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Brand Standards Identity Manual Intro 1 2 Brand Standards 3 Secondary Elements 4 Brand Protection

Brand Standards Identity Manual

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

Going Forward
Going Forward
Going Forward 1.0 Intro The Brand Standards of Excellence. This manual has been designed for easy

1.0

Intro

The Brand Standards of Excellence.

This manual has been designed for easy reference to the information needed to visually reproduce the Pizza Hut brand. These standards ensure a consistent global presentation of the Pizza Hut identity, which is critical to the success of our brand for these reasons:

The Pizza Hut logo and brand symbols represent the essence of our brand, and instill loyalty in customers.is critical to the success of our brand for these reasons: Our logo brand symbols are

Our logo brand symbols are protected by IP laws which guard against infringement and copying of the Pizza Hut concepts.the essence of our brand, and instill loyalty in customers. Inconsistent usage of the Pizza Hut

Inconsistent usage of the Pizza Hut logo and other brand symbols could weaken and dilute the message to consumers about the brand.against infringement and copying of the Pizza Hut concepts. If you have any questions about the

If you have any questions about the infor- mation presented in this manual, please call (WHO?) at (NUMBER).

2

Brand

Standards

3

Secondary

Elements

(WHO?) at (NUMBER). 2 Brand Standards 3 Secondary Elements 4 Brand Protection 5 Premiums & Wearables

4

Brand

Protection

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Premiums

& Wearables

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Company

Documents

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Production

Resources

Table of Contents 1.1 Intro Table of Contents SECTION 1: INTRODUCTION 1.0 Going Forward 1.1

Table of Contents

1.1

Intro

Table of Contents

SECTION 1: INTRODUCTION

1.0 Going Forward

1.1 Table of Contents

1.2 Manual Purpose

SECTION 2: BRAND STANDARDS

2.0

Our Logo

2.1a

Master Logo

2.1b

Reverse Logo

2.2

Clear Space

2.3a

Colour Palette

2.3b

Supportive Colours

2.4

Logo Colours

2.5

Spot vs. Process Colour

2.6

Colour Printing

2.7

Background Control

2.8

Logo Misuse

2.9

Typeface Usage

2

Brand

Standards

3

Secondary

Elements

SECTION 3: SECONDARy ELEMENTS

3.0 Topping Icons

3.1 Fresh Topping Icons

3.2 Arte Topping Icons

3.3 Topping Colour Palette

3.4 Topping Icon 1Colour

3.5 Topping Icon Misuse

SECTION 4: BRAND PROTECTION

4.0 Trademark Standards

4.1 Trademark Purpose

4.2 Trademark Defined

4.3 Legal Matters

4.4 Let Us Know

4

Brand

Protection

5

Premiums

& Wearables

SECTION 5: PREMIUMS & WEARABLES

5.0 Linking Up To Good Times

5.1 Logo Usage

SECTION 6: COMPANy DOCUMENTS

6.0 Communicating Outward

6.1 Overview

6.2 Pizza Hut 4 Colour

6.3 Pizza Hut 2 Colour

6.4 yUM Letterhead

6.5 yUM Business Card & Envelope

SECTION 7: PRODUCTION RESOURCES

7.0 Production Files

7.1 Colour Swatches

7.2 Colour Swatches

7.3 Colour Swatches

6

Company

Documents

7

Production

Resources

Manual Purpose Intro 1 1.2 Page Titles and Numbers The page titles listed in the

Manual Purpose

Manual Purpose Intro 1 1.2 Page Titles and Numbers The page titles listed in the Table

Intro

1

1.2

Manual Purpose Intro 1 1.2 Page Titles and Numbers The page titles listed in the Table

Page Titles and Numbers The page titles listed in the Table of Contents are repeated at the

top of the bar. Page numbers contain the section number followed by a period and the page number of that section.

Intro

A Fresh New Look.

Pizza Hut has a whole new look for the 21st century, with bold versions of classic symbols, along with a few new icons, too.

The Master Logo is the key to our brand identity, and conveys Pizza Hut has fresh, delicious food in an upbeat and fun atmo- sphere.

The Red Roof is the iconic flash of red that welcomes you to the home of hospi- tality.

Topping Icons are colorful and playful graphic elements that express great taste and freshness.

Together these brand symbols communi- cate renewed energy, excitement, quality and freshness.They are visual shorthand for the essence of the Pizza Hut experi- ence—friends and family sharing good times over great pizza and pastas.

Section Number and Section Title are always listed in the die cut area at the bottom and are highlighted with ghosted art work that trans- itions the page.

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

2 Brand Standards 3 Secondary Elements 4 Brand Protection Find What You Are Looking For and

Find What You Are Looking For and Download the Artwork.

For a complete list of electronic files, see page 7.0 or go to www.pizzahutlogos.com

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

Intro 1 2.0 Our Logo 2 Brand Standards Brand Standards Setting the Standard. This section

Intro

1

2.0 Our Logo

2

Brand

Standards

Brand Standards

Setting the Standard.

This section introduces the main com- ponents of the Pizza Hut Brand identity. These include our logo which highlights our red roof tradition, as well as vibrant colours that speak to the freshest ingredients in every meal we prepare.

Also in this section a secondary set of colours that are contemporary and appealing to our customers, and work well with the primary colours found in our logo.

We also provide some typeface standards which help with continuity of our brand as we communicate to both external and internal audiences. Collectively these standards will help you present and pro- mote the Pizza Hut brand with clarity and consistency, sending a powerful message about our quality, freshness and leadership.

3

Secondary

Elements

4

Brand

Protection

and leadership. 3 Secondary Elements 4 Brand Protection 5 Premiums & Wearables 6 Company Documents 7

5

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& Wearables

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Company

Documents

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Green Spot

Logotype

2.1a Master Logo
2.1a
Master Logo

Intro

1

2

Brand

Standards

Spot Logotype 2.1a Master Logo Intro 1 2 Brand Standards Brand Standards The Master Logo. The

Brand Standards

The Master Logo.

The Pizza Hut logo is the key to our

brand identity. It’s designed to convey

a

clear and simple message: Pizza Hut

is

a place where delicious, high quality

fresh food is available in a fun, upbeat atmosphere.

