. Automation. Operations Management. 5. SN Chary. 7. Pareto Principles. Work Instructions. Yearly Planning – to Quarterly. Productivity. Pearson Kansihka Bedi. MATERIAL MANAGEMENT Inventory Management: RMC Inventory. Master Production Scheduling. workers and unions to structural adjustment. 8. socio-economic and political. MODULE 2 The Paradigm shifts in people Management. legal environment structural reforms their implication for HRM in India. Production and Operations Management. response of the management. Concept of Value Engineering. Advantages of Pull System. Oxford William Stevenson. TMH Norman Gaither and Greg Frazier. Cost Control V/S Cost Reduction. FGS: Push V/S Pull System. Lead-time Management. Productions and Operations Management. Supply Chain Management & Logistics Management – Introduction. Capacity Planning and Assessment. Standard Operating Procedure. Production and Operations Management. BOOKS RECOMMENDED 1. HPH Martin K Starr. IS HRM possible in India Various obstacles to its implementation. SPC.Material Requirement Planning (MRP).
Managing Human Resources. performance management for team and team appraisal. performance coaching and counseling. collective bargaining-a method of managing employment relations. philosophy and process. managerial unionism BOOKS RECOMMENDED 1. issues and problems. dearness allowance. performance appraisal systems. bonus and social security. MODULE 7 Performance management and appraisal: Concept. VSP Rao. employees associations. training and development programmes. changing nature of industrial relations. meaning. selection and socialization. Fisher. labour and industrial relations policy. linking corporate strategies and policies with Human Resources Management. law on industrial relations. MODULE 10 Trade unions and trade unionism: Theories of trade unions. state and industrial relations. objectives. Wayne F Cascio. Schoenfeldt and James Shaw. systems of promoting equity compensation/rewards. laws on wages. career planning and management. productivity bargaining. managerial compensation. MODULE 8 Compensation/rewards system: Significance of reward system in business organization. HRD movement in India – HRD or HRM for total quality management. trade union law. trade unionism in India. scope and functions: Perspectives of Human Resource Management. objectives. characteristic features of industrial relations in India. EB 2. legal and social constraints on employment MODULE 6 Human resources development: Concept.MODULE 3 Concept of Human Resource Management: Meaning. employee benefits. promotion and transfers. Biztantra -15- . human resources development for managers and workers. Human Resource Management. TMH 3. MODULE 9 Labour management relations: Objectives and theories of industrial relations. MODULE 4 Human Resource Planning: Concept of Human Resource Planning meaning objectives scope corporate planning and human resource planning process methods and techniques of human resource planning human resource information system MODULE 5 Resourcing and recruitment. objectives. HRD experiences of different companies. bonus. compensation systems. Human Resource Management. the dilemma of practice.
Pearson MARKETING MANAGEMENT Present to the students an insight into the basic concepts of marketing. analyzing consumer markets and key psychological processes. management of product lines. customer relationship management customer profitability. constructing a customer database. customer equity. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS Meaning and Scope of Marketing. Product Life-Cycle marketing strategies. advertising and sales promotion. implications. Market research system. Marketing in the Indian Economy. 5. Marketing plan. MODULE 3: CUSTOMER CONCERNS Building and maximizing customer value. Creating brand equity and Brand Strategy. MODULE 2: MARKETING TRENDS Scanning the environment. customer life time value. data mining. Pearson Jyothi and Venkatesh. value chain MODULE 4: STP AND THE MARKETING MIX Identifying Market Segments and Targets. Raymond. changing consumption pattern of global consumer and Indian consumer. Strategic Planning. Human Resource Management.4. -16- . Barry and Patrick. data warehousing. measuring customer satisfaction. Marketing and customer value. Pricing strategies and programs. Thomson Gary Dessler. Brand Positioning. demand measurement and forecasting. Human Resource Management. satisfaction and loyalty. buyer behaviour. marketing intelligence and information system. Fundamental Marketing Concepts. Marketing Communication. Human Resources Management. Product and product mix decisions. elements of marketing and marketing strategy and to develop in them application skills towards managerial decision-making based on theoretical knowledge. Impart an grasp on the crucial topics like market segmentation. John. 6. 7. Managing Marketing channels. Human Resource Management. the Buyer decision process and theories of consumer decision-making. 8. Events and Public Relations. Human resource Management. Human Resource Management. Oxford Angelo DeNisi and Ricky Griffin. TMH Robert Mathis and John Jackson. Competitors. Company orientations towards the Marketplace. 9. Biztantra Wayne Mondy and Robert Noe.
Formulation of dual problems. Finding optimal solution. EB Adrian Palmer. Duality in LP. -17- . product mix and various managerial applications and Graphical method of problem solving. Sensitivity analysis only just to know no problems need be worked out and software packages to be used to solve LP models. Implications of Global marketing. Online marketing Challenges. Environmental concerns. Marketing Management. advantages. Iteration. 4. Marketing Management. 2007. Oxford Joel R Evan and Barry Bervan. Maximization. flattening. McMillan S. Methods of allocation. TRANSPORTATION MODELS Nature and scope of transportation and allocation models. and maximization as objective Scope of transportation models. Optimization concept. Scope. marketing Organization). Problems of Rural Marketing. TMH S Jayendran. supplier partnering. empowering & customer engagement MODULE 6: RURAL MARKETING Rural market environment. Problem formulation. Balanced. e-choupals. and other methods. Marketing Management. (country-of origin effects. 8. Tests for optimality. Importance of OR. Thomson Ramaswamy and Namakumari. Column Minimum. Imbalance in total availability and total allocation – impossible shipments. N-W Corner Rule. ASSIGNMENT PROBLEMS Traveling salesman problem. Unbalanced. 7. focusing. benchmarking. Marketing. merging. 3rd Edition.MODULE 5: NEW TRENDS Direct Marketing. Scope of OR in business activities. Introduction to LP. Introduction to Marketing. Marketing Management. Biztantra Czinkota and Kotabe. 6. its economics interpretation. MODULE 1 Introduction to OR. different methods for finding initial solution – VAM. 5. Sherlekar. Corporate social responsibility in Marketing. internal marketing. 2. OR Models: Linear programming. Alternate methods of solutions. accelerating. Alternate solution of LP. Marketing Management. 3. Kotler & Koshy. Marketing Management – A South Asian Perspective. Network marketing. HPH QUANTITATIVE METHODS & OPERATIONS RESEARCH OBJECTIVES To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. Rajen Saxena. Infeasible. Row Minimum. outsourcing. degeneracy. BOOKS RECOMMENDED 1. Pearson. Rural Marketing Strategies.A.
Probabilities in PERT analysis. Saddle point. Operating characteristics of queuing system. critical evaluation of software and using customized software. Meaning and importance of inventory management. Probability distribution in queuing system. Essential features of queuing system. Application of simulation. events. Single Queue. ND Vohra. description of other queuing models (only description) SEQUENCING PROBLEMS Processing 'n' jobs through 2 machines. Processing ‘n’ jobs through 3 machines. Project crashing. Single server/Single Queue. errors and dummies. Critical path analysis. project time calculations. WHEREVER POSSIBLE. activities. TMH -18- . Problems based in EOQ formula. Multi server. Network components. Simulation procedures. precedence. Replacement of items that fail completely. Quantitative Techniques in Management. Quantitative Techniques. JK Sharma. No 2 jobs on ‘n’ machines REPLACEMENT MODELS Replacement of items deteriorating with time.sum games. float. description of other models and their managerial application (only description. no problems and No Graphical method) SIMULATION Introduction to basic concepts. NOTE: TEACHERS ARE ADVISED TO EXPOSE STUDENTS TO VARIOUS SOFTWARE PACKAGES. Introduction to PERT.MODULE 2 Queuing theory (waiting line). (No group replacement) MODULE 3 Network models. BOOKS RECOMMENDED 1. McMillan 2. economic lot size. . time cost considerations (No resource leveling) MODULE 4 Inventory models. Types of Inventory control methods MODULE 5 Theory of games – introduction. Dominance theory. two person zero . EOQ formula. CPM techniques.
2000: Significance of E. Pearson LEGAL ASPECT OF BUSINESS OBJECTIVES To equip students to have the glimpses of various business legislations in the global environment and to make students understand legislations and enabling them to assert their rights emerging out business at the same time knowing the compliance of legal requirements of business transactions. (BUSINESS RELATED MATTERS ONLY) MODULE: 2 THE INFORMATION TECHNOLOGY ACT. McMillan 5. Sweeney. components of competition act. rights of the citizens to get information of the Public Authority (Central and State Government). Quantitative Analysis. Barry Render.sources of business law. acceptance. Salient features of sale of goods act 1930 -19- . Article 246 read with Schedule 7 of Indian Constitution. paperless society importance terms in IT Act. Pearson 6. transparency. THE RIGHT TO INFORMATION ACT. Balasubramani and Tamilarasi. Thomson 4. offences and penalties under the Act. contingent Contracts. offences and penalties. certifying authority. consideration. computer resources. The constitution of India with special reference to economic principles enshrined in the constitution. powers and functions information officers. competition commission of India. THE COMPETITION ACT. Operations Research. salient features covering important terms in the act. Natarajan. JK Sharma. 1872: Salient features covering essentials of Contract. offer. Anderson. digital signature.3. 2005: Background. 2002: Salient features covering essentials of competition. Ralph Stair and Michael Hanna. TMH 7.Overview of Business laws in India . Operations Research. MODULE: 3 THE CONTRACT ACT. Frederick Hillier and Gerald Lieberman. MODULE: 1 Introduction . Williams. cyber crimes. Quantitative Methods for Business.Commerce and Egovernance. Operations Research. offences and penalties.
