P. 1
Da Vinci and the 40 Answers

Da Vinci and the 40 Answers

|Views: 576|Likes:
Published by vbocan
A Playbook for Creativity and Fresh Ideas
A Playbook for Creativity and Fresh Ideas

More info:

Published by: vbocan on Jan 20, 2011
Copyright:Traditional Copyright: All rights reserved


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF or read online from Scribd
See more
See less



When I teach TRIZ, I want the opposite of technical defnitions. I
want liberal defnitions, and I encourage people to use whatever
defnition works best for them. I give my students license to use
very liberal defnitions of the lenses, so they can maximize the
creativity of their answers.

TRIZ can be used in applications beyond problem solving. The
lenses of TRIZ demonstrate how to approach relationships and
societal problems, as well as how to be creative in your view of
the world and its underlying problems.

In the pages that follow, you’ll fnd the technical explanations
of each principle, my defnitions of the 40 Answers, and real-life
applications of each lens. In some cases I have left the original

defnitions from Altshuller to demonstrate how some of the

original, technically-focused principles are too hard to swallow,
but don’t worry; I break them down with a broad range of
examples to make the concept much easier to understand.

Also at the end of each lens I have included some very brief
additional examples called “TRIZ Bitz” to help you imagine
just how many different ways the lenses can be applied.

Once you understand the defnitions and see the broad range of

examples you can then focus these lenses on your issues. TRIZ
gives you a tangible and tactical set of tools for your creativity.




Segmentation involves breaking an object into independent parts
or fragmenting things; basically, segmentation is a transition to
the micro-level.

Segmentation can be accomplished several ways, for example:

1. Dividing an object into independent parts.
a. e.g. Breaking down the writing process of a
novel into chapter milestones

2. Making an object easy to disassemble.
a. e.g. Sectional furniture that separates into parts

3. Increasing the degree of fragmentation or

a. e.g. Replacing solid shades with mini-blinds

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->