The Social Media Guide


. lOW E3USI N =SS :)0 [5 TWITT[R

CoTweet (now in public beta) is a powerful Twitter client that takes Twitter management to a whole

new level. CoTweet focuses on businesses who use Twitter as well as power users with multiple Page I 1


CoTweet allows multiple users to tweet from a single account or even from multiple accounts. You can manage up to six Twitter accounts from a single CoTweet account.

The real power with CoTweet lies in being able to track and easily manage incoming tweets to your business. One or more users at any time can be on duty and be monitoring Twitter. Any incoming tweets can be assigned to other users for action, or to reply to.

CoTweet also allows you to see which user has replied to incoming (or assigned) tweets and all conversations are threaded. So there is no more ambiguity around whether someone has replied to a tweet or not.

CoTweet enables businesses to easily manage Twitter. This guide will show you how to get your business started with CoTweet.

Firstly login to CoTweet.

Add a Twitter Account

You might have a couple personal Twitter accounts and a business account you would like to add.

On the right hand side of the dashboard, click on Add a Twitter Account,

Click on Add New Account, ©2009

The Social Media Guide




Click on <Continue>,

Add a new account



People .& Permi~

You'll be redirected to in order to' authorize GoTweel. to access your account. Please did "Allow" in the next s-creen, and you'll be up and running in CoTweet in sacunds.

Click continue to, authorize your new account with Twitter.

1 Used I J. Available

N ow click on <Allow>, ©2009

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The Social Media Guide

An ap'iP,licatiDII! would like toO connect to your account

'The apphcation Co'Tweet by Co'I'weet WOhlll.d! Iike the abi]ity to access and updaite yom' data on Twitter. Not u.':illgTl'J1itl:mJ? Sign up and Join the Conversation!

Us'er~,1Ime or Llm_atth_e_'Ii.,_to_m_m_as_i _j

P.Elssvwrd: 1 ••••••••••••••••••••• 1 1

Deny 'AllOW}

You have just added a Twitter account to CoTweet,

Notificatio ns

Ge nefal

Ado a new a.ccount


I Auth entica,tion People & Permissions j 'l!]

N ow repeat these steps to add your additional Twitter account.

Currently CoTweet allows you to add a maximum of six Twitter accounts, ©2009

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The Social Media Guide

Add a new account

Dashboard views


& Your twitter e following will []o


Once you have added your Twitter accounts, the dashboard is presented like a traditional email inbox.

The three main sections are your inbox, outbox andfollowup (for assigned tweets),

DirOlct Messag'es Mentions U~dates



Sent Scheduled

Ei-L a wUi)

Assiqnsdte me

You can view all incoming tweets from all accounts, or you can filter your view to see tweets from a single account.

Clicking on home will display all incoming tweets to all your accounts, ©2009

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The Social Media Guide


o_ searc 1"1 Twitter


Updates Archive

(iJ ,~IIi'lslllweet,r;om In reply

, @sociarguide Great post hltp:1JD'iII'.lylgKI

DUTBOX Sent Scheduled

ThanKS for following and your I'iDlklYmJ iI

fOLLOWUP Assigned to me

Clicking on an account will display all incoming tweets to that particular account,



Updates Archive

OUTEIOX Sent Scheduled

Sootty PJJ.Qr€!

halllr.;:s for following!


Ass ig ne d to m e

, Thanks for following_ Do yOI

Hi thanks for the fDIrOW'~ I lor

You can view specific information about another Twitter user by clicking on their username,

R,o;:! rifg 0 Ca,stro.

RT @s-ocialguide: ScfJledul:e your Meets wi,lh TweetLater htlp:l1ohll'_ly/h 1 Gt

Their profile displays on the right hand side where you can see additional information including their updates, followers/following and your conversations with them, ©2009

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The Social Media Guide

S'etting's SU~lPort Sign Out


Rodrigo, Castro


San jose Costa. Rica.


http://hlJilt e r _ C o-mfro d casvs n

Des en ption:

CAG Porter Novelli, Managing Dierctm

Add Users to a Twitter Account

You can add your employees to your business Twitter account.. each employee added can use CoTweet as a totally separate user of that account.