The Pizza Hut Master Logo is a vertical arrangement of four basic elements:

The Red Roof: the symbol of our restuarant heritageLogo is a vertical arrangement of four basic elements: The Pizza Hut name The yellow Underline

The Pizza Hut nameThe Red Roof: the symbol of our restuarant heritage The yellow Underline The Green Spot Our

The yellow Underlinethe symbol of our restuarant heritage The Pizza Hut name The Green Spot Our 4-colour Master

The Green Spotrestuarant heritage The Pizza Hut name The yellow Underline Our 4-colour Master Logo has the greatest

Our 4-colour Master Logo has the greatest visual impact and should be used on a white background whenever possible.

Alternate versions of the logo have been developed for exclusive use on signage, premiums and wearables. Please see the Enhanced Dine In Manual for signage specs and the Premium and Wearables section (5.0) of this manual for the alternative formats.

3

Secondary

Elements

4

Brand

Protection

Roof Icon

formats. 3 Secondary Elements 4 Brand Protection Roof Icon 5 Premiums & Wearables Underline 6 Company

5

Premiums

& Wearables

Underline

6

Company

Documents

7

Production

Resources

2.1b Reverse Logo
2.1b
Reverse Logo

Intro

1

2

Brand

Standards

2.1b Reverse Logo Intro 1 2 Brand Standards Brand Standards Reverse Logo Usage. The Pizza Hut

Brand Standards

Reverse Logo Usage.

The Pizza Hut Logo will at times be placed in an environment where the background colour is not the preferred

white. We have specific rules for how the logo rests on a patterned background (see

2.7 Background Control in this manual) and

guidelines for solid coloured backgrounds

as well.

Background colours should be confined to our branding set of colours. We offer a primary colour set and a secondary or supportive set of colours (see 2.3a Colour Palette in this manual).There are dark and light palette colours to choose from. When in question, it is best to use Pizza Hut Black as a solid background colour as demonstrated to the right. If you decide to choose one of the darker secondary colours, you may do so with the reverse logo.

A complete list of logos and supportive

brand elements are located in sections

2.0 Brand Standards and 3.0 Secondary

Elements of this manual.

3

Secondary

Elements

4

Brand

Protection

of this manual. 3 Secondary Elements 4 Brand Protection Reverse Logo_4 Colour Reverse Logo_2 Colour Reverse

Reverse Logo_4 Colour

Secondary Elements 4 Brand Protection Reverse Logo_4 Colour Reverse Logo_2 Colour Reverse Logo_1 Colour 5 Premiums

Reverse Logo_2 Colour

Brand Protection Reverse Logo_4 Colour Reverse Logo_2 Colour Reverse Logo_1 Colour 5 Premiums & Wearables 6

Reverse Logo_1 Colour

5

Premiums

& Wearables

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Company

Documents

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Production

Resources

Intro 1 2.2 Clear Space 2 Brand Standards Brand Standards Clear Space. The integrity of

Intro

1

2.2 Clear Space

2

Brand

Standards

Brand Standards

Clear Space. The integrity of the Pizza Hut Master Logo relies on a clear and
Clear Space.
The integrity of the Pizza Hut Master
Logo relies on a clear and legible
presentation.To provide the proper
setting and to comply with trademark
standards, the logo must be surrounded
by space that is clear of graphic or
typographic elements.This space is
called “clear space.”
“X Height”
The Pizza Hut logo clear space is
defined as “X height” of the “i”
that resides inside our logo.
Minimal Size

The logo must be flexible in size to accomodate a variety of demands for use. To insure readability and maintain integrity, we have formulated a minimal size which is at least 3/4” in height.

3

Secondary

Elements

4

Brand

Protection

3/4” (19mm)
3/4” (19mm)

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& Wearables

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Documents

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2.3 Color Palette 2 Brand Standards Brand Standards Our Brand Colours. Pizza Hut Primary Colours

2.3 Color Palette

2.3 Color Palette 2 Brand Standards Brand Standards Our Brand Colours. Pizza Hut Primary Colours Pizza

2

Brand

Standards

Brand Standards

Our Brand Colours.

Pizza Hut Primary Colours

Pizza Hut Red
Pizza Hut
Red
Pizza Hut yellow
Pizza Hut
yellow

Colour is an integral part of brand identity. Our primary colours are found in the Pizza Hut Master Logo and are displayed on the right.

We have defined our Pizza Hut colours in various colour spaces located under each colour swatch. Also included is white, the preferred background colour for our logo to reside.The second choice is Pizza Hut Black.

Pantone ® 485C/485U

CMYK

c0m95y100k0

Pantone ® 123C/109U

CMYK

c0m24y94k0

We have also developed a secondary supportive set of colours.They are located in 2.3b Suppotive Colours in this manual.

Pizza Hut Green
Pizza Hut
Green

Pantone ® 347C/354U

CMYK

c100m0y86k3

Pizza Hut Black
Pizza Hut
Black

Pantone ® Process Black

CMYK

c0m0y0k100

Hut Black Pantone ® Process Black CMYK c0m0y0k100 Note! When using the reverse Pizza Hut logo,

Note!

When using the reverse Pizza Hut logo, an additional colour is used, Pizza Hut Dark Red. That colour swatch is located at the back of this manual.

That colour swatch is located at the back of this manual. Premiums 5 & Wearables Secondary
That colour swatch is located at the back of this manual. Premiums 5 & Wearables Secondary
Premiums 5 & Wearables
Premiums
5
& Wearables
Secondary 3 Elements
Secondary
3
Elements
manual. Premiums 5 & Wearables Secondary 3 Elements 4 Brand Protection 6 Company Documents Production 7
4 Brand Protection
4
Brand
Protection

6

Company

Documents

Production 7 Resources
Production
7
Resources

Intro

1

2.4 Logo Colors Brand Standards Our Logo Colours. Colours for the Pizza Hut Master Logo

2.4 Logo Colors

Brand Standards

Our Logo Colours.

Colours for the Pizza Hut Master Logo have been carefully selected to create a unique visual identity that communicates quality and freshness.The 4 colour version of the logo should be used whenever possible.

