Professional Documents
Culture Documents
Dreams you have to follow Cut to a man poised on top of a cliff, with
Risks you need to take. closed eyes and hands outspread, he
starts diving/bungee jumping gracefully.
Seconds matter. The world - your Cut to ticking seconds hand of a clock.
oyster. Slow dissolve to a globe surrounding the
Your aspiration your universe. second’s hand. Dissolve to a girls face
looking upward in aspiration.
1
Company Limited. frame.
Super: We Secure Your Dream
We secure your dream. Your Today and Your Tomorrow
Your today and your tomorrow. Dissolve to
Super: The Power on your side
For no matter where life takes you –
We ensure peace of mind along the Fade Out.
way.
Fade In.
Pan shot of Company Headquarters
VO: A joint venture, Non-life Building. (Stock shots of other buildings
Company, jointly promoted by Indian taken from Allianz video)
Auto major Bajaj Auto and German
insurance giant Allianz AG Dissolve to Bajaj Auto logo and Allianz
AG Logo. The two logo’s merge together
and the Bajaj Allianz logo appears.
Super:
Bajaj Auto, the Fourth largest
manufacturer of two wheelers in the
world
+
Allianz AG, First Choice insurer to
Fortune 500 Companies, 2nd Largest
Motor Insurer in the World
=
The Bajaj Allianz General Insurance
Company Limited
Equity Share
Bajaj Auto - 74%
2
Allianz AG - 26%
SOUND BYTE – Mr. Rahul Bajaj Cut to long shot of Mr. Rahul Bajaj,
“Combining local expertise with a talking to camera. Slow zoom in to mid
global presence, we bring you over shot. (Interesting background – He could
45 international quality, insurance be standing with some strategy charts in
products and services that are the background or even with his hand on
secure, simple and convenient; a globe or could even walk through the
ensuring financial security to people office as he talks to camera, depending
in business and in life.” on his comfort levels.)
Super: Mr. Rahul Bajaj – Chairman,
Bajaj Allianz General Insurance
SOUND BYTE - Mr. Rahul Bajaj The screen splits into two halves. The
“Our long term vision is to be the first left half of the screen has a mid close-up
choice insurer for customers, to be of Mr. Rahul Bajaj talking about the
the preferred employer for staff in the company’s mission. A Super appears on
insurance industry and to be the the right half of the screen.
number one insurer for creating Super: VISION
shareholder value.” - To be the first choice insurer for
customers
- To be the preferred employer for
staff in the insurance industry
- To be the number one insurer for
creating shareholder value.
3
Segment 3 - Guiding Principals,
Formation n Milestones
VO: Growing rapidly on the base of a Cut to wide shot of buildings and people.
strong launch year, Bajaj Allianz aims Super: Target 2002: Rs. 300 crores
for a premium income of Rs. 300 premium income
crore this fiscal as compared to an
income of Rs. 141 crore last year.
Supers:
- We are the country’s leading private Leading Private Sector General
sector general insurance company Insurer
today.
Growth = Customer initiatives +
Our rapid growth testifies to our Distribution Width + Channel Partners
customer initiatives, distribution width
and channel partners.
4
instant policy processing and Bangalore, Vadodara and Delhi get
issuance and today we are poised to highlighted. The map slowly fills up with
establish our presence across the lots of red dots to indicate expansion
length and breadth of the country. plans for branches all over India.
Dissolve to the Bajaj Allianz logo.
Trained and motivated teams Cut to shots of the client and company
leverage our systems and processes representative interacting. The company
to offer Matchless Pre and Post Sales rep is smiling and helpful and puts the
Service. customer at ease.
5
policyholders as of today, we have 2001 First half Total
of 2002
emerged as the top private non-life Policyholders 4 2 6
insurer in the country. The Supers: 6 Lakh and No. 1 emerge
from the visual montage.
VO: Living in a society that is so Aerial shot of busy road, shot of woman
exposed to risk and danger, we offer crossing road, shot of baby looking
comprehensive insurance packages innocently into camera.
to bring security into everyone’s lives.
