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³Journalists without an audience
are just diarists, solitary
scribblers of their own thoughts.´
- Ryan Thornburg
 



ï àbout 80 percent of à erican adults use the
Internet
ï Of that population, about 75 percent use the
Internet to get news
ï Television is still No. 1, but the Internet has
surpassed newspapers as a preferred
ediu for news as of Dec. 2009, according
to Pew Research Center (Page 59)

 
ï àt No. 1, 65 percent prefer the television for
news (Page 62)
ï The Internet is a close second at 59 percent
ï More likely to create, not likely to subscribe to
RSS feeds
ï àbout 29 percent check social edia several
ti es a day
 

 
ï à ong the 199 ost popular website in the U.S., 66
percent are news organizations that started before
the Internet* (àlexa)
ï In 2009, 80 percent of outgoing links on social
edia websites go to traditional edia sites,
according to the Project for Excellence in
Journalis . Mostly NYT, CNN and BBB (65)
ï Meanwhile, 44 percent of Google News readers
don¶t click on the link, according to Outsell a
research fir

 



ï Morning, workday
ï Swift web trends
ï Page 66, 67
ï 170 illion adult use the Internet and 70
percent of the access it through a wireless
devices (s art phone or wifi). 15 percent of
à ericans have s art phones.
ü 

ï Click e
[  !
 "
ï Page 278
ï Blogging
ï Consists of posts
ï Reverse chronological order (Gawker)
ï Beats, topics, pro otional, e es, etc«
ï Interactivity
ï They can appeal to broad audience or niche
audiences that result in conte plation or
dejection by other bloggers.
  !
 " "
ï ell-defined, narrow topic
ï Regular, relevant updates
ï ell reported
ï àuthor engaged with audience
ï Exa ples
ï àny ideas?
Ñ
  


ï Traditional newspaper and acade ic writing can be
stilted and off-putting ² it¶s not designed to be
successful online
ï Basically, don¶t treat your blog like another Core
Hu anities paper. rite like you¶re talking to your
friends
ï Not: ³Professor X concluded Y, according to a
research paper fro last week. Based on this
observation we can assu e Z.´
ï Instead: ³So we learned professor X said Y in this
paper last week, which could ean Z.´
ï Exa ples fro last week«

 """
ï Xive blogging
ï Xive strea ing
ù#
ï On the class blog send us a link to your
Twitter feed. Do this by posting a co ent
on the post that asks for it. e¶ll post links to
all of your Twitter feeds on the ho e page of
the class blog.
ï For ednesday, please read chapters 4 and
11 and start thinking about what you want
your blog to be.