There may be times when it is not possible to use 4 colours. We have created a limited number of acceptable colour versions.The version you choose should be determined by particular application and background, as well as by the printing or manufacturing technique employed.

well as by the printing or manufacturing technique employed. PIZZA_MLA_3C 3 Colour Spot Pizza Hut Red
well as by the printing or manufacturing technique employed. PIZZA_MLA_3C 3 Colour Spot Pizza Hut Red

PIZZA_MLA_3C

3 Colour Spot

Pizza Hut Red Pizza Hut Yellow Pizza Hut Black

3 Colour Spot Pizza Hut Red Pizza Hut Yellow Pizza Hut Black PIZZA_MLA_4C 4 Colour Spot

PIZZA_MLA_4C

4 Colour Spot Pizza Hut Red Pizza Hut Green Pizza Hut Yellow Pizza Hut Black

Hut Red Pizza Hut Green Pizza Hut Yellow Pizza Hut Black PIZZA_MLA_1C 1 Colour Spot Pizza
PIZZA_MLA_1C
PIZZA_MLA_1C

1 Colour Spot

Pizza Hut Black

PIZZA_MLA_2C

2 Colour Spot Pizza Hut Red Pizza Hut Black

PIZZA_MLA_KT 1 Colour Spot with Tint Pizza Hut Black

PIZZA_MLA_KT 1 Colour Spot with Tint Pizza Hut Black

Intro

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Brand

Standards

3

Secondary

Elements

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Brand

Protection

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

2.5 Spot vs. Process Pizza Hut 4 Colour Spot Logo Pizza Hut 4 Colour Process

2.5 Spot vs. Process

2.5 Spot vs. Process Pizza Hut 4 Colour Spot Logo Pizza Hut 4 Colour Process Logo

Pizza Hut 4 Colour Spot Logo

2.5 Spot vs. Process Pizza Hut 4 Colour Spot Logo Pizza Hut 4 Colour Process Logo

Pizza Hut 4 Colour Process Logo

Intro

1

2

Brand

Standards

Brand Standards

Spot Colour vs. 4 Colour Process.

The difference is in the ink. Print pieces like magazines and colour newspapers use only 4 specific coloured inks to produce their publications.This is known as “4 Colour Process.”Theoretically the blend of these inks can give you the colour needed to produce an image.This 4 Colour Process is also known as “CMYK,” which stands for Cyan, Magenta,Yellow and Key. “Key” is a descriptor for “Black.” Key is used to bring out depth and detail.

But there are limits to a palette of just 4 colours.There are simply some colours that can not be reproduced.That’s when specifically mixed inks are used in printing. These special mixed inks are referred to as “Spot Colours.”

To differentiate the brand, most companies define their colours in spot colours. Pizza Hut has chosen its signature red as Pantone ® Matching System 485 or PMS 485. We call this Pizza Hut Red.

All of the Pizza Hut logos and art have been constructed with specific spot colours. Use them whenever possible. When confined to 4 Colour, refer to the CMYK breakdowns in section 2.3 of this manual.

3

Secondary

Elements

4

Brand

Protection

Process Process Process Process Cyan Magenta yellow Black
Process
Process
Process
Process
Cyan
Magenta
yellow
Black

4 Colour Process

Pizza Hut Red

Pizza Hut Green

Pizza Hut Yellow

Spot

4 Colour

Spot

4 Colour

Spot

4 Colour

Process

Process

Process

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Intro 1 2.6 Colour Printing 2 Brand Standards Brand Standards A Crash Course on Colour.

Intro

1

2.6 Colour Printing

2

Brand

Standards

Brand Standards

A Crash Course on Colour.

Our goal at Pizza Hut is to achieve consis- tent colour reproduction of our colours in every application worldwide.This quick overview of printing will help ensure con- sistent colour in everything you print.

Colour Reacts Differently on Different Paper Stocks.

The shade of the paper stock may be warm or cool, which could significantly alter the final appearance of the approved Pizza Hut ink colour you are using. Always take care to precisely match the Pizza Hut colour chips in the back of this manual. You may need to adjust the color to exactly match the color chip.

Colour Reacts Differently in Different Printing and/or Reproduction Processes.

Reproduction methods such as offset sheet-fed printing, flexo, and gravure can affect the final appearances of the designated Pizza Hut colour inks. No matter which process you are using, it is critical that the colour is adjusted to match the Pizza Hut colour chips in sec- tion 7.1 this manual.

Pizza Red Hut Pizza Hut Green Pizza Hut Black
Pizza
Red Hut
Pizza Hut
Green
Pizza
Hut
Black

Hut

Pizza

yellow

Important Note!

The colour chip pages are extremely vulnerable to fading from ultraviolet rays – avoid excessive exposure to light and always keep them out of direct sunlight.The shelf life for these colour chip pages is one year and they are dated for your convenience. New pages should be reordered on a yearly basis to avoid an inaccurate colour match.

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2.7 Brand Standards Standing Out. No matter which of our logos is best applicable, our

2.7

Brand Standards

Standing Out.

No matter which of our logos is best applicable, our logo must always stand out. Always make sure that the background provides sufficient contrast for the logo to be clearly legible.Whenever possible, the logo should appear against a white back- ground, which provides the best contrast. The second best alternative is to use the reverse logo on a solid black background. The logo should never appear on a back- ground that interferes with its visibility. A clean, single coloured background without patterns or busy imagery is always pre- ferred.

Note!

Apply this methodology when using secondary branding elements such as typeface usage and the topping icons section 3.1 of this manual.

usage and the topping icons section 3.1 of this manual. The Master 4 Colour Logo should

The Master 4 Colour Logo should never appear on a busy background.

4 Colour Logo should never appear on a busy background. 1 and 2 Colour Logos should

1 and 2 Colour Logos

should never appear on a

busy background.

and 2 Colour Logos should never appear on a busy background. 1 and 2 Colour Logos

1 and 2 Colour Logos

should never appear on a patterned background.

Colour Logos should never appear on a patterned background. The Master 4 Colour Logo can appear

The Master 4 Colour Logo can appear when the background provides contrast.

Logo can appear when the background provides contrast. Do not use the logo when the background

Do not use the logo when the background does not provide sufficient contrast.

when the background does not provide sufficient contrast. Do not use the logo on a dark

Do not use the logo on a dark background that does not provide sufficient contrast.

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

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& Wearables

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Documents

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Production

Resources

2.8 Logo Misuse Brand Standards What Not to Do With Our Logo. The guidelines in

2.8 Logo Misuse

Brand Standards

What Not to Do With Our Logo.

The guidelines in this manual have been developed to help with the correct and consistent use of all the elements of the Pizza Hut identity. Proper usage safeguards our brand and gives it greater impact in the global marketplace.

