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Adobe Omniture SiteCatalyst Product overview

Adobe Omniture SiteCatalyst Product overview

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Published by Larry Williams
Adobe Omniture SiteCatalyst Product overview
Adobe Omniture SiteCatalyst Product overview

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Published by: Larry Williams on Jan 22, 2011
Copyright:Attribution Non-commercial


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Adobe SiteCatalyst Product Overview

Adobe® SiteCatalyst, powered by Omniture®
Actionable web analytics
Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through a website, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is part of the Adobe Online Marketing Suite of applications, built with industry-leading Omniture technology for online business optimization. Business challenges “Adobe delivers powerful solutions to help us effectively measure and optimize all of our online offerings.”
Director of Online Analytics, Scripps Networks)

Organizations are constantly challenged to meet the dynamic demands of an online business. They need to be able to make better strategic decisions based on multichannel data sources, as well as immediate operational decisions driven by real-time web analysis data. Real-time information is critical to quantifying and visually representing the effectiveness of marketing initiatives across online marketing channels, and it must be easily shared with all stakeholders.

SiteCatalyst is the industry-leading product that addresses these challenges by providing marketers with the following solutions: • One place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels • Comprehensive set of ready-to-use reports that deliver critical insight for improving online success • Personalized dashboards, alerts, and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives • Extensive set of standalone site metrics that can also be used to develop calculated metrics • ClickMap, which measures traffic, commerce, and success metrics and visually displays the most relevant elements on each page of your website

• Optimize video performance—Make use of the most advanced video measurements and reports available, as video increasingly becomes an important online medium. • Mobilize your marketing—Accurately identify mobile visitors and their device capabilities to deliver the right mobile experience. • Measure Web 2.0 effectiveness—Increase the relevancy and effectiveness of social networking, consumer reviews, and blogs through optimization. • Improve conversions—Gain critical insight with conversion reports that provide detailed information on purchasing metrics, customer loyalty, campaigns, visitor profiles, and more. • Make decisions instantly—Set up automatic notification of event triggers when your key metrics exceed or fall below expectations.

Key features of Adobe SiteCatalyst
Prebuilt reporting and analytics • Boardroom-ready downloadable reports in PDF, Excel, Word, and HTML formats and in stunning 300dpi print quality • Drag-and-drop dashboard design • Extensive collection of ready-to-use, popular reports, including Page Summary, Next Page Flow, Fallout/Form Abandonment, Geo-segmentation, Conversion Funnel, and Cross Sell • Custom reporting for measuring any event that occurs on the site • Drill-down reporting to address complex web analytics questions • Robust calendaring function for quick and easy selection of both preset and user-defined date ranges • Suite-level calculated metric reports, giving all users or specific users access to the same KPIs Mobile analytics • Numerous out-of-the-box reports for mobile analytics • Improved visitor identification for accurate profiles of mobile audiences • Accurate data capture from a variety of mobile devices • Extensive library of device profiles to uniquely identify specific mobile device types and manufacturers • Geo-location and carrier identification for more accurate mobile marketing campaigns specific to countries and carriers • Mobile bookmark and dashboard access via mobile web login. • Email report delivery in mobile-friendly format for easy reading • Ability to measure native mobile apps on iPad, iPhone, BlackBerry, Android, Nokia, and PalmPre platforms Innovative workflow • Flatter navigation, offering fewer clicks to your destination • Product search—easily find reports, features, and help from anywhere in the product • Publishing lists to easily manage recipients of scheduled reports across thousands of report suites • Lockable dates to prevent rolling periods in scheduled reports • Omniture University training video modules, user manuals, and white papers for self-paced learning • Knowledgebase of questions asked by other SiteCatalyst users Adobe SiteCatalyst extensions for Adobe Flash® Professional and Adobe Flash Builder™ • Optimized customer experiences based on real-time analytics, without implementing complicated tags • Measured, analyzed, and optimized data from all online initiatives to inform decisions and improve marketing ROI • Content tagging to gain efficiencies • Streamlined workflow allowing designers, developers, and marketers to share a cohesive design, measurement, and optimization strategy Adobe SiteCatalyst NetAverages™ available through Adobe CS Live • Reduced guesswork early in the creative process with web usage data • Designing for both web and mobile by leveraging web benchmarks • Informed content creation using Internet data, such as browser type, operating system, mobile device profiles, and screen resolution

Video and Web 2.0 optimization • Video optimization reports • Adobe ActionSource™ method for natively tracking content created with the Adobe ActionScript® programming language • Eliminate dependencies on JavaScript for tracking content created with Flash technology using native ActionScript analytics • Full support for popular media players, including Windows Media Player, QuickTime, and RealPlayer • Video engagement and milestone tracking built into reports • Ability to find sweet-spots for ad placement by seeing the most viewed video sections • Tracking across top video sharing sites to understand the impact and effectiveness of viral video campaigns to better monetize online videos • Class-based implementation for video players, allowing for easier, faster deployment • Tracking and measuring Facebook apps and advertising to understand the impact and effectiveness of social media campaigns Advanced segmentation • Data segmentation from a report suite with the ability to create a new suite to hold the data • Geo-segmentation reports to understand the geographic dynamics of web audiences • Real-time segmentation of all online data using an unlimited number of visitor segmentation rules Flexible data integration • Data Sources Manager to integrate multichannel or offline data with data collected on the website • SOAP-based open standards web services API for real-time reporting • Integration of web analytics data with in-house reporting tools • Ability to export SiteCatalyst data into Excel Easy and secure administration • Easy management of account user groups • Ability to duplicate report suite settings quickly in the Admin Console • Intuitive interface for transferring ownership of bookmarks, reports, and dashboards

For more information


Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Omniture, ActionScript, Adobe ActionSource, Adobe SiteCatalyst , Adobe SiteCatalyst NetAverages, Flash, and Flash Builder either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 91026600 7/10

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