To add users to a Twitter account hover your mouse over the profile you want to add to, then select Invite Others,


, Q Search T'Nitter


U~dates Archi\o'_e


Under Twitter Accounts, select People & Permissions .. then enter the email address of the person you want to invite, then click on the <Send Invitation> button, ©2009

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The Social Media Guide


N otifi cati 0 n s


. bodhi_dharma . p!iva1!.

! isabellatommasi p.!ivale

, matthewtommasi

Adcl a new acco un!

, Team Mem!J.ers

I Matthew Tommasi (you)

Acco u nt Own e r


An invitation to share that Twitter account on CoTweet will be sent to that user. ©2009

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The Social Media Guide

This user will need to accept the invitation to have full access to that Twitter account,

Hello thl!·re!

Yo.u've been invit'e,d to. share the ,@:so.cialg:uide Twitter account on CoTweet'""'_ Awesome~ Here' are some lips to help you :9'el started

• Your A,ecount: Click here- to create yom GoTweet Account. Y,OUf free bet:::ll account allows ynu to manage up 100 six Twitter accounts. You can add aceounts and users any lime- 'on YOll, sel.l.inqs page.

• Support: QU8'sl.ions? Start by ta:kin:9' a look at ths GoTweet Support: website'. If you need further assistance, the CoTweet Support team is availahle to help yo.U any time'. Just sendi a message' to @cotweel support and we'll respond with'irl 24'hfS_

• Feedback: We count on om users for 'ide'als ,andl sllg;gle'si'ions as we' continually impfo.)J8 Co.Tweet Yes, we're· e,mmling on YOU for feedback. Let us know what you like, as well as whal you think needs 'impro'iing in our F'eedbad; Forum.

• Blog: To. lssm more a;bout upcnming feature's, new dsvslopmsnts, or om ide-as on social media in gieneral, turn In our bl'og 0.'1' follo.W us 0.11 Twitter.

That's all for 1l0,1lI/.


The CoTweet Team

C'JT'''''"'"t cc-vers .oin crane on Twitter. En~8';:'" rnultiple r;e'Jple III your ')IQ8nlz3tl'~11I'~ t'."'"t IIH'JlIgh vour :r811': S T'i"ltl8r account '.\"J;'~, se3~1lesslr t'JQ8111er '::818;;3t8 t8S"8 tI'3C~:

con ,8r5311D115 anc s :Il",duie posts

This user will need to create their own CoTweet account to be able to access the master account they have been invited to join, ©2009

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The Social Media Guide

o After YOlll8g'isl8r for CoTlilre81, YOH'II have- access In the- @socialguide Twitter account !fyou already have· a GoTweetaccmmt, ple·ase Sign In

introouce yourselt Page I 9

First Name JOI"nIii

Last Nann e Doe

Company l Soci'6111 GlLYide

Ti m H lo n e \G MT + 10:00) 8~~bane

Your Ii nu, z~ne wi II bee U .. ~ 10 aCClJul&ly .. ch sdu I e ~ut>g cl ng """e .. !:s.

Create yom Golweet login

Email le..-..a[

Your s rnail add • will t>e used to I"!:J in.

Password ..... ' ••• ' .. ' ••• '

.. ' .. ' ...... ' ... '

Confirm I'''UJ p!I5SW[)l-d t>y entsri no it "'1lai rr.

By signingl up you agree 10 Ihe Terms & Conditions

Qi9n ~ -or- Sign In

Once this invited user has signed up to CoTweet they will now have access to the master account, ©2009

The Social Media Guide

0" seercn Twi'Her


Upcllltes Archi\1e

OU1BOX Sent Scheduled

Welcom.e __ .nlce to nave yOUJI on Finere'nAliidrea

FOL.LOWUP Assigne.d to me

Tha.nks for tl'Tie foll,ow ... 1 will follow you back ... C~ec~ tl"ni~

If you hover over your business account you can now see your employees added to that account,

0. Search Twitter


Updsles Archive

DUTBOX Sent Scheduled

FOLLOWIJ P Assigned 10 me

Thanks so much for forl01lllirng! Send me



CoTags are signatures that are appended to the end of a tweet to identify yourself while sharing an account with multiple people. This is especially useful if you have a number of employees all using your business account.