This page illustrates many common errors to watch for and avoid, such as altering the logo’s typography, modifying the graphic design, changing the brand colours, and placing the logo on backgrounds that interfere with its visibility.

the logo on backgrounds that interfere with its visibility. Do not use any colour other than

Do not use any colour other

than the Pizza Hut Logo

colours

Do not use any colour other than the Pizza Hut Logo colours Do not remove art

Do not remove art from the logo

the Pizza Hut Logo colours Do not remove art from the logo Do place on a

Do place on a busy background

not remove art from the logo Do place on a busy background Do not use with

Do not use with 3rd party elements

Do not alter proportions
Do not alter proportions
Do not use with 3rd party elements Do not alter proportions Do not alter the typeface

Do not alter the typeface

elements Do not alter proportions Do not alter the typeface Do not redraw any logo elements

Do not redraw any logo elements

Do not alter the typeface Do not redraw any logo elements Do not reposition logo elements

Do not reposition logo elements

Intro

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Brand

Standards

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Intro 1 2.9 Typeface Usage 2 Brand Standards Brand Standards Typefaces to Complement Our Branding

Intro

1

2.9 Typeface Usage

2

Brand

Standards

Brand Standards

Typefaces to Complement Our Branding Elements.

It’s all about giving us an ownable brand presence as we communicate both outwardly and to ourselves. Part of that brand presence is the font chosen to display our written words. Our primary typeface is Gill Sans, a sans serif typeface that is modern and easy to read. Gill Sans is available in a variety of weights and styles and should be the dominant face in all print and electronic communications. Our secondary typeface is Palatino, a serif font with a very classical look. It sits well side by side with Gill Sans. Palatino also comes in a variety of weights and styles.

Primary Typeface

Gill Sans

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXyZ

1234567890!@#$%^&

Gill Sans Light GIll Sans Light Italic Gill Sans Regular Gill Sans Regular Italic Gill Sans Bold GIll Sans Bold Italic

Secondary Typeface

Palatino

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&

Palatino Palatino Italic Palatino Bold Palatino Bold Italic

3

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3.0 Topping Icons Enhancing Our Brand Message. The Pizza Hut topping icons are supporting elements

3.0 Topping Icons

Enhancing Our Brand Message.

The Pizza Hut topping icons are supporting elements that speak to our fresh ingredients.They are simple illustrations which send a consistent and appetizing message of quality and freshness. In this section you will find two sets of topping icons, along with their own colour palettes.The simple guidelines here are to help facilitate your usage of these secondary branding elements.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Secondary Elements

1 2 Brand Standards 3 Secondary Elements Secondary Elements 4 Brand Protection 5 Premiums & Wearables

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Protection

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& Wearables

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3.1 Fresh Topping Icons The Fresh Topping Icon Set. The topping icons provide colourful graphic

3.1 Fresh Topping Icons

The Fresh Topping Icon Set.

The topping icons provide colourful graphic elements to complement the Pizza Hut logo. Designers can use the fresh set of topping icons creatively while maintaining a consistent Pizza Hut look. The fresh topping icons are recommend- ed to be used as shown here. In certain instances it is permissable to use these icons screened back or as tone-on-tone elements in your artwork for print, in-store, POS or electronic applications.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Secondary Elements

1 2 Brand Standards 3 Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh

Pizza Hut Fresh Tomato

Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Herb Pizza Hut Fresh Onion

Pizza Hut Fresh Herb

Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Herb Pizza Hut Fresh Onion Pizza Hut Fresh

Pizza Hut Fresh Onion

Hut Fresh Tomato Pizza Hut Fresh Herb Pizza Hut Fresh Onion Pizza Hut Fresh Garlic Pizza

Pizza Hut Fresh Garlic

Hut Fresh Herb Pizza Hut Fresh Onion Pizza Hut Fresh Garlic Pizza Hut Fresh Green Pepper

Pizza Hut Fresh Green Pepper

Onion Pizza Hut Fresh Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Mushroom Pizza Hut

Pizza Hut Fresh Mushroom

Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Mushroom Pizza Hut Fresh Cheese 4 Brand

Pizza Hut Fresh Cheese

4

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Protection

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& Wearables

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3.2 Arte Topping Icons A New Set of Topping Icons. The Pizza Hut topping icons

3.2 Arte Topping Icons

A New Set of Topping Icons.

The Pizza Hut topping icons have become part of our visual brand recognition.The Fresh Topping Icon set was originally developed in 1998 and is still in use today. We have also developed another set, the Arte Topping Icons.This style is closer to the new artwork that will appear in the international restaurants and has been made available to give users a choice.The colour palette is shared with the original topping icons (3.1) which were designed to work with our logo colours.

This artwork is available electronically in the CD-Rom in the back of this manual.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Secondary Elements

1 2 Brand Standards 3 Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh

Pizza Hut Fresh Tomato

Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Herb Pizza Hut Fresh Onion

Pizza Hut Fresh Herb

Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Herb Pizza Hut Fresh Onion Pizza Hut Fresh

Pizza Hut Fresh Onion

Hut Fresh Tomato Pizza Hut Fresh Herb Pizza Hut Fresh Onion Pizza Hut Fresh Garlic Pizza

Pizza Hut Fresh Garlic

Hut Fresh Herb Pizza Hut Fresh Onion Pizza Hut Fresh Garlic Pizza Hut Fresh Green Pepper

Pizza Hut Fresh Green Pepper

Onion Pizza Hut Fresh Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Mushroom Pizza Hut

Pizza Hut Fresh Mushroom

Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Mushroom Pizza Hut Fresh Cheese 4 Brand

Pizza Hut Fresh Cheese

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3.3 Topping Colour Palette Fresh Topping Colour Palette. This palette was designed to complement the

3.3 Topping Colour Palette

Fresh Topping Colour Palette.

This palette was designed to complement the Pizza Hut logo colours and convey a sense of freshness.The Topping Icon Colour Palette includes both the Fresh Topping Icons and Arte Colour Icons adding shades of green and orange as well as beige and warm gray. Because of the intensity of colour used, the colour palette will stand out.

