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Project Report

On

“Eating Habits of the Young


Generation”

Submitted to: Submitted by:


Mr. B.B.Singla Ms.Charanleen Kaur
Lecturer Roll No. 5843
MBA II (B)

SCHOOL OF MANAGEMENT STUDIES


PUNJABI UNIVERSITY
PATIALA

CONTENTS

EXECUTIVE SUMMARY
CHAPTER 1 - INTRODUCTION TO THE PROJECT
CHAPTER 2 - REVIEW OF LITERATURE
CHAPTER 3 – SIGNIFICANCE AND OBJECTIVES OF THE STUDY
3.1 Significance of the Study
3.2 Objectives of the Study
CHAPTER 4 - RESEARCH METHODOLOGY
4.1 Research Design
4.2 Sampling Design
4.2.1 Universe
4.2.2 Sample Size
4.3 Data Collection
4.3.1 Primary Sources
4.3.2 Secondary Sources
4.4 Statistical Tools used
CHAPTER 5 - DATA ANALYSIS AND INTERPRETATION
5.1 Demographic Analysis of the data
5.2 Analysis of the determinants of eating habits
5.3 Findings of the Study
5.4 Limitations of the study
5.5 Recommendations and Suggestions
5.6 Conclusion
BIBLIOGRAPHY
ANNEXURE

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LIST OF TABLES AND CHARTS

Chart No. Title of chart Page


Chart 4.1 Concern about Food Nutritional Value 14
Chart 4.2 Fast Food Consumption 15
Chart 4.3 Fast Food Liking 15
Chart 4.4 Knowledge about Junk Food 16
Chart 4.5 Skipping Meals 16
Chart 4.6 Punctuality in Taking Meals 17
Chart 4.7 Consumption of fruits/fresh juice 17
Chart 4.8 Exercising Habits 18
Chart 4.9 Media influence on choice of food items 18
Chart 4.10 Dependendance for choice of food items 19
Chart 4.11 Eating together as a family 19
Chart 4.12 Gaps in Meals 20
Chart 4.13 ‘Water’ an essential element of diet 20
Chart 4.14 Checking the product while purchasing 21
Percentage of respondents suffering from health 21
problems
Chart 4.15
Chart 4.16 Types of Health Problems 22

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EXECUTIVE SUMMARY

Establishing sensible eating habits from young is essential in shaping food preferences
later in life. An adequate diet is essential for child and adolescent growth but exactly how
much an individual needs varies with size and build, growth rate and level of physical
activity. For any person to remain healthy and avert acquiring any diseases, it is
extremely important for the person to develop a proper eating habit. It is only when a
person controls his diet and watches the food and drinks which go into the body that he
would be able to protect him from any of the diseases. Without maintaining a healthy
eating habit, it is only a matter of time before one falls sick or develops serious medical
life-threatening complications. In healthy eating lies the key to acquiring a healthy body
and a healthy mind. A project is undertaken to find out the eating habits of the young
generation and to know how concerned they are regarding the food quality they choose to
eat. Also the project will study the effect of poor eating habits on the health of the young
generation. The study will be conducted in various departments of Punjabi University,
Patiala and the age of the respondents will vary from 19 to 24 years. Both primary and
secondary sources will be used for data collection. The research will be an exploratory
one as it involves exploring the idea of Eating habits of the Young Generation.

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Chapter 1
INTRODUCTION TO THE PROJECT

Establishing sensible eating habits from young is essential in shaping food preferences
later in life. For any person to remain healthy and avert acquiring any diseases, it is
extremely important for the person to develop a proper eating habit. It is only when a
person controls his diet and watches the food and drinks which go into the body that he
would be able to protect him from any of the diseases. The youngsters now a day are very
selective about the food they eat. The age old curries and sukkas or Idlis and dosas are
out of their preference, even though they have been brainwashed right through about their
good health effects. The varieties of meat products, pizzas, cheese alike are attracting
their taste buds. Buying pre-cooked items is a trend that is slowly on the increase. With
busy schedules, meal times too have become irregular. And when pangs of hunger strike,
it is easier to pick up ready-to-eat snacks rather than prepare a hot meal. The market is
constantly flooded with new food products, which are promoted attractively and this has
greatly influenced the food habits of the youngsters.