VO: Our Key Retail Products include Super: Key Retail Products
VO: With Hospital Cash you can Shots of various hospital exteriors -
trade in your Credit Card for Bajaj Jaslok and Lilavati Hospital – Mumbai,
Allainz during emergencies and get a Apollo Hospital - Hyderabad. Dissolve to
daily cash allowance for every day posh looking hospital corridor – interior.
spent in the hospital. Health Guard is Cut to smiling man being discharged
a cashless reimbursement policy for from hospital and walking out confidently.
hospitalization. While Critical illness
pays a lump sum on diagnosis of Supers:
certain illnesses. Hospital Cash
Health Guard
(SFX: Machine beeps) Critical Illness
6
125% of Sum assured for total Or
disability in comparison to the 100 % Shot of people white water rafting, on
offered by our competitors. level 5 rapids with their life jackets and
(SFX: Ambient sounds – race cars or helmets in place.
rapids – depending on visual used) Super: Personal Accident Insurance
VO: Fire Insurance – which covers all Cut to a screen divided into four parts,
standard fire and special perils like with four different visuals running
lightening, storm, tempest, flood, simultaneously. A factory on fire, smoke
landslide, riots, terrorism, apparatus emitting from heavy-duty equipment,
bursts, aircraft damage, missile landslide/riot shots, a missile being
testing operations and loss of rent. tested.
7
Marine Cargo Insurance – being loaded with cargo. Dockworkers
compensates loss of goods in transit, busy helping with the loading. Boxes and
as the further our goods travel, the crates being transferred on board the
more risk they are exposed to. The ship.
policy covers loss of goods by Sea
including Ocean voyages and Inland
water, by Post or Parcels as well as
by Bay Rail, Road or Air.
VO: Public Liability indemnifies the Cut to another construction site, shots of
insured against legal liability to pay work in progress. Shots of scaffolding
compensation inclusive of the and construction workers.
claimant's costs, fees and expenses
as a result of bodily injury or property Super: Public Liability Insurance
damage to third parties, arising out of
accidents occurring in the insured’s
premises.
8
Bajaj Auto’s extensive motor dealer Exterior shot of Bajaj Auto Motor Dealer
network offered insurance products to Shop. Dissolve to interior. Shot of
customers, through its vast customers signing forms at the shop.
distribution channels.
VO: At Bajaj Allianz, we realize that Pan shot (close-up) of different faces.
you seek an insurer with relevant
expertise; excellent servicing and a Super: Why Bajaj Allianz for your
track record you can trust. General Insurance Needs?
VO: Bajaj Auto has been trusted for Bajaj Auto Logo + Allianz AG Logo
over 55 years in the Indian market Super: 55 years 110 years
and Allianz AG has over 110 years of
financial services experience in the
global arena.
9
VO: Together we are committed to The two logos merge and form the Bajaj
providing you with time tested and Allianz logo.
trusted financial solutions that provide
with all the security you need.
VO: Guiding you seamlessly to the Cut to wide shots of a road opening out,
appropriate solutions you need and the sky in all its vastness, the sea in all
available 24 x 7 at your convenience, its splendour. Dissolve to the smiling
we ensure that when you want faces looking up at the sky, raindrops
security, nothing but the best will do. falling on their upturned faces.
10
The Bajaj Allianz Corporate Film
Film Note
The
Most of the visuals will be sourced from stock footage. Shooting will be required
for Mr. Rahul Bajaj’s sound byte and the Bajaj Allianz office in Pune.
Relevant footage from the Allianz film will be incorporated in the film, to cut the
cost of re-shooting what is already available on tape. If needed shooting will be
required for the Bajaj Auto Motor Dealer network and other locations like
hospitals and factories. If photographs are available, a photo-montage can also
be considered for the visuals.
Animation will be needed for the opening of the film, along with logo animations
and an animated map of India.
The film has fast cuts and a racy, new age look to it, wherein the images are
glossy and multi-layered, with a lot of inter-cutting and graphics thrown in during
post production.
The watchwords here are a classy, international look combined with an innate
Indian feel.
11