Remember, good colour reproduction is very important to keep our commun- ications sharp and fresh.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Secondary Elements

Pizza Hut Topping Colour Palette

Toppings Red
Toppings
Red
Toppings Dk Red
Toppings
Dk Red
Toppings Green
Toppings
Green
Toppings Dk Green
Toppings
Dk Green

Pantone ® 485C/485U

704C/187U

347C/354U

342C/335U

CMYK

c0m95y100k0

c0m92y72k29

c100m0y86k3

c100m0y71k43

Toppings Lt Green
Toppings
Lt Green
Toppings Orange
Toppings
Orange
Toppings yellow
Toppings
yellow
Toppings Dk Beige
Toppings
Dk Beige

Pantone ® 583C/397U

1375C/137U

123C/109U

1355C/135U

CMYK

c23m0y100k17

c0m40y90k0

c0m24y94k0

c0m20y56k0

Toppings Lt Beige
Toppings
Lt Beige
Toppings Dk Gray
Toppings
Dk Gray
Toppings Lt Gray
Toppings
Lt Gray

Pantone ® 1215C/1205U

408C/Warm Gray 5U

Warm Gray 3C/3U

CMYK

c0m9y45k0

c0m10y11k34

c0m4y8k17

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3.4 I Colour Fresh Topping Icon Set. These topping icons are provided for the times

3.4

I Colour Fresh Topping Icon Set.

These topping icons are provided for the times in which limited inks are available in the printing process. We have offered a black tone version as seen on the upper right of this page, as well as a one colour version in Pizza Hut Red.These can be used as they appear, screened back, or as tone-on-tone elements. In some cases your designer may want to use the approved Pizza Hut Colour palette to tone the art., which as seen below is permissible to ghost.

1 Brand 2 Intro Standards
1
Brand
2
Intro
Standards

3

Secondary

Elements

Secondary Elements

2 Intro Standards 3 Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic
2 Intro Standards 3 Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic
2 Intro Standards 3 Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic
2 Intro Standards 3 Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic

Pizza Hut Fresh Tomato

Secondary Elements Secondary Elements Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic Pizza Hut Fresh Green

Pizza Hut Fresh Garlic

Pizza Hut Fresh Green Pepper

Pizza Hut Fresh Herb

Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Herb Pizza Hut Fresh Mushroom Pizza Hut

Pizza Hut Fresh Mushroom

Pizza Hut Fresh Onion

Fresh Herb Pizza Hut Fresh Mushroom Pizza Hut Fresh Onion Pizza Hut Fresh Cheese Pizza Hut

Pizza Hut Fresh Cheese

Fresh Mushroom Pizza Hut Fresh Onion Pizza Hut Fresh Cheese Pizza Hut Fresh Tomato Pizza Hut

Pizza Hut Fresh Tomato

Fresh Onion Pizza Hut Fresh Cheese Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic Pizza Hut

Pizza Hut Fresh Garlic

Fresh Cheese Pizza Hut Fresh Tomato Pizza Hut Fresh Garlic Pizza Hut Fresh Green Pepper Pizza

Pizza Hut Fresh Green Pepper

Tomato Pizza Hut Fresh Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Herb Pizza Hut

Pizza Hut Fresh Herb

Garlic Pizza Hut Fresh Green Pepper Pizza Hut Fresh Herb Pizza Hut Fresh Mushroom Pizza Hut

Pizza Hut Fresh Mushroom

Green Pepper Pizza Hut Fresh Herb Pizza Hut Fresh Mushroom Pizza Hut Fresh Onion Pizza Hut

Pizza Hut Fresh Onion

Fresh Herb Pizza Hut Fresh Mushroom Pizza Hut Fresh Onion Pizza Hut Fresh Cheese 4 Brand

Pizza Hut Fresh Cheese

4

Brand

Protection

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

3.5 Icon Misuse Topping Icon Misuse. It is important to keep the colour integrity and

3.5 Icon Misuse

Topping Icon Misuse.

It is important to keep the colour integrity and size relationships when you are using the Fresh or the Arte Pizza Hut Topping icons. Remember: these icons were developed to work with the main Pizza Hut branding scheme and changing their appearance diminishes our overall brand character.

1. The icons should not be altered in any way.

2. The icons should complement and not compete with the star of our brand identity: the Pizza Hut logo.

3. To keep the icons clearly visible, don’t display them on a coloured or patterned background.

4. Don’t create a cornucopia effect with the icons; less is more.

5. When using several icons together make sure they are proportional in size.

6. Do not create any icons of your own.

7. Do not mix icon sets.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Secondary Elements

1.

2.

3.

5.

3 Secondary Elements Secondary Elements 1. 2. 3. 5. The Topping Icons Should Not Be Altered
3 Secondary Elements Secondary Elements 1. 2. 3. 5. The Topping Icons Should Not Be Altered
3 Secondary Elements Secondary Elements 1. 2. 3. 5. The Topping Icons Should Not Be Altered

The Topping Icons Should Not Be Altered In Any Way

2. 3. 5. The Topping Icons Should Not Be Altered In Any Way The Topping Icons
2. 3. 5. The Topping Icons Should Not Be Altered In Any Way The Topping Icons
2. 3. 5. The Topping Icons Should Not Be Altered In Any Way The Topping Icons

The Topping Icons Should Never Compete With the Pizza Hut Logo

Make Sure the Icons Are Clearly Visible.Do Not Display Them On a Patterned Background

Visible.Do Not Display Them On a Patterned Background 4. Do Not Create a Cornucopia Effect Keep
Visible.Do Not Display Them On a Patterned Background 4. Do Not Create a Cornucopia Effect Keep
Visible.Do Not Display Them On a Patterned Background 4. Do Not Create a Cornucopia Effect Keep

4.

Do Not Create a Cornucopia Effect

a Patterned Background 4. Do Not Create a Cornucopia Effect Keep The Size Proportional When Using
a Patterned Background 4. Do Not Create a Cornucopia Effect Keep The Size Proportional When Using
a Patterned Background 4. Do Not Create a Cornucopia Effect Keep The Size Proportional When Using

Keep The Size Proportional When Using Several Icons Together

6.

The Size Proportional When Using Several Icons Together 6. 4 Brand Protection 5 Premiums & Wearables

4

Brand

Protection

5

Premiums

& Wearables

7.
7.

6

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Documents

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Resources

4.0 Brand Protection Trademark Standards. At the core of our brand identity, the Pizza Hut

4.0

Brand Protection

Trademark Standards.