CoTweet recommends to use the following format when using CoTags,

ASG (ie, a caret + the initials of your first and last names)

To enable CoTags click on Settings, ©2009

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The Social Media Guide


S,ign Out

Post an llpdate

Saareh Twitter

Click on General,


,,~bodlh i_d harma

---------- l~A_u_th_e_nt_ic_a_ti_o_n~ __ p_eo_p_le_=&==Pi

· l mattnewtommasi


socialquide ~ivate;

@bodhi_dharma is conns O~o\,uth allows you to securely grant acc,

Add a new account

Click on Co Tags , ©2009

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. '1IIIl' J First name
Last name
Email address
Time Zone Enter the CoTags as required then click on <Save>,

The Social Media Guide

What are CaT:a:gs.?

Co Tag,s are short signatures that allow you to identifY yourself as part of a message while sharing' an account with multiple psopla. At CoTweet, we use the format flAG, where "AGO is your first and last initial because we thinl':: the caret character provides a clear brsak from the rest of the message others use dashes, tildes, or their@Llsername_

Enable Channel Specific CoTa!):;

CheCK out examples at @TwitlerAPI, @RobertVerdi, @r.,SWimlows and of course @CoTweel.

bod~i dharma

is.abel'l atommasl



To see how CoTags work, click on Post Update to create a new tweet, ©2009

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The Social Media Guide


Support Sign Out

Check the Use CoTag option,


Post an Update'

From:: I Sefer::t A r::r::ount(-I>j

Wilen: ,~now _ later I 07j0"9/2{t09 , 1 Type a URL to shorten. __

9 .... 48 .... PM....-



Then select the account you wish to post an update from,

.... .,.

~ matthewtemrnasi m socialguid'e

"'" Sand via Mull.iple Aocounls


i21lJse CI)TBgi ?

The CoTag for that account will appear in the message area, ©2009

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Post an Upd~te

The Social Media Guide

fr011il:. l(i' [mdhU:lharma

Wilen: ~ now _ later 07/09/20'0'9 {P [ T yp8 a URL fa shorten. __

9 ",.- 48 "" PM.,..



Once you post an update the message will have the CoTag signature appended to the end of the tweet, allowing you to recognise who posted that update,

INBOX Mess·a.g'es Updates Arc·hil(€


boclhi_i:!lIairma (Ma!thE'W' Tommusi) Testing OlUt CoTags with COTWB@

III iito<dilll_dil'HlIill.EI (ExtErnal Too.l)

Hey thanks for the follow! Check out my l Seni io @KingCou:rug-E'

fOLLOW-UP Assigned! to me

On Duty

GIl :ticOi:lI1i._i:lEl'UII'Ila. (ExtErnal Tool)

Hey thanks for the folloWI Check out my l

When you are on duty, you can share the responsibility amongst yourself and your staff when it comes to monitoring your business Twitter account.

When you login go to your account and then turn your status to on .. this signifies to the other users that you are on duty, ©2009

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The Social Media Guide


Updlates Arcruve

OU1BOX Sent SchecllJllec:l

When one of your employees logins in from their PC, and goes on duty .. their status will also be visible,


o Searcr

Updlates Archi\le

OUHWJ{ Sent Scheclt:llec:l

When you are on duty, you can be notified via email when a new direct messages and @replies arnve,

To enable this, each user will need to click on Settings, then Notifications, On Duty and enable the email alerts .. then click <Save>,

General Twitter Acc~unts

What is OnDuty?

OnDuty helps you stay in touch try p rovidi ng notifications when new direct messages and @replies directed to your accounts arrive.

@)natlle email alerts when you're on dul"

Send an email k soon as they anive


When tweets arrive, an email is sent to notify you, ©2009

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The Social Media Guide

@bodhi dharma: RT @rodcasven: RT @s.ocia.l'gtli:de: schedule yotlrtweets with TWBetLater http://ow_lylil1 Gt My i_/_ J 211L19 (1 t m: 56 PM

@bodhi dharma: @sociialgIJide tesn n~ Co TWBet July 11, 2-00g at 10.'57 PM

Assigning Tweets

You can easily assign tweets to other users (ie employees) for them to action or follow up on.