Sumathi. agenda. penalties and offences. Biztantra 5. Business Law for Management. decided cases on Basumathi Rice. national commission. -20- . occupier. EB 6. rules regarding ownership of immovable property. NHRC. K. TMH 3. state commission. hazardous substance. environment pollutants. ENVIRONMENT PROTECTION ACT. Sarvanvel and S. surrender of patent. EB 2. Business and Corporate Laws. environment pollution. Turmeric. treatment of complaints of goods and services. difference between private and public company. HPH. UN protocol on Human Rights. district forums. Supreme Court on protecting women rights at workplace. WTO and patent rules.K. Inventions and Noninventions. remedies. patentee. whistle blowing. BOOKS RECOMMENDED 1. MODULE: 5 INDIAN COMPANIES ACT. book building. Legal Aspects of Business. hawala transaction. FOREIGN EXCHANGE MANAGEMENT ACT. articles of association. resolutions. powers and rules of central government to protect and promote environment in India. discrimination. services included under the act. Goel. global warning. fundamentals rights. Business Law. EMR. causes for ozone layer depletion. 4th edition. grant of patent. Business Law for Managers. Job reservation in private sectors. HPH. 1986: concepts of environment.R. Prof. nature of human rights. Gulsan. 4. 2nd edition. 1956: meaning of company. winding up of the companies. directorate of enforcement. types of company. P. opposition to patent. money changer. 1986: Rights of the Consumer. MODULE: 6 WOMEN AND HUMAN RIGHTS AT WORK-PLACE: Gender Equality. types. IPO. 3rd Edition. MODULE: 4 THE INDIAN PATENT ACT. C L Bansal. Tomato and Pharma products. types of pollution.THE CONSUMER PROTECTION ACT. memorandum of Association. prons and cons. Bulchandani. money laundering. Defects and deficiency. Business Law for Management. infringement of patent. harassment of women in organisation. 1999: Definition of Foreign Exchange. quorum. S. 1970 & 2004: Patent.S. (Cmde) P. Akhileshwar Pathak. different kinds of meeting.
Corporate versus Intrapreneurial Culture. Identify and Evaluate the Opportunity.ENTREPRENEURSHIP AND NEW VENTURE CREATION Objectives: 0• To make students to understand the different dimensions of entrepreneurship. Develop a Business Plan. Role of Entrepreneurship in Economic Development. Leadership Characteristics. growth and performance of SME sector. Creativity. Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR -22- . institutional support for SMEs.Climate for Intrapreneurship. Intrapreneurial. Innovation and entrepreneurship.3. Determine the Resources Required. symptoms and remedial measures of sickness. Causes for Interest in Intrapreneurship. intrapreneurial leadership characteristics. Concept Stage Product Stage. Idea Stage. concept and definitions of SME. Establishing in the Organization. government policy and SME in India. Entrepreneurship. The various statutory registrations and clearances required. causes. barriers to creativity. Intrapreneurship. Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND 4 hrs Role of SME. causes. Establishing intrapreneurship in the organization 4 hrs Various forms of organization. . problems for SMEs. Entrepreneurial Careers and Education. criteria to identity sickness. Managerial versus Entrepreneurial Decision Making. techniques for improving the creative process. Test Marketing Stage. Definition of Entrepreneur Today. Sickness in SME. The Future of Entrepreneurship Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS 6 hrs The Entrepreneurial Process.BUSINESS IDEA & INNOVATION 8 hrs Business idea. Legal Issues in Setting up the Organization. 0• To inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers 0• To develop the skills required to prepare a Business Plan 4 hrs Nature and Development of Entrepreneurship. climate. corporate entrepreneurship. Product Planning and Development Process. Opportunity Recognition . Establishing Evaluation Criteria. Entrepreneurial Decision Process. factors affecting entrepreneurship — qualities of successful entrepreneurship. Module 3 SMALL & MEDIUM ENTERPRISES (SME) Module 4 STARTING THE BUSINESS . Manage the Enterprise.1 .
Various schemes. Writing of business plan.Entrepreneurship at the Crossroads . Building the Prototype of the Business. Penetration Strategies. Testing the Waters. The organization plan... sixth edition. Mohanty – Fundamentals of Entrepreneurship. Using and Implementing the Business Plan. Measuring Plan Progress.6 hrs Project Preparation. The Beta Launch. Updating the Plan. Hisrich. Debt or Equity Financing. Private Placement. M. Prentice Hall of India -23- . Procedure.An Overview. Formalizing the Vision for The Venture.lall. feasibility and evaluation. The financial plan Module 6 PROJECT PREPARATION AND APPRAISAL Module 7 FINANCING THE NEW VENTURE 6 hrs Sources of capital . From Corporate Venture to Business. Market Development Strategies. and shephered. Capturing Strategic Value REFERENCE BOOKS: 1. Nature of Venture Capital. Module 9 CORPORATE VENTURING 14 hrs The necessity of Corporate Venturing. The Alpha Stage: The Shift from Planning to Product Creation. Bootstrap Financing. Imitation Strategies. Internal or External Funds. Various Misconceptions. Governmental and Developmental Sources. Mathew J Manimala :. tata mcgraw-hill. Different sections of the business plan . michael p. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business Management. Diversification Strategies. Why Some Business Plans Fail. Funding from Banks and Financial institutions. Creating the Right Environment. Prentice Hall of India 6. Market Calibration and Expansion. peters. what is the Business Plan? Various types of business plans. FDI Module 8 MANAGING and GROWING THE NEW VENTURE 8 hrs Risk Reduction Strategies for New Entry Exploitation. Private Offerings. Types of Investors.Biztantra 5. Product Development Strategies. Format of business plan. Excel books 2.Dynamics of Entrepreneurial Development and ManagementHPH 3. 2007 4.The marketing plan. turnaround strategies. robert d. Approaching. Validating the Venture Concept. dean a: entrepreneurship. Vasant Desai :. Types of Loans. presenting and obtaining the funds. and Growth Strategies: Where to Look for Growth Opportunities. Market Scope Strategy. Entrepreneurship. Venture Capital .
Moral reasoning. systems to Monitor and enforce ethical standards. The relativist perspective. Consumers: -Markets and consumer Protection. the multinational corporation and various ethical issues. the ethics of control. Advertising Ethics. Need and benefit of business ethics. Cognitive moral development. The of care. Arguments for and against business ethics. Affirmative action. Accounting standards & accounting disclosures.2 BUSINESS ETHICS AND CORPORATE GOVERNANCE OBJECTIVE: To enable students to critically examine ethical dilemmas and to understand the importance of governance mechanisms in a globalized economy. Integration of the various perspectives. Board objectives and strategies. training and development of directors. rights and justice. The due care theory. Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs Definition and Nature of Business ethics. Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs Moral philosophy — definition and different perspectives. The ethics audit. The role of Corporate Culture and Leadership. Competitive issues. -24- . board structure. Module 3 EXTERNAL CONTEXT 10 hrs Ecology: The dimensions of pollution and resource depletion. cross religion & cross racial issues. cross cultural. Thee firms duties to the employees. performance evaluation of board. Consumer Privacy Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs Job discrimination — its nature and extent. Justice and Fairness.3. Virtue ethics. Gender issues. The employee’s obligation to the firm. Framework for ethical decision making – Individual factors. the ethics of conserving depletable resources. Global values. Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs Ethical perceptions and international business. current context of CG in India. Legal and Regulatory Philanthropic issues. Economic issues. Teleology and Deontology. Corporate Governance — a dimension of ethical making. Interpersonal relationships in organization. role of independent directors. organizational factors. Code of Conduct Ethics training and communication. the social costs view of duties. Discrimination — utility. Module 6 CORPORATE GOVERNANCE 10 hrs Meaning. The employee Rights. The role of opportunity and conflict. structure and business ethics. History of the development of business ethics. Accountability issues. Need for organizational ethics program.
Mcgraw-Hill 2. Gopalaswamy – Corporate Governance. Government And Society. O C Ferrell-Business ethics-Biztantra. Prasad – Corporate Governance. -25- . Mcgraw-Hill 6. Excel Books. New Age International (P) Ltd. Hartman. Prentice Hall Of India 7.S. Steiner And Steiner.Bajaj.V. Laura P. Prentice Hall Of India 8. Velasquez – Business Ethics: Concepts & Cases. Baxi. C. 4. Corporate Governance. P. Perspectives In Business Ethics.. 3.Raj Agarawal :-Business Ethics Biztrantra 5.REFERENCE BOOKS: 1.