Eating out has become the order of life. Youngsters prefer aerated drinks and fast foods
to home made meals. This can be attributed mainly to the appealing advertisements
carried out on televisions. Ads on television have had a marked effect on the choice of
food items, especially among the younger generation. The popular Icons of Sports world
and the movie stars campaign for consumables and the younger generation is influenced
by these acts of their idols. It reflects the fact that nutritious and well-balanced food is
increasingly becoming a rarity and eating a proper meal is not a priority any more for
many, who are often hard-pressed for time.

Good nourishment is the secret of a healthy and happy life. Without maintaining a healthy
eating habit, it is only a matter of time before one falls sick or develops serious medical
life-threatening complications. In healthy eating lies the key to acquiring a healthy body
and a healthy mind. At different stages of a person's life, the demands of the body, as far
as nutrients are concerned, would be different. The health requirements of a growing

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child would certainly be different from that of someone who his of 90 years of age. Thus
the age of the person is of prime importance when a proper diet plan is being discussed.
Apart from the factor of age, the sex of a person also plays a critical role in healthy eating
habits. The nutritional needs of woman are often different from those of a man. But there
are some common food health requirements which cut across all sort of groups. A healthy
eating habit requires that the people have regular intake of nutrients like carbohydrates,
fats, proteins, vitamins, minerals, etc. One of the safest sources of all these nutrients is the
vegetables. Including varied kinds of vegetables in one's diet would certainly yield good
results for the person. Eggs and milk are also quite efficient sources of many of the
nutrients mentioned. Healthy food and drinks coupled with regular exercises would put
you on to the path of healthy living. Consulting a dietitian is also of the interesting ideas
which one could try out.

There are all kinds of health issues related to unhealthy eating habits. Diabetes would be
the number one health concern due to over consumption of sugar. In addition to this,
Obesity, thyroid dysfunction, kidney malfunction, and intestinal problems can all be
directly associated with too much sugar consumption. Then there are ill-effects of too
little food consumption. When we do not consume what we need to maintain our health,
problems like gum diseases, heart disease, muscle deterioration, vision loss, and anorexia
occur.

Moreover once our body reaches the point of unhealthy functioning, it's almost
impossible to correct one problem without creating another. Thus to maintain the healthy
functioning of the body, a healthy dose of vitamins and minerals is required. If one does
not receive these through meals, one may take supplements.

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Chapter 2
REVIEW OF LITERATURE
Various studies found that establishing healthy eating habits among the young generation
is extremely important.

Iwanicka B, Borzecki A. (2004), examined that Good eating habit is an essential part of
a healthy lifestyle. It helps prevent civilisation diseases. The BMI and eating plan analysis
are useful in individual's nutritional assessment. The aim of the study was to assess
nutritional status and eating habits in young adults. An average BMI was 23.63 kg/ m2 in
the interviewed men, and 20.6 kg/m2 in women. Caloric value of the daily eating plans
was average: in men 2943 kcal, in women 2272 kcal. Four people were on diets, but none
of BMI over 25 kg/m2. There were no people suffering from food allergies or
gastrointestinal diseases. Only one male did sports (weight-lifting) regularly. The
majority of the students ate at lunchtime at the university cafeteria or prepared meals
themselves. The eating plans varied very much: the majority was based on the Eating
Guide Pyramid and consisted of three balanced meals during the day-time; there were
also single cases where students stuck to eating high-calorie meals at night-time mostly.

Gacek M. (2010), analyzed certain lifestyle parameters and health condition indices
among people with traditional and vegetarian models of eating. The research conducted
shows that vegetarians present a higher level of caring about their health, which is
expressed on a scale of pro-health behaviors, than people with traditional model of eating.
A higher percentage of them take up physical activity in their free time (80% vs. 70%),
additionally, they more seldom drink alcohol and smoke cigarettes. Alcohol abstinence is
declared by 75% of vegans, 25% of lacto-ovo vegetarians and only 8% of people with
traditional model of eating. Tobacco non-smoking is declared by 94% of vegans, 74% of
lacto-ovo vegetarians and 67% of traditional eating people. It has also been shown that
some psychosomatic health indices, especially concerning digestive duct/system, remain
varied in regard to the model of eating followed. The research has proven that vegetarian
model of eating influences other--non-eating--pro-health behaviors and in this way it
shapes healthy lifestyle of research subjects.

