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Verizon Case Review and SWOT Analysis Reyte on Publishing © 2010 Summary The telecom giant was born from the merger of Bell Atlantic with GTE. Verizon Communications is one of the major broadband and wireless service providers for a broad market encompassing every industry from the private to business sector. It also services wireless communications to the U.S. government. Operations are based in the U.S. featuring two market classes or segments. They are wireless communications and wireline services. First the wireless communications market segment is made up of partnerships with Cellco and a joint venture with the Vodafone Group. The Verizon Vodafone joint venture has 45% interest in the company (Datamonitor, 2010). While Verizon owns the majority interest of 55%. The services include wireless data, voice, and wireless equipment. The services offered are contract services for use of wireless devices and voice service features. This refers to the ever popular nationwide calling plans for customers. There are nationwide Family Plans and a variety of other shared plans for service minutes depending on family household or business needs. In the case of multiple users within a single location there are accounts as large as 100-1,000 users (Datamonitor, 2010). The wireless segment also offers texting and picture messaging plans. Equipment and product lines include phones from a number of major suppliers such as Samsung, Motorola, RIM, and Palm. With the introduction of 4G technology, the newest products are the GSM smartphones such as the LG, LG Voyager, and Blackberry
Private customized services are also provided for internal Internet use of IP. 2009). Also global services are provided under government communications that service customers all over the world. television streaming services such as FiOS (Datamonitor.com. Wholesale lines of business offer network products such as long distance and local network operation. wireless operations for services throughout the many branches and offices. and caller id. and additional services customized to meet customer or corporate business needs (Datamonitor. 2010).2 Storm. plants. pre-paid phone cards. The selection of services are broadband. High speed internet is a feature of broadband services. 2010). while internet services include video. Secondly. In addition Verizon Business provides ATM servicing around the world under its enterprise service business entity. voice. There are various wireline services offered to residential customers as well as smaller businesses. ISPs and local exchange networks are provided for offices of corporations. the wireline services segment is made up of two business entities Verizon Business and Telecom (Datamonitor. along with call waiting are all under other services that Verizon provides. network accessibility that reaches customers across the country. Verizon Business refers to larger business and major government communication services including security for data. (Phonescoop. and local government offices. Verizon provides telecom services to the mass public market. call forwarding. These include familiar uses such as directory assistance operator services and public phones that are coin operated. wholesalers who partner with Verizon. and Ethernet connections . The basic services of voicemail. The customer base is varied as well. 2010).
. Asia. Weaknesses.900 New York Ticker VZ SWOT Analysis Highlights Verizon Strengths.S. Verizon at a Glance The top wireless services provided are : Mobile broadband Voice services USA Text and picture messaging services Locations of headquarters is New York City The top wireline services are: Long distance services Broadband video and data services Internet protocol network services Subscriber base is roughly 97.354 million customers in Internet access services Number of employees 223. 2010). the U. Strengths . 2010). and Threats. In fact Verizon Business is in use in over 95% of the businesses around the world from the Fortune 500 top companies (Datamonitor. East in Africa. Israel. Opportunities. and north to Canada (Datamonitor. Some of the customers that receive international services are retailers and government entities in Europe.3 (Datamonitor. 2010). the Arab nations.
local networks will need expansion to “meet this growing demand to maintain our 3G . Marquett Smith who is the president of Verizon for the New York territory believes that as the wireless communications continues to evolve. customers will realize that there is significant benefit to the broadband access. As for the wireless data offerings. cable media Expanding into Education Expanding into security protocols for telecommuting corporations Threats Competition from a myriad of Telecom Providers Control of Regulatory compliance with foreign countries Most recently.4 Strong network Strong domestic wireless segment Technological development in Verizon's FiOS television Millions of high-speed internet subscribers Weaknesses Weak performance of wireline division Strategic acquisitions 4G wireless network Intense competition Government Regulations Opportunities Working with State and Federal government for favorable contract negotiations Combining Telecom with social networking and television.
5 network leadership” (B2b.com.com. Thailand and several other countries (Cnet Reviews. over 95% are in the cities of the highest populations in the U. Areas targeted for service are among the top 100 in the nation where the company has the newest technology supplying its cell customers. socio-culture changes--values. 2009) . Lifestyle changes affecting the market In the next ten years it is expected that the lifestyle of present populations will demand . and fiber optics. GSM is the newest service being provided and will meet and settle issues of roaming by acquiring smaller cell companies Alltel and Rural Cellular. 2010). Guam.Vzw. Of this network. There are plans for continued expansion of services in foreign countries within its CDMA network. New Zealand. a. Environmental Scan of Strategic Planning Reviewing the strong network of communication towers. demographics and lifestyle of population. Vietnam. The company's primary network technology platform is code division allowing roaming in China.S. By acquiring Alltell accessibility another 280 million people were added to the Verizon customer base worldwide. both as this concerns your market and also your own employees. beliefs.com. broadband network. The company owns all of its networks and cover 270 million customers. The number of new customers is 80 million subscribers thus far (B2b. 2010). Verizon has the most solid networks for wireless and line communications in the industry. 2010). For the near term there are plans to get into the 4G market to extend its broadband reach into the latest long term evolution or LTE technology under development(Phonescoop.Vzw.