Competitive biding. Mcgraw-Hill 2. tradeshows. internet based marketing communications. motivation. Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs Understanding of the concept of Business marketing in contrast with the consumer marketing. strategies for competitive bidding. cost fundamentals. performance evaluation. recruitment. Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs Business marketing channels. measuring advertising effectiveness. Industrial Marketing. Environmental Analysis in Industrial/ Business Marketing.pearson 4. selection. Purchasing Orientations and Practices of Business Customers. channel administration. nature of industrial goods and services. advertising budgets. types of resellers.HPH -26- . institutions. sales promotion. Unique characteristics of each type of industrial customers. As industrial or business marketing is emerging as one of the major employment provider. motivating channel members. Classifications and characteristics of Industrial Products. quotas. Role of personal selling in business marketing. Characteristics of Business Marketing. Krishna K Havaldar. government. the subject needs a special attention. training. Nature of Demand in Industrial Markets. SALES PROMOTION & PUBLIC RELATIONS 12 hrs The role of advertising in Business marketing. Industrial Marketing. Difference between Business and Consumer Marketing. Prentice Hall Of India. Market segmentation and B2B Marketing. account management Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs Meaning of price. H.M1 . pricing objectives. Types of Organizational customer.BUSINESS MARKETING Course objective The subject is designed to give insights to the students about the applications of marketing concepts in business to business marketing scenario as it is different from consumer marketing due to some inherent characters. Francis Cherunilam-Industrial Marketing . Excel Books 3. Mukherjee. and selecting channel members. sales effort control. channel member performance Module 4 BUSINESS ADVERTISING.S. publicity. Industrial Marketing. sales territories. Classification of Industrial customerscommercial enterprises. industrial pricing process. Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs What is Industrial/Business Marketing. participants in the business marketing channel design. sales force organization. managing B-B advertising. Robert Reeder. pricing strategies. pricing across PLC. compensation. Classification of Industrial products. pricing methods REFERENCE BOOKS: 1. Marketing strategies for each of industrial customer categories.
C.Tata Mc Graw Hill 8. 0· To expose the students to marketing in various services industries of India. Dr. Bhattacharjee.Customer satisfaction. Module I INTRODUCTION 12 hrs Emergence of GATS in world trade — Service sector and Indian economy.S. price. Module 2 FOCUS ON THE CUSTOMER 10 hrs Consumer behavior in services: . experience and credence properties. Valarie A Zeithamal.Services Marketing. retail.People.” Services Marketing — The Indian context”.G Bateson. R.Definition and characteristics of services Difference between goods and services — Gaps model of service quality. strategy”. K Douglas 1-loffinan and John E. 0· To make student understand the differences between marketing of goods and services. Customer perceptions: . “Services Marketing.M2 . telecom. place and promotion. REFERENCE BOOKS: 1.” Excel Books 9. service quality and service encounters. process and physical evidence.SERVICES MARKETING Objectives: 0· To develop insights in to the field of services marketing. Thomson. Prentice Hall of India. Dwayne D Gremler and Ajay Pandit.Sahajan – Services Marketing – HPH 4. “Services Marketing — The Indian Perspective. Ravi Shankar. 2008 3. tourism. Rajendra Nargundkar. Services Marketing. First Edition. hospitality. types and influencing factors. Module 4 SERVICES MARKETING MIX Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs Marketing strategies in service sectors like financial. Kenneth C Clow . technology. wellness (health care). “Services Marketing — Text and cases”.people. David L. Tata Mc Graw Hill.Service product (including service blueprinting). Excel Books 2. Expanded mix: .Search. NGOs and public utility services. 2002 7. Consumer choice Module 3 CUSTOMER EXPECTATIONS 8 hrs Meaning. Prentice HaIl 6. Biztrantra 5. Christopher Lovelock. Strategies and cases”. Mary Jo Bitner. Customer relationship and marketing research 15 hrs 4Ps of Marketing: . 2004 -27- . “Services Marketing” Special Indian Edition. Srinivasan. Krutz :. and Jochen Wirtz. “Essentials of Services Marketing: Concepts.
and Responsibilities.The Management of Sales Training and Development. Ethical. Channel member and their roles. The Marketing Era. The Sales Era.Procurement /Purchasing. Bar Coding and Scanning.The Production Era.M3 . Technology in Logistics.SALES AND MARKETING CHANNEL MANAGEMENT Course Objective The Course has been designed to understand the importance of sales management and Marketing channel management for the overall success of the marketing efforts of an organization. Forecasting Market Demand and Sales Budgets Design and Size of Sales Territories. Functions of Logistics management .Motivating Salespeople toward High Performance. Order Picking. Importance of Communication in Logistics. Evaluation of Salespeople’s Performance. Materials Handling. and Socialization of Successful Salespeople. Channel Functions. Strategic Issues in Logistics Management Module 4 MARKETING LOGISTICS 7 hrs Evolution of Marketing Channels. Receiving. Streamlining the Logistics Process. Comprehensive Sales Force Cases and Exercises Module 3 CONTROLLING THE SALES TEAM 7 hrs Logistics and its importance. and Waste Disposal. Outward Transport. Leading the Sales Team Module 2 PLANNING THE SALES TEAM’S EFFORTS 6 hrs Analysis of Sales and Marketing Costs. Sales Objectives and Quotas. Designing marketing channels . Channel Flows and Costs Module 5 MARKETING CHANNELS -28- . The course deals with various aspects of sales management for coordinated sales efforts in achieving the over all corporate goals and effective management of marketing channels Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs Sales Management: Its Nature. Inward Transport. staffing the Sales Team . Relationship Marketing Era. Channel Intensity.Channel Structure. Rewards. Stock Control. Physical Distribution Management. The Market-Driven Sales Organization. Recycling. Placement. Types of Channel Intermediaries at Each Level. Communication Technology.Planning for and Recruiting Successful Salespeople. Compensation for High Performance. Contents of the Sales Training Program: Sales Knowledge and the Selling Process. Roles of Channel Members. Expert Systems. Selection. Social. and Legal Responsibilities of Sales Personnel 9 hrs Building Relationships through Strategic Planning. Warehousing.Electronic Data interchange (EDI). Artificial Intelligence. Returns. Directing The Sales Team . Training the Sales Team .
Anderson. Sales Management. Dasgupta.7 hrs Importance of Channel Integration. Administrative Factors.Retailing and its Importance Importance to Consumers. Types of vertical marketing systems . Oxford Publications 2.Evolution of Retailing and types of retailing Module 8 WHOLESALING & RETAILING REFERENCE BOOKS: 1. Tata Mcgraw-Hill 6.Merchant Wholesalers. Motivating Channel Members.Recruiting as a Continuous Process.. Agents and Brokers. S. Impact of Information Technology on Wholesaling Challenges in Wholesaling -Inventory Management. Sales And Distribution Management. Horizontal Marketing Systems. Coughian. Tapan Panda And Sunil Sahadev. Financial Planning and Management . Source of Employment .L. Regional Coverage Organizational Form and Size. PHI 3. Growth of MultiChannel Marketing Systems. Administered VMS.Corporate VMS. Marketing Mix Decisions Trends Shaping Wholesale Distribution Functional Overlap. Criteria for Selecting Channel Members . Sales And Distribution Management.Target Market Decisions. Strategic Issues in Wholesaling . Modifying Channel Arrangements PLC Changes. Designing and Managing Hybrid Channel Systems Module 6 CHANNEL INTEGRATION Module 7 CHANNEL MANAGEMENT 10 hrs Recruiting Channel. Risk Factors. Experience Factors. Sales Management. Product Factors. Manufacturer’s Wholesalers. Krishna Havaldar And Cavale. Sales Management. Hybrid channel system. Still And Cundiff. Members . Conflict. PHI 5.Cooperation and coordination. Marketing Channels. Screening. Distributor Advisory Councils. Excel Books 4. Promotion Management. Recruiting Manufacturers. Gupta. PHI -29- . Increased Services. Types of Wholesalers . Pricing and Credit. Sales & Distribution Management. Managing Channel Relationships . Power 10 hrs Wholesaling and its importance. Customer-Driven Refinement of Existing Channels. Contractual VMS.Sales Factors. Vertical Marketing Systems.
Money market instruments — derivatives — forward .Preference shares — Equity Shares — Real Estate— commodity markets — bank deposit — insurance — mutual funds — foreign exchange .futures — options — swaps Module 2 INVESTMENT AVENUES 9 hrs Dematerialization of securities. Stock Exchanges & SEBI. regulations. FPO.gambling — types of investors — investor behavior Module 1 INTRODUCTION TO INVESTMENTS 7 hrs bonds — debentures .beta coefficient — hedging – Using derivatives in risk management Module 4 RISK MANAGEMENT 7 hrs Sources of information on investment — factors affecting investment — Fundamental analysis — Technical analysis — efficient market Hypothesis Module 5 INVESTMENT ANALYSIS -30- . To give an overview of the global markets and their impact on the domestic markets 6 hrs Definition — micro & macro economic concepts relating to investment . meaning and measurement of Risk — Classification of Risk — diversitification — Statistical tools used in risk management . To provide students with a conceptual and analytical framework of different financial instruments. Secondary Market — Cash & Derivatives Markets. Margin System. Trading Procedure.INVESTMENT ANALYSIS & MANAGEMENT Course Objective 1. Settlement process. To familiarize students with portfolio management techniques that challenges a financial manager. markets. Market Indices.risk return optimization — credit rating .techniques of risk mitigation . Module 3 STOCK MARKET & INSTITUTION 9 hrs Definition. Primary Market — P0. Book Building. Bonus Issue & Preferential Issue. their risk and returns and strategies in managing funds. Rights Issue. 2. Role of Stock Brokers.investment objective — investment process . To provide students with a conceptual framework of evaluating various investment avenues.F1 . 4.investment constraints —investment strategy — investment v/s speculation — arbitrage . 3.