Click on the assign icon,

Select the user you want to assign this tweet to, write a short note, then click on <Assign>, ©2009

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The Social Media Guide

~ Assign this update

A.sst!) n to~G" ny Jan e:::J "..

WritE a note Page 117

Testicng assigrning tweet~

BCtc!hi. Dllanlma.

@sDcial.gui·de testiGlg Co'lweet

When that user logs in or goes on duty .. they will see that they have been assigned that tweet to action or follow up on,


Updates Archive

OUTBOX Sent SchecfuleC"i

II Boohi DhEil.rmEil.

RT @rodcasvebl: RT @socia.lgulde: Scl11e

FOLLOWIJP I\ssignedllo me

If that user has assignment notifications enabled, they will also receive an email advising that a tweet has been assigned to them, ©2009

The Social Media Guide




CoTweet he Ips YOLI kew track of m essag'es as yo lIr team rewonds 10 them,

@end an email alert wh en a message has been assigned to me,

[llSend an email alert wh en an assi gnment I've created has be en corrpletsd

( save)

.;;--;-:-..-_ ... - ;:_.:~.-.------------------ .

M atthew~T omma sij ha~ a ssigned I villi the follow I ng tWeeb f*~~;';~:~'3;.'f~f~

.' '-.:-:."-=_ -:L~_-='-: .-.-:' I {..!_:_~

I@badhi d harm a: @s(}cial:gl]ide t,estiiUlg C f) ·h\l'eet July 11, 20IJ9 n t rJ8:S7 AM


Te'st:ingl assigning tweets


You can keep a record of all your tweets by archiving them.

Click on the archive icon,

I Welcome, Matthew

To can see all archived tweets by clicking on archive on the left hand side, ©2009

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.. Me.s.sages Updates

OlJTElOX Sent 8oh~duled

FOLLOWUP Assigned 10 me

Scheduling Tweets

The Social Media Guide

o Search Twitl

@.socialgllide testing CoTlllfeet

~ Assig:ned Ie! Mary J,BI'1,e' try' ~~~.t1hew T,omIT notes: Testing assigning tweets

D B[lc!hi Oil a rnl a

RT @rodcasveil: RT @socialgIJide:

CoTweet allows you to schedule your tweets to a future date and time (that is more than 10 minutes from now).

When posting an update select the later option and specify the date and time to schedule your tweet to be sent, then click <Post Update>,

I Post an Update,



~rom: ll~ boc:lhi_~hanna

When: eJ now~al~:r~~ ., l Type a URi In shoden_ --


I&J use CClTag ?


From the dashboard you can see the scheduled tweets and their scheduled delivery date/time, ©2009

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The Social Media Guide


SeaJe~ Twiner


! Messages Updates Archive

our aox

fOLLO\'IIUP Assignecllo me

When the time comes the tweet is successfully sent,


C Search lwitl2er


Messages U~dales Arohili;l·

bml h i='~ ha r~ i1_1\1a "h_~w TO'mnmsi) est scneduleo tweet ABO


boclhi_,clhdffili1 (M.r:rlthE?w TO'mmtlSi) Tes.tiUlg out CoTags. witll CoTweet !LSD


III bnrlllii_cllIHrmH ( Too.i)

Hey thanks for Une folrow~ Check out my S~IJ.I to @K!ngCol!r~g.c:

FDLLOWUP Assigned! to me Integration

bit.1y is a service that allows you to shorten URLs as well as being able to share and track links.

To have this integrated with your CoTweet account (and I would highly recommend you do), head over to bit.1y, create an account and login.

Once you have logged into bit.1y, click on Account in the top right hand side,


Welcome, matiheMOmmas8@_··

Sign out . €I


U Bro'wse-r B[tCJ;krn.[lrkl.e.t

S-h orten with bit Iy ©2009

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The Social Media Guide

Firstly, if you have multiple Twitters accounts make sure you add the ones you want to integrate with bit.1y, clicking on the <Add> button each time,

Linked Accounts



In the middle of the bit.1y account page you will need to copy the API Key. The key needs to be entered into CoTweet to allow the integration of CoTweet and the bit.1y URL shortening service,

AP'I Key

You can proli'ide your API key to 3,rd party apps lnstead of giving them your password If you think a.