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Huang CJ. et al. (2010), investigated the associations of breakfast skipping with obesity
and health-related quality of life (QOL). We also tested the hypothesis that there is a
dose-dependent relationship between frequency of breakfast consumption and prevalence
of obesity. This cross-section study used a national representative sample (n=15 340)
from the 2005 Taiwan National Health Interview Survey. Breakfast skippers were defined
as those who ate breakfast about once a week or less often and those who never ate
breakfast. Individuals were classified as 'obese' if their body mass index was >or=27.
Health-related QOL was assessed using the Medical Outcome Studies 36-Item Short-
Form (SF-36) Health Survey. Logistic regression was used to examine the odds ratio of
obesity and associated 95% confidence intervals (CIs) in breakfast skippers compared
with breakfast eaters. Multivariable logistic regression modeling was used to adjust all
risk estimates for covariates. The findings from this study add support to the potential role
of breakfast eating in obesity prevention.

Deshpande S. et al. (2009), examined that poor eating habits are an important public
health issue that has large health and economic implications. Many food preferences are
established early, but because people make more and more independent eating decisions
as they move through adolescence, the transition to independent living during the
university days is an important event. To study the phenomenon of food selection, the
heath belief model was applied to predict the likelihood of healthy eating among
university students. Structural equation modeling was used to investigate the validity of
the health belief model (HBM) among 194 students, followed by gender-based analyses.
The data strongly supported the HBM. Social change campaign implications are
discussed.

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Salvy S J. et al (2010), compared the effects of mothers and friends on children's and
adolescents' energy intake from sandwiches and from healthy and unhealthy snacks and
dessert foods. Twenty-three children (ages 5-7 y) and 27 adolescents (ages 13-15 y) ate a
meal with their mother on one occasion and with a same-sex friend on another occasion.
Male and female children consumed less energy from unhealthy snacks when in the
presence of their mothers than when in the company of their friends. Conversely, female
adolescents consumed less energy from unhealthy snacks and more energy from healthy
snacks when they were with their friends than when with their mothers. It was concluded
that food selection is differentially influenced by the source of social influence and the
age and sex of the child. Parents may act as an inhibitory influence on unhealthy eating
for younger children. Adolescent girls may try to convey a good impression of healthy
eating when eating with same-sex friends, but the eating habits of teenage boys are not as
influenced by the social context.

Al-Rethaiaa, Fahmy, Al-Shwaiyat (2010), conducted a cross sectional study of obesity


and eating habits among college students in Saudi Arabia. : A total of 357 male students
aged 18-24 years were randomly chosen from College of Health Sciences at Rass, Qassim
University, KSA for the present study. A Self-reported questionnaire about the students'
eating habits was conducted, and their body mass index (BMI), body fat percent (BF%),
and visceral fat level (VFL) were measured. Data were analyzed using SPSS statistical
software, and the Chi-square test was conducted for variables. The data indicated that
21.8% of the students were overweight and 15.7% were obese. The total body fat
exceeded its normal limits in 55.2% of the participants and VFL was high in 21.8% of
them. The most common eating habits encountered were eating with family, having two
meals per day including breakfast, together with frequent snacks and fried food
consumption. Vegetables and fruits, except dates, were not frequently consumed by most
students. Statistically, significant direct correlations were found among BMI, BF% and
VFL (P < 0.001). Both BMI and VFL had significant inverse correlation with the
frequency of eating with family (P = 0.005 and 0.007 respectively). Similar correlations
were also found between BMI and snacks consumption rate (P = 0.018), as well as,
between VFL and the frequency of eating dates (P = 0.013). The findings suggest the
need for strategies and coordinated efforts at all levels to reduce the tendency of

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overweight, obesity and elevated body fat, and to promote healthy eating habits in our
youth.