At the core of our brand identity, the Pizza Hut name and logo are two of our most valuable assets. Just as there are graphic standards to ensure the effective application of our visual identity, there are also special techniques and rules to safeguard our name, our logo and all Pizza Hut trademarks from being weakened or infringed upon. Over the next few pages, you’ll learn how to protect our trade- marks. And remember, when in doubt about any matter pertaining to trademark use, always consult YRI International Legal in Dallas.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Trademark

Standards

®

©

4

Brand

Protection

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

4.1 Brand Protection A Mark of Excellence. When people hear the name Pizza Hut and

4.1

Brand Protection

A Mark of Excellence.

When people hear the name Pizza Hut and see our logo they instantly think of great tasting food, courteous service, convenience and fun.That’s the power of a world-class brand. It’s more than just a name, more than a graphic design – it’s a meaningful symbol in the minds of consumers. And that’s the result of years of work and investment in building our brand. Our name and our logo are our number one trademarks; they are among our most precious assets. As such, they need to be protected to preserve their value.

The strength and selling powers of our trademarks depend on their correct and consistent use. Negligent use can weaken our trademarks and make it difficult to enforce them against competitors. If neglected, trademarks may even enter the public domain as everyday words or symbols which can be used by anyone.This can have a disastrous business impact.

The following pages outline correct trademark usage.The guidelines will help you properly use Pizza Hut trademarks in any medium, including television, radio, print, signage, menus and point-of-purchase materials. Since the manual cannot anticipate every contect in which our trademarks may be used, it is still essential to obtain prior clearance from our legal department for trademark uses.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Trademark

Purpose

4

Brand

Protection

On Your Marks.

In legal terms, a brand is a trademark. A trademark

can be a:

Wordlegal terms, a brand is a trademark. A trademark can be a: Collection of words Phrase

Collection of wordsterms, a brand is a trademark. A trademark can be a: Word Phrase Name Slogan Symbol

Phrasea trademark. A trademark can be a: Word Collection of words Name Slogan Symbol Design Picture

NameA trademark can be a: Word Collection of words Phrase Slogan Symbol Design Picture Configuration Any

SloganA trademark can be a: Word Collection of words Phrase Name Symbol Design Picture Configuration Any

Symbolcan be a: Word Collection of words Phrase Name Slogan Design Picture Configuration Any combination of

Designcan be a: Word Collection of words Phrase Name Slogan Symbol Picture Configuration Any combination of

Picturea: Word Collection of words Phrase Name Slogan Symbol Design Configuration Any combination of these which

ConfigurationCollection of words Phrase Name Slogan Symbol Design Picture Any combination of these which is used

Any combination of these which is used to identify the products or services of a particular companywords Phrase Name Slogan Symbol Design Picture Configuration Trademarks help consumers to distinguish one company’s

Trademarks help consumers to distinguish one company’s products and services from similar offerings produced by other companies.

A trademark is a symbol of the source of a product or

service, rather than of the type of product or service. It also stands as a symbol of the quality which purchasers expect in the products or services offered by the owner

of the trademark.

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

4.2 Brand Protection Servicemark vs.Trademark. A service mark is a type of tramemark that identifies

4.2

Brand Protection

Servicemark vs.Trademark.

A service mark is a type of tramemark that identifies services rather than products. Pizza Hut is both a trade- mark, identifying pizza and other products, as well as a servicemark, identifying restaurant services. For practical purposes, the same rules apply to both service marks and trademarks.This manual will use the term “trademark” in its broader sense to cover goods and services.

Trademarks Take Notice.

Trademarks are words and symbols with special status. Once they are registered, they require special treatment wherever and whenever they appear. We have registered the new Pizza Hut logo and are currently registering our new set of topping icons in every country around the world.

The use of the registration symbol ® or any other notice of ownership (e.g. TM ) in connection with a trademark that is not registered in the country of interest may carry a legal risk, including monetary penalties for improper use.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Trademark

Defined

4

Brand

Protection

Our Logo Is Registered.

Our logo design has been registered in every country and you should use the ® symbol together with notice of ownership as shown below.

The Pizza Hut logo is a trademark of Pizza Hut International, LLC® symbol together with notice of ownership as shown below. ® designates trademarks of Pizza Hut

® designates trademarks of Pizza Hut International, LLCHut logo is a trademark of Pizza Hut International, LLC Reg.T.M./Enrg. Pizza Hut International, LLC (used

Reg.T.M./Enrg. Pizza Hut International, LLC (used in Canada)LLC ® designates trademarks of Pizza Hut International, LLC or Marca Registrada’ Marc. Reg.; or M.R.

or

Marca Registrada’ Marc. Reg.; or M.R. (used in Mexico)Pizza Hut International, LLC (used in Canada) or ® The pizza Hut logo is a trademark

®
®

The pizza Hut logo is a trademark of Pizza Hut International, LLC

5

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& Wearables

6

Company

Documents

7

Production

Resources

4.3 Brand Protection Trademark Management. Since there are important legal issues involved in trademark management,

4.3

Brand Protection

Trademark Management.

Since there are important legal issues involved in trademark management, our worldwide trademark program must be administered from a central point, namely our YRI Legal Department. Only the Legal Department may:

Clear and approve new trademarksour YRI Legal Department. Only the Legal Department may: Prepare licenses for use of our marks

Prepare licenses for use of our marks by other partiesthe Legal Department may: Clear and approve new trademarks Acquire trademark rights through agreements File and

Acquire trademark rights through agreementsPrepare licenses for use of our marks by other parties File and prosecute applications for trademark

File and prosecute applications for trademark registrationby other parties Acquire trademark rights through agreements Challenge other parties’ trademarks File, prosecute, and

Challenge other parties’ trademarksFile and prosecute applications for trademark registration File, prosecute, and defend trademark infringement actions

File, prosecute, and defend trademark infringement actionstrademark registration Challenge other parties’ trademarks If you have a request related to any of the

If you have a request related to any of the above actions, please forward it as soon as possible to the YRI Legal Department.

Intro

1

2

Brand

Standards

3

Secondary

Elements

Legal

Matters

4

Brand

Protection

Get The Proper Clearance.