Now return to CoTweet and click on Settings,

Support S.ign Out

Post an llpdate

Saareh Twitter

Add a Twitter ,A·coount

Click on Twitter Accounts, then select the account you want to integrate bit.1y with, then click on Integrations, ©2009

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The Social Media Guide

@bodhi_dharma Page 122

Authentication I People & Permissions

Add a new account

m~ttllewtom rnasi

- pri>iste

~socia Ig~ ide


@bodhi_dharma is connected to Twitter using OA OAllth allows you to securely grant access to tools like 'CoTweetwithm relies I yo ur Twitter ere cle nti 81 s. CI ick here to up elate. yo u r account se Twitler.curn

Turn the bit.1y account integration on, then enter,

API Login: this is the username you use to login to (that you created earlier)

API Key: this is the key you copied from the account page

Then click on <Save>,

1 Authentication I People- &: Permissions


Colwee! intsqratss with some 3:rd' illlrty services te iJrovide enhanced functionality. Click the toggle below to turn a sereice on or off.

Bit-Iy Account

API Login 1------

APlkey 1Illll]l!!III------------



Find YOUI API l!l1:Jin and Key at httpllt>iUyla=LInti

To shorten a URL when posting an update you will need to, ©2009

The Social Media Guide

1. paste in the URL

2. select your API login from the drop down menu

3. click on the down arrow (which will shorten the URL and automatically copy it into the body of your message)

4. click on <Post Update>

Post an Update

; 1

~!Ip:/lthesoc.iajmediagllide com. alP'::;'

Tille .soci:a.l Media. Guide:

1 ~

This URL has now been shortened,


0. search TwiUer


to r~ressalres Updates Arch'iv!:!


hodhn_dhi1rrnEi. (Maffhe'w Tommmr!j The Social Media outde JiBD

Multi-Account Posting

Power users can post tweets from all their accounts at once.

When posting an update, click Send via Multiple Accounts, then select the account you want to tweet from, ©2009

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The Social Media Guide

Post an U pc:! ate



.. bodhi dharms • isabellatornmasi ~ matth eVlfl omma s i m socialquide


( CmcElI ) ( Post update)

Then click on <Post Update>,

Post an Update

From: [ 'il bocihi_dharrna, .' lsabellatommasl, ~ matthemornmasi,!.ill' ----r]

socialgoide --

When: @ now _ later I 07!12f2C1~ 1.... 24..,. AM ...

~ [ Tjrpea URi lvsharien, ..

I matthe\!'ll'lorrmr .... "l

WmkiUl:~ on a CoTweet gui:de __


ID Use CCli'a91 ?


This tweet will be sent from all the accounts you specified,


Messages Updates Archive



fDLLDWUP AssigFiedto me

aUhruJ Tomrnasi) Workillig om a CoTweet gUJide __

Worki'rng on a gUJide __ ©2009

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The Social Media Guide


CoTweet's interface is very clean and its usability is very nice as well.

A lot of thought has gone into positioning CoTweet as Twitter client for businesses. It is very powerful at managing multiple accounts with multiple users .. as well as managing and tracking tweets.

Fantastic tool! ©2009

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The Social Media Guide

The Social Media Guide

Using Social Media to guide and help you connect to Social Networks: Twitter, Facebook, Google, Linkedln, MySpace, YouTube using new media

The Social Media Guide provides helpful advice and tips on connecting you to others, through the use of Social Media and Social Networks.

The current explosion in Social Media technologies including Twitter, Facebook, Linkedln,

Y ouTube, etc has made it more easier than ever to connect with friends, groups and customers with similar interests from all around the world.

The downside with these new technologies is that often people experience information overload and are either scared off or simply get too confused.

The Social Media Guide acts as an authoritative guide on embracing and integrating these new technologies, by presenting clear and simple solutions to common social media problems.

My aim is to help you connect. You will be able to connect with more people faster and extend your reach deeper into the social web.


http://thesocialmediaguide. com. au



@socialguide ©2009

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