Chapter 3

10
SIGNIFICANCE AND OBJECTIVES OF THE STUDY

3.1 Significance of the study


This project will bring out the regarding the current eating habits of the young generation
and also the effects of the poor eating habits of the young generation on their health. As a
healthy mind stays in a healthy body, it is very important to provide proper knowledge of
good eating habits to the youth as they are the pillars of our country’s future. Therefore
the study will point out what shortcomings are there in their diet and what eating habits
they should follow so as to lead a healthy life.

3.2 Objectives of the study


1. To know the eating habits of the young generation
2. To find out how much concerned the young generation is regarding the food
quality they choose to eat.
3. To study the effect of poor eating habits on the health of the young generation.

Chapter 4

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RESEARCH METHODOLOGY

4.1 Research Design

Research design provides the glue that holds the research project together. A design is
used to structure the research, to show how all of the major parts of the research project --
the samples or groups, measures, treatments or programs, and methods of assignment --
work together to try to address the central research questions. The research design of the
study is both exploratory as well as descriptive. The research is exploratory in initial
stages to provide background to the study.

4.2 Sampling Design

Convenience and Random Sampling Methods were used while choosing samples from
the universe. Students in the age group of 19-24 years were chosen as respondents.

4.2.1 Universe: All students of Punjabi University, Patiala.

4.2.2 Sample Size: 100

4.3 Data Collection

Both primary and secondary sources were used for data collection.

4.3.1 Primary Sources: Questionnaires were prepared to collect first hand information
from students. On the basis of Review of Literature, the researcher identified certain
common statements which were relevant. In all, 50 questions were short listed. Out of
these, repeated questions were deleted and common ones were clubbed and finally the
researcher was left with 20 final questions.

4.3.2 Secondary Sources: These include books, journals and internet.

4.4 Statistical Tools used

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Tools like Mean and Standard Deviation were used for analysis of the data.

Chapter 5
DATA ANALYSIS AND INTERPRETATION

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5.1 Demographic Analysis of the Sample
As per the survey it was found that:
• The average age of the respondents was 19-24 years.
• Out of the total respondents, 59% were males and 41% were females.
• Maximum respondents were from SMS (School of Management Studies) followed
by Law, Punjabi, Economics, Physics, Music and Sports Science department.

5.2 Analysis of Various Determinants of Eating Habits

1. “I am very concerned about the nutritional value of food that I eat”. Do you
agree with the statement?

Concern about Food Nutritional Value

10% Strongly Disagree


21%
6% Disagree
Neutral
22%
Agree
41%
Strongly Agree

Chart No. 4.1


Majority of the respondents are very concerned about the nutritional value of food that
they eat. This shows that higher concern makes them health conscious and therefore they
try to mane better food choices for themselves.

2. How often do you eat fast foods?

Fast Food Consumption

14
8
% 3
% T
wicead
ay
2
0%
O
ncead
ay
3
-4tim
esp
erw
eek
3
5%
O
nceaw
eek
3
4%
D
on’t e
ata
tall

Chart No. 4.2


Majority of the respondents eat fast food either once a week or 3-4 times per week. This
shows that consuming fast foods has become a growing trend towards the young
generation. However the tendency has not risen to a great extent as only few of the
respondents consume such foods regularly.

3. Do you keep snack food (potato chips, cheese puffs, etc) , sweets (cakes,
pastries, ice creams) in your house/hostel?

Fast Food Liking

5
% R
egu
larly
2
7%
2
4% So
m e
time
s
Sp
ecia
lOcca
sio
ns
1
2% R
are
ly
3
2%
N
eve
r

Chart No. 4.3


Majority of the respondents keep snack food items ‘sometimes’ in their house/hostel.
However there area almost an equal number of respondents that have chosen the options
of ‘regularly’, ‘sometimes’ and ‘rarely’. This shows that the trend of almost all types is
present in the eating habits of the young generation.

4. Do you know what actually constitutes junk food?

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Knowledge about Junk Food

2
4%

Y
es
N
o

7
6%

Chart No. 4.4


Majority of the respondents are aware of what all constitutes junk food thus highlighting
that the youth is quite informative and knowledgeable. Therefore they can choose the diet
for themselves in a better way and also can protect themselves from misleading
advertisements.