To help protect our trademarks, it’s always essential to get proper legal clearance for all internal and external materials, including:

New advertisingfor all internal and external materials, including: Signs Packages Labels Catalogs Brochures and news releases

Signsinternal and external materials, including: New advertising Packages Labels Catalogs Brochures and news releases

Packagesand external materials, including: New advertising Signs Labels Catalogs Brochures and news releases Promotional

Labelsmaterials, including: New advertising Signs Packages Catalogs Brochures and news releases Promotional materials

Catalogsmaterials, including: New advertising Signs Packages Labels Brochures and news releases Promotional materials Novelties

Brochures and news releasesincluding: New advertising Signs Packages Labels Catalogs Promotional materials Novelties Magazine articles Speeches

Promotional materialsSigns Packages Labels Catalogs Brochures and news releases Novelties Magazine articles Speeches Broad distribution

NoveltiesCatalogs Brochures and news releases Promotional materials Magazine articles Speeches Broad distribution memos Other

Magazine articlesBrochures and news releases Promotional materials Novelties Speeches Broad distribution memos Other media through which

Speechesreleases Promotional materials Novelties Magazine articles Broad distribution memos Other media through which our

Broad distribution memosPromotional materials Novelties Magazine articles Speeches Other media through which our trademarks will recieve

Other media through which our trademarks will recieve significant public attention recieve significant public attention

There are two basic reasons for getting the Legal Department’s approval. First, it helps us avoid errors which might harm our trademarks. Second, it helps us avoid potential legal conflicts with other users of the same or similar marks.

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

4.4 Let Us Know Brand Protection Looking Out for Our Logos. Here are some general

4.4 Let Us Know

Brand Protection

Looking Out for Our Logos.

Here are some general guidelines for using the Pizza Hut logo design, The Best Pizza Under One Roof, and our core product marks e.g. Pan, Stuffed Crust, Edge, Sicilian, Italian:

The presentation of the logo must be consistent and undistorted, and the logo must be clearly reproduced.marks e.g. Pan, Stuffed Crust, Edge, Sicilian, Italian: The design mark must be at least 19mm

The design mark must be at least 19mm (3/4”) in size.and undistorted, and the logo must be clearly reproduced. The appropriate registration symbol must always be

The appropriate registration symbol must always be used.The design mark must be at least 19mm (3/4”) in size. The components of the design

The components of the design mark may not be altered or used in a configuration other than as registered or approved for registration. altered or used in a configuration other than as registered or approved for registration.

The approved colors of the Pizza Hut logo, including Pizza Hut Red, can be found in section 2.3 of this manual.other than as registered or approved for registration. Words or designs may not be used directly

Words or designs may not be used directly around or under the Pizza Hut logo, as this would make the design and words appear to be a new design mark.Pizza Hut Red, can be found in section 2.3 of this manual. Note! Examples of incorrect

Note!

Examples of incorrect logo usage can be found in section 2.8 of this manual

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

Looking Out for Our Logos.

The use of any Pizza Hut trademark by a company or individual other than Pizza Hut or its franchisees pursuant to the terms of their franchise agreements could constitute infringement of our exclusive rights. Infringe- ment may involve the use of an identical mark or a mark which, although not identical, is confusingly similar in sound, appearance or meaning to a Pizza Hut trademark.

If It’s Deceptively SImilar

For example, use of terms such as PERSONAL PAN PIZZA, BAKIN’ IT GREAT, and JIM’S PIZZA HUT should be reported to the YRI Legal Department. Any restau- rant that uses similar signage, symbols, or designs should also be reported. Please do not contact the other party directly; instead fill out a Trademark Infringement Report Form.These forms are available to assist in gathering information which will allow the YRI Legal Department to evaluate and pursue trademark infringements.

International Registrations.

Pizza Hut trademarks which are registered in the United States may or may not be registered in all other countries. Similarly, certain Pizza Hut trademarks are not registered in the United States but are registered in other countries. To find out the status of a particular mark and the appropriate trademark notice, please check with the YRI Legal Department

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

5.0 Linking Up To Good Times Premiums & Wearables Intro 1 2 Brand Standards 3

5.0 Linking Up To Good Times

Premiums & Wearables

5.0 Linking Up To Good Times Premiums & Wearables Intro 1 2 Brand Standards 3 Secondary
5.0 Linking Up To Good Times Premiums & Wearables Intro 1 2 Brand Standards 3 Secondary

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

Getting Out and About.

Premium and wearables offer us a chance to link the Pizza Hut logo to enjoyable experiences which help create and enhance the friendly image of our brand.

Whether applied to t-shirts, polo shirts, baseball caps, watches, or anything else, the logo must always represent the spirit of the brand with fun, style, and class. Given the wide range of materials involved, it is important to ensure the accurate reproduction of the Pizza Hut logo and colors on premium wearables.

Some easy-to-follow guidelines are presented in this section. Be sure to use only approved suppliers and artwork in producing these items for your needs.

6

Company

Documents

7

Production

Resources

5.1 Logo Usage Premiums & Wearables PIZZA_MLA_4C 4 Colour Spot Pizza Hut Red Pizza Hut

5.1 Logo Usage

Premiums & Wearables

5.1 Logo Usage Premiums & Wearables PIZZA_MLA_4C 4 Colour Spot Pizza Hut Red Pizza Hut Green

PIZZA_MLA_4C

4 Colour Spot Pizza Hut Red Pizza Hut Green Pizza Hut Yellow Pizza Hut Black

Hut Red Pizza Hut Green Pizza Hut Yellow Pizza Hut Black PIZZA_MLA_3C 3 Colour Spot Pizza

PIZZA_MLA_3C

3 Colour Spot Pizza Hut Red Pizza Hut Yellow Pizza Hut Black

Colour Spot Pizza Hut Red Pizza Hut Yellow Pizza Hut Black PIZZA_MLA_2C 2 Colour Spot Pizza

PIZZA_MLA_2C

2 Colour Spot Pizza Hut Red Pizza Hut Black

PIZZA_MLA_1C
PIZZA_MLA_1C

1 Colour Spot Pizza Hut Black

Pizza Hut Black PIZZA_MLA_1C 1 Colour Spot Pizza Hut Black Reverse Logo_5 Colour Pizza Hut Red
Reverse Logo_5 Colour Pizza Hut Red
Reverse Logo_5 Colour
Pizza Hut
Red
Spot Pizza Hut Black Reverse Logo_5 Colour Pizza Hut Red Reverse Logo_2 Colour Pizza Hut Maroon
Reverse Logo_2 Colour Pizza Hut Maroon
Reverse Logo_2 Colour
Pizza Hut
Maroon
Pizza Hut Red Reverse Logo_2 Colour Pizza Hut Maroon Reverse Logo_1 Colour Pizza Hut Green Note!
Reverse Logo_1 Colour Pizza Hut Green
Reverse Logo_1 Colour
Pizza Hut
Green

Note!

