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Presentation on E-Commerce Venture

Presentation on E-Commerce Venture

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Published by Jigar Lakhani

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Published by: Jigar Lakhani on Jan 20, 2011
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05/12/2014

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PRESENTATION ON E-COMMERCE VENTURE

PREPARED BY : JIGAR LAKHANI BHAVESH DHAMELIYA

TOPIC OVERVIEW

What is E-Commerce Benefits of E-Commerce Limitation of E-Commerce Application of E-Commerce E-Commerce Security E-Commerce Venture Essence of E-Venture Factors considered in E-Venture Factors considered in Website.

E-COMMERCE
‡ Electronic commerce is the process of buying, transferring, or exchanging products, services, and/or information via computer networks,

including the internet.

‡ Delivering business services to customers and partners electronically.

BENEFITS OF E-COMMERCE EBenefits of e-commerce includes: ‡ The opportunity to reach millions of people ‡ Reach every segments of the market. ‡ Less time consuming. ‡ Decreasing information costs. ‡ Reduced inventories. ‡ Increase sales in existing markets. ‡ Improve service to existing customers.

LIMITATION OF E-COMMERCE E-

‡ Lack of system security, reliability, standards. ‡ The software development tools are still evolving and changing rapidly. ‡ Difficult to integrate the Internet and EC software with some existing applications and databases. ‡ Customers do not trust an unknown faceless seller. ‡ Security and privacy.

CATEGORIES OF E-COMMERCE E‡ Business-to-customer (B2C): Retailing of products
and services directly to individual customers. (Big Bazaar)

‡ Business-to-business (B2B): Sales of goods and services to other businesses.

‡ Consumer-to-consumer (C2C): Individuals using the Web for private sales or exchange (ebay.com )

APPLICATION OF E-COMMERCE E-

‡ Direct marketing and selling. ‡ Online banking and billing. ‡ Secure distribution of information. ‡ Value chain trading and corporate purchasing.

E-COMMERCE SECURITY
‡ There is need for E-Commerce security due to the increasing cyber attacks and cyber crimes. ‡ A recent survey of security practitioners yielded the following results,  Organizations continue to have cyber attacks from both in and outside of the organization.  The cyber attacks varied, e.g. computer virus, Net abuse by employees, denial of services.  The financial losses from cyber attacks.  Takes more then one type of technology to defend against cyber attacks.

E-COMMERCE VENTURE

STARTING A E-COMMERCE VENTURE E-

‡ An entrepreneur or a person can start e-commerce venture by having a single computer connected to the internet. ‡ With the help of e-venture, one can develop the cyber-society. ‡ E-venture can be handled by the website. ‡ Ex : Google.

ESSENCE OF E-VENTUE E-

‡ One can be an E-entrepreneur. ‡ Virtual Shop. ‡ Virtual Employment. ‡ Virtual Environment. ‡ E-Payments.

5 FACTORS
‡ There are 5 factors should be considered while starting an E-Venture. Categories Target Customers Inventory Decision Technology Marketing Strategy

CATEGORIES: 
Decide specific category to enter into the E-

Venture. 
Categories that have a larger concentration of

well known brands, such as Home electronics, cellular phones. 
Niche products such as cosmetics, groceries,

books, electronics etc.

TARGET CUSTOMERS:
Beyond the demographic factors, e-venture focus on 

Who are looking for low price.  Who are looking for good gift giving options.  Who are looking for high quality products.

INVENTORY DECISION : 
Whether to stock own inventory or to get from

the third-party.

TECHNOLOGY : 
License Software.  Front-end software.  Back-end software.

MARKETING STRATEGY : 
Advertisements.  Sales Promotion.  Internet Marketing.

FACTORS CONSIDER IN WEBSITE
Website is the medium for 
The person who handled the E-commerce

business. 
To attract the customers.  Payments of exchange.

Factors consider while preparing the website: 
Operational.  Customer Experience.  Payment.

OPERATIONAL :  Key elements of operational budget such as stock, orders and deliveries, to price changes, promotions and marketing should be considered. CUSTOMER EXPERIENCE :  Website should be user friendly & easy to navigate so every customer can easily access & find the information from the website. PAYMENT :  accept the payments funded by major credit or debit cards, by bank transfer.

CONCLUSION
‡ The business done through E-commerce which maintain the relationships of the organization with its suppliers, distributors employees and customers . ‡ E-Commerce reaches the business world wide by its faster communication between a company and customer.

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