5. How often do you miss your breakfast?

Skipping Meals

1
8% 2
-3tim
esaD
ay
3
1%
O
ncaad
ay
5
-6tim
esp
erw
eek
2
4%
2
7% 2
-4tim
esp
erw
eek

Chart No. 4.5


Majority of the respondents do not miss their breakfast at all which is a big positive
characteristic of their eating habits. This trend is followed by those respondents who
either miss it once a week or 3-4 times a week. Skipping meals can cause many health
problems but as very few of the respondents miss their breakfast everyday, we can say
that the young generation is on the safer side.

6. Are you punctual in taking your meals?

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Punctuality in Taking Meals

Y
es
5
0% 5
0% N
o

Chart No. 4.6


Taking meals at the right time is equally important. Half of the respondents are punctual
in taking meals while the remaining half is not. This depicts not a very healthy trend
among the young generation and makes them vulnerable to the health problems in the
future.

7. How often do you take fruits/fresh juice

Consumption of fruits/fresh juice

6
% 2
-3tim
ersad
ay
4
7% 3
5% O
ncead
ay
5
-6tim
esp
erw
eek

1
2% 2
-4tim
esp
erw
eek

Chart No. 4.7


Fruits are a necessity in order to maintain a healthy body. Majority of the respondents
take fruits 2-3 times per week. It shows that the trend is moving from fruits
consumption to fast food consumption, that is, fast foods are replacing fruits. This is
an unhealthy diversion.
8. Do you exercise?
Exercising habits

17
49% Yes

51% No

Chart No. 4.8


Half of the respondents exercise regularly whereas the remaining half does not. This
again depicts not a healthy habit.

9. Do the media influence your choice regarding food that you choose to eat?

Media Influence on choice of food items

3% 5%
27% Never
Sometimes
MoreOften
Always
65%

Chart No. 4.9


Majority of the respondents ‘sometimes’ get influenced by media while choosing food for
them. This shows that media does not possess a very strong influence over the young
generation. Media does increase the awareness regarding the food items available but the
final choice of food are done by checking its nutritional content most of the times.

10. On whom do you depend while deciding the right choice of food for
yourself?

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Dependence for choice of food Items

1
2% 2
%
Yo
urse
ly
Pa
ren
ts
F
rie
nds
2
6% 6
0%
O
the
rs

Chart No. 4.10


Majority of the respondents choose the food items for them themselves, that is, the food
choice depends upon the youth’s own knowledge, taste and preference. It is followed by
those respondents who depend upon their parents for deciding the right choice of food.

11. Do you eat together as a family whenever at home?

Eating together as a family

7
%
2
3% N
eve
r
4
8% So
m e
time
s
Mo
reO
fte
n
Alw
ays
22
%

Chart No. 4.11


Eating together as a family develops good eating habits and majority of the respondents
always eat together as a family.

12. Do you go very long without eating?


Gaps in meals

19
Itrytoe at
so methinge v
ery
12% threeho urs
45% Ioftengo4 -5
hou rswithout
eating
43%
Ioftenea tnoth ing
betwe enb reakfast
ande veningm e als

Chart No. 4.12


Majority of the respondents go 4-5 hours without eating. This may be due to busy
schedules, stress or laziness. Such eating habits can have serious implications on health of
the young generation.

13. Is “drinking enough water” part of your daily diet?

‘Water’ an essential element of diet

34%
Yes
No
66%

Chart No. 4.13


Majority of the respondents drink enough water.

14. Do you check the label of the product for ingredients, nutritional value,
quality certification marks, etc. while purchasing it?

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Checking the product while purchasing

7%
28% N
eve
r
Sometimes
Moreoften
4
8%
1
7% Alw
ays

Chart No. 4.14


Majority of the respondents ‘sometimes’ check the label of the product. This shows
that they purchase food products with open eyes rather than depending completely ob
advertisements or shopkeepers.

