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TITLE: BMW

Name: Shravanth Venna 20-Dec-2010

1

Product Service
• • • • • • • • • • Service begins in the vehicle Condition based service First data evaluation Dow Jones sustainability index Corner stones Teleservices Separate service program Fast lane service Mobile service Communication and Navigation

Future Targets

• Zero emissions • Alternative fuels • Renewable energy • Recycling • Demographic change
3

Social Projects
• Traffic safety • Education and inter cultural understanding • Award for intercultural commitment • Community Relations Engagement against HIV • Culture • Foundations
4

Customer satisfaction
• Three pillars-Product characteristics, vehicle reliability, customer service • User-friendliness(drive OS) • Quality management program • Parts availability(NO.1) • Customization(dream it, build it, drive it)

Employees
• NUMBER ONE • Work life balance • Attractive performance based remuneration • Reliable future projects • Show appreciation • Training further education • Health and occupational safety

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