Research Topic:-

SCOPE OF
OPENING A
Guided By:- Mr. Abhisek Jana MULTICUISINE
Vikash Kumar Varnwal
RESTAURANT AT
HM/1009/07 BIT, MESRA
VIIth semester
 INTRODUCTION
Research Objective

Doing an in-depth study on the possibility of opening of a

multi cuisine restaurant in BIT. As there are students of
different palate & preferences.
 Meeting the needs of students and as well as faculties of
different palate, taste & preferences residing at BIT campus.
To determine the Financial, marketing & catering policy for
the restaurant.

Problem Definition

As BIT is far from the main city & in working days students
don’t get enough time to go to the city to satisfy their Palate.
And there is lack of multi cuisine restaurant at BIT Mesra.
NEED FOR STUDY

Multi cuisine restaurant can be opened at BIT, Mesra.As in

& around BIT campus there is lack of a good quality food
outlet. And there is demand of a restaurant which serves
food in minimal price as well as the hygienic condition &
service standard should be good.

HYPOTHESIS

Multi cuisine restaurant can be opened at BIT,

Mesra
About Multicuisine Restaurant
Multi cuisine generally means a variety of dishes from all over the
world’s kitchen like continental, Indian, Chinese, Mexican etc.

A multi cuisine restaurant is that place which offers all the

dishes from all the cuisine in its outlet. Sometimes, restaurants
which do not cater exclusively to a particular cuisine may also be
referred as Multi-Cuisine. Many restaurants cater to a variety of
nationals and tourists present in its location. They normally
employ specialist chefs for each cuisine and may sometime have
separate well designed sections also. The ambience of multi
cuisine restaurant should be design so that it reflects or
represent each & every cuisine whose dishes are served in the
outlet.

It is a common practice in many places for smaller restaurants to

add this tag under their name in order to attract diners of all
tastes. One may not find any authentic food in such places as
they employ minimal number of chefs who are responsible for all
the different foods.
The Target Market
The market for BIT covers a large area of diverse and
densely populated groups. Although it will be located
in an out of city, it is an area where students and
faculties reside in the campus and one that is also
frequently visited by guardians. It is also an area
known for and catering to the group we are targeting.

Market Location & Customers

The customer base in BIT, Mesra will come from 3

major segments;
Local population -- the localities that stay in and
outside BIT.
Major Customers – Students and faculties will cover
this segment.
Guardians who come to meet their wards.
STUDENTS

FACULTIES

LOCALITES

GUARDIANS
The Menu
The menu is moderate sized, and moderate-low
priced offering a collection of Chinese, Mexican,
Indian items with a common theme -- healthy
(low-fat, low cholesterol, natural ingredients),
flavorful, and familiar. My goal is to create the
image of light satisfying and still nutritious food.
There has been an increased awareness of
nutritional and health concerns in recent years
and a growing market of people who now eat
this style of cooking regularly.
Operations

The restaurant at BIT, Mesra is a multi

cuisine restaurant. The licenses and codes'
issues will be in order. New equipment and
dining room furnishings will be purchased
and installed by the local suppliers.

Hours of Operation

The restaurant will be open for lunch and

dinner 7 days a week. Service will begin at
09:00 AM and end at 12:00 PM.
METHODOLOGY

Sample size: -

10 students from each hostel and 25 staff members who are

residing at campus. There are 13 hostels inside the campus and
that is why my sample size will be (130 students + 25 staffs) =
155.

Data collection Tool: -

A structured & unstructured questionnaire with a formal list of

pre-arranged questions was used for the people. The
questionnaires consist of objective type of questions.
 Analysis of Data

Are you satisfied with the BIT canteen’s Food?

Fig. shows that 90% of people are not satisfied with BIT
canteen’s food
Is there lack of good quality food outlet in & around BIT
campus?

Fig. shows that 90% of people agree that there is lack of any good
quality food outlet in & around BIT campus.
Are you aware of a Multicuisine restaurant?

Fig. shows that 80% of people are aware of a Multicuisine

restaurant
Are you in favor of opening a multi cuisine restaurant in BIT
Mesra?

Fig. 5.7 shows that 98% of people are in favor of opening a

Multicuisine Restaurant in BIT Mesra.
 Which type of meal to would like to have at this type of
restaurant?

Fig. shows that 35 % of people prefer Lunch & Dinner at

this type of restaurant & 30% people prefer to have
breakfast.
CONCLUSION

As the feedback obtained & data analyzed it shows

that most of the people are not satisfied with the BIT
canteens’ food, hygiene & service standard. The
people of BIT are ready to pay a handsome amount of
money on food but they don’t get value for their
money in & around BIT campus’s food outlet that’s
why they visit Ranchi towns’ restaurant to have a
good quality of food & satisfy their palate.

As per the study & data collected there is a large

scope of opening a Multicuisine restaurant at BIT
MESRA.
SUMMARY

I did my Research work on “SCOPE OF OPENING A

MULTICUISINE RESTAURANT AT BIT MESRA” with
an objective to satisfy the palate of the students as
well faculties & also provide them the value for money
for the food. Also to provide a nutritional & healthy
food to the people. And the budget was kept in mind
as the major target market was student. The result
obtained was satisfactory & I hope my research work
will help in future references for the related topics.