Kevin. Tax issues relating to investments Module 6 INVESTMENT EVALUATION 8 hrs Concept — Markowita model — Sharpe. Relationship between trends in global markets and the domestic markets. Fischer And Jordan.HPH 5. FCCBs. Security Analysis And Portfolio Management. PHI -31- . Jensen & Treynor Model CAPM — SML and CML — factor model and arbitrage pricing theory — Portfolio construction. S Chand & Co 6. Global Mutual Funds.pearson 3. revision & evaluation Module 7 PORTFOLIO MANAGEMENT 7 hrs Global Investment benefits. Investment Analysis And Portfolio Management. Preeti Singh – Investment Management. PrenticeHall. Developed and Emerging Markets. ADRs. Alexender & Bailey. Prasanna Chandra. Foreign Bonds. Portfolio Management. Investment Management. Mcgraw-Hill 4. Module 8 GLOBAL MARKETS REFERENCE BOOKS: 1.7 hrs Concept — Time value of Money . Fundamentals Of Investments. Excel Books 2. Bhalla V K. Security Analysis And Portfolio Management. World market indexes. PHI 7. Sudhindra Bhat.various valuation methods & models — bond valuation — equity valuation — futures pricing — options pricing — tangible asset valuation. GDRs.
0· To familiarize students with the various management and operational aspects of markets and financial intermediaries. Regulation of Merchant Bankers. HUDCO. NABARD.General Insurance Corporation Module 2 BANKS & INSTITUTIONS Module 3 NON-BANKING FINANCE COMPANIES 8 hrs NBFCS.Investment Companies — Leasing & Hire Purchase .Types of Funds .Organization and Management -Role and Functions .Universal Banking & Innovations — Securitization — RTGS & ECS .Valuation of Units . Types. Institutional Placement. Module 5 MUTUAL FUNDS 8 hrs Organization .Functions of Financial Sector .Financial sector reforms Reserve Bank of India .Housing Finance — Chit Funds .Financial System and Economic Development — Indian financial system — SEE3I . Debt Syndication. Underwriting. Mergers & Amalgamations. Corporate Advisory Services.Structure and Size Investment Pattern .Co—operative Banks — Features.FINANCIAL MARKETS & INTERMEDIARIES Course Objective 0· To provide students with conceptual and regulatory framework within which the financial intermediaries operate.Return on Investment in Units — Regulations -32- .Pension Funds — Life insurance Companies . Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs Structure of a Financial System . preparation of prospectus.Provident Funds. issue pricing.F2 .Recent Policy Developments 12 hrs Banks — Operations & Special Role of Banks — Specialized Financial Institutions — EXIM. Bought out deals.Factors & Forfeiting .Credit Rating . Private Placement. IFCI . an Overview .Mutual Benefit Financial Companies -Venture Capital Funds .Monetary Policy of the RHI .Loan Companies .Depository and Custodial Services Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs Project appraisal. Structure and Growth. Issue Management. SIDBI. Small Savings and Provident Funds . Designing capital structure and instruments.
Government (Gilt — edge) Securities Market. PHI -33- .Foreign Exchange Markets Interest Rate Futures Market REFERENCE BOOKS: 1. Options. Financial Intermediaries.The Discount Market .Markets for Commercial Paper and Certificate of Deposits . Banking And Financial Markets In India 1947 To 2007. Sahadeven & Thiripalraju.Call Money Market .Treasury Bills Market — Commercial Bills Market . Miles. Blackwell 2. and Other Financial Derivatives . Niti Bhasin. Mutual Funds: Data.HPH 4. Avadhani – Marketing of Financial Services . New Century 5. Excel Books 3. Sudhindra Bhat. Interpretation & Analysis. Financial Institutes And Markets. Livingston.Module 6 FINANCIAL MARKETS 14 hrs The stock market in India — Primary and secondary markets — OTC markets — regulations — new issues market — underwriting . Markets for Futures.
Classification of Excisable Goods. Returns & Compliance Module 4 SALES TAXES AND CUSTOM ACT 10 hrs Nature of Excise duties. valuation and collection of duty. Types. Module 5 TAX PLANNING AND MANAGEMENT 12 hrs Purchase of Assets. Classification & Valuation excisable goods. Banking Cash Transaction Tax. types of duty. valuation & collection of duty. Returns & Compliance Module 3 CUSTOMS. Hire.F3 . and procedures.Incidence of Tax. Nature of Excise duties. Fringe benefit Tax. Set off and Carry forward of Losses. Excisability of Products. Excisability of Products. important central excise procedure. Computation of HUF Income Tax. Cenvat Credit. Module 2 INCOME TAX 14 hrs Heads of income. TDS & TCS. the proper compliance of various provisions of the direct and indirect tax laws and to make financial decision considering ‘the pros and cons of various tax laws and business functioning MODULE 1: CONCEPTS AND FRAMEWORK OF TAXATION 10 HRS Tax – Meaning. Tax implications of international operations . Exemption Export promotion schemes. CENTRAL EXCISE AND SERVICE TAX 14 hrs Procedure relating to levy. Concepts. Assessment Year. Computation of Individual Income Tax. Capital Structure and Dividend Decisions. Cenvat credit. Tax Planning. types of duty. Important Central Excise procedures. applicability. Replace or Repair. Residential Status of Individuals and Companies . Computation of Corporate Income Tax. Assessment. Service Tax. Person. Make or Buy. Tax Avoidance and Tax Evasion. Securities Transaction Tax. Principles of Direct Taxation. Total Income. Basics Concepts – Assessee. Introduction to Customs Duty. MAT. Valuation of Excisable goods. Installment vs. Previous Year. Amalgamation and De-merger. exemptions Export Promotion Schemes.TAX COMPLIANCE & MANAGEMENT Course Objective To make the student understand the basic concepts of taxation and its computation. Heads of Income. Tax planning/avoidance/evasion. Procedure relating to levy. — Own funds I Borrowed Funds I Lease.
Singhania. Girish and Gupta. “Direct Taxes – Planning and Management”. Ravi. Vinod.S. Vinod. Mehrotra and Goyal. Bharat Publications. Singhania. 3. “Direct Taxes”.BOOKS FOR REFERENCE: 1. “Professional Approach to Direct Taxes”. 2. 4. “Direct Taxes – Law and Practice”. Taxmann Publications. Ahuja. U.Datey – Indirect Taxes Law & Practice – Taxman Publications -35- . Sahitya Publishing. 5. Taxmann Publications.
G. Placement Agencies. Scatter Plot. Internal and External Source. MODULE 2 JOB ANALYSIS Meaning.Biztantra 4. Computerized Forecasting .Terms and conditions. Employment Tests. Manager Judgment. Process. Importance of Training . Assessment of Training Needs. Pandu Naik .Application Blank. MODULE 5 EVALUATION OF TRAINING Purpose of Evaluation. Induction Programme –formal or informal. evaluation of system. Job Enrichment. Human Resource Planning Definition. Employment Interviews. feedback & control.On the Job and Off Job Methods. Ratio Analysis. Writing Job Description. Essentials of Selection Procedure. Richard Regis – Strategic Human Resource Management – Excel books 3. Evaluation Process. REFERENCE :-Griffin – Human Resource Management –Biztantra. Need for training . SELECTION AND INDUCTION Recruitment. MODULE 4 TRAINING Concept of Training and Development. Delphi Method. R. Human Resource Management –Cynthia and Fisher. Job Specification. Training Methods. Selection Hurdles.Training and Development –Excel Books 6. Requisites of effective programme.Meaning. Difference between Training and Development. individual or collective. D. Sources of Recruitment.K Bhattacharya – Human Resource Planning – Excel Books 5.Training and Development -Biztantra 7. 1. Importance.Internet Based. Medical Text. evaluation of contents. Distance and Internet Based Training. Ricky W 2. Modern Techniques of Recruitment.HUMAN RESOURCES ACQUISITION AND DEVELOPMENT MODULE 1 HUMAN RESOURCE PLANNING: Issues in Strategic Human Resources Management. Process of HRP Employee Forecasting – Trend analysis.Principles and Techniques. serial or disjunctive Investiture or Disinvestiture.K Sahu – Training for Development – Excel Books -36- . Factors affecting HRP.H1 . Principles of Training and areas of training. Dr Janikiraman. Job Description – Contents. Purpose. Objectives. Reference Check Appointment.Training for Development – HPH 8. Sources.Utility and Validity. evaluation of methodology. evaluation of resource person. Methods of Collecting Data. Selection . Thomess Kutti . MODULE 3 PROCUREMENT.Meaning and Process. Electronic performance support system(EPSS) . Supply forecasting. Electronic Training – Computer Based training. Selection Procedure . Induction –Meaning. competency mapping.