15. Do you suffer from health problems?

Percentage of respondents suffering from health problems

3
0%

Ye
s
N
o
7
0%

Chart No. 4.15

Types of Health Problems

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High/low blood
pressure
Calcium
Deficiency
Iron Deficiency
17% 16%
Obesity

17% 16%
Gums problems
6% 11% 11%

6% Muscles problems

Vision Issues

Others

Chart No. 4.16


Majority of the respondents do not suffer from any kind of health problem which is a
very positive element of the study. It depicts that to some extent, the eating habits of
the young generation are good and that is why they are free from any kind of health
issues.
About 30% of the respondents have heath problems like high/low blood pressure,
calcium deficiency, iron deficiency, vision issues, muscles problems and gums
problems.

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5.3 Major Findings
1. The respondents have concern regarding the nutritional value of food they eat.
2. The respondents have liking towards fast foods however the trend of such foods
has not raised to a great extent. The majority of respondents try to keep their fast
food consumption limited.
3. Their is a growing trend of keeping fast food items in hostel/house and thus this
way these items are replacing fruits intake of respondents.
4. The respondents are quite knowledgeable and informative about what all
constitutes junk food and thus do not have an ignorant approach.
5. Majority of the respondents do not skip their meals and those who miss their
meals do so because of busy schedules, stress or laziness.
6. Half of the respondents prefer taking meals at the right time everyday.
7. Fruits consumption is not satisfactory. It seems that fast foods consumption is
replacing fruits consumption.
8. Half of the respondents do not exercise at all due to busy schedules or laziness or
may be because they do not give too much importance to exercising.
9. Media does not play a strong role in influencing choice of the respondents most
of the times.
10. Many of the respondents use their knowledge and experience in making their food
choices rather depending upon advertisements.
11. Majority of the respondents depend upon their taste, preference and knowledge
while deciding on food items. This shows that parents and friends’ involvement in
food selection is on the decline.
12. There is a healthy trend among respondents of eating together as a family.
13. The young generation does not seem to taking food every 3-4 hours. Generally
long gaps are kept in meal hours which lead to negative implication son health.
14. Drinking enough water is part of the diet of majority of the respondents.
15. The respondents purchase food items with open eyes, that is, check the quality
certification marks, nutritional content, etc. before purchasing the product.
16. A major positive element among the respondents is that majority of them do not
suffer from any kind of health problem.

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5.4 Limitations
1. Some of the respondents were not participative in filling the questionnaire,
therefore some of the answers may be biased.
2. As a small sample size was chosen, the results may not present the actual
scenario.
3. As the respondents chosen were only from Punjabi University, there is lack of
comparison between students of different campuses.
4. Due to short span of time and low cost involved in the project, some of the factors
may be missing in the study.

5.5 Suggestions
1. Rather than keeping stock of fast food items in house/hostel, a good variety of
fruits should be kept.
2. Juices should be preferred to soft drinks/cold drinks.
3. Meals should not be skipped at ant cost
4. Rather than having large quantity of food in one time, meals of smaller quantity
should be taken at frequent intervals.
5. Meals should be taken at the right time everyday.
6. A balanced diet should be taken.
7. Deficiency of iron, calcium, etc, can be overcome by supplements of vitamins and
minerals.
8. Exercise for at least half an hour should be done everyday.
9. While making choice of food products, their nutritional content should be
checked.

5.6 Conclusion
The project was undertaken to find out the eating habits of the young generation and to
know how concerned they are regarding the food quality they choose to eat. Also the
study was done to know study the effect of poor eating habits on the health of the young
generation. The study was conducted in various departments of Punjabi University,

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Patiala like UCOE (University College of Engineering), SMS (School of Management
Studies), Punjabi, Physics, Economics, Law, Sports Science, Music, etc. Maximum
respondents were from SMS followed by other departments. Students of the age group of
19-24 years were chosen as the sample. Both primary and secondary data sources were
used for data collection. Questionnaires were prepared to get first hand information. Each
questionnaire consisted of 20 questions. Secondary sources used were books, journals and
internet.
After doing the analysis of the data, it was found that:
• The young generation has concern for the nutritional value of food.
• The liking towards fast foods is on the rise.
• The young generation has almost a clear idea of what constitutes junk food.
• A good percentage of the respondents do not skip their meals.
• Laziness, busy schedules, etc. are some of the factors behind skipping meals.
• Fruits consumption is not satisfactory
• Not many respondents involve themselves in exercising.
• The young generation, they choose the food for them most of the times.
• The influence of media, parents and friends is not strong enough in influencing
food choices of the young generation.
• A good percentage of the young generation keeps big intervals in their meal
times.