The number of users viewing videos and television through wireless devices such as Ipod. With that is mind. Society is undergoing a cultural change with the need to share information with other business offices around the country and globally by Internet using an array of online tools from network meetings to virtual offices. market and this is growing each and every day. Where brick and mortar offices are becoming less feasible for a global business. The demographics for employees of Verizon corporate offices is also continually shifting to telecommuting. 4G.S. The level of . Possibly closing down some of its offices in favor of making the transition for employees within the company and throughout the customer base. Presently. Verizon enjoys over 25% of the U. Again Verizon is ready with super fast internet access speeds and the latest in HD video for on demand access to television programming and cable markets. cell phones. Moving from the office building to working from a virtual office and/or from a home office. this is an entire new market for Verizon to explore.6 more use of the Internet. 3 and 4G technology. and laptops is also expected to increase dramatically. Verizon is ready with its new FiOS television and high-speed Internet access. growth of employee work from home Internet subscriptions through wireless 3G. and wireline broadband is expected to rise dramatically. This transition not only affecting Verizon employees but our business customers as well as they also shift from corporate office building to virtually secure and seamless telecommuting. Verizon is standing ready to make the shift. As the nation’s educators are continually turning to the internet from grades K-12. this affords Verizon with new opportunities in the coming years.
Licenses or other forms of business/employee contracts will be needed to access Verizon services. This brings up the next strategic plan of political. trade and tax laws. c. New security controls will be needed to police data as it travels outside the corporate firewall network. providers in 2008 (Greenspun. national and local government change. Security controls for data traveling around the world will need robust protocols and language translation interfaces to communicate with other countries and governments. b.S.7 services and convenience this FiOs service offers. Stockholders will most likely look for more ways to invest in Verizon as they realize the true potential of having a global market share. New business ventures investments possibly acquisitions will be necessary to keep pace with the new opportunities. with business and corporate employees transitioning away from office buildings for example. A greater market is available through the sheer millions of potential employees of these businesses on an individual home office platform. economic changes--general economic conditions and specific changes affecting your market and your stockholders. These are areas that Verizon should start research and development in the near future. Usage . has earned Verizon the accolade of having the best and highest rate of satisfaction overall among U. political/legal changes--global(WTO and example). legal changes. Local governments basically intrastate communications will need to cooperate concerning laws related to commerce. 2009). Licensing and policing data will affect WTO regulations as employees worldwide access business data from a home network. For example.
Verizon may have to work with other wireless providers to coordinate usage rates and fees. Online alternatives are another avenue for Verizon to step up and provide services through wireless educational applications and levels of security protocols to protect children from predators. education changes--the changes in the role of education in both your workforce and your market and how these changes will specifically impact your industry. The technology that is expected to change in the next ten years is television and social communications.8 charges and cell minute charges may have to come under a single protocol and rate across networks. d. The ability to combine social networks with television may become a new market. online access to education is becoming common from K-12 to graduate school. Federal tax regulations and national security policies may get involved with Verizon in managing data that travels outside the country. e. With the violence and failure of public schools nationally. or federal officials right from your Verizon phone or Internet service instead of at the election precincts or polls. Allowing people to directly respond and interact to television commercial ads and television programming on demand. local. technological changes--those that will have an impact on your industry or service sector. As mentioned earlier. Examples of this are already evident from television programming that allow viewers to vote for their favorite contestants on programs such as American Idol. Imagine being allowed to cast your vote for state. Consider an education broadband or cable interactive television channel or application for k-12 students that only allows classroom communication and training .
weaknesses. Examples would be identity theft. Lastly Verizon should consider goals of educating future leaders. The future telecom industry will require technology that will allow the cooperation of Verizon capabilities to integrate security protocols on multiple levels. opportunities. Conclusion Based on the strengths. telecom or a combination of Verizon services for interactive television education. These could be accessible through cable. federal and international governments and forming a contract granting favorable data and fee licensing before the competition. school and university portals that can download applications to other wireless devices beyond laptops for interactive access. online schools. . and universities to research potential educational opportunities providing safe and effective home school partnerships. The forecast for ten years into the future will be to consider a joint venture or acquisition of a software company specializing in data security. It will be necessary in the coming years to get involved with a partnership with the local. This will depend on Verizon opening up communications with educators. online child safety blocks. state. and threats uncovered for Verizon.9 from home without any access to the Internet.
2010 from http://Datamonitor. (2009).greenspun.html Phonescoop. Company Spotlight Marketwatch: Telecoms.com. Verizon FiOs vs. Retrieved May 23. Retrieved May 24.com/govt/overview.com/4520-3504_7-6253284-5. 2010 from http://philip.com.cnet.com (2010).com Greenspun. P.Vzw. (2010). 2010 from http://reviews.html Datamonitor. Retrieved May 24.vzw.com/search/results. (2010).com/materialism/verizon-fios-versus-comcast. Verizon Wireless Info and Current Phones.html Cnet Reviews. Retrieved May 24. 2010 from http://b2b.php?q=EVO+VERIZON . It’s the Network for Government. 2010 from http://www. Retrieved May 24. (2009). Quick Guide: World Phones Verizon Wireless. Comcast.phonescoop.10 References B2b.
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