MODULE 6. Individual & organizational problems in Integration. Causes of Industrial disputes.Unitary. COLLECTIVE BARGAINING Definition.. Managing Promotions.Dynamics of Industrial Relations in India .HPH -37- .Industrial Relations – Excel Books 2. Need & procedure. Grievance & Disciplinary procedure – Meaning. Code of conduct. Lay-off & Retrenchment and Laws relating to standing orders.H2 – EMPLOYEE RELATIONSHIP MANAGEMENT MODULE 1. Developing sound IR. Marxist. Importance. Settlement of Industrial disputes. Measures to strengthen trade unions.workers participation in management and quality circles – Concept of empowerment. INDUSTRIAL RELATIONS Meaning & Objectives. Industrial Dispute Act – Conditions to Strikes. Factors affecting Career Choices. INDUSTRIAL DISPUTES Definition. MODULE 3. QUALITY OF WORK LIFE AND QUALITY CIRCLES Meaning of quality of work life – Quality Circles. Importance. INTEGRATION OF INTEREST AND MANAGING CAREERS Career Planning.Objectives. Theories to trade Union. Structure and problems. Career Stages. Need for Recognition & Rights to recognition of trade unions. Lock-outs. Causes for poor IR. Integration process. Functions of trade unions. Prevention of Industrial disputes. REFERENCE 1. Transfers & Demotions. Role of Three Actors to Industrial Relations – State.D Singh . Career anchors. Types of Industrial disputes. MODULE 4. Central trade unions in India. Mamoria & Mamoria . Trade union Act – Registration of trade unions. Pluralistic. B. Prerequisites of collective bargaining – Union bargaining process – Types of bargaining– Collective bargaining in India. Trade union movement in India.Process. Types of trade unions. MODULE 2. Employer & Employees. why do workers join unions. Ethical approach to IR: Idea of trusteeship. TRADE UNION Meaning. Problems of trade unions. Approaches to Industrial Relations .Principles & features. MODULE 5. Need for Career Planning.
5. Gain sharing. Compensation Differentials. Profit sharing. piece rate. Types of wages – Time rate. Behavioral Anchored Rating Scale (BARS). Pay by Seniority.Graphic Rating-Scale. Group Appraisal. 4. Obtaining Commitment.Calculation of total compensation package.H3 – PERFORMANCE AND COMPENSATION MANAGEMENT MODULE 1 PERFORMANCE MANAGEMENT Definition. Wage – Theories of Wages.Traditional and Modern Methods. Neutralization factors. Types of Incentives. Production sharing plan. Methods of Performance Appraisal. wage determination process. Confidential Methods. Objectives. Employee stock ownership. Assessment centers MODULE 2 WAGE & SALARY ADMINISTRATION Nature and Scope. Internal and External Equity in Compensation Systems. Essentials of performance appraisals and problems of performance appraisal. Kaiser Plan. Objectives.Compensation & Rewards management – Excel Books Cynthia D Fisher –Human Resource Management -5th Edition-Biztantra. Piece work. Compensation. Types of Fringe Benefits MODULE 5 INDIVIDUAL GROUP VARIABLE COMPENSATION Pay for Performance. Organisation Wide incentives – Scanlon Plan. standard hour.HPH Lawrence Kleiman-Human Resource Management -3rd Edition-Biztantra R. various methods of compensating cost of living. B. A M Sharma – Aspects of Labour Welfare and Social Security . 2. Provisions for Dearness allowance. Individual incentives : Measured day Work. Fringe Benefits – Definition. its advantages and disadvantages. Retirement Plan REFERENCE :1. Executive Compensation Plan. MODULE 3 PLANNING FOR IMPROVED COMPETITIVENESS Diagnosis and Bench Marking. Group Piece rate. Gain Sharing MODULE 6 INCENTIVES AND RETIREMENT PLANS Basic Pay. debt method. Need for Appraisal. Factors Influencing wage and Salary Administration. Critical Incident Method. Wage differentials.D Singh . 3. Paired Comparison Method. Straight Ranking Method.K Sahu – Performance management systems – Excel Books -38- . Employee Profit sharing. Determination of Inter and Intraindustry. Non-financial incentives. MODULE 4 INCENTIVES AND FRINGE BENEFITS Incentives – Def .
Module 5: SOFTWARE QUALITY Verification and Validation. Distributed Systems architecture. User Interface design. Re-use oriented Development Module 4: DESIGN Architectural design. Software cost construction. Software projects Module 2: REQUIREMENTS Requirements engineering processes. Incremental Development. System models. Configuration Management -39- .S1 :SOFTWARE ENGINEERING MANAGEMENT OBJECTIVE: Understand and appreciate concepts and practices of modern Software Engineering Management. Design with reuse. Evolutionary Development. Software re-engineering. CMM and PCMM concepts. Software prototyping. Module 3: SOFTWARE DEVELOPMENT MODELS Waterfall model. Software processes. Process Empowerment Module 7: EVOLUTION Legacy Systems. Software testing. Quality Management. Spiral model. Module 1: OVERVIEW OF SOFTWARE ENGINEERING Software Engineering as a discipline. Module 6: MANAGEMENT Managing people. OO design. Software change. Real-time software design. Critical systems validation. Formal specification.
Text Books: 1. MODULE 5. Structure charts – modular programming – I/ O & file design consideration – Entity Life histories (ELH). J. SOFTWARE PROJECT MANAGEMENT Software project management – elements. C. 2. Prentice Hall Publications. “Analysis & Design of Information Systems”. “McGraw Hill Publications. project management techniques – monitoring 7 measurement of progress. PROJECT DEVELOPMENT & DATABASE DESIGN Introduction to Database technologies & CASE tools with specific packages – overview of relational model – Database creation – SQL command – Normalization – designing forms & reports – using CASE tools for system analysis & design-case studies – Cost / benefit analysis – project & resource planning – design & development testing & documentation. 4.A. MODULE 2: SYSTEM IMPLEMENTATION: System implementation & maintenance: Implementation Strategies – SW/HW selection & procurement – Control & security – issues of designing & implementing on-line systems – data communication requirements – system conservation approaches & selection issues.S2 :SOFTWARE DESIGN & PROJECT MANGEMENT MODULE 1: SYSTEM ANALYSIS & DESIGN: Overview of system analysis & Design: Introduction to different methodologies & structured system analysis – Details of SDLC approach – mini cases – E-R diagrams – DFD concepts – Data dictionary concepts.HPH . “Structured Analysis & System Specification”. MODULE 4. Beaver. 3. Software & Product Metrics – Quality assurance & control-standards & documentation – testing – implementation – training – technology management – quality standards – certificate – handling multiple projects.Murthy – System Analysis and Degign . manpower planning. issues of share development. MODULE 3. T.S. SOFTWARE PROJECT MANAGEMENT Software project management: challenges & opportunities – changing technologies & approaches – choice development of methodologies & technical platforms. Senn. Marco.D.V. cost estimation. ‘An Introduction to Managing Software Projects’.
RDBMS. Gary W. C. “Database Management and Design” Prentice Hall 2. MODULE 3: DATABASE DESIGN Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary – Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database Languages – Database Administration – File Structures and Indexing. OODBMS.V.Hansen and James V. TEXT BOOKS 1. NDBMS. Recovery – Security. Patterns – Object interaction modeling – Object Oriented Design – UML. MODULE 2: MODELS DBMS Architecture – Associations – Relationships – Mappings between Abstractions – Generalisation – Classifications – Conceptual Data modeling – File Organization – Data Structure – Data models: HDBMS.S. Classes. Back-up and Recovery. MODULE 4: OBJECT MODELLING Object oriented concepts – Structure – Models and Databases – Object life cycle modeling – Objects.Murthy – Data Base Management Systems-HPH -41- . MODULE 5: OPERATIONS AND MANAGEMENT Client / Server and Databases – Data Warehousing – Query Processing – Concurrency Management – Heterogeneous and Homogenous Systems – Distributed Databases – Controls – Atomicity.Hansen.S3 :DATABASE MANAGEMENT SYSTEM MODULE 1: INTRODUCTION Database systems – Definition – Components – Advantages – Objectives – Evolution.
IV SEMESTER COMPULSORY PAPERS 41 STRATEGIC MANAGEMENT 42 INTERNATIONAL BUSINESS -42- .
Mckinsey’s 7’s framework. GE-9 Cell Model. Budgets. Behavioural Issues — Leadership styles. entrepreneurial ventures and strategies for SME. New Business Models and strategic for Internet Economy.divestment and Liquidation strategies. Symptoms of malfunctioning of strategy. Synergy and Dysergy. technology and innovation. Factors affecting Strategic Choice — Cost. Porter’s Five forces Model of competition. organizational appraisal. Evaluating the strategies of diversified agencies. Strategic Decision Making and Approaches to Strategic Decision making. Differentiation focus. bench marking. Module 1 CONCEPT OF STRATEGY: 6 hrs Defining strategy.4. Environment scanning and appraisal. Module 4 STRATEGY IMPLEMENTATION 10 hrs Inter-relationship between formulation and implementation. Turnaround -. Social Responsibilities — Ethics. Distinctive competitiveness. Levels at which strategy operates. Organizational design and change. Mission and Purpose. Integration. Overview of strategic control. GAP Analysis. Structure for strategies. Selection of matrix. Marketing. Merger. Resource Allocation. Organization structure. Building capable organization. Issues in strategy implementation. strategic issues in Non-profit organizations. Diversification. Tailoring strategy to fit specific industry and company situation. competitor and SWOT analysis. Corporate Planning Process Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS 8 hrs Concept of Environment and its components. Bostan’s Consultancy Model. Leadership. Objectives and Goals. Strategic advantage analysis and diagnosis. of Strategic Choice — Industry. Module 6 STRATEGY EVALUATION 8 hrs Importance. Functional Issues — Financial. strategy and competitive advantage in diversified agencies. Operations and Personnel Plans an Policies Module 5 STRATEGY AND STRUCTURE 8 hrs Structural Considerations. Module 7 CONTEMPORARY ISSUES 8 hrs Strategies for competing in globalizing markets. value chain analysis. service blue printing.1 STRATEGIC MANAGEMENT OBJECTIVE: To integrate the functional areas of management and to enable understand business from a strategy formulation and implementation perspective. techniques of strategic evaluation and control. Matching and strategy. Control. Strategic Business Units. Take-over and Joint Venture strategies. SWOT analysis Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES 12 hrs Strategies — Modernization. -43- . Corporate culture and values power.