A major positive element of the study was that majority of the respondents do not
suffer from any kind of health problems. A small percentage of the respondents had
health issues which are as follows:
• High/Low blood pressure
• Calcium deficiency
• Iron deficiency
• Obesity
• Gums problems
• Muscles problems
• Vision loss issues

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The major limitations of the project were – non participative approach of some
respondents, short span of time and low cost involved in the project.
Thus the over all scenario of the eating habits of the young generation is an average one.
If efforts are not made to overcome the shortcomings in the food eating habits, serious
heath complications may take over the young generation in the future.

BIBLIOGRAPHY

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1. Iwanicka B, Borzecki A. (2004). “Nutritional assessment and eating habits
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11. http://health.indiatimes.com/articleshow/1377342.cms
12. http://sitagita.com/healthy-eating/healthy-eating/
13. http://www.wellsphere.com/healthy-eating-article/do-you-eat-together-as-a-
family/22410
14. http://www.ncbi.nlm.nih.gov/pubmed/16146124
15. http://www.ncbi.nlm.nih.gov/pubmed/20803902
16. http://www.ncbi.nlm.nih.gov/pubmed/20065977
17. http://www.ncbi.nlm.nih.gov/pubmed/19408181
18. http://www.ncbi.nlm.nih.gov/pubmed/21048059
19. http://www.ncbi.nlm.nih.gov/pubmed/20849655

27
ANNEXURE

Dear Sir/Madam,

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I am an MBA student from the School of Management Studies, Punjabi University
and conducting a survey. Kindly spare some of your valuable time to go through the
questionnaire and give your view on this topic. The information provided by you
would be kept confidential and only be used for carrying out the study. Select by
marking a tick (√) against the appropriate option.

Name: …………………………………………….
Age: …………………..
Gender: Male  Female 
4. Occupation: ………………………………….
5. Contact Number: ………………………………..
6. “I am very concerned about the nutritional value of food that I eat”. Do you
agree with the statement?

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

7. How often do you eat fast foods?

Twice a day
Once a day
3-4 times per week
Once a week
Don’t eat at all

8. Do you keep snack food (potato chips, cheese puffs, etc) , sweets (cakes,
pastries, ice creams) in your house/hostel?

Regularly
Sometimes
Special Occasions
Rarely
Never

9. Do you know what actually constitutes junk food?


YES NO

10. How often do you miss your breakfast?


Almost everyday
3-4 times per week
Once a week

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Don’t miss at all

11. Are you punctual in taking your meals?


No …. Yes ….

12. How often do you take fruits/fresh juice?


2-3 times a day  Once a day 
5-6 times per week  2-4 times per week 

13. Do you exercise?


YES NO
If yes, how often? ……………………………………

14. Do the media influence your choice regarding food that you choose to eat?
Never  Sometimes 
More often  Always 

15. On whom do you depend while deciding the right choice of food for yourself?
Yourself  Parents 
Friends  Any other, please specify …………………………

16. Do you eat together as a family whenever at home?


Never  Sometimes 
More often  Always 

17. Do you go very long without eating?

I try to eat something every three hours


I often go 4-5 hours without eating
I often eat nothing between breakfast and evening meals

18. Is “drinking enough water” part of your daily diet?


No …. Yes ….

19. Do you check the label of the product for ingredients, nutritional value,
quality certification marks, etc. while purchasing it?
Never Sometimes
More often Always

20. Do you suffer from health problems?


No …. Yes ….
If yes, please tick the following:
High/Low blood pressure

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Calcium deficiency
Iron deficiency
Obesity
Gums problems
Muscles problems
Vision loss issues
Any other(specify):

31