Services Marketing

‡ ‡ ‡ ‡ ‡ ‡ ‡ Product-Volvo Bus Service Price-Chd to Delhi Rs 510, Place :bus terminals Promotion-Prestige Pricing,WOM People-Traveler, Bus Staff Process- Blue Print Physical Evidence-Bus ,staff


‡ Segmentation:- Travelers¶ from Chandigarh>Delhi,Punjab,Himachal ‡ Targeting:- Travelers¶ who like comfort ,luxury ,safety and willing to pay premium price for it .´ experimental element ‡ Positioning :-Luxury Bus Service

Survey ±Results of 28 Respondants

‡ ‡ ‡ ‡ ‡ ‡ Increase bus frequency at peak timings Provide meals Provide wi-fi Provide e-tickets More Connectivity to major stations Provide digital displays for next Volvo bus

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