Strategic Management – Indian Context. N. Strategic Management. Hill And Jones. Strategic Management. Prentice Hall Of India 7. U Kachru. Mcgraw-Hill 6. Thomson And Strickland. Srinivasan. Ireland And Hoskisson. Strategic Management. Biztantra 4. Thompson 3. Strategic Management. Strategic Management & Business Policy. Prentice Hall Of India -44- . Excel Books 5. Excel Books 2. Hitt. David – Strategic Management – Concepts And Cases. Balwani.REFERENCE BOOKS: 1.
Sundaram & Balck. Module 1 INTRODUCTION 10 hrs Definition — Trade and Investment flow — International trade. S. Prentice Hall Of India 2. Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT 12 hrs Structural design of MNE’s — Strategic planning — Strategic considerations. Pearson 8. International Business. Francis Cherunilam. Mcgraw-Hill 9. International Business. procedure. Shukla. Oxford 7. International Business. International Business Environment.Elements of International Business. procedure and steps documentations and problems. Biztrantra 6. REFERENCE BOOKS: 1. Export financing — document related to export trade — Export marketing —Import trade. Francis Cherunilam. Mcgraw-Hill 3. Module 4 EXIM TRADE. 12 hrs Export trade. International Management. Harrison Et Al. Excel Books 4. Hodgetts And Luthans.theories of international trade -Economic theories — forms of international business Module 2 INTERNATIONAL BUSINESS ENVIRONMENT 10 hrs Globalization of business — WTO and trade liberalization — emerging issues — implications for India — Regional Trade Blocks — Inter — regional trade among regional groups. EXIM policy.N. Institutions connected with EXIM trade. Hill.Charry :. performance indicators—Evaluation and Evaluation systems Module 6 CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS 6 hrs Factors causing conflict — Conflict resolution actions — the role of negotiations in international business — the role of international agencies in conflict resolution. Balance of payment. Prentice Hall Of India -45- . Daneils Et Al. International Business.International Business Environment – HPH 5.2 INTERNATIONAL BUSINESS OBJECTIVE: To facilitate an understanding of International Business in a multi-polar. to examine the critical factors for success in different countries. Module 5 CONTROL & EVALUATION OF INTERNATIONAL BUSINESS 10 hrs Control MNE’s — approaches to control — the role of information systems — performance measurement — mechanics of measurement — various. International Business.National VS Global competitiveness.4. steps and documentation direction of India’s trade. multi-cultural world.
Product mix decisions. Conventional Media. opportunities and problems in marketing the products or services in rural India. Most of the corporate dealing with both FMCG and durables are already geared up to meet the demands being emerged from rural market The subject has covered to give insights in to the various characteristics.Concepts and process of Rural market Segmentation — bases. Media and Creative Strategies. Promotion — Role of Media in rural market. Food processing sector — Size. Characteristics of Rural markets Taxonomy of Rural markets. scope and future prospects. Product Life Cycle. consumer buying process — opinion leadership process — rural shopping habits. Innovation Adoption. Distribution Strategies. classification and characteristics of rural consumers. Changing patterns. Objectives. Future scenarios.’choupal Dara. Regulated markets — role and problems. Module 1 OVERVIEW OF RURAL MARKETS AND RURAL MARKETING 8 hrs Rural economy — size and nature. Rural Branding. Defects in Agricultural Marketing 12 hrs Classification of markets. Personal selling — Role and management of rural sales force Module 5 INTRODUCTION TO AGRICULTURAL MARKETING 10 hrs Trends in Agricultural Marketing. auction. Agents and Marketing Agencies. Agricultural products. Attractiveness of Rural markets. Module 6 AGRICULTURAL MARKETS -46- . Rural communication mix. problems and constraints in rural marketing Module 2 THE RURAL CONSUMER 10 hrs Classification of Rural consumers. Agro processing sector in India — State and characteristics. E. Positioning Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs Product Strategy — Scope and significance. Commodity markets and trading. policies and Strategies. growing consumerism . Rural Distribution—Type of Channels.M4 Objectives: RURAL AND AGRICULTURAL MARKETING The course has been designed keeping in mind that the rural Indian market is one of the fastest growing markets in the world. APMC act. Methods of sales of agricultural products — Hatha. Targeting. brand loyalty. Product personality. Rural marketing — definition and scope. Rural Pricing — Pricing in Rural Markets. Factors influencing rural consumer behavior. Rural consumer behavior — decision process.
Mathur. Siddartha. Pradeep And Raut. Rural Marketing. Rural Marketing. Velayudhan. New Century -47- .REFERENCE BOOKS: 1. Sage 5. Biztantra 3. U. Rural Marketing. Kashyap. Krishnamacharyulu And Lalitha Ramakrishnan. Rural Marketing. Rural Marketing. Sanal Kumar. Ruchika Ramakrishnan. Excel Books 4. Pearson Education India 2.C.
merchandising and promotion. Setting merchandising financial objectives.by categories. Target market and retail format. Services retailing. International growth opportunities. Merchandise budget plans. Changes in consumer values. Non store v/s store based retailing. Catalogue and direct mail retailers. Direct selling. Types of buying decisions. Module 1 THE WORLD OF RETAILING 14 hrs What is retailing. Space planning. Analyzing merchandising performance. Types of ownership. The retailing management decision process. frequent shopper loyalty programme -48- . Factors influencing the decision making process. Module 2 THE RETAIL CUSTOMER 12 hrs Generational cohorts. This has also triggered many companies also to set up retail chains and thus making retailing as one of the most vibrant growth area. The assortment planning process. Planning retail communication. ETailing. Open to buy. Tele vision home shopping. Opportunities in retailing. Buying process.M5 Course objective RETAIL MARKETING MANAGEMENT With the economy in its upswing and consumer purchasing powers and life style is a change. Building a sustainable competitive advantage. Food retailing. The course has been designed to understand various aspects of retailing management like location. The strategic retail planning process Module 4 MERCHANDISING MANAGEMENT 12 hrs Organizing buying process . Types of retailers. Customer evaluation of service quality. India has become one of the major market for global retail brands and most of them are already in or on their way to be in. Meeting vendors. Allocating merchandise to stores. Ethnic diversity. General merchandise retailing. Trends in retail industry. Branding strategies. shop management. Vending machine retailing. human resource issues. Establishing and maintaining strategic relationship with vendors Module 5 STORE LAYOUT. Market segmentation. Economic significance of retailing. Retail advertising programme. communicating the service promise Module 3 RETAIL MARKETING STRATEGIES 10 hrs What is retail strategy. AND RETAIL PROMOTION 12 hrs Store layout. International sourcing decisions. Atmospherics. Electronic retailers. Income. Role of retail communication. GAPs model for improving retail services quality. merchandising presentation techniques. Changing customer demography. Strategic advantage through customer service.
Dwaraka Prasad. Mcgraw Hill Retailing Management. Levy And Weitz. Swapna And Pradhan. Retail Management. C.IntegratedRetail Management . Bhattacharjee. 6. Managing Retailing. Gibson -49- .REFERENCE BOOKS: 1. Piyush Kumar Sinha. Mcgraw Hill Retail Management. Excel Books James Ogden. Biztantra Retailing Management. Denise Ogdden :. Retail Management. 4. Barry Berman And Joel Evans 2. 5. 7. Oxford Publications 3.
Art direction and production . Consumer as a social being. advertising as a communication process. The structure of advertising industry . Advertising plan and its marketing context. Social. Trends advertising and promotion industry. Communication objectives v/s sales objectives.Strategic planning considerations in media choice -50- . positioning strategies. in general and across domains. Planning advertising and integrated brand promotion. ethical and regulatory aspects of advertising Module 2 THE PLANNING: ANALYZING THE ADVERTISING AND INTEGRATED BRAND PROMOTION ENVIRONMENT 14 hrs The consumer as a decision maker. positioning and the value proposition Identifying the target segments.Essential message objectives and strategies. Modes of consumer decision making. design and layout production in print advertising. Copy writing . Contemporary essentials. media strategies. Advertising as business process. Copy writing for print advertisements.Copy writing and creative plan. Each component of advertising has been covered to give the student over all importance of advertising in corporate communications.Illustration. Message strategy . Brand entertainment.The scope and structure of advertising industry. Fundamentals of media planning. Copy writing for broadcast advertisements. Art direction and production in television advertising Module 4 PLACING THE MESSAGE IN CONVENTIONAL AND NEW MEDIA 8 hrs World of promotional media. Advertisement planning : An international perspective Module 3 PREPARING THE MESSAGE 12 hrs Creating brands. Advertisement Budgeting. media choices. the economic effects of advertising. Media planning process. The copy approval process.Developmental advertising and promotion research. Advertising agencies. Advertising and promotion research . Role of advertising agency in advertisement planning.M6 ADVERTISING AND INTEGRATED BRAND MANAGEMENT Course Objective The course has been designed to understand the advertising process and advertising industry structure thoroughly. Copy research.Fundamental influences on evolution of advertising industry. Media choice and integrated brand promotion. Copy writing for cyber space. Segment profiling and targeting. Market segmentation. The syllabus also emphasizes on the integrated study of advertising along with brand building and management Module I THE PROCESS: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY 14 hrs What is advertising. Types of advertising. creative process and the product. The evolution of promoting and advertising brands . Media planning .
