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Pantaloons is a part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010 The first Pantaloons was opened in Gariahat in 1997. Pantaloons stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids.
India·s first formal trouser brand. ¶Is se sasta aur accha kahi nahin· India·s first hypermarket chain launched 2002 Food Bazaar. Future Group crosses $1 billion turnover mark. 2001 Big Bazaar. Launch of Pantaloons trouser. 1987 Company incorporated as Manz Wear Private Limited. the supermarket chain is launched. 1997 Pantaloons ² India·s family store launched in Kolkata. 1992 Initial public offer (IPO) was made in the month of May. .
INTRODUCTION OF GIFT BAZAAR It is new product line of future group It is a supermarket Wide range of gifts under one roof at lowest price Offers and discounts Gift delivery system Customize gift .
the highlight being the signing up of style icons BIPASHA BASU & ZAYED KHAN as its brand ambassadors. . Exclusive shopping days to get hold of latest merchandise. Pantaloon continued to be the title sponsor for femina miss India 07 peagent.PROMOTIONAL STRATEGIES Instant discounts* for every time you shop at Pantaloons. 3. sms and email. Regular updates on collections and promos via catalogues. 2. The company·s flagship format. pantaloons went in for an exiting makeover during the year under review.
This will build a value-for-money proposition for consumers and will help to grow sales. The idea is to set new benchmarks for pricing in this segment.PRICING STRATEGY They believe in democratizing their services and charging a fair price. .
this store mostly sold external brands. When it was first launched. It started retailing a mix of external brands while at the same time introduced its own private brands Pantaloons is changing its positioning from a family-oriented store to a fashion store. Pantaloon will now carry the `Fresh Fashion' statement across its 12 stores .
the Rs 650crore Pantaloon Retail (India) is planning to start its own company parlors at its Big Bazaar outlets. is cooking up plans to significantly increase its presence in the rapidly growing domestic food industry. The country's largest retailer. PANTALOON is increasing number of FOOD BAZAAR outlet from 40 to150 . PANTALOON announced its plans to form a joint venture with ITALY based GENERALI group to tap insurance sector . Pantaloon Retail. Diversifying its retailing initiatives.
PRODUCT LIFE CYCLE Pantaloon retail .
Higher bargaining power due to maximum number of stores. UMM etc considered as national brand and performing well. Like Big Bazaar has a Indian bazaar like appeal whereas Central which is into lifestyle segment gives altogether different experience. For example: certain colors have more influence in a particular region. higher customer footfalls and covering most types of formats. Private label brands like John Miller. Strong supply chain mechanism. Bare.Strength: Maximum number of formats to cover most of the consumer classes. Unique Discounting/ Markdown . Trained customer relationship agents to guide customers. . Understanding of Fashion ² After studying Indian Markets excessively and then delivering the product.Special discounting during Independence and Republic days which attracts more number of customers than any other stores. so merchandise would have more of those colors. Human Capital ² attracting the most talented pool from best business schools across India. Shopping Experience is customized according to store format.
Merchandise and product focus not consistent and clear. Low employee retention levels at shop floor evel due to better pay package by competitors. store etc knowledge due to lack of proper training. Floor level Customer Relations Executives not having proper product.Weakness: Shrinkage rates are higher than industry norms. Store renovations of older stores not done. Loyalty program of competitors is more effective due to better scheme and merchandise. .
Tommy. Stand alone stores of other brands like Bare. Getting license agreement of smaller regional brands. Untapped segments such as ethnic wear. .Opportunities: Geographical Expansion: Untapped market in terms of tier II and tier III cities. Organic cotton wear etc. Luxury segment with brands like Gucci. More effective online shopping for garments. Suiting brand from Future group can be feasible. UMM etc. Custom Tailoring business untapped. Armani etc.
Globus etc. Foreign players like Carrefour. Increasing cost of raw material. power and transportation. the infrastructure sector in India is affected and hence the construction of new malls have been halted or slowed down. garments etc have been reduced significantly. Lifestyle. Consumer spending on non-essential fashion items. and Wal-Mart lined for their Indian operations. Tesco. Hypercity (Shoppers Stop). Competitive rivalry in the industry like Big Bazaar is facing competition from Fashion Yatra (Trent Ltd). Reliance Trends. Delay in store delivery ² due to increased price and economic slowdown. and Mega mart (Arvind). Max (Landmark group).Threats: Economic slowdown and scanty rainfall which has major impact on Indian Economy. . Pantaloon & Central is facing competition from Westside (Trent). Shoppers Stop.
Menµs wear Cosmetic&accessori es .
Pantaloons has good quality of internal strategy for interaction . They have good back hand support for their customer and staff also.Physical avidence Customer actions On stage visible content Backstage invisible content Support processes Pantaloon has line of employee for customer interaction Pantaloons sets the stuffs according to the convenience of the customer by that customer can see the stuffs easily. .
rapid. that will result in sales. efficient checkout procedure. In Pantaloons to lead the customer. Traffic-stopping. after the selection has been made. . Pantaloons has strategically placed equipment to perform a twofold function.Pantaloons has Proper and intelligent circulation of customer traffic throughout the entire store. appealing displays of conveniently placed merchandise. through a convenient.
adequate security is provided. windows. Pantaloons has all equipment placed in such a way that they can focus exits through one narrow point. Pantaloons carefully consider the entire physical arrangement of the sales area including doo rs. thus. . posts.To provide adequate store protection. and other abutments.
Central. CDs. Blue Sky. and stationery items. Gini & Jony. Product: Fashion: The group offers a variety of options in fashion. . Fashion Station. Its brands include aLL. Etam. Navarra's. Books & Music: Future Group·s brand ² ´Depotµ offers Books. Electronics Bazaar ² offers branded electronic goods and appliances. Pantaloons.1.
It plans to take up floor space of 30 million square feet by 2011.It has plans to open over 3000 new stores by 2010.Price: Pantaloons India has brought a whole new revolution when it comes to pricing strategies. has over 1000 stores across 71 cities in India and 65 rural cities with taking over Aadhar. Place: The company operates over 12 million square feet of retail space. . . It is targeting the Tier2 and 3 cities which has a huge unleashed potential. which is evident through the success of its Big Bazaar and Food Bazaar outlets.
the group hired .Promotion: They use magazines. Seasonal Discounts . high profile executives from reputed organizations like Goldman Sachs . television. internet etc for promoting the brand . PRIL also tied up with a few management schools to create a management talent pool for the lower levels. They have joint ventures and alliances with many companies to promote the brand. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customer. Coca-Cola India. People: At the senior management level. hoardings. radios . Sales Discounts during Festivals are offered to attract consumers. newspapers.
Most Admired Food & Grocery Retailer Of The Year . Most Admired Retailer of the Year. . recognition in its kitty like Most Admired Fashion Group Of The Year. Physical Evidence: It has a huge list of awards.Processes: Pantaloons Retail has implemented SAP with an investment of $10 Million in keeping pace with the technology and it is currently in the process of setting up a SAP consultancy software. SAP will be helpful in building robust transaction management system. Most Admired Food Court .Most Admired Food & Grocery Retailer of the Year ² Supermarket .