When producing wearables, embroidery directly onto fabric is always preferred over silkscreen or embroidered patches.

Pizza Hut yellow
Pizza Hut
yellow

Pantone

485C/485U

704C/187U

347C/354U

123C/109U

CMYK

c0m95y100k0

c0m92y72k29

c100m0y86k3

c100m24y94k0

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

Putting Our Logo on Premiums and Wearables.

Every type of Pizza Hut premium and wearable item represents a unique reproduction challenge.When creating any form of Pizza Hut premium it’s important to carefully follow the guidelines in this book regarding proper usage of the Pizza Hut logo and colors.

While the 4 colour master logo on a white background is the prefered usage, we recognize the need for flexibility when it comes to premiums and wearables. Sometimes it is preferred to use the logo reversed out of the black background as shown to the left.

The type of premium/wearable you are producing will dictate the color treatment chosen for the Pizza Hut logo. Carefully select the color treatment that provides the best contrast for our logo and refer to the Background Control Section (2.7) in this manual for additional guidelines.

6

Company

Documents

7

Production

Resources

Company Documents Communicating With Others. As with any global franchise network, Pizza Hut communicates with

Company Documents

Communicating With Others.

As with any global franchise network, Pizza Hut communicates with a variety of internal and external audiences, whether it’s with customers, transmitting messages to staff, or communicating with suppliers. In order for us to project a cohesive image, it’s essential for these documents to share a unified look that’s consistent with our brand identity.The guidelines in this section will help you achieve this goal.

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

6.0

Communicating

Outward

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

6.1 Overview Company Documents The Companies We Serve. Our corporate stationery plays a prominent role

6.1 Overview

Company Documents

The Companies We Serve.

Our corporate stationery plays a prominent role in communicating our identity globally and often serves as the first exposure to our logo and overall corporate image.

the first exposure to our logo and overall corporate image. It’s critical that our stationery is

It’s critical that our stationery is produced consistently and accurately by following the guidelines for colour as well as logo and font positioning.

guidelines for colour as well as logo and font positioning. Intro 1 2 Brand Standards 3
guidelines for colour as well as logo and font positioning. Intro 1 2 Brand Standards 3
guidelines for colour as well as logo and font positioning. Intro 1 2 Brand Standards 3

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

6.2 Company Documents Pizza Hut Logo. This copy will be specific to the final layout

6.2

Company Documents

Pizza Hut Logo.

This copy will be specific to the final layout and measurements between elements.

to the final layout and measurements between elements. Intro 1 2 Brand Standards 3 Secondary Elements
to the final layout and measurements between elements. Intro 1 2 Brand Standards 3 Secondary Elements
to the final layout and measurements between elements. Intro 1 2 Brand Standards 3 Secondary Elements

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

Pizza Hut
Pizza Hut

4 Colour

6

Company

Documents

7

Production

Resources

6.3 Company Documents Pizza Hut Logo- 2 Colour. This copy will be specific to the

6.3

Company Documents

Pizza Hut Logo- 2 Colour.

This copy will be specific to the final layout and measurements between elements.

to the final layout and measurements between elements. Intro 1 2 Brand Standards 3 Secondary Elements

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

Pizza Hut
Pizza Hut

2 Colour

6

Company

Documents

7

Colour

Swatches

6.4 Company Documents Yum This copy will be used to define the YUM stationery when

6.4

Company Documents

Yum

6.4 Company Documents Yum This copy will be used to define the YUM stationery when we

This copy will be used to define the YUM stationery when we get it.

will be used to define the YUM stationery when we get it. Intro 1 2 Brand
will be used to define the YUM stationery when we get it. Intro 1 2 Brand

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

YUM Letterhead
YUM
Letterhead

6

Company

Documents

7

Production

Resources

Company Documents Yum This page will be used if there are two sets of YUM

Company Documents

Yum

This page will be used if there are two sets of YUM stationery as was the case

with Tricon

one set with brands at top

and one with brands at the bottom.

Intro

1

2

Brand

Standards

3

Secondary

Elements

4

Brand

Protection

6.5 YUM Business Card & Envelope

5

Premiums

& Wearables

6

Company

Documents

7

Production

Resources

7.0 Production Resources Accessing the Art You Need Copy to come.This copy will be about

7.0

Production Resources

Accessing the Art You Need

Copy to come.This copy will be about where to access the Pizza Hut branding resource files as well as contact info for questions.

Intro

1

2

Brand

Standards

as contact info for questions. Intro 1 2 Brand Standards 3 Secondary Elements 4 Brand Protection
as contact info for questions. Intro 1 2 Brand Standards 3 Secondary Elements 4 Brand Protection

3

Secondary

Elements

4

Brand

Protection

5

Premiums

& Wearables

6

Company

Documents

Production
Production

Files

7

Production

Resources

Pizza Hut Red (coated) Pantone 485C Process c 0 m 95 y 100 k 0

Pizza Hut Red (coated)

Pantone 485C

Process c0 m 95 y 100 k 0

7.1

Colour
Colour

Swatches

485C Process c 0 m 95 y 100 k 0 7.1 Colour Swatches Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut C

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

Pizza Hut Red

7.2 Colour Swatches Pizza Hut Green Pantone 347C (coated) Process c 100 m 0 y

7.2

Colour
Colour

Swatches

Pizza Hut Green

Pantone 347C

(coated)

Process c100 m 0 y86 k3

Pizza Hut Yellow (coated)

Pantone 123C

Process c 0 m 24 y 94 k 0

(coated) Pantone 123C Process c 0 m 24 y 94 k 0 Pizza Hut Green Pizza
(coated) Pantone 123C Process c 0 m 24 y 94 k 0 Pizza Hut Green Pizza

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

Pizza Hut yellow

7.3 Colour Swatches Pizza Hut Dark Red (coated) Pantone 704C Process c 100 m 0

7.3

Colour
Colour

Swatches

Pizza Hut Dark Red (coated)

Pantone 704C

Process c100 m 0 y86 k3

Pizza Hut Black (coated)

Process c0 m0 y0 k100

k 3 Pizza Hut Black (coated) Process c 0 m 0 y 0 k 100 Pizza
k 3 Pizza Hut Black (coated) Process c 0 m 0 y 0 k 100 Pizza

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Green

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black

Pizza Hut Black