H.V. pearson 3. PHI 6. Advertising And Sales Promotions. Larry D And Jugenheimer.Module 5 INTEGRATED BRAND PROMOTION 12 hrs Support media. Integrated Advertising.Definition of sales promotions. Media applications in direct marketing. Public relations and corporate advertising . event sponsorship and branded entertainment . PHI -51- . Sharma & Singh.What is direct marketing.A. Sales promotion and point of purchase advertising . Sales promotion directed at consumers. Verma. Sales promotion directed towards trade channel and business markets. Excel Books 7. Advertising: Planning And Implementation. Advertising Media Planning – A Brand Management Approach. Kelly. Brand Management. Direct marketing .Traditional support media. S. Wells. Excel Books 2. Prentice Hall India. Corporate advertising REFERENCE BOOKS: 1. Batra & Kazmi. Branded entertainment. PHI 5. Event sponsorship. Donald W. Principles & Practices Of Advertising.Public relations. Clow & Black.Chunawalla – Foundation of Advertising – Theory and Practice – HPH 4. Promotion And Marketing Communication.
. 0· To familiarize students with unique economic factors that challenges a financial manager in the international context. Double Taxation relief. “International Financial Management”. Introduction to Currency Futures.R. International Financial System . Evaluating Borrowing Options. H. Currency Options. REFERENCE BOOKS: 1. Module 5: International Financing 10 Sessions The international Financing Decision. Unilateral relief. Special provisions relating to avoidance of tax & Tax haven subsidiaries & International offshore financial centers. International Equity Financing. Mechanics of Currency Trading. Module 1: International Financial Environment 10 Sessions The Finance Function in Global Context. Vyuptakesh. Distinguishing Features of International Finance.F4 INTERNATIONAL FINANCIAL MANAGEMENT Course Objective 0· To provide students with a conceptual framework of how financial decisions are undertaken in a multinational company. Sharan.Machiraju – International Financial Management HPH 5. Vij. Exchange Rate Determination and Forecasting. Tata McGraw Hill Publishing Limited.G. “International Financial Management”. Module 6 : International Taxation 4 Sessions Meaning Tax Principles. Structure of Foreign Exchange Market. Bilateral relief. Prentice Hall of India. International Financial Flows: Balance of Payments Framework. P. Forwards and Swaps. Transaction Exposure and Economic Exposure. “International Financial Management”. 2. Exchange Rate Quotations and Arbitrage. Janikiraman :. Types of Transactions and Settlement Dates. Cost of Capital and Capital Structure of Multinational Firms. Depository Receipts. Multinational Capital Budgeting. Funding Avenues in Global Capital Markets – Eurocurrency Markets. Excel Books. Madhu. Control and Performance Evaluation of Multinational Companies. Multinational Working Capital Management. Module 2: Foreign Exchange Markets 14 Sessions Introduction. Hedging – Managing operating exposure Module 4: Financial Management of Multinational Corporations 14 Sessions Foreign Direct Investment. International Monetary System. Apte. 8 Sessions Module 3: Forex Risk Management Management of Foreign Exchange Risk – Translation Exposure. 3.Markets and Institutions.International Financial Management – Biztantra . 4.
6. Shapiro, A., “Multinational Financial Management”, Prentice Hall of India. 7. Madura, Jeff, “International Financial Management”, Thomson Publications. 8. David K. Eieteman, etal, Multinational Business Finance, Pearson Education.
STRATEGIC FINANCIAL MANAGEMENT
Course Objective The objective of this course is to introduce the student to the tools and concepts needed to deal effectively with the formulation, Implementation and Monitoring of Strategic Financial decisions of the firm. Module 1: Strategic Financing Decisions 10 Sessions Meaning and importance of Strategic Financial Management, Scope and Constituents of Strategic Financial Management, Financial Planning, Capital Allocation and Corporate Strategy, Capital Structure and Firm Value, Dividend Policy and Firm value – Stock vis-à-vis Cash Dividends, Strategic Cost Management – Activity Based Costing, Target Costing, Life Cycle Costing.
Module 2: Corporate Valuation 10 Sessions Meaning and approaches to Corporate Valuation – Adjusted Book Value Approach, Stock and Debt Approach, Comparable Companies Approach, Discounted Cash Flow Approach – Concept of Free Cash Flow to the Firm, Two and Three Stage Valuation Models. Valuation of Physical Assets, Valuation of Intangible Assets – Brand Equity and Human Resources.
Module 3: Value Metrics 15 Sessions Shareholder Value Creation – Traditional and Modern Approaches – Value Drivers. Approaches to Value Based Management – Marakon Approach, Alcar Approach, Mc Kinsey Approach, EVA Approach, BCG HOLT Approach. Metrics for Measurement of Performance – EPS, ROI, EBIT, EBITDA, RONA, ROCE, TSR, TBR, MVA, CVA, CFROI – Concept of Economic Depreciation. Executive Compensation and Value Creation. Employee Stock Option Plan. Balanced Scorecard. Module 4: Corporate Restructuring 5 Sessions Meaning and forms of corporate Restructuring – Spin off, Split off, Split up, Leveraged Buyout, Divestiture and other forms of corporate Restructuring . Module 5 : Mergers & Acquisitions 10 Sessions Corporate Restructuring – Meaning and Forms. Mergers and acquisitions – Definition, Types, Motives for Merger or Acquisition, Steps involved in Merger, Mechanics of Merger – Legal, Accounting and Tax, Valuation for Mergers and Acquisitions, Financing of Merger and settlement – Exchange Ratio, Stock Vs. Cash Payments, Takeovers, Defensive Tactics of Takeovers and disinvestment of PSU’s.
Module 6: Challenges in Strategic Financial Management 10 Sessions Financial Management in Knowledge Intensive Companies and Public Sector Companies, Financial Management in Sick Units, Financial Innovations and Financial Engineering – Overview, Scope, Tools of Financial Engineering, Financial Engineering versus Financial Analysis.
Exploring Strategic Financial Management. Tata McGraw Hill Publishing Limited. 6. Chandra.Biztantra 9.V. Weston. 7. A. “Financial Management”. Allen. Prasanna. 3.Srivastava :. PHI -55- .Corporate Governance . Swamy Parthsastri : .M.. Sudhindra Bhat “Financial Management” Excel Books 4. Grundy & Scholes. G. “Financial Markets and Corporate Strategy”.P. “Strategic Financial Management – Achieving Sustainable Competitive Advantage”.REFERENCE BOOKS: 1. Tata McGraw Hill. Prentice Hall 10. Mergers.Financial Management and Police – HPH 5. 2. Vision Books. R. Vikas Publishing House Private Limited. Restructuring & Corporate Control. Grinblatt. Sheridan. Jakhotiya. Mark and Titaman. Introduction To Strategic Financial Management 8. “Strategic Financial Management”. Vedpuriswar.
co-efficient variation optimistic –permitstics estimates. demand analysis. project diary. project control –scope/progress control. categories of projects.F6 PROJECTS . PBP. organizing systems and procedure for project implementation. -56- . CHAPTER 6: PROJECT REVIEW & ADMINISTRATIVE ASPECTS 5 SESSIONS Control of In -Program projects. Evaluating Capital Budgeting systems of an organization. CHAPTER 5: PROJECT IMPLEMENTATION AND CONTROL 10 Sessions Organizing human resources and contracting. ARR. Project appraisal techniques. Measures and perspectives of risk. Design of systems. project work system design. consortium lending and local syndication by banks. working of systems. CHAPTER 4: PROJECT FINANCING 10 Sessions Capital structure. portfolio construction. post completion audits. MIRR. Agency Problem. Term loans and debentures. project selection under risk. finalisation of project implementation schedule. financing through markets and public issues. simulation analysis. Abandonment Analysis Administrative aspects of Capital Budgeting. Economic analysis. Decision Tree analysis Managing risk. promoters contribution. Investment criteria. Meanvariable. Hill Model. capital Asset pricing Model. certainly Equivalent Approach. break even analysis. formulation of detailed project reports. standard deviation in measurement of risk. Technical analysis. 0· To familiarize students with the various management techniques in implementing the project to its successful completion. project execution plan. schedule control and cost control. CHAPTER : 1 PROJECT PLANNING 10 Sessions Concept of a project. sources of finance Margin money. NPV. project control system.ANALYSIS AND IMPLEMENTATION Course Objective 0· To make the student understand the basic concept of project finance 0· Provide students with an analytical and conceptual framework to evaluate capital investment proposals. Raising venture capital. work breakdown structure. performance control. capital rationing. Generation and screening of project ideas. PI. portfolio related risk measures. Fixing the zero-date CHAPTER 3: RISK MANAGEMENT IN CAPITAL BUDGETING: 15 Sessions Sources. scenario analysis. IRR. cost of capital. Project life cycle phases. special techniques of risk analysis – sensitivity analysis. CHAPTER 2 : PROJECT ESTIMATION AND SELECTION 10 Sessions Preparation of cost estimates.
Gopalan.Kishore – Financial Management – Taxman Publications 5. Implementation. Tata McGraw Hill 2. Prasanna Chandra. Ravi.. 3. financing.REFERENCE BOOKS: 1.M. John Wiley -57- . Project Management. ltd. Project Management – HPH 4.Choudhury – Project Management Tata McGraw Hill publishing Co. Projects Planning Analysis selection. Vasanth Desai.. S.
a brief overview of some techniques. MODULE 4: ISSUES. Core issues and themes is building learning enterprises. MODULE 5 TECHNIQUES METHODS AND APPROACHES TO LEARNING ORGANIZATIONS. MODULE 3 BUILDING A LEARNING ORGANIZATION What is learning organizations – nature of learning enterprises. model of creative intelligence. imaging. knowledge management is virtual organizations. exteremisation and dialectical. knowledge management system on learning organization. acquiring a creative persona. techniques of creative problems solving and creativity. Learning companies fostering knowledge and learning. -58- . information search. learning organizations – paradigm of strategy and management. nature of the organization structure. THEMES AND THE ROLE OF INFORMATION TECHNOLOGY ON LEARNING ORGANIZATIONS. mastering creative problems.H5 . ideating. brainstorming. breaking stereotyped response. the when of creativity techniques – attributing changing and morphological analysis. challenges and benefits. model of life long creativity. skills needed by learning organizations. vision and strategy.KNOWLEDGE MANAGEMENT AND LEARNING ORGANIZATION MODULE 1 THE PARADIGM OF LEARNING ORGANIZATIONS The paradigm of learning organizations. knowledge management and knowledge management systems. MODULE 2 TECHNIQUES OF CREATIVE PROBLEM SOLVING Techniques of creativity. knowledge intensive organization. adaptive and generative learning. models of creative problems solving. an infrastructure for knowledge management. learning implies unlearning. problem decomposition. building a learning organization. fusioning. tacit and explicit knowledge. life long creates trails of life long creators. lessons in learning and creativity. convergent thinking. learning organizations and management of change – activities and case studies. role of information technology in knowledge management. three phases of learning. methods and approaches. drivers of knowledge. mutual stimulation. MODULE 6. information technology and knowledge approaches. unblocking. solving. KNOWLEDGE MANAGEMENT SYSTEM Introduction to knowledge management. implementing knowledge management solutions. knowledge management systems – issues.
INTERNATIONAL HUMAN RESOURSES MANAGEMENT MODULE 1. MANAGING HR IN VIRTUAL ORGANISATION Meaning. Economic and Political factors and talent management. MNE requirements. U. MODULE 5 GLOBALISATION & HRM Impact of globalization on Employment. MODULE 4. Participative management & Quality circles. Family requirements. S. MODULE 2.S. Global Talent Search. Limitation of HRIS. Regiocentric. Computerized HRIS. Computerized skill inventories. Changing environment of HRM . Geocentric.HR planning. Recruitment & Selection. Types of virtual organization. INTERNATIONAL H. Performance management. Polycentric. employees organization. Managing International HR activites. Need.H6 . N Sengupta & Mousumi S Bhattacharya – International Human Resource Management – Excel Books 2. HRM & TQM. Advantages and uses. HR Development.HPH -59- .Internal and External factors. Difference between traditional & virtual organizations. MODULE 6 TQM & HR MANAGEMENT Principles of TQM. Japan and India – a comparative analysis.K. Trade unions. Features of virtual organization.R. Remuneration. Managing HR in virtual organization. Methods of Total Quality Management. MODULE 3. HR strategy to TQM. Designing of HRIS. Repatriation & employee relations. Selection: Factors in Expatriate selection – Technical ability.Jayashree – What Every MBA Should Know About HRM . Training & Development. wage & benefits. External factors – Change in Technology. REFERENCE 1. Legal and Government. Ethical issues in HR. Socio-Political Economic System – U.M Difference between Domestic HRM and IHRM. INTERNATIONAL RECRUITMENT AND SELECTION Approaches – Ethnocentric. Collective bargaining. Advantages and disadvantages of virtual organizations. Internal factors – Human Resource of Country. Cross-cultural suitability. changing demands of employers. HR INFORMATION SYSTEM Meaning. Customer Social factors.
Techniques and Tools.Commerce-HPH 5. ‘Electronic Commerce – Technical. Principles of e-fund transfer. Internet & Extranet – Structure. 1999. Nabil Adam et al.S4 : E – COMMERCE TECHNOLOGY AND MANAGEMENT MODULE 1: FUNDAMENTAL OF E-COMMERCE Introduction to E-Commerce. Pearson Education Asia. MODULE 4: E-COMMERCE PAYMENTS AND SECURITY E-Payments and Protocols-Security schemes against internet fraud. E – Payment Threats & Protections. 1998. Infrastructure Issues. Business and Legal Issues’. E-Business Models & Markets. C2C. Efraim Turban et al. Types of E-Commerce: B2B.commerce for service sector – Advertising in e-commerce – B2B ecommerce.S. E Business-HPH -60- .S. and Policy Recommendations and Emerging trends in E. ‘Frontiers of Electronic Commerce’.Commerce. Architecture. Tata McGraw Hill. Applications & Business Models. 4. Supply Chain Execution (SCE). MODULE 5: LEGAL AND PRIVACY ISSUES IN E-COMMERCE E-Commerce Issues & Opportunities in Implementation and Role of Government Commercial Issues. G2C. Supply Chain Portal. E – Cheque. 3. TEXT BOOKS 1. 2. E – Cash. Greenstein Firsman. MODULE 3: E-COMMERCE INFRASTRUCTURE Intranet. Role of Govt.Framework.Rayudu – E Commerce. Murthy – E. Supply Chain Planning Tools (SCP Tools).. C. . Prentice Hall. Social and cultural issues. Addison Wesley. 6. Kalakota et al. G2G.V. 2002. C. credit and debit card usage. Supply Chain Management: E – logistics. 2001. G2E. SCE . MODULE 2: BUSINESS APPLICATIONS IN E-COMMERCE Retailing in E-commerce – market research on internet customers – e. B2C. E-Commerce Providers and Vendors. ‘Electronic Commerce’. Internet’s effect on Supply Chain Power and E – Marketing. ‘Electronic Commerce – A managerial perspective’.
Decision Table. Security. Pseudo code. Bentley. 3. Pearson Education. . James A Senn. Dittman. Text Books: 1. TMH -61- . Hopper. DD. Decision Tree. Role of System Analyst. and Ethics in System Development. Rajaraman.System Analysis & Design Methods.Analysis & Design of Information Systems. Input / Output and Forms Design.S5 :SYSTEM ANALYSIS & DESIGN Objectives: The objective of the course is to familiarize the students with the various Concepts of system analysis. Elias M Awad. MODULE II System Planning and initial Investigation. Module III Process and Stages of System Design.System Analysis & Design. Galgotia Publication 2. MODULE I System Concepts and Information Systems Environment. . PHI. System Development life Cycle. Whitten. Implementation and Software Maintenance. Project Scheduling and Software. Disaster/ Recovery. Hardware and Software Selection and Computer Contract. Cost/Benefit Analysis. Structured English. Information Gathering. Tata McGraw Hill 2. design and planning. . File Organisation and Database Design. Valacich. Analysis. . 1. Panigrahi.Analysis & Design of Information Systems. George. Feasibility Study.Modern System Analysis and Design. Module IV System Testing & Quality Assurance. Tools of Structured: DFD.
process representation. Enterprise Resource Planning. determining the cost of quality.. K. Pearson Education 4. Continuing the mass production concept. Activity analysis. Pearson Education 2. SAP R/3. resource management.S. customization. Supply Chain Management based on SAP Systems. 3.K. PHI 5. REFERENCE BOOKS: 1.S6 :ENTERPRISE RESOURCE PLANNING AND BUSINESS PROCESS RE-ENGINEERING Objectives: This paper will orient students to understand that business processes can be integrated in a seamless chain. Application. Zeir. The impact of accounting system on decision seeking outside help. Industry consolidation.Introduction. MM. seamless integration. UNIT – III ERP . and Veket Krishna N. strategy. further and by example. ERP. process analysis sample. D. PP. Vinod Kumar Garg and N. vendors and users. ERP Domain. establish process matrix. Venkitakrishnan. Baan IV. The value of BPR. BPR experiences. UNIT – II Analyze process. ERP – Alexis Leon. ERP III. consistent semantic. semantic network process representation and modeling culture change. BPR success determination. marketing of ERP. business modeling in practice. Post implementation options and methodology. necessary to re-invent organization. Ravi Anupindi. MFGIPRO. “Managing Business Process Flows”. Linthicum. integrated management information. V. Leon Publishers 6. Mertens and A. “Enterprise Application Integration”. first. process matrix vary by process type. ERP implementation. “ERP Concepts and Practice”. PHI Publication. Process Activities. IFSI Avalon.FI/CO Modules of SAP 8. P. UNIT – IV Business modeling .Building. role of consultants. an Overview of SD. accounting of process. SAP. Introduction to SAP. product complexities. G. Applying analysis tool and methods. Primary value chain concept. Suni Chopra. K. Reengineering current situation. supply chain management. guidelines. precautions. scope and benefits. Springer International Edition. Knolmayer. business engineering and ERP. span of control. modern enterprise. variation on the Greenfiled approach. PHI . UNIT – I Introduction to Process Concept. Altekar. UNIT – V ERP .Competitive advantage. 7. evolution. extended ERP. Garg.
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